The survey found that healthcare is the top spending priority for Chinese families. Nearly 70% ranked it as the most important expenditure area. Consumers are empowered and proactive in managing their health, with over 80% researching online before doctor visits. News websites are a key information source on health topics. The internet and online peer communities are trusted platforms for sensitive health issues. Women play a large role in healthcare decisions and spending, which is increasing on preventative care and wellness.
This document was produced for a Webinar for the Association of Directors of Public Health (ADHP www.adph.org.uk ) on 27th April 2017 in partnership with Public Health England (PHE www.gov.uk/phe) Hertfordshire County Council (www.hertfordshire.gov.uk) and the Health Psychology in Public Health Network (HPPHN www.hppn.org.uk ).
Pastoral care is "that aspect of the ministry of the Church which is concerned with the well-being of
the individual and of the community in general." 2 It is clear that the impact of multiple traumas from
the COVID-19 pandemic creates a major challenge for pastoral care. The purpose of this publication
is to enable faith leaders to get some rapid and concise orientation on the issues of population and
community trauma, resilience, self-care and coping during and beyond the pandemic, so they can
consider strategies both for their congregations and the wider community.
This briefing seeks to provide some frameworks for response to the needs of:
1. Populations and local communities, because there will be multiple and differential impacts
on various sub-populations both by life course stage and by identity, as well as
socioeconomic status. Impacts are multiple, from losing loved, to losing jobs, to having
essential treatment delayed. All of these can be traumatic.
2. Faith communities, because as the pandemic goes on, and we are now beyond 18 months of
response, the risks of compassion fatigue, burnout and traumatic stress to congregations
increase. Psychological injury to those who are involved in 'frontline' ministry, both as
ministers or as medical and care workers, may be worse than in other parts of the
population because the combination of enduring stress and their own motivation to keep
serving their populations may result in their feeling unwilling or unable to seek help.
This briefing is set within the context of public mental health, which means it intentionally seeks to
consider what can be done at population level (e.g. whole church or workplace), and group level, not
just individual level. The right kind of action aimed at populations is just as important as action
aimed at individuals and should be seen as
complementary. This is especially so where there
are resources and capabilities which churches can
bring to bear for their whole membership, and
which can help them respond to trauma and
become resilient. In this sense, a populationhealth approach sits well with the idea of the Church as a community where healing can occur
This document was produced for a Webinar for the Association of Directors of Public Health (ADHP www.adph.org.uk ) on 27th April 2017 in partnership with Public Health England (PHE www.gov.uk/phe) Hertfordshire County Council (www.hertfordshire.gov.uk) and the Health Psychology in Public Health Network (HPPHN www.hppn.org.uk ).
Pastoral care is "that aspect of the ministry of the Church which is concerned with the well-being of
the individual and of the community in general." 2 It is clear that the impact of multiple traumas from
the COVID-19 pandemic creates a major challenge for pastoral care. The purpose of this publication
is to enable faith leaders to get some rapid and concise orientation on the issues of population and
community trauma, resilience, self-care and coping during and beyond the pandemic, so they can
consider strategies both for their congregations and the wider community.
This briefing seeks to provide some frameworks for response to the needs of:
1. Populations and local communities, because there will be multiple and differential impacts
on various sub-populations both by life course stage and by identity, as well as
socioeconomic status. Impacts are multiple, from losing loved, to losing jobs, to having
essential treatment delayed. All of these can be traumatic.
2. Faith communities, because as the pandemic goes on, and we are now beyond 18 months of
response, the risks of compassion fatigue, burnout and traumatic stress to congregations
increase. Psychological injury to those who are involved in 'frontline' ministry, both as
ministers or as medical and care workers, may be worse than in other parts of the
population because the combination of enduring stress and their own motivation to keep
serving their populations may result in their feeling unwilling or unable to seek help.
