B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
This document discusses B2B internet marketing services including improving search engine optimization, generating leads through websites, effective social media strategies, and online advertising. It also offers a free website audit through the contact information provided for Brian Bluff, president and co-founder of site-seeker.com.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Diversity recruiting in 2015 hire clix webinar - diversity candidate networ...HireClix
Diversity Recruiting - HireClix - Recruitment Advertising Agency - HireClix developed the Diversity Candidate Network (DCN) to build customized diversity recruiting campaigns. Go beyond OFCCP compliance and connect with candidates.
Recruiting veterans hire clix -social recruiting seminar - recruiting vete...HireClix
Recruiting Veterans with Social Media through HireClix Recruitment Advertising Agency - Neil Costa from HireClix and Lisa Rosser from The Value of a Veteran teamed up to give a webinar on how to strategically leverage LinkedIn and Facebook for Recruiting Veterans.
Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?
This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.
This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
This document discusses B2B internet marketing services including improving search engine optimization, generating leads through websites, effective social media strategies, and online advertising. It also offers a free website audit through the contact information provided for Brian Bluff, president and co-founder of site-seeker.com.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Diversity recruiting in 2015 hire clix webinar - diversity candidate networ...HireClix
Diversity Recruiting - HireClix - Recruitment Advertising Agency - HireClix developed the Diversity Candidate Network (DCN) to build customized diversity recruiting campaigns. Go beyond OFCCP compliance and connect with candidates.
Recruiting veterans hire clix -social recruiting seminar - recruiting vete...HireClix
Recruiting Veterans with Social Media through HireClix Recruitment Advertising Agency - Neil Costa from HireClix and Lisa Rosser from The Value of a Veteran teamed up to give a webinar on how to strategically leverage LinkedIn and Facebook for Recruiting Veterans.
Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?
This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.
This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.
Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Target...HireClix
Recruitment marketing agency HireClix presents on ways to attract passive candidates to your organization. Leverage social media advertising to target candidates on LinkedIn and Facebook and tell you about careers within your organization. HireClix educational Webinar Series - 7.18.2013.
Watch your recruitment marketing take off with HireClix as you recruitment marketing agency.
Be king of your content marketing - CIM - Feb 2015Jon Norris
Content marketing involves creating and sharing media to build an audience and engage users. It can inform, educate, and entertain readers while also promoting a brand's messages and calls to action. Effective content marketing requires planning an editorial calendar, publishing different types of multi-format content regularly, and promoting content through social media, search optimization, and other channels to attract prospective customers and track results. Creating useful, high-quality content that addresses audiences' needs and questions can help build traffic and conversions over time when supported by the right tools and strategies.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
This document discusses LinkedIn as a digital marketing medium. It provides an overview of LinkedIn's positioning, demographics, strengths, weaknesses, opportunities and threats. It then outlines several strategies for companies, such as building a robust company page, launching a LinkedIn group, scoping competitors, and leveraging paid content ads. It also covers best practices, pitfalls and metrics. Finally, it presents a case study of how Hewlett Packard used LinkedIn to engage clients and generate product recommendations.
Social recruiting seminar facebook for recruiting 7.26.12HireClix
This document summarizes an educational seminar by HireClix on using Facebook for recruiting. The seminar covers targeting passive candidates with Facebook ads, building an employer brand through a Facebook fan page, and a case study of a company that drove students to a recruiting event using Facebook ads. The seminar discusses how recruitment is shifting to social networks and search engines, and how Facebook offers opportunities for targeted recruiting ads and engaging a talent community through a fan page.
This document outlines a 7 step system for marketing success: 1) Have a strategy before tactics, 2) Fill your marketing hourglass to move leads through the customer journey, 3) Publish educational content to build trust, 4) Create a total online presence across websites and social media, 5) Use a lead generation trio of advertising, PR, and referrals, 6) Make the sales process a system, and 7) Live by a monthly marketing calendar. The goal is to attract ideal customers, build relationships with content, and move leads through the sales funnel with a systematic approach.
This document summarizes a social media workshop that discusses why businesses should use social media, what platforms are useful (Facebook, Twitter), when to post on each platform, and how to develop a strategy and plan for social media use. It provides tips on growing a customer base, building relationships, and strengthening a brand using tools like status updates, questions, photos, and engaging with followers on social media.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
The document provides an overview of the Inbound Lunch Bunch program for 2016-2017. It introduces the director and provides information on resources available, including past session recordings and toolkits. It then summarizes the major topics and sessions for each month of the year, focusing on conversion, metrics, content marketing, user experience and lead generation. Key inbound marketing concepts are refreshed. The document concludes by discussing strategies for building smart marketing technology stacks to support retention and growth objectives through targeted communications and lead generation.
