The June S.M.A.R.T. report features global data from the Millennial Media platform in Q1 2013, including key advertiser trends, top verticals, campaign goals, and post-click actions. The report also features a spotlight on the Restaurants vertical.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
The June S.M.A.R.T. report features global data from the Millennial Media platform in Q1 2013, including key advertiser trends, top verticals, campaign goals, and post-click actions. The report also features a spotlight on the Restaurants vertical.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
PHD network summarises in this presentation its predictions for some of the key trends that will shape consumers, retailers and media over the coming year.
CONSUMER BEHAVIOUR IS CHANGING RAPIDLY. AS CONSUMERS’ NEEDS, WANTS AND EXPECTATIONS EVOLVE, BRANDS NEED TO IDENTIFY NEW WAYS TO RESPOND SO AS NOT TO FALL BEHIND THE CURVE.
We will start by looking at key 2014 trends suggesting how they will evolve over the next 12 months. We will then explore 10 new trends to look out for in 2015.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
PHD network summarises in this presentation its predictions for some of the key trends that will shape consumers, retailers and media over the coming year.
CONSUMER BEHAVIOUR IS CHANGING RAPIDLY. AS CONSUMERS’ NEEDS, WANTS AND EXPECTATIONS EVOLVE, BRANDS NEED TO IDENTIFY NEW WAYS TO RESPOND SO AS NOT TO FALL BEHIND THE CURVE.
We will start by looking at key 2014 trends suggesting how they will evolve over the next 12 months. We will then explore 10 new trends to look out for in 2015.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
A Decision tree and Conditional Median Filter Based Denoising for impulse noi...IJERA Editor
Impulse noise is often introduced into images during acquisition and transmission. Even though so many denoising techniques are existing for the removal of impulse noise in images, most of them are high complexity methods and have only low image quality. Here a low cost, low complexity VLSI architecture for the removal of random valued impulse noise in highly corrupted images is introduced. In this technique a decision- tree- based impulse noise detector is used to detect the noisy pixels and an efficient conditional median filter is used to reconstruct the intensity values of noisy pixels. The proposed technique can improve the signal to noise ratio than any other technique.
Limit Strength Prediction of Light Gauge Steel I Section by Finite Element Me...IJERA Editor
IS 800 in 2007, follows Limit State Design method for general construction for steel but provision for limit state design of light gauge cold form steel has not been made in it. IS 801-1975 provides the guild lines for use of cold formed light gauge steel structural members in general building construction which follows working stress design. This code is under revision. In this paper, in order to understand limit strength of light gauge cold form steel section in flexure a finite element analyses has been carried out on light gauge cold form built up I sections with different heights and thicknesses to asses limit load and modes of failure. Elastic and inelastic flexural strength and deformation behavior have been studied and finally a parametric study was undertaken to understand the influence of height, thickness on its structural behavior. It has been observed that light gauge cold form section with low H/t aspect ratio posses higher ratios of limiting load to elastic load.
1990'lar itibariyle mobil iletişim hayatımızda önemli bir rol oynuyor.
Bugün mobil iletişim sadece konuşmanın değil, görüntülü konuşmadan da öte internet erişiminin de ana cihazı demek. Bu bağlamda akıllı telefonların önemi çok açık.
Game Kudra olarak, sitemize eklediğimiz mobilitede ve akıllı telefonlardaki trendleri ele alan araştırmayı keyifle okumanızı dileriz.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
In 2016, mobile advertising spend will exceed $100B globally! It's now more important than ever for marketers to understand the impact mobile is having on our global economy. In this report, we dive into the major elements of the digital marketplace, as well as the factors driving the year's biggest mobile trends.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Whitepaper 1st may 12 mobile marketing Kumar Gaurav
Are you stuck on Marketing?