This briefing is set within the context of public mental health, which means it intentionally seeks to
consider what can be done at population level (e.g. whole church or workplace), and group level, not
just individual level. The right kind of action aimed at populations is just as important as action
aimed at individuals and should be seen as
complementary. This is especially so where there
are resources and capabilities which churches can
bring to bear for their whole membership, and
which can help them respond to trauma and
become resilient. In this sense, a populationhealth approach sits well with the idea of the Church as a community where healing can occur
Austin Journal of Nursing & Health Care is a peer-reviewed, open access journal published by Austin Publishers. It provides easy access to high quality Manuscripts to practicing nurses, nurses in leadership roles, and other health care professionals with in the branch of health care sector focused on the care of individuals, families, and communities in order to attain, maintain, or recover optimal health and quality of life. This journal focus to work collaboratively with physicians, therapists, the patient, the patient's family and other related team members, on treating illness to improve quality of life.
Austin Publishing Group is a successful host of more than hundred peer reviewed, open access journals in various fields of science and technology with intent to bridge the gap between academia and research access.
Austin Journal of Nursing & Health Care accepts original research articles, review articles, case reports, mini reviews, rapid communication, opinions and editorials on all related aspects of nursing and care.
U.S. Behavioral Health Market Size to Hit Around US$ 132.4 Bn by 2027MichaelCrichton7
The U.S. Behavioral Health Market was valued at US$ 90.5 billion in 2020 and is projected to be worth around US$ 132.4 billion by 2027, registering a CAGR of 5.3% from 2021 to 2027.
Understanding Personality Disorders By Tom BurnsAnsel Group Ltd
Article for the Insight Supplement of Mental Health Today Magazine July/August 2010. Tom Burns, CEO of the Ansel Group, provides an insight into this patient group and provides some messages around organising services to best meet their needs.
Quality of life is a multidimensional concept in determining the adding of life to years. The quality of
life is influenced by social, economic, psychological domains which influence and are significant to older
people. These domains vary according to the individual’s life characteristics including social and personal
circumstances. The aim of this article is to be informative and to provide a view on how health problems of
elderly affect the quality of life.
Business Experience in Implementing an Advanced Telemonitoring Service. Valdivieso Martinez B. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)
The Intersection of Medical Research and Public Healthkmbrown08
The purpose of this project is to show the necessity of collaboration between medical research and public health to improve the outlook of our nation’s future. Case studies focusing on influenza, childhood obesity and HIV/AIDS show how the fields have intersected to address health problems in the past, and how they can continue to intersect in the present and the future. Finally, this study identifies key public health advocacy messages that need to be heard on a national level in order to bolster the intersection of medical research and public health.
A briefing for Public Health teams on a public mental health approach resilience, trauma and coping beyond the pandemic, and addressing the needs of communities and workplaces
Technology-enabled Platform for Proactive Regular Senior-Centric Health Asses...DataNB
Hospitalizations and other negative health events are detrimental to seniors’ health and costly to the healthcare system. Proactive health monitoring may help seniors avoid negative health events and remain safely in their homes for longer. Many seniors do not have the skills, knowledge, or technology to regularly monitor their health at their own at home. Without regular, proactive health monitoring, we cannot identify seniors at risk of negative health outcomes (like hospitalizations) before such events occur. Having trained home support workers (caregivers) use their skills and technology to monitor seniors’ health makes proactive health monitoring more accessible to seniors receiving home care. In this project, trained caregivers use technology to proactively monitor seniors’ health for risk factors that could predict hospitalizations or other negative health outcomes. Seniors’ complete regular health assessments with their caregivers. Caregivers enter the results into a mobile app for analysis. The assessments involve physical health (like weight and blood pressure) and cognitive/mental health (like word recall and quality of life). All equipment is provided in a kit that is stored in the senior’s home. We anticipate that seniors will appreciate regularly checking on their health. Caregivers will benefit from learning new skills and having a new way to positively impact the seniors they care for. We anticipate showing that it is practical to have trained caregivers use technology (secure mobile app) to monitor the health of seniors receiving home care. We also aim to investigate if trends in seniors’ health can predict negative health events, like hospitalizations.
