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@JohnBreslin @Tech_Innovate and
@Insight_Centre @NUIGalway
Entrepreneurship
is in our DNA
Did you
kNow
About the Irishman who
coined the term ENTREPRENEUR?
Richard Cantillon
● Kerry-born Cantillon originated the term “entrepreneur” in
his 1730 book Essai (published in French in 1755), in which
he expounded upon his very complex economic theories
● He first defined entrepreneurs as “non-fixed income earners
who pay known costs of production but earn uncertain
incomes, due to the speculative nature of pandering to an
unknown demand for their product”
● Free audio book of Essai at bit.ly/theaudiobook
3
Descendants of
eNtrepreneurs
in Agrifood
5
Every Irish farmer had to be an
entrepreneur to survive!
● Ireland has a tradition of stockmanship and crop
husbandry going back at least 200 generations
○ Céide Fields in Mayo is a 5,500-year-old Stone Age farming landscape
of stone walled fields, preserved beneath the growing blanket bog
● We have a longstanding export-oriented agrifood industry
● Ireland exports €11 billion of agriculture and food exports
annually
○ That’s 10% of our total annual exports
○ The sector accounts for 9% of our employees
○ Ireland produces 10% of the world’s powdered milk supply
My grandparents
on their farm in
County Clare
Dealing with
uNanticipated
Adversity in tech
Digital Equipment
Corporation’s hardware
plant closure in 1993 Picture of DEC workers in 1974 7
8
10
Developing
iNnovation and
ReseArch centres of
excellence
12
Developing
iNnovations in
Agriculture
Agriculture + technology innovation
● Ireland is ideally placed to leverage the agtech revolution
due to its agricultural heritage and burgeoning tech sector
● Various funds/accelerators are targeting agtech startups:
○ WDC Investment Fund
○ The Yield Lab Galway
○ Atlantic Bridge Ventures’ University Bridge Fund
○ Finistere Ventures’ Ireland AgTech Fund
○ Alltech’s Pearse Lyons Accelerator
○ SVG Partners’ Thrive AgTech Accelerator
● Other countries like New Zealand are moving ahead in
terms of agricultural innovation
14
● Agriculture/forestry/fishing employs 10% in
the West Region
● Donegal and Galway have the largest sheep
stock in Ireland
● Galway has the most goats in Ireland
● Average farm size in the West (26.3 ha) is
20% smaller than the Irish average (32.7 ha)
● For each farmer under 35, there are more
than 10 farmers over 55 years of age
Data: galwaydashboard.ie / wdc.ie
@aginnovate @tech_innovate
Western AgInnovation Ecosystem
AgInnovate
Programme to accelerate the agricultural innovation
ecosystem in Ireland
Teaching professionals how to create agricultural
innovation-driven enterprises
First cohort alumni are now being funded under the Enterprise
Ireland Commercialisation Fund
Material from MIT 15.390x adapted under CC BY-NC-SA 4.0 16
P
R
O
T
O
T
Y
P
E
3. Value Creation
What Can You Do For Your
Customer?
4. Competitive
Advantage
Why You?
6. Product Unit
Economics
Can You Make Money at
the Product Level?
5. Customer
Acquisition
How Does Your Customer
Acquire Your Product?
7. Sales
How Do You Sell Your
Product?
8. Overall Economics
Does Your Product Make
Money at a Company
Level?
9. Design and Build
How Do You Produce the
Product?
- Product Design
- Product
Development
1. Entrepreneurs
Why Are You in Business?
Mission, Passions, Values,
Initial Assets, Initial Idea
2. Initial Ag Market
Who Is Your Customer?
- Brainstorm
(Many Markets)
- Narrow (4-10)
- PMR and Matrix
(1 Beachhead)
10. Scaling
How Do You Scale Your
Agricultural Innovation-
Driven Enterprise?
E
M
P
A
T
H
I
S
E
1. Intrapreneurs
New Opportunity /
Market / Customer for
Your Existing Company
T
E
S
T
2b. Gather Raw Data
Observation, Interviews, Focus Groups
2a. Define Scope Goals and Objectives, Techniques,
Recruitment, Secondary Research, etc.
