Telecom Agent Marketing: The Rock, Paper, Scissors Method

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Training for telecom agents on some basics of marketing. This presentation covers web marketing, branding, content marketing and social media.

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Telecom Agent Marketing: The Rock, Paper, Scissors Method

  1. 1. TELECOM AGENT MARKETING: THE ROCK, PAPER, SCISSORS METHOD Thursday October 18, 2012 11:00 a.m. PST
  2. 2. Speakers Angela Leavitt Founder, Chief Mojo-Making Officer Mojo Marketing Dave Wallace Aligned Communications President
  3. 3. Why Now? • You need to move upstream • The “Bears” (big carriers) • Stockpiles of cash • Hungry, demanding investors. • Massive Networks • Big Marketing Budgets • Mergers & Acquisitions This is, of course, OUT of your control…
  4. 4. Why Now? (cont.) • More Agents Entering the Market • Moore’s Law • Technology getting faster and less expensive exponentially • Must sell more to make the same • The Web – BIG game changer • Social Media • Google This is also OUT of your control…
  5. 5. Why Now? • Outdated or homemade web presence • Nearly half of consumers base a company’s credibility on the visual appeal of their website. • Lack of action or movement • Out of sight, out of mind • Inconsistent messaging • Inconsistent image All of this…YOU CAN CONTROL!!
  6. 6. Our Client’s Sad Story • Patrick went up against a carrier • Lost a deal worth $70k/mo. • Was told he lost it because he looked too “mom & pop” • In other words, he didn’t appear trustworthy
  7. 7. The Good News Is… It’s never been easier & more cost-effective to • Appear larger • Appear more professional • Reach a wider audience • Reach your exact target You just have to know WHAT to do, and HOW to do it!
  8. 8. THE ROCK, PAPER, SCISSO RS METHOD
  9. 9. Understand Your Prospect • Everything starts here. • You must study him! • Who is he? • What are his stats? • Needs • Desires • Fears • Dreams
  10. 10. The Rock: Your Website • Your website must demonstrate: • Steadiness • Dependability (not going anywhere) • Weight/power • Authority • Thought leadership
  11. 11. The Rock: Your Website Must Haves: • Clear messaging of who you are/what you do • Access • Good, professional design • Testimonials • Awards, Certifications, Clubs, Partners
  12. 12. Paper: Your Collateral Image What does your image say? Image includes: • Collateral • Business Cards • Folder • Apparel • And more…
  13. 13. Your Image
  14. 14. Paper: Your Image • High-res graphics • Organization & design • Borrow from others • Effective copy • Forget features, it’s all about BENEFITS, baby! • Headers & Footers • Hair & shoes! • Keep it clean • Think Apple!
  15. 15. Features vs. Benefits Features • Describe what a product or service does • “High speed internet” • “Simultaneous Ring” • “Lower costs” Benefits • Describes how the feature benefits the user • “Save time with faster downloads” • “Never miss an important call again” • “Add more to your bottom line”
  16. 16. Scissors: Relevant Content This helps you “cut through the noise” to the prospect to establish thought leadership • Blog posts • Newsletters • Case Studies/White Papers • Online Articles • Online Reviews
  17. 17. Scissors: Social Media Use: • LinkedIn, Twitter, Facebook, YouTub e, Google+ Connect with: • Industry leaders • Media people • Partners • Current customers • Prospects This goes for telecom as well as vertical markets.
  18. 18. THANK YOU! Questions & Answers Get all this info, in much for detail, for FREE at: www.ChannelShowGift.com

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