What new to do? How to grab consumer's short attention Span? How to do out of box marketing campaigns? How to increase ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The slides from our Inside Mobile Event. Find out what's going to be big and what's not, learn how to navigate the new mobile landscape and ensure you're prepared with the best mobile strategy for 2013.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
2. 2012 Global Mobile Trends
MARCH 2013
2012 Global Trends
CHART A
Device
Manufacturers
Consumers
Consumers evolved the way they interacted
with mobile in 2012. As consumers across the
world adopted new devices, or added a
second device to their life, users increasingly
relied on and engaged with mobile devices in
different ways throughout the day.
Manufacturers around the world released dozens of new mobile
devices in 2012, at a number of different sizes and price points, with a
number of new functions and features. The infrastructure to support
these new mobile devices also increased throughout the year,
providing the platform for enhanced mobile features and use.
Increased
Screen Size
Content
Contributors
More Frequent,
but Shorter,
Mobile Sessions
There are More
Devices than Humans
on the Planet
Increased Mobile
Infrastructure – Better
Speed & Connection
Increased Availability
of Devices at
Decreasing Price Points
In Southeast Asia, phones with
bigger screens grew an average
of 63% a month in 2012.
85% of tablet owners use their
devices while watching TV.
Gameification
Across Verticals
Source: Online Publishers Association, 2012.
Tablet-Sized Ads
Mobile behavior changes
throughout the day; with mobile
primetime from 4 pm to midnight.
Multi-Screening
What they mean for
Mobile Advertising
Adapt Mobile Ads to
Shorter Use Sessions
As consumer and manufacturer trends merged
and developed, the mobile advertising
opportunities for both advertisers and
developers evolved in 2012.
Increased Rich Media
Engagement
Mobile is Always On
Audience Targeting
& Intelligence
Socialization
Mobile-Optimized
Experiences
Advertisers in North America leveraged
data to reach real-world audiences, such as
Moms, Sports Fans, and Gadget Geeks.
Approximately 46% of
Entertainment campaigns
used social media actions.
Hyper-Local Targeting
Advertisers in the Southeast Asia region
invested in hyper-local targeting in 2012 –
campaign spend grew at 233% a month.
More Video Viewing
Utliized in 64% of Product
Launch / Release Campaigns.
Source: Millennial Media, 2012.
Visit www.millennialmedia.com/mobile-intelligence to sign up
2
3. Mobile Vertical Spending in 2012
MARCH 2013
Top 10 Global Brand Verticals
Vertical Explosion
Ranked by Spend
CHART B
CATEGORIES
RETAIL & RESTAURANTS
ENTERTAINMENT
TELECOMMUNICATIONS
FINANCE
AUTOMOTIVE
CPG / FMCG
TRAVEL
TECHNOLOGY
EDUCATION
PORTALS & DIRECTORIES
Year-Over-Year Spend – 2012/2011
CHART C
2012
1
2
3
4
5
6
7
8
9
10
VERTICALS
2011
2
3
4
1
5
7
9
10
8
6
GOVERNMENT SERVICES
Health: Fitness & Wellness was the fifth largest growth vertical on
our platform after seeing large increases in year-over-year spend
both in 2012 (281%, Chart C) and 2011 (229%). Advertisers in this
vertical invested in mobile’s ability to target audiences and deliver
relevant messages to mobile users interested in health living
content.
Travel showed a 495% year-over-year increase to move up to the
seventh largest brand vertical on our platform in 2012 (Charts B &
C). Travel brands, such as hotels, booking sites, and airlines ran
mobile campaigns year-round to motivate consumers to plan
and book their vacations for any season, often through their
branded applications. Travel campaigns made up 9% of total
brand advertiser campaigns on our platform in 2012 (Chart D).
Twelve verticals experienced triple-digit growth on our platform
in 2012 (Chart C). Six of these verticals are not in the list of Top 10
Brand Verticals on our platform. This set of emerging verticals has
grown their investment in mobile advertising, as others have
grown from an already established base of spending.