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
How to Best Manage and Grow Your Website for Lead GenerationHall_
This document summarizes how to manage and grow a website for lead generation. It discusses different types of website visitors, the importance of web content, content creation and repurposing strategies, building trust online, and generating leads through conversion strategies. The key recommendations are to understand your audience personas, develop a content strategy that speaks to multiple audiences, and ensure your website has a clear conversion strategy with calls to action.
The document provides tips for using LinkedIn to drive sales, including completing your profile, building credibility through connections and expertise in your industry, and using prospecting and niche keywords to generate leads and position yourself as an expert that people can find when searching. The overall message is that by following a plan to optimize your profile, build relationships, and focus on your industry, you can use LinkedIn successfully for business development and sales.
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...Randall Wong, M.D.
This is an annual favorite. The "Best" website is defined by value (the quality of content), navigation (user experience), branding and SEO. No medical website is perfect. Blending these attributes is a talent.
Websites are submitted pre-talk and reviewed live in front of audience.
This is somewhat difficult to present on slideshare.net as the live session is not recorded.
If you are an ophthalmologist, we'll see you next year!
Randall Wong
Medical Marketing Enterprises, LLC
Sunrise Hosting Services, LLC
Medical Website Hosting, Design, SEO and Reputation Management
This document provides an overview of digital marketing topics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and website creation/maintenance. It outlines key concepts and strategies within each topic such as on-page SEO, link building, Google AdWords campaigns, Facebook advertising, and content optimization across different social media platforms. The document appears to be part of a digital marketing training course covering various online marketing channels and tactics.
This seminar discusses best practices for using social media. It covers why businesses should use social media to grow their customer base, build relationships, enhance their reputation and strengthen brand awareness. It then discusses what social media platforms should be used, such as Facebook, Twitter and LinkedIn. Finally, it provides tips on how to create an effective social media strategy, content plan, use tools to post and measure engagement, and how often businesses should post on social media.
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
The document discusses how to optimize customer relationships through social media by generating leads, monitoring social conversations, identifying influencers, and leveraging advocates. It recommends focusing on inbound marketing by creating and publishing content, optimizing content for search engines, promoting content across various channels, and analyzing results. Key aspects include monitoring social media to find ideas and competitors, engaging prospects consistently and helpfully, and using tools like social inbox and Twtpoll to leverage advocates. It also stresses the importance of identifying critical social channels, considering the risks of data loss, determining customer lifetime value, and archiving marketing channels with a backup plan.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Target...HireClix
Recruitment marketing agency HireClix presents on ways to attract passive candidates to your organization. Leverage social media advertising to target candidates on LinkedIn and Facebook and tell you about careers within your organization. HireClix educational Webinar Series - 7.18.2013.
Watch your recruitment marketing take off with HireClix as you recruitment marketing agency.
Be king of your content marketing - CIM - Feb 2015Jon Norris
Content marketing involves creating and sharing media to build an audience and engage users. It can inform, educate, and entertain readers while also promoting a brand's messages and calls to action. Effective content marketing requires planning an editorial calendar, publishing different types of multi-format content regularly, and promoting content through social media, search optimization, and other channels to attract prospective customers and track results. Creating useful, high-quality content that addresses audiences' needs and questions can help build traffic and conversions over time when supported by the right tools and strategies.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
This document discusses LinkedIn as a digital marketing medium. It provides an overview of LinkedIn's positioning, demographics, strengths, weaknesses, opportunities and threats. It then outlines several strategies for companies, such as building a robust company page, launching a LinkedIn group, scoping competitors, and leveraging paid content ads. It also covers best practices, pitfalls and metrics. Finally, it presents a case study of how Hewlett Packard used LinkedIn to engage clients and generate product recommendations.
Social recruiting seminar facebook for recruiting 7.26.12HireClix
This document summarizes an educational seminar by HireClix on using Facebook for recruiting. The seminar covers targeting passive candidates with Facebook ads, building an employer brand through a Facebook fan page, and a case study of a company that drove students to a recruiting event using Facebook ads. The seminar discusses how recruitment is shifting to social networks and search engines, and how Facebook offers opportunities for targeted recruiting ads and engaging a talent community through a fan page.
This document outlines a 7 step system for marketing success: 1) Have a strategy before tactics, 2) Fill your marketing hourglass to move leads through the customer journey, 3) Publish educational content to build trust, 4) Create a total online presence across websites and social media, 5) Use a lead generation trio of advertising, PR, and referrals, 6) Make the sales process a system, and 7) Live by a monthly marketing calendar. The goal is to attract ideal customers, build relationships with content, and move leads through the sales funnel with a systematic approach.
