This document discusses enterprise mobility and the challenges it presents for businesses. It notes that 60% of employees believe IT is ineffective at increasing productivity. There are also security risks, with the average cost of a data breach being $5.5 million. The document examines different approaches to mobility like BYOD and CYOD and explores how to secure corporate data on mobile devices. It emphasizes that Windows devices offer security, manageability and are optimized for business scenarios. The document argues these devices can help businesses modernize applications and navigate the complexity of enterprise mobility.

1. Kadir Şener
Windows Business Group Lead

2. Delight your users
Deliver innovation from IT
Secure the perimeter
Why enterprise mobility matters:

3. Delight your users
Deliver innovation from IT
Secure the perimeter
Challenges
60%
believe IT is ineffective at increasing productivity
2 modes of IT
conventional and more agile, nonlinear mode1
$5.5 Million
average cost of a
data breach
1Gartner Press Release “Gartner Executive Programs Survey of More Than 2,300 CIOs Reveals Many Are Unprepared for Digitalization:the Third Era of Enterprise IT,” January 14, 2014

4. Productivity
Devices
Line of business apps
Identity
Management
Data
How can I mobilize my apps?
BYOD, CYOD, or Corporate-owned?
How do we go beyond email and calendar?
Can we centralize our identity stores?
How do I maintain control over a mobile environment?
Is my corporate data protected?
Navigating IT complexity
Enterprise mobility today

5. The future of enterprise mobility
Reduced complexity
Secure and managed environment across all devices

6. Enterprise mobility components
Windowsdevices offer predictabilityandchoice, security, and managability– and are optimized for line of business scenarios
Office 365 and Lync provide collaboration & communication tools that allows employees to stay in sync with data, people and documents anytime, anywhere
One Windows platform enables businesses to build mobile apps across a variety of Windows devices, from phone to tablet and PC
Dynamics CRM with Office 365 allow salespeople to zero in, sell more and win faster with the right customer insights, surfaced at the right time
Enterprise mobility suite management tools enable people to work from the device of their choicewhile providing IT security and control
81%
Sanford C. Bernstein Ltd survey as quoted in the Wall Street Journal (Dec 2013)
1Billion
4Million+
4.25Million
12Billion+

7. Business-ready devices

8. What is a “business-ready” device?
Secured
Managed
Flexible
Predictable
Integrated
Ruggedized

9. Focus shifting away from BYOD
Business-ready requirements driving change
"Many of my colleagues and fellow CIOs started out with a BYOD policy and are now converting back to CYOD, or 'Choose Your Own Device‘.”
Sam Lamonica, CIO
RosendinElectric
“The BYOD mega trend is racing for chaos in 2014.”
Tom Kaneshire, CIO Magazine
“This is a gravitation of the selection and procurement of mobile devices away from the employee back to the corporate IT department...“
John Delaney, IDC
BYOD has plateaued; CYOD is the future
PCR
Why one CIO is saying ‘no’ to BYOD
Network World
12 big BYOD
predictions for 2014
CIO.com

10. Many device needs, many audiences

11. Tablets
Executives
Large displays & projection
Group collaboration spaces
Smartphones
Knowledge workers
Laptops and convertibles
Knowledge workers

12. Desktops
Knowledge workers
Sensors
Intelligent things
Workstations
Developers, engineers

13. Rugged, Purpose-Built
Field and factory
Smartphones, Tablets
Sales

14. Home
Job Site
Office
Customer
All require smart, connected devices

15. The right choice for business

16. Source: Forrester Total Economic Impact (TEI) study
Source: Nucleus Research The Real TCO study
Total cost of management
66% less than Apple iPad
128%ROI and pay for themselves in less than 6 months
46% increase in “road warrior” productivity
Reduces costof device management and security
The Real TCO:
Windows Tablets Versus Apple iPad
The Total Economic Impact™ of Microsoft Windows Tablets
delivers more business value
Windows tablets v. iPad?

17. Line of business applications

18. Nearly 80%
of the workforce spends time working out of the office
Are your apps there to help them?
Line of business applications run your business.

19. Predicts 2014: apps, personal cloud and data analytics will drive new consumer interactions
November 22, 2013
Mobile apps can transformhow we do business
“Apps will drive the next phase in the evolution of enterprise mobility, creating new ways of working, and transforming existing business processes.”
“However, in assessing the hundreds of big data-related use cases, we have compiled‘Toolkit: Big Data Business Opportunities From Over 100 Use Cases’which reveals that the highest value implementations are among those that radically alter or supplant existing processes, eliminate superfluous business processes, dramatically extend or invent new ‘information infused’ products or services, or even monetize curated data itself —directly or indirectly.”
“Mobile apps have become the official channel to drive content and services to consumers. Using big data collated via apps can drastically improve value to consumers. Businesses that develop data tracking and analytics will improve delivery to customers, increasing customer loyalty and acquisition.”
What others are saying

20. Security
New user scenarios
Development skills
Multi-screen
Disruptive
Costly
Do we need to learn new tools and languages?
How can I take advantage of modern device features?
How do we protect corporate data?
Will our UI work across all screen sizes and interfaces?
How do we do this without disrupting the business?
What are the costs today, and long term?
Navigating the complexity
Modernizing applications

21. Windows is business-ready

22. Today
to transform your business
End-to-end, enterprise-grade business solutions
for a mobile-first, cloud-first world