Visit www.millennialmedia.com/mobile-intelligence to sign up
523%
495%
PERSONAL & HOME SERVICES
461%
HEALTH: FITNESS & WELLNESS
ENERGY & POWER
CPG / FMCG
281%
265%
235%
ENTERTAINMENT
AUTOMOTIVE
TELECOMMUNICATIONS
224%
193%
143%
RETAIL & RESTAURANTS
106%
REAL ESTATE
Insights:
860%
EMPLOYMENT
TRAVEL
Source: Millennial Media, 2011 & 2012.
Retail & Restaurants was the number one vertical on the Top 10
Global Brand Verticals on the Millennial Media platform in 2012,
growing 106% year-over-year to move up and into that position
from 2011 (Charts B & C). Retail & Restaurant brands made up
16% of the total brand advertiser campaigns in 2012 (Chart D).
These advertisers ran mobile campaigns year-round which drove
consumers to both their retail and online stores.
GROWTH
103%
Source: Millennial Media, 2011 & 2012.
Top 10 Global Brand Verticals as
Percent of Total Brand Business
Count of Campaigns
CHART D
14%
2%
3%
16%
3%
14%
6%
7%
14%
9%
12%
Retail & Restaurants
Telecommunications
Finance
Entertainment
Travel
Automotive
CPG / FMCG
Technology
Education
Government Services
Others
Source: Millennial Media, 2012.
3
4. 2012 Mobile Advertising Trends :
Campaign Engagement Methods
MARCH 2013
Post-Click Campaign Action Mix
CHART E
40%
30%
37%
29%
20%
19%
10%
16%
18%
0%
APPLICATION
DOWNLOAD
ENROLL / JOIN /
SUBSCRIBE
MCOMMERCE
SOCIAL MEDIA
9%
21%
9%
PLACE CALL
RETAIL
PROMOTION
SITE SEARCH
STORE LOCATOR /
VIEW MAP
16%
WATCH VIDEO
Source: Millennial Media, 2012. Data is based on the Top 3,000 campaigns on Millennial Media’s Platform in 2012.
Insights:
Store Locator / View Map was included as a Post-Click
Campaign Action in 21% of campaigns on our platform
in 2012 (Chart E). Restaurant advertisers utilized the
unique Store Locator / View Map function mobile
provides. A consumer’s location was pinpointed
through a maps application and then showed the
proximately to brand locations.
In 2012, 16% of all advertisers on the Millennial Media
platform integrated m-Commerce experiences into
their campaigns (Chart E). Entertainment advertisers
created campaigns that promoted new motion picture
or DVD releases and then provided a link to purchase
tickets or the DVD.
Brand Awareness represented 14% of Advertisers’
Campaign Goals on our platform in 2012 (Chart F). Travel
advertisers ran mobile campaigns aimed to keep their
brand name top of mind with consumers to drive hotel
stays and trip planning.
In 2012, Site Traffic made up 14% of all Advertisers’
Campaign Goals (Chart F). Car Manufacturers heavily
utilized the “learn more” or “site search” functions in their
campaigns to drive consumers to their webpages
where they could explore the many vehicles and
features offered.
Visit www.millennialmedia.com/mobile-intelligence to sign up
Advertisers’ Campaign Goals
CHART F
10%
12%
39%
12%
14%
Sustained In-Market Presence
Brand Awareness
Site Traffic
Product Launch/Release
Registrations
Increased Foot Traffic
Source: Millennial Media, 2012.
Data is based on the Top 3,000 campaigns on
Millennial Media’s Platform in 2012.
14%
Site Traffic increased 13% year-over-year as more advertisers
wanted to drive consumers to learn more about their brand.
Did You Know?
40%
of CPG / FMCG campaign spend
on our platform included some
form of location-based targeting.
Source: Millennial Media, 2012.
4
5. 2012 Mobile Audience Trends
MARCH 2013
Top Targeted Audiences
CHART G
Moms
DIYers
Vacationers
Avid
Shoppers
Mobile
Switchers
Business
Travelers
Small Business
Decision Makers
Gadget Geeks
In-Market
Auto Buyer
IT Decision Makers
Source: Millennial Media, 2012.