https://userupload.net/6jbhjqr3gczd
Behavioural sciences explore the cognitive processes within organisms and the behavioural interactions between organisms in the natural world. It involves the systematic analysis and investigation of human and animal behavior through the study of the past, controlled and naturalistic observation of the present, and disciplined scientific experimentation and modeling. It attempts to accomplish legitimate, objective conclusions through rigorous formulations and observation.[1] Examples of behavioral sciences include psychology, psychobiology, anthropology, and cognitive science. Generally, behavior science deals primarily with human action and often seeks to generalize about human behavior as it relates to society
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
Austin Journal of Nursing & Health Care is a peer-reviewed, open access journal published by Austin Publishers. It provides easy access to high quality Manuscripts to practicing nurses, nurses in leadership roles, and other health care professionals with in the branch of health care sector focused on the care of individuals, families, and communities in order to attain, maintain, or recover optimal health and quality of life. This journal focus to work collaboratively with physicians, therapists, the patient, the patient's family and other related team members, on treating illness to improve quality of life.
Austin Publishing Group is a successful host of more than hundred peer reviewed, open access journals in various fields of science and technology with intent to bridge the gap between academia and research access.
Austin Journal of Nursing & Health Care accepts original research articles, review articles, case reports, mini reviews, rapid communication, opinions and editorials on all related aspects of nursing and care.
U.S. Behavioral Health Market Size to Hit Around US$ 132.4 Bn by 2027MichaelCrichton7
The U.S. Behavioral Health Market was valued at US$ 90.5 billion in 2020 and is projected to be worth around US$ 132.4 billion by 2027, registering a CAGR of 5.3% from 2021 to 2027.
Understanding Personality Disorders By Tom BurnsAnsel Group Ltd
Article for the Insight Supplement of Mental Health Today Magazine July/August 2010. Tom Burns, CEO of the Ansel Group, provides an insight into this patient group and provides some messages around organising services to best meet their needs.
Quality of life is a multidimensional concept in determining the adding of life to years. The quality of
life is influenced by social, economic, psychological domains which influence and are significant to older
people. These domains vary according to the individual’s life characteristics including social and personal
circumstances. The aim of this article is to be informative and to provide a view on how health problems of
elderly affect the quality of life.
Business Experience in Implementing an Advanced Telemonitoring Service. Valdivieso Martinez B. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)
The Intersection of Medical Research and Public Healthkmbrown08
The purpose of this project is to show the necessity of collaboration between medical research and public health to improve the outlook of our nation’s future. Case studies focusing on influenza, childhood obesity and HIV/AIDS show how the fields have intersected to address health problems in the past, and how they can continue to intersect in the present and the future. Finally, this study identifies key public health advocacy messages that need to be heard on a national level in order to bolster the intersection of medical research and public health.
A briefing for Public Health teams on a public mental health approach resilience, trauma and coping beyond the pandemic, and addressing the needs of communities and workplaces
Technology-enabled Platform for Proactive Regular Senior-Centric Health Asses...DataNB
Hospitalizations and other negative health events are detrimental to seniors’ health and costly to the healthcare system. Proactive health monitoring may help seniors avoid negative health events and remain safely in their homes for longer. Many seniors do not have the skills, knowledge, or technology to regularly monitor their health at their own at home. Without regular, proactive health monitoring, we cannot identify seniors at risk of negative health outcomes (like hospitalizations) before such events occur. Having trained home support workers (caregivers) use their skills and technology to monitor seniors’ health makes proactive health monitoring more accessible to seniors receiving home care. In this project, trained caregivers use technology to proactively monitor seniors’ health for risk factors that could predict hospitalizations or other negative health outcomes. Seniors’ complete regular health assessments with their caregivers. Caregivers enter the results into a mobile app for analysis. The assessments involve physical health (like weight and blood pressure) and cognitive/mental health (like word recall and quality of life). All equipment is provided in a kit that is stored in the senior’s home. We anticipate that seniors will appreciate regularly checking on their health. Caregivers will benefit from learning new skills and having a new way to positively impact the seniors they care for. We anticipate showing that it is practical to have trained caregivers use technology (secure mobile app) to monitor the health of seniors receiving home care. We also aim to investigate if trends in seniors’ health can predict negative health events, like hospitalizations.