2c. Interpret Raw Data
From Problems to Needs Statements
2d. Organise the Needs
Hierarchy
2e. Establish Importance
Surveys
2f. Reflect on the Process
Continuous Improvement
I
D
E
A
T
E
D
E
F
I
N
E
9a. Planning
9b. Concept Development
9c. System-Level Design
9e. Testing and Refinement
9d. Detail Design
9f. Production Ramp-Up
18
-
Hustlers Hackers Hipsters
Know Know Know
Business Engineering Design
Must Know How to
Talk to Humans
(User/Customer)
Do
Not
Accept the status quo
20
21
22
23
24
25
Develop
eNtrepreneurial
Attitude + skills
Springboard+ TechInnovate Entrepre-
neurship Development Programme
for the formerly self-employed/unemployed/homemakers
Can we get more R&D innovations
into spinouts/subsidiaries/startups?
Levels of R&D (% of GDP) on the y-axis and levels of
employment (ages 15-64) on the x-axis in all EU27
NUTS 2 regions
Six areas with relatively high unemployment (< 60%
employment, ages 15-64) but also relatively high R&D
(> 1.5% of GDP)
28
STArtup skills for
Researchers and
innovaTors in
Entrepreneurship
Development
Border, Midland and Western (IE)
Région de Bruxelles-Capitale / Brussels
Hoofdstedelijk Gewest (BE)
Prov. Liège (BE)
Languedoc-Roussillon (FR)
Cataluña (ES)
Lazio (IT)
Drive
a commoN
Agenda to address
challenGes facinG the West
31
32
Gather the
innovation
ecosystem
stakeholders
Original slides by Dr Phil Budden and
Professor Fiona Murray, MIT
Define shared
metrics to set
agenda and create
impact via action
Original slides by Dr Phil Budden and
Professor Fiona Murray, MIT
33
Don’t be Silicon
Valley: have own
comparative
regional advantage
Original slides by Dr Phil Budden and
Professor Fiona Murray, MIT
34
Increase
innovation and
entrepreneurship
capacity
Original slides by Dr Phil Budden and
Professor Fiona Murray, MIT
35
REAP = Regional
Entrepreneurship
Acceleration
Programme
Original slides by Dr Phil Budden and
Professor Fiona Murray, MIT
36
● Increase impact and innovation capacity/entrepreneurship
capacity in the West of Ireland through actions derived
from a metric-driven common agenda
● Having a conference call tomorrow afternoon with MIT
REAP for West of Ireland innovation ecosystem
stakeholders (let me know if relevant to you)
Endeavouring to get West of Ireland
onto 2018 MIT REAP programme
Thank you! Any questions?
@JohnBreslin @Tech_Innovate
@Insight_Centre @NUIGalway

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Entrepreneurship is in Our DNA

  • 1. @JohnBreslin @Tech_Innovate and @Insight_Centre @NUIGalway Entrepreneurship is in our DNA
  • 2. Did you kNow About the Irishman who coined the term ENTREPRENEUR?
  • 3. Richard Cantillon ● Kerry-born Cantillon originated the term “entrepreneur” in his 1730 book Essai (published in French in 1755), in which he expounded upon his very complex economic theories ● He first defined entrepreneurs as “non-fixed income earners who pay known costs of production but earn uncertain incomes, due to the speculative nature of pandering to an unknown demand for their product” ● Free audio book of Essai at bit.ly/theaudiobook 3
  • 5. 5 Every Irish farmer had to be an entrepreneur to survive! ● Ireland has a tradition of stockmanship and crop husbandry going back at least 200 generations ○ Céide Fields in Mayo is a 5,500-year-old Stone Age farming landscape of stone walled fields, preserved beneath the growing blanket bog ● We have a longstanding export-oriented agrifood industry ● Ireland exports €11 billion of agriculture and food exports annually ○ That’s 10% of our total annual exports ○ The sector accounts for 9% of our employees ○ Ireland produces 10% of the world’s powdered milk supply My grandparents on their farm in County Clare
  • 7. Digital Equipment Corporation’s hardware plant closure in 1993 Picture of DEC workers in 1974 7
  • 8. 8
  • 9.
