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- 1. © 12016© 12015 ARE YOU READY FOR CENTENNIALS ?
- 2. © 22016 NOT AN EXERCISE IN INSIGHTS 1 WHY: GROUNDING INFORMATION 2 WHAT: KEY AREAS TO UNDERSTAND … WORLD, MARKET, TECHNOLOGY 3 HOW: STRATEGIES TO BECOME CENTENNIAL-READY 4 WHO: BRANDS THAT ARE GETTING IT RIGHT
- 3. © 32016 NO TIME TO WAIT
- 4. © 42016 MYTH REALITY MILLENNIALS ARE TEENS MILLENNIALS ARE ALMOST 40
- 5. © 52016 MYTH REALITY CENTENNIALS ARE TOO YOUNG TO WORRY ABOUT CENTENNIALS ARE ALMOST IN THEIR TWENTIES
- 6. © 62016 MYTH REALITY CENTENNIALS AREN’T GOING TO BE AS LARGE AS MILLENNIALS CENTENNIALS ARE THE SAME SIZE AS MILLENNIALS
- 7. © 72016 STARTING POINTS MATTER
- 8. © 82016 STARTING POINTS MATTER
- 9. © 92016 How they engage with… The world The market Technology THE WORLD THE MARKET TECHNOLOGY CENTENNIALS ENGAGE WITH … DIFFERENTLY FROM ANY GENERATION BEFORE
- 11. © 112016 THE WORLD ACCORDING TO THE GENERATIONS BOOMERS XERS MILLENNIALS CENTENNIALS THE FUTURE IS ABOUT PROSPERITY FOR ALL THE FUTURE IS ABOUT UNCERTAINTY FOR ALL THE FUTURE IS ABOUT CHALLENGES, BUT PROMISE THE FUTURE IS ABOUT EXPECTING THE UNIMAGINABLE
- 13. © 132016 IT IS VERY IMPORTANT THAT MY CHILDREN KNOW HOW TO BE INDEPENDENT AND SELF-RELIANT 87%OF U.S. PARENTS AND 77% OF CENTENNIALS AGREE © 132016
- 14. © 142016© 2016 WHEN FACED WITH A SMALLER PROBLEM (LIKE HOMEWORK), I FIGURE IT OUT ON MY OWN VS. GOING TO MY PARENTS FOR HELP WHEN FACED WITH A BIGGER PROBLEM (LIKE BULLYING), I FIGURE IT OUT ON MY OWN VS. GOING TO MY PARENTS FOR HELP 79% 45%
- 15. © 152016© 2016 I TURN TO MYSELF IN A CRISIS VS. TURNING TO MY PARENTS FLASH BACK TO 2007 1% 12-15 YEAR OLDS 2% 18-19 YEAR OLDS 4% 20-SOMETHINGS
- 16. © 162016 INDEPENDENCE THROUGH … RESPONSIBILITY Only 4% would like to avoid responsibility for as long as possible RESILIENCE 57% shake it off and move on with life when something bad happens EXPERTISE 62% other people look to me for my advice and opinions
- 18. © 182016 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035 2036 2037 2038 2039 2040 2041 2042 2043 2044 2019 2044 CENTENNIALS TOTAL U.S. MAJORITY-MINORITY
- 19. © 192016 CORE VALUES OPENNESS 87% OF CENTENNIALSWOULD PREFERTO LIVE IN A SOCIETYWHERE PEOPLE ACCEPT DIFFERENT BELIEFS AND VALUES
- 20. © 202016 OPENNESS RESILIENCE 87% OF CENTENNIALSWOULD PREFERTO LIVE IN A SOCIETYWHERE PEOPLE ACCEPT DIFFERENT BELIEFS AND VALUES 88% OF CENTENNIALSAGREETHATTHEY ENJOY AND CELEBRATE LIFE DESPITE ITS MANY OBSTACLESAND CHALLENGES CORE VALUES
- 21. © 212016 OPENNESS RESILIENCE REALISM 87% OF CENTENNIALSWOULD PREFERTO LIVE IN A SOCIETYWHERE PEOPLE ACCEPT DIFFERENT BELIEFS AND VALUES 88% OF CENTENNIALSAGREETHATTHEY ENJOY AND CELEBRATE LIFE DESPITE ITS MANY OBSTACLESAND CHALLENGES 70% OF CENTENNIALSAGREETHAT IT’S REALLY HARD TO GET AHEAD IN LIFE WITHOUT A COLLEGE DEGREE CORE VALUES
