The document discusses strategies for library marketing in the context of Web 2.0, emphasizing the importance of being where users are and developing partnerships to enhance the library's profile. It highlights tools and practices such as wikis, mind mapping, and social media for refeeding and repurposing information. The authors, Jaye A.H. Lapachet and Camille D. Reynolds, advocate for a proactive approach to content management and collaboration within libraries.

1. Web 2.0: Sex, Drugs & Rock n
Roll of Tough Times
Jaye A. H. Lapachet
& Camille D. Reynolds
Internet Librarian
October 27, 2009

2. Who We Are
Jaye Camille

4. Our three main rules:
• Protect who you are
• Protect your time
• Be realistic

5. Why Oh Why?
• Get Out There
o Library Marketing
o Be Where the People Are
o Partner with Marketing
o Raise the Library's profile

6. Be where your users are

7. Why Oh Why?
• Marketing
• Test bed for concept before spending money
on a more robust tool

8. Why Oh Why?
• Library Marketing
• Be where the People Are
• Test bed for concept before spending money on a
more robust tool
• Share and share alike or have password; will
travel
Presentation Wiki
Google Docs

9. Why, Oh Why?
• Library Marketing
• Be where the People Are
• Test bed for concept before spending
money on a more robust tool
• Compare wiki software http://bit.ly/k54NC
• Share and share alike or have password;
will travel
• Extend Staff and have fun

15. Change focus

16. Calendars 2.0

17. Wiki Best Practices
1. Have rules about data
entry
2. Set clear expectations
about who does what and
when
3. The more people involved
the more rules

19. BubblUS
• Mind mapping tool
• Free
• Applications
o Process mapping
o Workflow analysis
o Procedure
development

21. Clipmarks

22. Clipmarks

23. Clipmarks

24. Refeeding/Repurposing
Information
• FriendFeed
• FB apps
• Twitter pitfalls

25. Refeeding Using FriendFeed
• FriendFeed
• FB apps
• Twitter pitfalls

26. Refeeding Using FriendFeed

27. Refeeding/Repurposing
Information
• Twitter pitfalls
Law Leyebrary @coolatty we put the
flash drive will all the info in your
office

28. Refeeding/Repurposing
Information
• Twitter pitfall:
Law Leyebrary @coolatty we put the
flash drive with all the info
in your office

31. Refeeding/Repurposing
Information
• Get info from other sources AND give credit
o Intersect Alert
o beSpacific
o Periodic blog posts from your firm's blog

32. Refeeding/Repurposing Information
• Partner with other departments to post information
relevant to them.
o IT
o Marketing
o Admin stuff such as new forms

33. SlideShare on LinkedIn

34. Privacy and Client Confidentiality
Thanks to http://www.flickr.com/photos/eric_barr/2468669492/

35. It’s about Content

36. It’s about Content
Insert Status and info
here

37. It’s about the Content
Management, Silly!
• "What Facebook did was people-
centric, not photo-centric, and that was
the huge shift," says James Joaquin, a
co-founder of what is now Kodak
Gallery (formerly Ofoto). From USA Today
9/23/09 “Facebook's 'tagging' option is a big hit with photo
sharing” http://bit.ly/342h5j

38. Just Do It!
Forget all the sensible implementation strategies
and go for it!

39. Questions??
&
Thank you!
Jaye A. H. Lapachet Camille Reynolds
Manager of Library Services Director of Research & Information
Coblentz, Patch, Duffy Services Nossaman LLP
& Bass LLP San Francisco, CA
San Francisco, CA http://www.linkedin.com/in/camillereynolds
http://www.linkedin.com/in/jlapac