https://userupload.net/6jbhjqr3gczd
Behavioural sciences explore the cognitive processes within organisms and the behavioural interactions between organisms in the natural world. It involves the systematic analysis and investigation of human and animal behavior through the study of the past, controlled and naturalistic observation of the present, and disciplined scientific experimentation and modeling. It attempts to accomplish legitimate, objective conclusions through rigorous formulations and observation.[1] Examples of behavioral sciences include psychology, psychobiology, anthropology, and cognitive science. Generally, behavior science deals primarily with human action and often seeks to generalize about human behavior as it relates to society
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
The Perfect (Experiential) Storm: Why "experience" is the new blackJeff Yang
Jeff Yang, SVP of The Futures Company and columnist for the Wall Street Journal Online, on why "experience" has moved to the center of the consumer universe. Follow him on Twitter at @originalspin.
Link to video of the live presentation: http://www.youtube.com/watch?v=ajEJBbK3Ah4
SB'12 - Kevin Williams - Pure Branding, Nic Covey - Nielson, Lloyd Burdett - ...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
The Futures Company presented a workshop which allowed businesses to take a closer look at their customer and the global consumer trends ensuring their business is fit for future opportunities. Use of this work should be referenced to The Futures Company
Hotel 2030 Emerging Trends Initial Perspectives - May 2013Hotel 2030
As organisations seek to grow and compete in an ever more global marketplace, many across the hospitality sector have different views on the future. Depending on where in the world they are based, whether they already own, franchise or manage hotels, provide support to the industry or are seeking to disrupt it, different organizations see multiple challenges and opportunities in the years to come.
Within and outside the sector, there have already been a number of excellent studies undertaken that look over the horizon at emerging changes that could impact the future design of hotels, business models and guest experiences. These studies include work by BCG, Deloitte, McKinsey, Cornell, Nottingham University, Arup, The Futures Company, Amadeus, The Futures Laboratory, iconoculture, PSFK, z-punkt and futureagenda
Given that everyone gains from being better informed on the future; that many are looking at similar issues; that it is what you do with your perspectives and not the individual opinions that are confidential; and that no central resource yet exists for the hotel sector to access credible insights, we have created the hotel2030 platform.
Starting with the initial perspectives contained in this emerging trends deck that brings together multiple insights from the existing research studies, the aim is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Following in the footsteps and spirit of the first futureagenda programme that shared multiple views from 2500 organizations on the world in 2020, the ambition is that over the next twelve months or so, hotel2030 will be a source of inspiration for innovation, a reference point for those developing growth opportunities and a mirror into which strategy and business development teams can test their assumptions.
Understanding consumer lifestyles and food purchasing behaviors as they relate to health and wellness. DuPont Nutrition & Health helps food manufacturers unlock
novel opportunities by determining the motivations, needs,
concerns, and behaviors of consumer groups in today’s
evolving food and beverage market.
The Futures Company: Are you ready for Centennials?Kate Turkcan
Millennials are just three short years away from turning 40, and it’s time to shift your focus to the next generation of consumers currently shaping the future of the marketplace. The oldest Centennial is 19 years old today, and they quickly moving into young adulthood.
Centennials will require you to explore different mindsets, products and even business models in order to meet their expectations. They are embracing independence at an earlier age than previous generations, showcase a “hacker” mentality, and have vastly different views of brands and consumption than their Millennial predecessors.
It won’t be enough to engage the generation as they age into your target market; the changes they are driving will be dramatic and require long-term planning that starts today.
Future of hospitality the emerging view 09 10 15Hotel 2030
Form the second Future Agenda programme, this is an emerging view of the key shifts taking place in and around hospitality. Supported by IHG, the future of travel events engaged experts in New York, Mendoza, Dubai, Singapore and Shanghai. Other topics covering everything from transport and cities to data and loyalty were undertaken in 42 other locations. Insights from all these have been brought together into this summary
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
This presentation outlines the current state of the consumer health industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
Hotel 2030 Emerging Trends - Initial Perspectives May 2013Tim Jones
Hotel 2030 is a cross-sector platform that aims to act as a catalyst for open discussion on the possible changes facing the hospitality industry and the associated innovation opportunities for hotels over the next 15 to 20 years. Starting with initial perspectives drawn from a number of studies already undertaken by varied companies and academics, as with the futureagenda programme, the intent is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Why Images Are Worth More Words Than Ever #OgilvyCannes / #CannesLions Ogilvy
As the 60th International Festival of Creativity kicks off, Jeff Yang, Senior Vice President of Trends & Futures and Head of Multicultural Insights for The Futures Company, takes a look at why the dominance of text in mass communications may be coming to an end. Images are on the rise, and with them come visual narratives—stories like this one.