- 23. © 232016 THE MARKET ACCORDING TO THE GENERATIONS BOOMERS XERS MILLENNIALS CENTENNIALS GIVE ME STATUS GIVE ME UTILITY GIVE ME BACKUP GIVE ME LESS (AND MORE)
- 24. © 242016 AMONG 12- to 19-YEAR-OLDS, IN BILLIONS, ALL YEARS ADUSTED TO 2015 DOLLARS $119 $125 $129 $119 $119 $87 $79 $82 $92 1997 2000 2003 2006 2008 2009 2012 2014 2015 LOWER SPENDING
- 25. © 252016 RAISED DURING THE RECESSION
- 26. © 262016 RAISED DURING THE RECESSION ACCESS TO EVERYTHING CAREFUL, INFORMED CONSUMERS
- 27. © 272016 “WHEN WAS THE LAST TIME BRAND WAS IMPORTANT, REALLY? IT MIGHT HAVE BEEN RIGHT BEFORE THE RECESSION WHEN ASPIRATIONAL LUXURY WAS ON THE RISE.” – GABRIELLA SANTANIELLO, FOUNDER OF A-LINE PARTNERS
- 28. © 282016 I HAVE MY OWN UNIQUE LOOKS, AND DON’T TRY TO FOLLOW TRENDS 78% I APPRECIATE IT WHEN COMPANIES MAKE IT CLEAR WHAT VALUES THEY STAND FOR 87% THE ME-TRIX
- 29. © 292016 I’M ALWAYS LOOKING FOR NEW BRANDS TO TRY SNACKS 61% RESTAURANTS 61% APPAREL 59% VIDEOGAMES 59% SHOES 52% ELECTRONICS 50%
- 30. © 302016 I’M ALWAYS LOOKING FOR NEW BRANDS TOTRY I’M ALWAYS LOOKING FOR NEW BRANDS TO TRY SNACKS 61% RESTAURANTS 61% APPAREL 59% VIDEOGAMES 59% SHOES 52% ELECTRONICS 50% BEVERAGES 49% HEALTH & BEAUTY 43% MOBILE PHONES 39%
- 31. © 312016 SNACKS 61% RESTAURANTS 61% APPAREL 59% VIDEOGAMES 59% SHOES 52% ELECTRONICS 50% BEVERAGES 49% HEALTH & BEAUTY 43% MOBILE PHONES 39% MOBILE PHONE SERVICE 28% I’M ALWAYS LOOKING FOR NEW BRANDS TO TRY
- 33. © 332016 Hack Attack HACK ATTACK
- 34. © 342016
- 35. © 352016
- 36. © 362016
- 37. © 372016
- 38. © 382016
- 39. © 392016 BRAND OF CLOTHES 88% ROOM DECORATIONS 86% GROCERY SHOPPING 79% TYPE OF MOBILE PHONE 76% VACATION DESTINATION 73% TYPE OF CAR 50% MOVIES TO SEE 88% WHERE TO SHOP FOR CLOTHES 85% HEALTH AND BEAUTY PRODUCTS 70% INPUT ON FAMILY BUYING DECISIONS WHERE TO EAT 89%
- 41. © 412016 TECHNOLOGY ACCORDING TO THE GENERATIONS BOOMERS XERS MILLENNIALS CENTENNIALS KEEPS YOU IN THE GAME HELPS YOU GET AHEAD OF THE GAME #WINNING (THE GAME) REWRITING THE RULES OF THE GAME
- 42. © 422016 42
- 43. © 432016 43
- 44. © 442016 44Source: Communicus, “The Mobile Device Path to Purchase: Parents & Children”© 442015 MOBILE NATIVES OF 2- TO 9-YEAR- OLDS HAVE USED A PHONE IN THE PAST 6 MONTHS 42% OF 2- TO 9-YEAR- OLDS HAVE USED A TABLET IN THE PAST 6 MONTHS 77%
- 45. © 452016 70 HOURS PER WEEK
- 46. © 462016 EVERY SECOND, 8,796 PHOTOS ARE SHARED ON SNAPCHAT
- 47. © 472016 67% 54% 48% 37% 33% 16% 16% 15% I HAVE AN ACCOUNT AND REGULARLY VISIT …
- 48. © 482016 POV Library I share for utility but not necessarily emotionally (POV Lib) Insta Finsta vs
- 49. © 492016 I THINK CAREFULLY ABOUT WHAT I’M GOING TO POST ON SOCIAL MEDIA 67%
- 50. © 502016 NOT JUST ENTERTAINMENT OF CENTENNIALS AGREE “HIGH TECH IS SO MUCH A PART OF OUR LIVES” 59% OF MILLENNIALS AGREED WITH THE SAME STATEMENT IN 2000 41%
- 51. © 512016 TECHNOLOGY HAS MADE US FEEL MORE CONNECTED TO EACH OTHER 68%
