Half of the AdNerds went into a duel with DM (on paper) specialist Henny Van Gerwen from Proximity BBDO (our mother organisation).
Valuable lessons from Henny's old time favorite Vögele and AdNerds' insights on social and new media are the perfect match for creating breakthrough response-generating actions that work both on- and off the line.
A perfect story for Adobe Belgium's "Cross Media Marketing" seminar.
The Influence of Social Builders - And how to deal with their social media ex...AdNerds
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector.
This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.
Dansk Coaching Institut har uddannet en række undervisere fra tekniske skoler i Danmark, hvor det primære fokus har været elevcoaching samt at være kontakt mellem skole, elev og hjem/forældre.
Jon liang stepped in to pinch hit on two sessions that the presenters had to miss. OpenGL and Acceleromter. Hit it out of the park. Non Game App Dev Track. 360|iDev San Jose 09
The Influence of Social Builders - And how to deal with their social media ex...AdNerds
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector.
This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.
Dansk Coaching Institut har uddannet en række undervisere fra tekniske skoler i Danmark, hvor det primære fokus har været elevcoaching samt at være kontakt mellem skole, elev og hjem/forældre.
Jon liang stepped in to pinch hit on two sessions that the presenters had to miss. OpenGL and Acceleromter. Hit it out of the park. Non Game App Dev Track. 360|iDev San Jose 09
As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the first, which establishes what I think the problem with the modern marketing industry is, and why we need heretical behaviour to solve it.
MOBILIZE HEALTHY COMMUNITIES by ANALYZING PERFORMANCE PROBLEMSNiki Hannevig
ANALYZE local PERFORMANCE PROBLEMS and use a SYSTEMIC, First Amendment template to REDRESS the GRIEVANCES IDENTIFIED. The template for this REDRESS is located at https://www.slideshare.net/nikihannevig/first-amendment-assembly-redress/
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Apply the science of decision making to improve the effectiveness of your communications. This is helpful for web sites, brochures, political campaigns, and all forms of advertising and communication. Get a competitive advantage in your communications.
5 Ways To Recession Proof Your Business (What a pretentious title) Jeph Maystruck
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely.
1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
Essay on Knowledge is Power for all Class in 100 to 500 Words in English. Knowledge Is Power Essay Essay on Knowledge Is Power for Students and .... SOLUTION: Essay knowledge is power - Studypool. Knowledge is Power Essay in English 20 lines Writing on Knowledge is .... Knowledge is Power-Essay Writing//Essay about knowledge is power .... Write a short story on knowledge is power. Essay on Knowledge is .... Knowledge Is Power Essay Knowledge Is
AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima.
The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.
As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the first, which establishes what I think the problem with the modern marketing industry is, and why we need heretical behaviour to solve it.
MOBILIZE HEALTHY COMMUNITIES by ANALYZING PERFORMANCE PROBLEMSNiki Hannevig
ANALYZE local PERFORMANCE PROBLEMS and use a SYSTEMIC, First Amendment template to REDRESS the GRIEVANCES IDENTIFIED. The template for this REDRESS is located at https://www.slideshare.net/nikihannevig/first-amendment-assembly-redress/
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Apply the science of decision making to improve the effectiveness of your communications. This is helpful for web sites, brochures, political campaigns, and all forms of advertising and communication. Get a competitive advantage in your communications.
5 Ways To Recession Proof Your Business (What a pretentious title) Jeph Maystruck
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely.
1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
Essay on Knowledge is Power for all Class in 100 to 500 Words in English. Knowledge Is Power Essay Essay on Knowledge Is Power for Students and .... SOLUTION: Essay knowledge is power - Studypool. Knowledge is Power Essay in English 20 lines Writing on Knowledge is .... Knowledge is Power-Essay Writing//Essay about knowledge is power .... Write a short story on knowledge is power. Essay on Knowledge is .... Knowledge Is Power Essay Knowledge Is
Similar to Paper monologues in an interactive world (20)
AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima.
The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.
FollowFridays 2011 Session 3: Will you still have a job in marketing of the f...AdNerds
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?
FollowFridays 2011 Session 1: Social Media, the most overrated trend in busin...AdNerds
Een straffe stelling voor digital believers zoals wij? Toch is het waar, zeker als je het helemaal fout aanpakt. Vorig jaar vertelden we over het concept van ‘social check marketing’ waarbij bedrijven social media-profielen verzamelen, zoals badges op Foursquare. Pak je het daarentegen wel goed aan, dan is het zonder meer the most underrated trend. Je zal je dan ook terecht afvragen waarom je er al die tijd niet meer tijd en middelen in stopte. Die meet- & weet-baarheid tonen we met veel plezier aan.
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.
Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.
How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.
So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.
AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes.
Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is!
More details about the cases can be obtained by sending a simple request from within SlideShare.
The Future Of Advertising and How To Make It Work For You TodayAdNerds
This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today.
The End Of Paid Media, The Value Of Social CurrencyAdNerds
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?
The Shift from a Disconnected to a Hyper-Connected WorldAdNerds
Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.
10 in 2010 - How the Internet has changed how kids & tweens consume cultural ...AdNerds
AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture.
AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
Thanks to social media, consumers are even more powerful than advertisersAdNerds
The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media.
We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.
Analog Sucks - why randomly blasting messages at masses doesn't work anymoreAdNerds
Yesterday, we hosted a guest college on social media for GRP's Advanced Media School Program a set of (mainly) junior profiles working in the media buying industry. We discussed why "analog" - or traditional media for that matter - sucks (something we like to discuss from time to time). We shared our point of view: as communication changes, the world changes. And thus creativity and media buying needs to change alike.
