This document discusses establishing a mobile office for financial planners. It notes that many financial planners now use smartphones and tablets in their work and with clients. Using mobile technologies allows planners to take their work with them, go paperless, improve efficiency and responsiveness. The document outlines specific ways that planners can use mobile devices at different stages of the financial planning process. It also discusses choosing mobile operating systems, apps, and addressing potential issues like integration, security and compliance.

1. Establishing a Mobile Office
Your CFO, LLC
E. A. Lorenzo

2. Taking Financial PlanningOnThe Road
PART I

3.  Financial Planners are Using MobileTechnologies
 41.6% own a tablet computer
 85.5% own a smart phone
 59.3% use the iPad in client meetings
 Technology is Improving Financial Planner
Performance
 48.9% say it helped them to be more responsive/available
 45.7% say it has increased their productivity
 52.2% say it has helped them move toward a
paperless office
 83.7% say it helps them to stay
connected while out of the office

4.  Take Financial Planning toYour Clients
 TakeYourWork WithYou
 Go Paperless
 Be More Efficient and Effective
 Be One Step Ahead ofYour Competition
 Immediately Access the Latest Information
 DistinguishYourself andYour Business

5.  WhenYou Need Access to Data and Information
“Now”
 WhenYouWant to do Business In and Informal
Setting
 WhenYou are Extremely Busy and Always On the Go
 WhenYou are Out of the Office and Need to
Communicate
 At Just About Every Step of the Financial Planning
Process.

6.  Preparing Marketing Materials
 Initiating Contact/Engaging Potential Clients
 Gathering Client Information
 Monitoring, Reviewing, and Revising the
Financial Plan/Portfolio
 Continue to Learn and Keep Up with the Industry

7. Practicum
PART II

8. 1. Prepare marketing materials
2. Identify potential/target contacts
3. Initiate contact and engage potential clients
4. Make sales pitch
5. Follow up to get the sale
6. Present disclosure statements
7. Define/establish client-planner relationship
8. Gather client information
9. Determine financial situation and agree on goals
11. Analyze needs and evaluate alternatives
12. Prepare written recommendations and forms
13. Present the plan and/or financial advice
14. Answer questions and make adjustments
15. Obtain client agreement and signatures
16. Execute trades and implement the plan/portfolio
17. Monitor, review, and revise the plan/portfolio
18. Maintain records, documentation, files
19. Communicate/stay in touch with clients
20. Continue to learn and keep up with the industry
Your
Value

9. “the smart devices we’re using today and will be using
tomorrow will be more and more reliant on data
connectivity for the services that will be on offer and how
the app market is going to continue to grow at a
phenomenal rate.”
 Robert Stephens the founder of the Geek Squad

10. “…the cloud will soon become a disruptive force in the
mobile world, eventually becoming the dominant way in
which mobile applications operate.”
 Mobile Cloud Computing

11. “In 2013-14, everyone will be living and
working in a fundamentally different way.
Software and business processes need to
change to keep up with that.”
 Dan Kerzner, MicroStrategy, Inc.,
Mobile SVP

12. PART III

13. Apple Mac iOS:
iPad2, iPhone 4, iCloud, MacBook Pro, iMac
Google Android:
Samsung GalaxyTab, Samsung Galaxy S, Google Cloud,
Acer AC700 Chromebook
Microsoft Windows 7:
Asus Eee Pad, HTC Arrive,Windows Live,Windows PC
HP/Palm Web OS:
HPTouchpad, Palm Pre 2, HP Cloud (planned), HP
WebOS PC (planned))

14.  Mac iOS System
 Apple 32GB 3G iPad2Tablet PC ($730)
 Wacom Bamboo Stylus ($30)
 Apple iCloud (5GB Free, 15 GB $20/yr., plus)
 Fujitsu SnapScan 1500 Scanner ($430)
 Apple 32 GB iPhone ($275 with 2-yr. contract)
 HP Officejet 100 Printer ($220)

15.  Many choices – based on personal preference
 65.9% rely on recommendations from a colleague
 Given the low cost/risk, try out several
 Just about any application you could want
 Research “best of” reviews
 53.8% discover new apps through browsing the web
 50.2% Rely on industry magazines and trade publications
 44.3% read about them in the news
 iTunes/App stores provide reviews and screen shots
 38.8% shop at the iTunes store
YES
41%NO
59%
HaveYou Purchased an App
in the Last 30 Days?

16.  News/Market Information Sources
 Wall Street Journal
 Bloomburg for iPad
 The Wealth Channel Magazine
 Finance Magazine
 CNBC Real-Time for iPad
 Financial PlanningTools & Resources
 Personal Financial Planning Course:
Flashcards andTests.
 Finantix Wealth-X
 RetirePlan
 Financial Calculator for iPad
 CFPTools for iPad
 Dictionary of Personal FinanceTerms
 Personal Productivity
 Contacts (Contacts Manager)
 Taska (To-Do Manager)
 iCal (Calendar)
 iBooks (eBooks Manager)
 Office Administration
 Quick Office
 iWork (Numbers Pages, Keynote)
 Splashtop Remote Desktop
 iCloud

17.  Where to Purchase
 MobileTechnologies
 Mobile Apps

18.  Training
 Technologies are very intuitive,
most are simple and easy to
master
 Higher quality/rated Apps have
better user interfaces and are
more “usable”
 There really are no commercial
training sources for individual
Apps
 Support
 The need for support
 Where to Obtain Support

19. Problems, Concerns, Functionality, and the Future
PART IV

20.  It is Not Enough to Just Have MoreTime
 Processes Must Change withTechnology
 WhatWillYou Do withYour “Extra”Time
 Functionality
 IntegrationCould be Better
 Tablets Have Limited Capability
 Mobile Printing is Not Seamless
 Security
 UnauthorizedAccess
 Data Integrity
 Data Preservation
 Compliance Issues
 Digital Signatures?

21.  Improved Compatibility and Integration
 Greater Reliance on Cloud Computing and
Mobility
 Reduced Device Capability and Capacity
Requirements
 Improved Data Network Quality and
Lower Costs
 Improved Security,Yielding Greater
Adoption and Reliance