Burson-Marsteller China and Kantar Health jointly released a piece of research on healthcare and wellness trends in China. The survey was organized through an online questionnaire involving 1,000 consumers across tier 1 and 2 cities in China. Over 50% of the respondents, aged 26 and older, were college graduates, and over 70% were professionals and mid-to-high level executives.
Technology is disrupting healthcare just as it has in so many other areas of life. New players and
new approaches are proliferating but while the changes may seem dazzlingly diverse there is a single, underlying driving force. Digital transformation in healthcare has many elements: health data privacy, ethical AI, IOT solutions, many brought to the market by new disruptors. These are all valuable elements of transformation, but ultimately they are steering to a single goal; empathetic care of
the empowered patient. In this increasingly patient-centric future it is the empathetic care, not the technology itself, that will prove to be the outstanding feature. The market leaders in this landscape will be those who embrace and explore its possibilities.
Living in a hyper-connected world, patients have never been so well informed or had so much decision- making power, at least when it comes to chronic diseases. Less dependent on their doctors for advice, increasingly able and willing to take greater control of their own health, they feel empowered by the vast amount of health information available online, on apps, and by the array of health and fitness wearables.
Such consumer digital empowerment is pushing rapid change in healthcare provision. Industry leaders across providers, insurers, medical technology and the pharmaceuticals industry, need to re-imagine
the traditional spectrum of sales, marketing and commercialisation processes by developing empathetic engagement tools to accompany and support the patient on their personal journey. This digital transformation imperative becomes a huge challenge because of the complexity of the industry ecosystem and the varying models in APAC.
With widely varying reimbursement and access challenges across APAC countries, coupled with diverse social and cultural norms, it is important for pharma, insurance, and healthcare providers to work together with partners who have local, real-world expertise when it comes to understanding patient behaviours. Together those partnerships can deliver solutions that will impact patient lives positively. Across APAC the opportunities are considerable with a huge growing market for medication and care, but there are also significant cultural and financial hurdles to the uptake of treatments.
ILC-UK and the Actuarial Profession Debate: The Economics of Promoting Person...ILC- UK
ILC-UK is delighted to be working with Alliance Boots and the University College London School of Pharmacy to explore why public health has just got ‘personal’ and if such a trend will yield cost savings or cost some groups of society or sections of the economy more than others.
The event will also mark the launch of a report produced by Professor David Taylor and Dr Jennifer Gill from the UCL School of Pharmacy, supported by Alliance Boots entitled ‘Active Ageing: Live longer and prosper? Towards realising a second demographic dividend in 21st century Europe’.
The debate will focus on the balance between encouraging individual accountability and accepting collective responsibility for achieving longer lives and the consequent implications for health outcomes and cost.
The Coalition Government (like its predecessors) is trying to move away from the ‘nanny state’ towards ‘nudging’ people in the direction of choosing healthier behaviours.
Few people would question the desirability of encouraging more informed personal decision making to prevent avoidable illness. But too much reliance on individual choice and responsibility could fail those most at risk and potentially impose needless costs and losses on individuals, their families and the wider community. Promoting the behavioural and cultural changes needed to deliver better public health and keep NHS and social care costs as affordable as possible remains a pressing and complex challenge.
Subject areas to discuss will include:
The philosophical and political underpinnings of public health policy, including: social solidarity, fairness, entitlement, risk and personal responsibility. Are we in danger of unravelling the principle tenets of the Beveridge model welfare state in ways which may not only disadvantage the most vulnerable, but may in time increase financial pressures on other sectors of society?