This document summarizes a social media workshop that discusses why businesses should use social media, what platforms are useful (Facebook, Twitter), when to post on each platform, and how to develop a strategy and plan for social media use. It provides tips on growing a customer base, building relationships, and strengthening a brand using tools like status updates, questions, photos, and engaging with followers on social media.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
The document provides an overview of the Inbound Lunch Bunch program for 2016-2017. It introduces the director and provides information on resources available, including past session recordings and toolkits. It then summarizes the major topics and sessions for each month of the year, focusing on conversion, metrics, content marketing, user experience and lead generation. Key inbound marketing concepts are refreshed. The document concludes by discussing strategies for building smart marketing technology stacks to support retention and growth objectives through targeted communications and lead generation.
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
How to Best Manage and Grow Your Website for Lead GenerationHall_
This document summarizes how to manage and grow a website for lead generation. It discusses different types of website visitors, the importance of web content, content creation and repurposing strategies, building trust online, and generating leads through conversion strategies. The key recommendations are to understand your audience personas, develop a content strategy that speaks to multiple audiences, and ensure your website has a clear conversion strategy with calls to action.
The document provides tips for using LinkedIn to drive sales, including completing your profile, building credibility through connections and expertise in your industry, and using prospecting and niche keywords to generate leads and position yourself as an expert that people can find when searching. The overall message is that by following a plan to optimize your profile, build relationships, and focus on your industry, you can use LinkedIn successfully for business development and sales.
Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...Randall Wong, M.D.
This is an annual favorite. The "Best" website is defined by value (the quality of content), navigation (user experience), branding and SEO. No medical website is perfect. Blending these attributes is a talent.
Websites are submitted pre-talk and reviewed live in front of audience.
This is somewhat difficult to present on slideshare.net as the live session is not recorded.
If you are an ophthalmologist, we'll see you next year!
Randall Wong
Medical Marketing Enterprises, LLC
Sunrise Hosting Services, LLC
Medical Website Hosting, Design, SEO and Reputation Management
This document provides an overview of digital marketing topics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and website creation/maintenance. It outlines key concepts and strategies within each topic such as on-page SEO, link building, Google AdWords campaigns, Facebook advertising, and content optimization across different social media platforms. The document appears to be part of a digital marketing training course covering various online marketing channels and tactics.
This seminar discusses best practices for using social media. It covers why businesses should use social media to grow their customer base, build relationships, enhance their reputation and strengthen brand awareness. It then discusses what social media platforms should be used, such as Facebook, Twitter and LinkedIn. Finally, it provides tips on how to create an effective social media strategy, content plan, use tools to post and measure engagement, and how often businesses should post on social media.
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
The document discusses how to optimize customer relationships through social media by generating leads, monitoring social conversations, identifying influencers, and leveraging advocates. It recommends focusing on inbound marketing by creating and publishing content, optimizing content for search engines, promoting content across various channels, and analyzing results. Key aspects include monitoring social media to find ideas and competitors, engaging prospects consistently and helpfully, and using tools like social inbox and Twtpoll to leverage advocates. It also stresses the importance of identifying critical social channels, considering the risks of data loss, determining customer lifetime value, and archiving marketing channels with a backup plan.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Content Marketing For Building And Construction ProductsLeigh Simpson
Discussing why content and inbound marketing is ideal for selling building products, how to create and promote your content, what tech stacks to use to make your life easier and how to measure your ROI. More info from www.insynth.co.uk
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
The document provides an overview of the advantages of having a website and strategies for online marketing. It discusses determining goals and target customers, designing the website around customer needs, and promoting the site through search engine optimization, social media, advertising, and link building. Ongoing improvement is emphasized through analytics, testing, and adapting strategies. Tools are recommended for tasks like keyword research, link building, and monitoring progress.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
How to Migrate your Marketing Online - B2B & B2C examplesRebecca Caroe
Seminar detailing how two brands appraised their marketing and chose which parts to move online.
The tools they chose, the outcomes, metrics and changes that resulted.
Kelly Cutler of Marcel Media presented strategies for leveraging search engine optimization (SEO) and social media to drive traffic to association websites. She emphasized the importance of creating an online strategy and optimizing websites for usability and searchability. Cutler outlined SEO best practices like on-page and off-page optimization as well as tools for analysis. She also discussed using social media to engage members and boost online visibility, noting that associations should guide online conversations rather than ignore them. Cutler stressed testing strategies and determining key metrics to improve an organization's online performance.
