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The Future of Social Networks on the Internet: The Need for Semantics John G. Breslin, Stefan Decker, Uldis Bojars {firstname.lastname@deri.org} Semantic Technologies Conference / San Jose, USA / 19th May 2008
URL for the presentation ,[object Object],[object Object]
Where in the world are we?
Our mission and vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some statistics
Core industrial partners
On the shoulders of giants… ,[object Object],[object Object],[object Object]
It wasn’t the right time then… Where are we now?
Now, we are making progress…
A network of knowledge… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting to work in the DERI house
What we’re going to talk about today… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media sites are like data silos * Source: Pidgin Technologies, www.pidgintech.com
Many isolated communities of users and their data * Source: Pidgin Technologies, www.pidgintech.com
Need ways to connect these islands * Source: Pidgin Technologies, www.pidgintech.com
Allowing users to easily move from one to another * Source: Pidgin Technologies, www.pidgintech.com
Enabling users to easily bring their data with them * Source: Pidgin Technologies, www.pidgintech.com
1.  Collaborating via the Social Web
A move from the Web to a “social web” ,[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object]
Features / principles of Web 2.0 (O’Reilly) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 and social media in simple terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content can be… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging: a phenomenon for a new generation? ,[object Object]
Overview of blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The state of the blogosphere from Technorati ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition of wikis ,[object Object],[object Object],[object Object],[object Object]
Some uses of wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Wikipedia: from Irish to Esperanto
Flickr, share your photos
SlideShare for presentations
The social bookmarking service del.icio.us
All Consuming, what have you read today?
LibraryThing, find out who else reads like you
CiteULike, get publication references from peers
Upcoming event listings and meetups
Dopplr for managing travel, tracking friends abroad
TouristR for travel destination stories and info
You can even share your favourite walks…
… and find others with like musical interests
2.  Social networking services (SNSs) so far
We all live in a social network… ,[object Object]
[object Object],[object Object],Everyone’s connected…
Milgram’s six degrees of separation theory ,[object Object],[object Object],[object Object],[object Object],[object Object]
And now a major motion picture, kind of… ,[object Object],[object Object],[object Object]
The Erdős number ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trying to make friends Valdis Marc Met Marc and I already had friends in common! I later found out my cousin Ailish also knows Andrew. The “small world” phenomenon… Latvia Uldis DERI John Dublin Clare Bros John C Andrew
“ It’s a small world after all!”, by Kentaro Toyama Kentaro Bash Karishma Sharad Maithreyi Anandan Venkie Soumya Prof. McDermott * Source: http://research.microsoft.com/toyama/talks/ Ranjeet Prof. Sastry PM Manmohan  Singh Prof. Balki Pres. Kalam Prof. Jhunjhunwala Dr. Montek Singh Ahluwalia Ravi  Dr. Isher Judge  Ahluwalia Pawan Aishwarya Ravi’s Father Amitabh Bachchan Prof. Kannan Prof. Prahalad  Nandana Sen Prof. Amartya Sen Prof. Veni
The Kevin Bacon game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Kevin Bacon game (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are social networking services (SNSs)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The popularity of SNSs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SNSs attracting lots of monetary / media attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivation for social network services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big social network services (in terms of accounts) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features of social network services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook, #6 in the world
The success of (and hype around) Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
orkut, Google’s SNS
Get LinkedIn to business contacts, 15 million users
OpenEco, a SNS for managing GHG emissions
Elgg, social networking software for education
Other niche SNSs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Source: Paul Gibler, Wisconsin Technology Network
Enterprise 2.0 ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise 2.0 (2)
introNetworks
Jive Software
Visible Path ,[object Object]
3.  Issues with social networking services
Problems with SNSs ,[object Object],[object Object],[object Object]
First issue ,[object Object],* Source: Jyri Engestrom, “Object-Centered Sociality”, Reboot 7
Many social networking services are boring… * Source: Jyri Engestrom, “Object-Centered Sociality”, Reboot 7
Object-centred sociality can provide meaning ,[object Object],[object Object],[object Object],* Source: Jyri Engestrom, “Why Some Social Networks Work…”
Object-centred sociality can provide meaning (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],* Source: Jyri Engestrom, “Why Some Social Networks Work…”
… that connect us to other people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],These are the social objects…
Second issue ,[object Object]
So many social media sites… * Source: Smashcut Media, www.smashcut-media.com
Even more services…
It takes a lot of time…
Filling out your profiles, re-adding your friends…
Uploading posts and content items to “stovepipes”!
