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User Behavior: Mobile Usage Trends 2015
The presentation outlines significant trends in mobile usage as of 2015, highlighting the rapid growth of smartphone penetration and its impact on various industries. It emphasizes the importance of balancing platform engagement, the fighting for user attention across different app categories, and the evolution towards mobile commerce and seamless payment solutions. The document also discusses the potential of contextual engagement and the transformation of smartphones into multifunctional tools in daily life.
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User Behavior: Mobile Usage Trends 2015
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- 2. GMASA May 2015 MobileUsage Trends2015 0bn 1bn 2bn 3bn 0% 25% 50% 75% 100% 20132014 2015 2016 2017 2018 Sales estimate Current Trend 2.56bn 2.38bn 2.16bn 1.91bn 1.64bn 1.31bn 51.7%49.5% 46.4% 42.9% 38.4% 34.3%34.3% 38.4% 42.9% 46.4% 49.5% 51.7% Smartphones not only changed profoundly our lifes, they also created countless fast-growing industries. Source: eMarketer, Dec 2014 Smartphone Users & Penetration Worldwide 2
- 3. GMASA May 2015 MobileUsage Trends2015 Everybusiness needs to find its perfect balance between platforms. Not many can exist at all without mobile. Wikimedia Yahoo Amazon eBay Google Twitter Facebook 0% 25% 50% 75% 100% Browser Apps 3 Source: comScore, Jul 2014 Time Spent via Smartphone Browser vs App
- 4. GMASA May 2015 MobileUsage Trends2015 Messaging/ Social Staying in touch regardless of location (Local) Search Accessing information that is relevant right here Web Browsing Accessing information that is relevant right now Utilities Leveraging software and hardware for productivity and other needs Mobile commerce Purchasing goods and services anytime Media Content Consuming news, music, movies on-demand 4 ! P 9 D 4 2J
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- 6. GMASA May 2015 MobileUsage Trends20156 0% 25% 50% 75% 100% US UK DE JP KR Communication Social Games Other Source:AppAnnie, May 2015 App Sessions by Category We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.
- 7. GMASA May 2015 MobileUsage Trends2015 0% 25% 50% 75% 100% USUK DE JP KR Communication Social Games Other Source:AppAnnie, May 2015 Time Spent in Apps by Category 6 We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.
- 8. GMASA May 2015 MobileUsage Trends2015 0% 25% 50% 75% 100% USUK DE JP KR Communication Social Games Other Source:AppAnnie, May 2015 Time Spent in Apps by Category 6 Fighting for more minutes of your day:
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- 10. GMASA May 2015 MobileUsage Trends2015 Cashwill not go away, until somebody finds a better universal way to make a fast, safe transaction. 8 Source: Statista 2015 Number of Mobile Payment Users WW 0 125 250 375 500 2009 2010 2011 2012 2013 2014 2015* 2016* Europe Americas Asia Africa
- 11. GMASA May 2015 MobileUsage Trends2015 One-touchPAYMENT Secure TRANSACTION Intuitive CONTROL 9
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- 13. GMASA May 2015 MobileUsage Trends2015 “WhySoftware Is Eating The World” By MARC ANDREESSEN WSJ, August 2011 11
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- 15. GMASA May 2015 MobileUsage Trends2015 Ourbrains are very fast in adapting to new contexts. Software surrounding us isn’t just yet. 13 15% In Vehicle 40% Sitting 25% Standing 5% Running 15% Walking 15% 5% 25% 40% 15% All Apps 30% 60% 3% 5% 2% Fitness 2% In Vehicle 5% Sitting 3% Standing 60% Running 30% Walking
- 16. GMASA May 2015 MobileUsage Trends2015 ContextualEngagement can make our lives better, but also opens up revenues through smarter offers. 14 40% Home 15% Office 30% Commute 5% Restaurant 10% Other 10%5% 30% 15% 40%All Apps 10% 10% 55% 10% 15% Gaming 15% Home 10% Office 55% Commute 10% Restaurant 10% Other
- 17. GMASA May 2015 MobileUsage Trends201515 Who will be best at delivering the right message at the right time, through the right channel?
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- 19. GMASA May 2015 MobileUsage Trends2015 Smartphonesare not only high-tech devices, they also extend into our offline world. They become our remotes, our keys, our tricorders. 17
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- 21. GMASA May 2015 MobileUsage Trends2015 MobileInternet Smartphones Multi-Screen Virtualization Any Screen Global Access to your virtual self on any digital surface 19 2 " " # Pick up Anybody’s Phone and trade stocks.
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