Determining the boundaries of personal and societal level responsibility, and the legitimate as opposed to illegitimate need for publicly funded care and support. In areas ranging from smoking cessation to reducing the threat of an obesity driven diabetes epidemic, communities have to make tough choices between limiting risks and accepting the consequences of personal, social and corporate freedom.
The impact of current trends and possible future policy decisions in areas ranging from the costs of health and life insurance to the price of pensions for individuals and society.
The role of private employers in promoting and requiring healthy living.
The winners and losers if the trend towards personal responsibility continues, with particular regard to older people and disadvantaged groups and what impact could this trend have on the cost of care?
Agenda from the event
16:00
Registration
16:30
Welcome, Baroness Sally Greengross
16:40 – 18:25
Presentations and responses from:
Prof. David Taylor
Prof. Nick Bosaonquet
Tricia Kennerley
Martin Green
Ad Club Vital Signs - Patient Power: A Changing EnvironmentBrent Walker
This presentation was delivered on the Google campus in Cambridge, MA, on behalf of the Boston Ad Club. It discusses the trends driving consumerism in healthcare, the application of psychographic segmentation and the results of a hospital pilot where readmissions post-surgery discharge were driven to zero with a 75% reduction in nurse FTEs for patient follow-up.
An overview of the Initial Design and Prize Guidelines for a proposed $10M+ Healthcare X PRIZE, released for public comment on April 14, 2009. Please help us design the best competition possible in creating an Optimal Health paradigm that engages and empowers individuals and communities in a way that will dramatically improve health value.
Two major trends dominate healthcare in the United States. Chronic Illness is on the rise, meaning American's are having more difficulty than ever attaining mental and physical wellness. Providers are facing an unfriendly business of medicine environment requiring them to solve complex management problems while maintaining a high level of clinical excellence. The payment goal posts have moved requiring providers to understand and measure the value they provide to patients, not just the services they complete or perform. As providers struggle to understand the meaning of value in medicine and what outcomes qualify, consumers continually turn to alternative medicine and wellness initiatives to maintain their health.
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Survey on health perceptions in China by daxue consultingDaxue Consulting
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products.Daxue consulting conducted a survey to learn more about the promising wellness market in China. This survey aimed to understand changing health perceptions in China, including health knowledge, dietary habits, and familiarity with health trends and diets.
Provides an overview of wellness program trends, including a look at the role of prepaid wellness cards as a central component of employer wellness programs. We will also look at meaningful incentive thresholds and identify obstacles to program adoption.
MedCity ENGAGE: Advancing Beyond Patient Engagement to Behavior ChangeBrent Walker
This presentation provides an overview of a psychographic segmentation model and how it has been integrated into an automated patient engagement platform to drive significant patient behavior change to reduce hospital readmissions and enhance health coaches' work with patients who have diabetes or musculoskeletal issues
Similar to China Healthcare & Wellness Consumer Survey (20)
Burson-Marsteller Asia-Pacific's complete guide to Social Media Strategy in China, using social networks like WEIBO for better corporate reputation, crisis preparedness and brand communications in China in 2012.
This infographic from Asia-Pacific colourfully visualizes data about the top social networks and preferred social media channel types and by market in the Asia-Pacific Region by Zaheer Nooruddin
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
1. China Healthcare & Wellness Consumer Survey
Prepared by Burson·Marsteller & Kantar Health
June 2011
2. Content
Executive Summary
Overview & Methodology
Key Findings
Priorities and expenditure patterns in health and wellness
Information sources for health and wellness
Implications
4. Key Findings
Healthcare tops family spending priority:
+ Almost 70% of consumers rank healthcare as the most important expenditure for Chinese families today.
Empowered and proactive consumers:
+ Preventive-care minded
+ Over 80% of consumers surveyed will conduct research on the Internet for information
every time or most of the time before they consult a doctor.
News-driven information:
+ A key source of healthcare information (69%), second only to doctor’s advice (73%).
Internet and online peer-to-peer communication “trusted” (viewed as credible)
platforms for healthcare information:
+ 96% will turn to the Internet for information on sensitive health topics
Women love themselves and men love their wives.