What if I use multiple services and I want to… ,[object Object],[object Object],[object Object],[object Object]
(De-)centralised me
Initiatives set up to address this recently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social network portability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking fatigue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ownership, control, freedom at opensocialweb.org
The DataPortability initiative ,[object Object],[object Object],[object Object]
Other initiatives “near” DataPortability
Fold a social networking layer into tech stacks ,[object Object],[object Object],[object Object]
4. Leveraging semantics on the Social Web
timbl on Semantic Web / Social Web synergies ,[object Object],[object Object],[object Object]
Semantics can help ,[object Object],[object Object],[object Object]
The (evolving) Semantic Web layer cake ,[object Object]
A need for common semantics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FOAF (Friend-of-a-Friend) ,[object Object],[object Object],[object Object],[object Object],[object Object]
A distributed social network with FOAF ,[object Object],[object Object]
The (lowercase) semantic web ,[object Object],[object Object],[object Object],[object Object]
 
Semantically-Interlinked Online Communities (SIOC) ,[object Object],[object Object],[object Object],[object Object]
Motivations for SIOC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The aims of SIOC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
The steps involved ,[object Object],[object Object],[object Object],[object Object],[object Object]
The SIOC ontology ,[object Object],SIOC Specification: http://rdfs.org/sioc/spec
The SIOC food chain
Dissemination
 
Quotes about SIOC ,[object Object],[object Object],[object Object],[object Object]
SIOC metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is required to represent a community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Representing community data with SIOC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The SIOC ontology ,[object Object],SIOC Specification: http://rdfs.org/sioc/spec
Example of SIOC data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The same model for any website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The same model for rich data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Interlinking communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FOAF and social network connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linking people to user accounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Representing users and online accounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A person and their user accounts
Add SKOS for topics and categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interlinking content with SKOS ,[object Object],[object Object]
Interlinking content items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identity management across networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Linking foaf:Person URIs for one person
Distributed social networking with FOAF ,[object Object],[object Object],[object Object],[object Object]
Integrating social networks with FOAF Common formats, unique URIs * Source: Sheila Kinsella, Applications of Social Network Analysis 2007
Distributed social networking with FOAF
Applications for browsing the social (semantic) graph ,[object Object],[object Object]
Aggregation of semantic social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using OpenID with FOAF ,[object Object],[object Object],[object Object],[object Object]
Example of OpenID used with FOAF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
SIOC  d ata  p roducers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of WordPress SIOC exporter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample export of SIOC data from WordPress
[object Object]
SIOC export APIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of vBulletin and phpBB SIOC Exporters ,[object Object],[object Object],[object Object],[object Object]
Sample export of SIOC data from  vBulleti n
Sample export of SIOC data from  vBulleti n (2)
SIOC competition with boards.ie ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating your own exporters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Explore more producers of SIOC data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Motivation for finding and reusing semantic data
Finding data from the Social SW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertising RDF data to PTSW
Semantic Radar in action, sending pings to PTSW Click to view SW data.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reusing data from PTSW
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Existing services that can make use of PTSW
doap:store
Write your own Social Semantic Web application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Storing RDF data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Querying RDF data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Semantic Web Search Engine  (SWSE) ,[object Object],[object Object],[object Object]
What does SWSE do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWSE™ data flow Query Processor Index Crawler User Interface
The Sindice lookup index
The Sindice SIOC widget
SPARQLing Social Semantic Web data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPARQLing Social Semantic Web data (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPARQLing Social Semantic Web data (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Parse SPARQL results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Querying RDF files ,[object Object],[object Object],[object Object],[object Object]
Need more data? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Consuming  SIOC  as Semantic Web data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can SIOC data be used?
Browsing SIOC
[object Object],SIOC RDF Browser
SIOC RDF Browser (2)
SIOC RDF Browser (3)
Demonstration of SIOC Explorer
Accessing SIOC content from multiple sources Browsing SIOC content from one source Filter by “facet” from all sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social SIOC Explorer
Browsing SIOC with Piggy Bank
Browsing SIOC with TimeLine
Browsing SIOC with TimeLine (2)
Semantic MicrOBlogging [SMOB]
Semantic MicrOBlogging [SMOB] (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using SIOC and FOAF to represent portable data
Porting social media contributions from data providers to import services ,[object Object],[object Object]
SIOC  i mport  t ools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WordPress SIOC Importer ,[object Object],[object Object],[object Object],[object Object]
SIOC import process for WordPress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Leveraging semantics in Enterprise 2.0 SNSs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Semantic Web in organisations
Distributed Web 2.0 corporate information systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using SIOC in collaborative working environments
Accessing BSCW spaces in BC with SIOC / WSDL
Interconnecting Enterprise 2.0 services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OpenLink DataSpaces ,[object Object]
Talis Engage
Seesmic
gnizr
6. Conclusions
Addressing the issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Realisations of how to leverage social semantics
A vocabulary onion, building on FOAF, SKOS, SIOC, SIOC Types, DC
Disconnected sites on the Social Web / Web 2.0 can be linked using Semantic Web vocabularies
Some examples of where SIOC is already use (about 50 implementations / applications)
A list of some of these SIOC implementations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Created outside DERI
Thank-you… Do you want to know more? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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