Insights:
Brand advertisers on our platform leveraged
audience targeting technology to make sure their
messages were delivered to the right consumers at
the right time. Of the audiences targeted by brand
advertisers on our platform in 2012, the 10 most
often targeted audiences are shown in Chart G.
Moms were the 10th most targeted audience by
brand advertisers on our platform in 2012 (Chart G).
Moms are an increasingly active mobile audience,
and were most frequently targeted on our platform
in Q3 as Moms prepared their kids to go back to
school for a new year.
On the Millennial Media platform in 2012, Small
Business Decision Makers were the 5th most
frequently targeted audience (Chart G). Small
Business Decision Makers were often targeted in
the first and fourth quarters of the year, likely
around fiscal year budget spending needs.
In 2012, Avid Shoppers were the 6th most targeted
audience on our platform (Chart G). Avid Shoppers
were most frequently utilized as an audience
targeting segment by Retail advertisers in Q4, likely
in preparation for the holiday shopping season.
CAMPAIGN HIGHLIGHT:
ADIDAS
GOAL:
Drive foot traffic to New York City’s Penn
Station to view an Adidas “Light You Up”
promotional light show.
STRATEGY:
Adidas, in collaboration with Mullen’s
mediahub, worked with Millennial Media to
target mobile users and invite them to a
light show event featuring Argentinian
soccer player Lionel Messi, while promoting
the launch of the new Adidas Adizero F50
soccer cleat.
Adidas utilized Millennial Media’s targeting
capabilities to reach thousands of mobile
device users, across platforms, within a
3-mile radius of Penn Station in the hours
prior to the event.
“With the addition of mobile advertising for the “Light You Up” event
promotion, Adidas was able to reach local users with a relative and time
sensitive message and drive foot traffic to the event.”
~ Gina Preziosa, VP, Group Media Director, mediahub/Mullen
To download the full campaign summary, visit
www.millennialmedia.com/advertise/campaign-successes
Visit www.millennialmedia.com/mobile-intelligence to sign up
5
6. 2012 Device & Developer Trends
MARCH 2013
2012 Device Introductions
CHART I
Nokia Lumia 900
JANUARY 2012
HTC One X
APRIL 2012
Samsung Galaxy S3
MAY 2012
Kindle Fire HD
SEPTEMBER 2012
Google Nexus 7
JUNE 2012
Samsung Galaxy Note II
SEPTEMBER 2012
Apple iPhone 5
SEPTEMBER 2012
Nokia Lumia 920
NOVEMBER 2012
Apple iPad mini
NOVEMBER 2012
Windows Surface Tablet
OCTOBER 2012
Source: Public news outlets, 2012.
Highlights of Device & Developer Trends:
In 2012, dozens of new smartphone and tablet devices entered
the mobile market, in addition to new versions of existing devices.
Chart I highlights a few of the key new devices that were
introduced into the mobile market in 2012. In November 2012, the
iPad mini entered the market as Apple’s first 7-inch tablet. The
Samsung Galaxy Note II was released in Q3 of 2012, an upgrade to
the original Galaxy Note, one of the first mobile phones considered
a smartphone/tablet hybrid, which some term a “phablet.”
Games were the number one application category on our
platform in 2012, maintaining the position from 2011 (Chart H),
mirroring that of app stores, such as iTunes and Google Play.
Top 10 Application Categories
Ranked by Impressions
CHART H
2012
1
2
3
4
5
6
7
8
9
10
CATEGORIES
Games
Music & Entertainment
Mobile Social Media
Communications
Productivity & Tools
Science & Technology
Sports
News
Books & Reference
Weather
2011
1
2
3
4
8
–
6
5
–
7
Source: Millennial Media, 2011-2012.