6. Overview & Methodology
In February 2011, Burson-Marsteller and Kantar Health surveyed 1,000 consumers across
Tier I and Tier II cities in China to gain new insights into current healthcare and wellness
trends, with a focus on expenditure patterns and information sources.
Online survey
Methodology • 1000 consumers
• 3 Tier I cities & 11 Tier II cities
Healthcare & Wellness
Topics • Expenditure patterns
• Information sources
Gain new insights into current Healthcare & Wellness trends
7. Sample Distribution
Tier I Cities Tier II
Beijing Shanghai Guangzhou cities[1]
Male 83 63 57 418
Gender
Female 22 37 45 294
Middle income 50 50 50 352
Income Level [2]
High income 55 50 52 360
Age 25 - 35 27 18 23 554
Age Age 36 – 45 33 38 62 112
Age 46+ 45 44 17 46
TOTAL N = 1019 105 100 102 712
[1] Tier I cities include: Beijing, Shanghai and Guangzhou.
Tier II cities include: Shenzhen, Nanjing, Tianjin, Shenyang, Jinan, Xi’an, Wuhan, Chengdu,
Zhengzhou, Hangzhou and Changsha.
[2] Mid-income means: the family income is 6,000 – 9,999 RMB per month.
High-income means: the family income is 10,000 + RMB per month.
Over 50% of the respondents are college graduates.
Over 70% are professionals and mid-to-high level executives.
9. Healthcare is the third largest family expenditure in China
Currently, consumers are spending a significant amount of their household
expenditure on healthcare. Nearly 50% of consumers indicate that healthcare
is the third largest expenditure area for their families.
63%
49%
45%
Children’s
Food Healthcare
Education
10. And the most important area for most consumers
Almost 70% of consumers consider healthcare as one of the most important
expenditure areas for Chinese families today, exceeding food and children’s
education.
55%
Children’s
66%
Food education
67%
Healthcare
11. Healthcare expenditure = better quality of life
72% respondents agree that they are spending money on healthcare and
wellness so as to attain a better quality of life for themselves and their family.
TOTAL 72%
Beijing 70%
Shanghai 69%
Guangzhou 75%
Tier II cities 72%
12. Consumers are spending money on critical healthcare needs
A large majority of consumers focus healthcare expenditure on critical and
common illnesses.
Strong willingness to spend on health maintenance and preventive care.
67% 70%
77%
80%
88%
13. High-income families more willing to spend on healthcare prevention
Consumers’ willingness to spend on medical check ups
High-income consumers are
more willing to spend on medical
check-ups, vaccinations and
illness prevention.
Consumers’ willingness to spend on vaccinations Consumers’ willingness to spend on illness prevention
14. Females are making most decisions on health and wellness
expenditure matters
Most females are making key health
and wellness expenditure decisions
for their families.
And their decision-making power
becomes more evident as they get
Key decision maker for health and wellness
expenditure in families older.
Female age 26-35 Female age 36-45 Female age 46+
15. Women are keen to increase their expenditure levels on healthcare and
wellness in the near future
Females are spending more money
on beauty enhancement, wellness
and nutrition, and Chinese
traditional medicine.
Healthcare/wellness expenditure now When it comes to wellness, females
are spending money on themselves.
Men are also more likely to spend
money on their wives than
themselves.
17. News websites: a key category of information source
Information sources on healthcare/wellness matters
The top 3 key information sources
on healthcare and wellness
related matters are doctors, news
websites and family/friends.
* CTM = Chinese traditional medicine
18. Proactive health consumers
Research before making expenditure decisions
Almost all consumers will conduct some
research before making key healthcare/
wellness expenditure decisions.
About 1/3 of consumers surveyed will
conduct extensive research.
Comparison by city/tier level
Comparison by income level
19. Internet: most consumers will conduct research online before they
consult a doctor
Online research before turning to doctors
Although doctors’ advice is
the most reliable information
source for most consumers,
over 80% of consumers
surveyed will conduct
Comparison by city/tier level research on the Internet for
information every time or
most of the time before they
consult a doctor.
Comparison by income level
n= 1019 105 100 102 712 622 245 152
20. Women rely more on word-of-mouth and first-hand information
Sources for credible healthcare/wellness information
Compared with males, females rely
more on word-of-mouth and
information direct from doctors,
family, friends and specialists.