- 52. © 522016 TECHNOLOGY WILL CREATE MORE JOBS IN THE FUTURE 56%
- 54. © 542016 87% appreciate when companies make clear what values they stand for NO SECRETS
- 55. © 552016 How they engage with… The world The market Technology THE WORLD THE MARKET TECHNOLOGY
- 56. © 562016 Live their Core Values Be Open Be Resilient Be Realistic Transform the Market Invest Invite Inspire Act Like A Tech Company First, then Your Category Transparent Seamless Iterative THE FUTURE IS ABOUT EXPECTING THE UNIMAGINABLE REWRITING THE RULES OF THE GAME GIVE ME LESS (AND MORE) THE WORLD THE MARKET TECHNOLOGY
- 57. © 572016 THE WORLD THE FUTURE IS ABOUT EXPECTING THE UNIMAGINABLE
- 58. © 582016 THE WORLD THE FUTURE IS ABOUT EXPECTING THE UNIMAGINABLE OPENNESS
- 59. © 592016 THE WORLD THE FUTURE IS ABOUT EXPECTING THE UNIMAGINABLE OPENNESS RESILIENCE
- 60. © 602016 THE WORLD THE FUTURE IS ABOUT EXPECTING THE UNIMAGINABLE OPENNESS RESILIENCE REALISM
- 61. © 612016 Invest Invite Inspire THE MARKET GIVE ME LESS (AND MORE)
- 62. © 622016 THE MARKET GIVE ME LESS (AND MORE) INVEST
- 63. © 632016 THE MARKET GIVE ME LESS (AND MORE) INVEST INVITE
- 64. © 642016 THE MARKET GIVE ME LESS (AND MORE) INVEST INVITE INSPIRE
- 65. © 652016 Seamless Transparent Iterative TECHNOLOGY REWRITING THE RULES OF THE GAME
- 66. © 662016 TECHNOLOGY REWRITING THE RULES OF THE GAME SEAMLESS
- 67. © 672016 TECHNOLOGY REWRITING THE RULES OF THE GAME SEAMLESS TRANSPARENT
- 68. © 682016 TECHNOLOGY REWRITING THE RULES OF THE GAME SEAMLESS TRANSPARENT ITERATIVE
- 69. © 692016 “This announcement marks the brand’s pledge to forego retouching its male models in its underwear and swim images beginning holiday 2016. American Eagle Outfitters has donated $25,000 to NEDA, a non- profit that supports those affected by eating disorders and an ongoing partner with Aerie.” – AEO press release about their April Fool’s campaign RESILIENCEOPENNESS REALISM THE WORLD THE FUTURE IS ABOUT EXPECTING THE UNIMAGINABLE
- 70. © 702016 GIVE ME LESS (AND MORE) INVITEINVEST INSPIRE THE MARKET
- 71. © 712016 REWRITING THE RULES OF THE GAMETECHNOLOGY TRANSPARENTSEAMLESS ITERATIVE
- 72. © 722016 RESILIENCEOPENNESS REALISM INVITEINVEST INSPIRE TRANSPARENTSEAMLESS ITERATIVE
- 73. © 732016 +20%
- 74. © 742016 RESILIENCEOPENNESS REALISM THE WORLD THE FUTURE IS ABOUT EXPECTING THE UNIMAGINABLE
- 75. © 752016 GIVE ME LESS (AND MORE) INVITEINVEST INSPIRE THE MARKET
- 76. © 762016 REWRITING THE RULES OF THE GAMETECHNOLOGY TRANSPARENTSEAMLESS ITERATIVE
- 77. © 772016 RESILIENCEOPENNESS REALISM INVITEINVEST INSPIRE TRANSPARENTSEAMLESS ITERATIVE
- 79. © 792016 THINK LIKE A CENTENNIAL
- 80. © 802016 Q&A
- 81. © 812016 FutureView HOSTED BY J. WALKER SMITH EXECUTIVE CHAIRMAN THE FUTURES COMPANY WEDNESDAY, JULY 27TH 12:00 P.M. EASTERN JULY LIVE SPOTLIGHT
- 82. © 822016 Thank You Erik Medina erik.medina@thefuturescompany.com Kate Turkcan kate.turkcan@thefuturescompany.com