This document provides advice and case studies for migrating marketing efforts online. It discusses prioritizing a website, email list, social media and content creation. Two case studies are presented: a B2B company focusing on website, directories and content; and a B2C company relying on content, email newsletter and social media to drive traffic. The document concludes with recommendations on using alerts, blogs, analytics and email marketing to engage customers online.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
This document discusses options and strategies for online commerce. It covers website format choices, internal and external marketing tactics, and tools to utilize. Formats include informational or e-commerce sites. Internal strategies involve email, blogs, product descriptions and reviews. External strategies are social media, SEO and daily deals websites. The document also outlines personnel needs and services to support an e-commerce site.
This digital media overview was presented to Entrepreneur's EDGE on November 15, 2012. It covers website design, search engine optimization, paid search, email marketing, mobile and social media.
How to build your brand through digital marketing - Visit Essex Conference 2017Crafted
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
VAC16 - The Future of Search for AttractionsCrafted
Crafted's CEO Ian Miller co-hosted a seminar alongside Bristol Culture's Head of Digital Mark Pajak at the National Conference of Visitor Attractions 2016.
Covering the subject of 'Mobile and Digital Transformation in the Tourism Sector', Ian's presentation focussed specifically on 'The Future of Search for Attractions' and how mobile, video and voice search are changing the digital landscape.
Trading channel data for campaign success brighton seoCrafted
The document discusses the results of a survey of 1000 people regarding their views on climate change. The survey found that over 90% of respondents believe that global temperatures have risen over the past 100 years due to human activity. A large majority also think governments around the world should do more to address and mitigate the effects of climate change.
The future of Google and what this means for hotel marketers - Crafted at the...Crafted
Ian Miller, CEO, at Crafted, shares his thoughts on what could be in store for Google and what this might mean for hotels, hoteliers and hotel marketers. Presentation from Hotel Marketing Conference 2015.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
A review of 2014's digital marketing milestones & 2015's online marketing pre...Crafted
This document provides a summary of key digital marketing milestones that occurred throughout 2014. Some of the major events and trends discussed include the rise of mobile and video marketing, expansion of social platforms and paid search, increased focus on user experience, and growth of wearable technology and augmented reality. It also outlines predictions for several emerging technologies and trends anticipated to impact digital marketing in 2015.
Competitor and consumer intelligence in the digital age: Drive Digital talk b...Crafted
This document provides tips and resources for analyzing competitors and customer needs. It recommends defining business goals, researching competitors, considering other markets, and monitoring competitors over time using various online tools. The document also suggests surveying customers directly and tracking customer insights using analytics tools.
Predicting the future of Google - BrightonSEOCrafted
By looking at Google’s recent acquisitions and key hires, our search director, Ian Miller predicts where Google is heading in years to come, and how SEOs can expect and adapt to these changes now.
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...Crafted
The largest independent retailer in East Anglia, with more than 200 trading outlets in more than 70 towns and villages, the East of England Co-op has 140 years of experience doing business that makes a difference to the communities that we live in. Speaking at Digital Bites, Oli explains the important role that digital marketing plays in maintaining core values and growing success.
To find out more, visit http://www.crafted.co.uk/latest/events/
Is Google taking over the world? by Crafted's Ian Miller at Digital BitesCrafted
Incorporated in a California garage, Google has come a long way since 1998. In less than 16 years, it’s given us Gmail and YouTube, launched its own social media platform and revolutionised the advertising industry. That’s aside from creating the world’s most popular search engine, web browser (Chrome) and smartphone operating system (Android).
It’s given us wearable technology and the ability to stream internet shows from our tablets to our TVs. And then there are the internet beaming hot air balloons, driverless cars and the intelligent thermostat that programs your home’s heating schedule, all by itself.
Crafted asks, is Google taking over the world?
This presentation is from Digital Bites. To find out more, visit http://www.crafted.co.uk/latest/events
How to create a content marketing strategy - Drive Digital Crafted
Customers are becoming blind to traditional marketing interruptions. Creating relevant, engaging and valuable content, such as videos, whitepapers and blog posts, can help to capture their attention online.
To ensure you are creating the right content, sharing it via the right channels and reaching the right audiences, Ian Miller, Search Director, at Crafted explains how to develop a content strategy for content marketing.
The three things you must know to succeed on social mediaCrafted
These days it seems that everyone uses Facebook, LinkedIn and Twitter doesn’t it, and there’s no big secret to using these networks is there? Well, if that’s true why do we hear so many horror stories about it all going wrong and why can nobody tell you how much money they’ve made using it? In this Digital Bites talk, social media expert author Adam Gray explains how to do it better than the competition and get it right.
