Yesterday, we hosted a guest college on social media for GRP's Advanced Media School Program a set of (mainly) junior profiles working in the media buying industry. We discussed why "analog" - or traditional media for that matter - sucks (something we like to discuss from time to time). We shared our point of view: as communication changes, the world changes. And thus creativity and media buying needs to change alike.
More info on http://www.adnerds.be
Empreendedorsmo e Sustentabilidade para estagiários e traineesmobatsleer
O PILRES é um programa que estou oferecendo e que é composto de capacitações, integrações, mapeamento de jovens talentos e processos seletivos diferenciados, nos quais utilizamos a metodologia do Jogo da Cidadania, desenvolvido por nós há mais de sete anos e com um histórico de formação de jovens lideranças.
Ou seja, nossa preocupação visa um olhar sustentável na elaboração de projetos. Temos a responsabilidade sobre os jovens que estamos desenvolvendo e que serão os líderes de amanhã.
Quem tiver mais interesse em conhecer é só me contatar.
Um abraço
Folleto corporativo del despacho abogados en oviedo Velazquez y Villa. Equipo experto de abogados multidisciplinares para resolver sus problemas legales.
Confie en nuestra experiencia.
Empreendedorsmo e Sustentabilidade para estagiários e traineesmobatsleer
O PILRES é um programa que estou oferecendo e que é composto de capacitações, integrações, mapeamento de jovens talentos e processos seletivos diferenciados, nos quais utilizamos a metodologia do Jogo da Cidadania, desenvolvido por nós há mais de sete anos e com um histórico de formação de jovens lideranças.
Ou seja, nossa preocupação visa um olhar sustentável na elaboração de projetos. Temos a responsabilidade sobre os jovens que estamos desenvolvendo e que serão os líderes de amanhã.
Quem tiver mais interesse em conhecer é só me contatar.
Um abraço
Folleto corporativo del despacho abogados en oviedo Velazquez y Villa. Equipo experto de abogados multidisciplinares para resolver sus problemas legales.
Confie en nuestra experiencia.
This talk is about Categorical Logic, a branch of Category Theory, a newer subfield of Algebra, established in the late forties/early fifties by Eilenberg and MacLane. One of its most exciting applications is to theoretical computer science and I plan to discuss it, from a very personal perspective.
Los días 29 y 30 de mayo de 2010 tendrá lugar en Madrid un encuentro exclusivo para alumnos y antiguos alumnos de Esden.
Serán unas jornadas en las que los asistentes compartirán experiencias, además de asistir a las conferencias de personalidades de primer orden a nivel internacional.
L’Agenda Digitale Europea e l’Agenda Digitale Italiana si propongono di aiutare i cittadini e le imprese europee a sfruttare al meglio il potenziale delle tecnologie dell’informazione e della comunicazione per favorire l’innovazione, la crescita economica e il progresso.
Quali sono gli obiettivi e quali gli strumenti per digitalizzare i processi aziendali.
This talk is about Categorical Logic, a branch of Category Theory, a newer subfield of Algebra, established in the late forties/early fifties by Eilenberg and MacLane. One of its most exciting applications is to theoretical computer science and I plan to discuss it, from a very personal perspective.
Los días 29 y 30 de mayo de 2010 tendrá lugar en Madrid un encuentro exclusivo para alumnos y antiguos alumnos de Esden.
Serán unas jornadas en las que los asistentes compartirán experiencias, además de asistir a las conferencias de personalidades de primer orden a nivel internacional.
L’Agenda Digitale Europea e l’Agenda Digitale Italiana si propongono di aiutare i cittadini e le imprese europee a sfruttare al meglio il potenziale delle tecnologie dell’informazione e della comunicazione per favorire l’innovazione, la crescita economica e il progresso.
Quali sono gli obiettivi e quali gli strumenti per digitalizzare i processi aziendali.
FollowFridays 2011 Session 1: Social Media, the most overrated trend in busin...AdNerds
Een straffe stelling voor digital believers zoals wij? Toch is het waar, zeker als je het helemaal fout aanpakt. Vorig jaar vertelden we over het concept van ‘social check marketing’ waarbij bedrijven social media-profielen verzamelen, zoals badges op Foursquare. Pak je het daarentegen wel goed aan, dan is het zonder meer the most underrated trend. Je zal je dan ook terecht afvragen waarom je er al die tijd niet meer tijd en middelen in stopte. Die meet- & weet-baarheid tonen we met veel plezier aan.
AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima.
The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.
FollowFridays 2011 Session 3: Will you still have a job in marketing of the f...AdNerds
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.
Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.
How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.
So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.
AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes.
Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is!
More details about the cases can be obtained by sending a simple request from within SlideShare.
The Future Of Advertising and How To Make It Work For You TodayAdNerds
This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today.
The End Of Paid Media, The Value Of Social CurrencyAdNerds
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?
The Shift from a Disconnected to a Hyper-Connected WorldAdNerds
Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.
The Influence of Social Builders - And how to deal with their social media ex...AdNerds
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector.
This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.
10 in 2010 - How the Internet has changed how kids & tweens consume cultural ...AdNerds
AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture.
AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
Half of the AdNerds went into a duel with DM (on paper) specialist Henny Van Gerwen from Proximity BBDO (our mother organisation).
Valuable lessons from Henny's old time favorite Vögele and AdNerds' insights on social and new media are the perfect match for creating breakthrough response-generating actions that work both on- and off the line.
A perfect story for Adobe Belgium's "Cross Media Marketing" seminar.
Thanks to social media, consumers are even more powerful than advertisersAdNerds
The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media.
We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.
Facebook, LinkedIN & Beyond - or how the new media changed how sales people d...AdNerds
A lot of industries have changed drastically since the arrival of the internet. Think of the music business. The Internet comes with threats and great opportunities, if you set the proper objectives and strategy.
In this presentation, we present insights in how sales managers and new bizz people can use tools like Facebook and LinkedIN to their benefit. Especially LinkedIN requires a completely different approach, since authority is only gained by participating fully. And having your sales manager be very active on a platform like LinkedIN makes them easier to find for your competitors. But not having them participate, is a threat as well...
At AdNerds - part of Proximity BBDO - we give advice on how to behave, how to set the proper objectives and how to define your strategy.