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7. 2012 Developer Trends
MARCH 2013
OS Mix
Ranked by Impressions
CHART J
2012
3% 1%
Device Mix
Ranked by Impressions
CHART L
CHART K
2% 1%
16%
2011
2011
2012
32%
15%
20%
16%
47%
48%
CHART M
5%
33%
Android
iOS
BlackBerry OS
Windows
Symbian
Source: Millennial Media, 2011-2012.
Highlights of Device & Developer Trends:
In 2012, the OS mix on our platform remained relatively
unchanged from 2011 (Charts J & K). The Android operating
system led the OS mix on our platform, representing 48% of
impressions. iOS was the second largest OS on our platform in
2012 with 32% of the impression share.
Non-Phone Connected Devices increased five percentage
points year-over-year to represent 20% of impressions we saw
on our platform (Charts L & M). The growth of this category is
largely attributed to the increased adoption of tablet devices.
For more information, visit: www.mmedia.com
68%
Smartphones
Feature Phones
Non-Phone Connected Devices
Source: Millennial Media, 2011-2012.
Smartphone data does not include what could be considered Smartphones
running proprietary Operating Systems, e.g. Samsung Instinct, LG Vu.
Top 5 Tablets
Ranked by Impressions
CHART N
3
2
1
Apple iPad*
Samsung Galaxy Tab*
Amazon Kindle Fire*
5
4
In 2012, Finance, Dating, and Entertainment were the top
three brand verticals using our self-serve tool mMedia.
17%
75%
Acer Iconia
Motorola Xoom
* Ranked in the top 20 among all mobile devices.
Source: Millennial Media, 2012.
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8. S.M.A.R.T.™ Glossary of Terms
MARCH 2013
Mobile Audience Solutions – Targeting solutions built using Millennial Media’s proprietary technology and access to diverse
volumes of data. Millennial Media’s platform accesses and analyzes data – Location, Social, Interest and Mobile – to provide a unique,
multi-dimensional view of individual profiles. We call this our Relevance Graph. This view gives us deep insight into what is relevant to
individuals at any given moment. Because the Millennial Media platform operates in real-time, the Relevance Graph, is responsive to
every shift in data, continually refreshing audience segments for our Mobile Audience Solutions as individual interests, activities and
needs change.
Cross-Platform – Pertaining to multiple devices (smartphones, tablets, feature phones, non-phone connected devices), carriers (AT&T,
Verizon, Vodafone, etc.), or platforms (iOS, Android, BlackBerry, Windows Phone, Symbian, etc.). Millennial Media is cross-platform – or
“platform agnostic” – because we do not focus on one single OS or device type. This enables advertisers to reach as many mobile users
as possible, regardless of their mobile device or carrier of choice.
Developer – Provider/creator of mobile applications and sites. Developers range from large entities (brands, portals, news sites, etc.)
to individuals who focus on just a handful of applications.
Feature Phone – Any web-enabled mobile phone that is not a smartphone.
Impression – A count of the number of times an ad unit appears on a mobile device.
Interactive Video – A high-impact video ad layered with interactive features that deliver a uniquely mobile, actionable experience to
customers.
Inventory – The ad space available on mobile websites and applications.
Non-Phone Connected Device – A non-phone mobile device. This includes tablets, gaming devices, e-readers, MP3 players, etc.
Post-Click Campaign Action – The action a marketing campaign is driving the customer to take once an ad is viewed (i.e., Place Call,
Download Application, View Map, etc.).
SDK – Software Development Kit. A tool that enables developers to seamlessly integrate mobile advertising into their applications,
thus monetizing their apps. Developer partners on Millennial Media’s platform download and integrate our SDKs (available for a variety
of operating systems – iOS, Android, Windows Phone, etc.) to gain access to the ads run by our advertising partners.
Smartphone – Any web-enabled and application-enabled mobile phone that runs on an operating system and offers the user more
advanced capabilities beyond just voice and mobile web access.
Vertical – The classification of advertisers by industry.
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