Customers are becoming blind to traditional marketing interruptions. Creating relevant, engaging and valuable content, such as videos, whitepapers and blog posts, can help to capture their attention online. In this Digital Bites talk, Ian Miller, Search Director, at Crafted explains how to develop a content marketing strategy.
Going the distance: achieving your goals in marketing, business and life Tom...Crafted
It’s a new year and a new start. 2014 is brimming with business opportunities, but how can you find the motivation to tackle its challenges head-on? Used to running back-to-back marathons, ultrarunner Tom Boother will illustrate the key components to help you achieve your goal this year, whether it’s running 100 miles or gaining 1000 Twitter followers. Tom's presentation is from February's Digital Bites. Find out more at http://www.digital-bites.co.uk
Do something digital in 2014 - Digital Bites February 2014Crafted
Tom Gillman, Head of Sales and Marketing at bespoke digital agency Crafted, looks at the evidence for embracing digital marketing to drive your business forward. Whether you are just starting out or looking to improve your digital strategy, Tom suggests ways that you can step up to the challenge in 2014, offering tips and advice covering the most popular digital channels. Tom's presentation is from Digital Bites February 2014. You can see more at http://www.digital-bites.co.uk
Essential digital marketing trends for 2014Crafted
The document summarizes several key digital marketing trends for 2014, including the growth of wearable tech, greater data analysis behind marketing strategies, increased video marketing, optimizing content for different user personas, social TV viewing using dual screens, richer mobile experiences, user experience design becoming more mainstream, interactive infographics, higher pixel densities on screens, the rise of paid search advertising, more fragmented advertising, and the importance of content distribution for marketing.
2013: A review of the year in digital marketing Crafted
It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital marketing milestones. From December's Digital Bites event http://www.digital-bites.co.uk
User experience and SEO: Is your website losing you customers? Chelmsford Cit...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to Google and jumping to your competitor’s site. If your website is badly designed, poorly worded or underperforming in search engines, you are likely to be missing opportunities.
This presentation will help you to make your website work harder for your business. User experience expert, Barnie Mills, and search marketing specialist, Ian Miller, from Ipswich-based digital agency Crafted explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design, content and search engine optimisation (SEO) tactics, the presentation outlines helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
How to grow your twitter following on the cheep!Crafted
Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media for a brand with more than 20,000 followers, Sarah explains how you can connect with potential customers, raise brand awareness and build a community around your product or service.
How to make your website launch really take offCrafted
Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
2. @millerian
• Ian Miller, Search Director at Crafted Media
• Full service digital agency of 40+ specialists
• Team of 15 across all search disciplines
• Responsible for increasing visitors, & converting them
• Wide range of clients across B2B & B2C industries
12. Ensures the website can be found,
and understood, by search engines
Improves how the site is perceived as an
authority within its niche
Helps guide a user to the intended response
in a positive way
13. Give a man a fish and
he’ll eat for a day
Teach a man to fish and
he’ll eat every day
14. Give a man a fish and
he’ll eat for a day
Teach a man to fish and
he’ll eat every day
SEO is much like fishing
23. Write for users, not a product manager
More is better
Maximise all collateral
Get a copywriter, or become one
What pages to you need?
What pages is a visitor expecting to find?
33. • Partners and clients
• Suppliers
• Charity and sponsorships
• Staff
• Social profiles
• Groups and associations
• Events
34. • Resource lists
• Niche directories
• Case studies
• Reviews and competitions
• Top XX lists
• Adverts
• Brand mentions: “my company” –site:mycompany.com
35. • E.g. Education links
• Do a talk
• Careers fair
• Internships and placements
• Job boards
• Publications
• Student unions
36.
37. • Natural
• In built authority
• Anchor text distribution
• Repeat links
• Make it interesting for the recipient
• Can snowball
38.
39.
40.
41.
42.
43. • Learn Google Webmaster Tools -
http://crftd.md/gwmtintro
• Online graders
• http://www.woorank.com
• http://marketing.grader.com
• Try and break your own site
• Internal and external linking
44.
45.
46.
47.
48.
49. • Register social profiles http://knowem.com/
• Schedule things is you’re time poor
http://bufferapp.com/
• Monitor http://sproutsocial.com
• Authenticity is key
• Everything takes time, is that bandwagon worth it?
• It’s a perfect introduction, develop meaningful
relationships
50.
51. “I know only
half of my
advertising
works.
The problem
is, I don’t know
which half.”
52. • Define success per stakeholder
• Execute, evaluate, enhance
• Document everything
• Analytics notes
• Reward (and risk) is cumulative
• People > Process > Technology