Men prefer to turn to websites for
healthcare and wellness
information, especially news
websites.
21. Information consumption patterns differ between men and women
Sources for credible healthcare/wellness information
Women are relationship driven;
they rely more on word-of-mouth
and information direct from
doctors, family, friends and
specialists.
Men prefer to turn to websites for
healthcare and wellness
information, especially news
websites.
22. But both males and females are active online
Current digital channels consumers are participating in
Males and females both show high
participation levels in social media
channels such as blogs, BBS, social
networking sites, video sharing sites
and micro-blogs.
Other top websites Almost half of the men surveyed are
turning to general news websites for
health and wellness information.
23. BBS forums considered most influential
Most influential digital channels
BBS forums
Social networking About 60% consumers surveyed are
sites
Blogs participating in BBS forums, social
Video sharing
sites networking sites and blogs.
1 Micro-blogs
2 3 4 5 6 Other websites And they feel these are also the
Participation levels across digital channels most influential and credible digital
channels.
* BBS forums = Bulletin board system are online forms used
to exchange public messages or files, mostly dedicated to a
special interest
N = 1019
24. A look into recent BBS conversations….
• Recent BBS conversations on Tianya and
Netease forums have centered on remedies
and questions around:
o Herbal medicine
o Skin whitening
o Sexually transmitted diseases
o Anti-ageing
o Nasal and throat infections
• The hot topic of discussion in BBS forums on
Sina.com is death from overwork, triggered
by the recent death of a 25-year old
employee at PWC who kept a micro-blog
about her fatigue and workload
o Intense debate over whether overwork threatens
the health of white-collar workers
o Other white-collar topics include anti-ageing,
mental health, backache and weight loss
N = 1019
25. The most popular BBS forum is Tianya
1
Tianya, which is visited most
frequently by 36% of 2
respondents, is clearly the most 3
popular BBS forum for health and
4
wellness information.
5
Participation levels at other BBS
6
forums are all below 10% and
generally low. 7
8
9
n = 553
Participate rate of different BBS forums
26. The top web portal most consumers visit is Sina
Sina.com.cn is visited most
1
frequently by 36% of
2
respondents, and is the top web
3 portal for health and wellness
4 information.
5 39.net, a specialized health
6 website, ranked only 7th most
7 popular (3%) , after general
portal sites Netease, Sohu,
8
Taobao and Baidu.
9
n = 140
Participate rate of different websites
27. Internet for sensitive health and wellness topics
96% of consumers will turn to the
Internet and social networking sites
for sensitive health and wellness
topics.
Key attributes fordata source for sensitive topics
Information or healthcare/wellness information Consumers are turning to the
Internet as an information source
on sensitive health and wellness
topics more than they do to doctors
for advice.
N = 1019
28. But credible information on sensitive health or wellness topics is scarce
Sensitive healthcare/wellness topics
Consumers are uncomfortable sharing
1 or discussing topics such as sexually
transmitted diseases, AIDS, infertility
and abortion. Comparatively, most
consumers are more comfortable
speaking about mental health,
contraception and cosmetic surgery
Sensitive healthcare/wellness topics with limited info. openly.
However, for topics like mental health,
cosmetic surgery and infertility,
consumers are finding it difficult to get
access to credible information and data.
N = 1019
30. Implications
Personal health empowerment: consumers want to own health
knowledge and decision-making power
+ Shift from “patient education” to supporting “health learning”
Re-examine the “doctor knows best” communications
structure
+ Doctors are part of the information gathering channels.
+ From a consumers’ brand experience perspective, doctors are part of the brand
experience.
Community as a critical backdrop to messaging structure
+ News: social relevancy and common conversation thread
+ Digital: peer-to-peer; safety to belong and gather information
+ Lifestyle: quality of life; relational (friends and family); life stages
32. China Healthcare & Wellness Consumer Survey
Efen Huang Simon Li
Senior Healthcare Strategist General Manager
Burson-Marsteller China Kantar Health
efen.huang@bm.com Simon.li@kantarhealth.com