  • 10. 10
  • 12. 12
  • 14. Agriculture + technology innovation ● Ireland is ideally placed to leverage the agtech revolution due to its agricultural heritage and burgeoning tech sector ● Various funds/accelerators are targeting agtech startups: ○ WDC Investment Fund ○ The Yield Lab Galway ○ Atlantic Bridge Ventures’ University Bridge Fund ○ Finistere Ventures’ Ireland AgTech Fund ○ Alltech’s Pearse Lyons Accelerator ○ SVG Partners’ Thrive AgTech Accelerator ● Other countries like New Zealand are moving ahead in terms of agricultural innovation 14
  • 15. ● Agriculture/forestry/fishing employs 10% in the West Region ● Donegal and Galway have the largest sheep stock in Ireland ● Galway has the most goats in Ireland ● Average farm size in the West (26.3 ha) is 20% smaller than the Irish average (32.7 ha) ● For each farmer under 35, there are more than 10 farmers over 55 years of age Data: galwaydashboard.ie / wdc.ie @aginnovate @tech_innovate Western AgInnovation Ecosystem
  • 16. AgInnovate Programme to accelerate the agricultural innovation ecosystem in Ireland Teaching professionals how to create agricultural innovation-driven enterprises First cohort alumni are now being funded under the Enterprise Ireland Commercialisation Fund Material from MIT 15.390x adapted under CC BY-NC-SA 4.0 16
  • 17. P R O T O T Y P E 3. Value Creation What Can You Do For Your Customer? 4. Competitive Advantage Why You? 6. Product Unit Economics Can You Make Money at the Product Level? 5. Customer Acquisition How Does Your Customer Acquire Your Product? 7. Sales How Do You Sell Your Product? 8. Overall Economics Does Your Product Make Money at a Company Level? 9. Design and Build How Do You Produce the Product? - Product Design - Product Development 1. Entrepreneurs Why Are You in Business? Mission, Passions, Values, Initial Assets, Initial Idea 2. Initial Ag Market Who Is Your Customer? - Brainstorm (Many Markets) - Narrow (4-10) - PMR and Matrix (1 Beachhead) 10. Scaling How Do You Scale Your Agricultural Innovation- Driven Enterprise? E M P A T H I S E 1. Intrapreneurs New Opportunity / Market / Customer for Your Existing Company T E S T 2b. Gather Raw Data Observation, Interviews, Focus Groups 2a. Define Scope Goals and Objectives, Techniques, Recruitment, Secondary Research, etc. 2c. Interpret Raw Data From Problems to Needs Statements 2d. Organise the Needs Hierarchy 2e. Establish Importance Surveys 2f. Reflect on the Process Continuous Improvement I D E A T E D E F I N E 9a. Planning 9b. Concept Development 9c. System-Level Design 9e. Testing and Refinement 9d. Detail Design 9f. Production Ramp-Up
  • 18. 18 - Hustlers Hackers Hipsters Know Know Know Business Engineering Design Must Know How to Talk to Humans (User/Customer)
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. 25
  • 27. Springboard+ TechInnovate Entrepre- neurship Development Programme for the formerly self-employed/unemployed/homemakers
  • 28. Can we get more R&D innovations into spinouts/subsidiaries/startups? Levels of R&D (% of GDP) on the y-axis and levels of employment (ages 15-64) on the x-axis in all EU27 NUTS 2 regions Six areas with relatively high unemployment (< 60% employment, ages 15-64) but also relatively high R&D (> 1.5% of GDP) 28
  • 29. STArtup skills for Researchers and innovaTors in Entrepreneurship Development Border, Midland and Western (IE) Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest (BE) Prov. Liège (BE) Languedoc-Roussillon (FR) Cataluña (ES) Lazio (IT)
  • 30. Drive a commoN Agenda to address challenGes facinG the West
  • 31. 31
  • 32. 32 Gather the innovation ecosystem stakeholders Original slides by Dr Phil Budden and Professor Fiona Murray, MIT
  • 33. Define shared metrics to set agenda and create impact via action Original slides by Dr Phil Budden and Professor Fiona Murray, MIT 33
  • 34. Don’t be Silicon Valley: have own comparative regional advantage Original slides by Dr Phil Budden and Professor Fiona Murray, MIT 34
  • 35. Increase innovation and entrepreneurship capacity Original slides by Dr Phil Budden and Professor Fiona Murray, MIT 35
  • 36. REAP = Regional Entrepreneurship Acceleration Programme Original slides by Dr Phil Budden and Professor Fiona Murray, MIT 36
  • 37. ● Increase impact and innovation capacity/entrepreneurship capacity in the West of Ireland through actions derived from a metric-driven common agenda ● Having a conference call tomorrow afternoon with MIT REAP for West of Ireland innovation ecosystem stakeholders (let me know if relevant to you) Endeavouring to get West of Ireland onto 2018 MIT REAP programme Thank you! Any questions? @JohnBreslin @Tech_Innovate @Insight_Centre @NUIGalway