More info on http://www.adnerds.be
Facebook, LinkedIN & Beyond - or how the new media changed how sales people d...AdNerds
A lot of industries have changed drastically since the arrival of the internet. Think of the music business. The Internet comes with threats and great opportunities, if you set the proper objectives and strategy.
In this presentation, we present insights in how sales managers and new bizz people can use tools like Facebook and LinkedIN to their benefit. Especially LinkedIN requires a completely different approach, since authority is only gained by participating fully. And having your sales manager be very active on a platform like LinkedIN makes them easier to find for your competitors. But not having them participate, is a threat as well...
At AdNerds - part of Proximity BBDO - we give advice on how to behave, how to set the proper objectives and how to define your strategy.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
7. Direct marketing is ...
a sub-discipline and type of marketing. There are two main
definitional characteristics which distinguish it from other
types of marketing. The first is that it attempts to 1) send its
messages directly to consumers, without the use of
intervening media. This involves commercial communication
(direct mail, e-mail, telemarketing) with consumers or
businesses, usually unsolicited. The second characteristic is
that it is 2) focused on driving a specific "call-to-action".
This aspect of direct marketing involves an emphasis on
trackable, measurable positive (but not negative) responses
from consumers (known simply as "response" in the industry)
regardless of medium.
8. Direct marketing is ...
a sub-discipline and type of marketing. There are two main
definitional characteristics which distinguish it from other
types of marketing. The first is that it attempts to 1) send its
messages directly to consumers, without the use of
intervening media. This involves commercial communication
(direct mail, e-mail, telemarketing) with consumers or
businesses, usually unsolicited. The second characteristic is
that it is 2) focused on driving a specific "call-to-action".
This aspect of direct marketing involves an emphasis on
trackable, measurable positive (but not negative) responses
from consumers (known simply as "response" in the industry)
regardless of medium.
9. Direct marketing is ...
a sub-discipline and type of marketing. There are two main
definitional characteristics which distinguish it from other
types of marketing. The first is that it attempts to 1) send its
messages directly to consumers, without the use of
intervening media. This involves commercial communication
(direct mail, e-mail, telemarketing) with consumers or
businesses, usually unsolicited. The second characteristic is
that it is 2) focused on driving a specific "call-to-action".
This aspect of direct marketing involves an emphasis on
trackable, measurable positive (but not negative) responses
from consumers (known simply as "response" in the industry)
regardless of medium.
10. Direct marketing is ...
a sub-discipline and type of marketing. There are two main
definitional characteristics which distinguish it from other
types of marketing. The first is that it attempts to 1) send its
messages directly to consumers, without the use of
intervening media. This involves commercial communication
(direct mail, e-mail, telemarketing) with consumers or
businesses, usually unsolicited. The second characteristic is
that it is 2) focused on driving a specific "call-to-action".
This aspect of direct marketing involves an emphasis on
trackable, measurable positive (but not negative) responses
from consumers (known simply as "response" in the industry)
regardless of medium.
11. Direct marketing is ...
a sub-discipline and type of marketing. There are two main
definitional characteristics which distinguish it from other
types of marketing. The first is that it attempts to 1) send its
messages directly to consumers, without the use of
intervening media. This involves commercial communication
(direct mail, e-mail, telemarketing) with consumers or
businesses, usually unsolicited. The second characteristic is
that it is 2) focused on driving a specific "call-to-action".
This aspect of direct marketing involves an emphasis on
trackable, measurable positive (but not negative) responses
from consumers (known simply as "response" in the industry)
regardless of medium.
12. Direct marketing is ...
a sub-discipline and type of marketing. There are two main
definitional characteristics which distinguish it from other
types of marketing. The first is that it attempts to 1) send its
messages directly to consumers, without the use of
intervening media. This involves commercial communication
(direct mail, e-mail, telemarketing) with consumers or
businesses, usually unsolicited. The second characteristic is
that it is 2) focused on driving a specific "call-to-action".
This aspect of direct marketing involves an emphasis on
trackable, measurable positive (but not negative) responses
from consumers (known simply as "response" in the industry)
regardless of medium.
13. “In contrast to interactions that are largely
sequential, face-to-face interaction makes it
possible for two people to be sending and
delivering messages simultaneously.
The cycle of interruption, feed-back and
repair possible in face-to-face interaction is
so quick that it is virtually instantaneous.
As (sociologist Erving) Goffman notes, “a
speaker can see how others are responding
to his message even before it is done and
alter it midstream to elicit a difference
response”.
Nitin Nohria, extract from “Face-to-face: Making Network Organizations Work”
14. “In contrast to interactions that are largely
sequential, face-to-face interaction makes it
possible for two people to be sending and
delivering messages simultaneously.
direct
The cycle of interruption, feed-back and
repair possible in face-to-face interaction is
so quick that it is virtually instantaneous.
As (sociologist Erving) Goffman notes, “a
speaker can see how others are responding
to his message even before it is done and
alter it midstream to elicit a difference
response”.
Nitin Nohria, extract from “Face-to-face: Making Network Organizations Work”
19. Who is Joseph Girard ?
Sold more retail "big ticket" items "one-at-a-time" than any other sales person
in any retail industry including houses, boats motor homes, insurance,
automobiles, etc.
"World's Greatest Salesman" (Guinness Book of World Records)
22. Who is Joseph Girard ?
average of
6 cars per day
sold once 18
cars in one day
23. Who is Joseph Girard ?
average of
6 cars per day
sold 174 cars in
one month sold once 18
cars in one day
24. Who is Joseph Girard ?
average of
6 cars per day sold 1425 cars
in one year
sold 174 cars in
one month sold once 18
cars in one day
25. Who is Joseph Girard ?
average of
6 cars per day sold 1425 cars
in one year
sold 174 cars in
one month sold once 18
cars in one day
sold 13.001 cars
in 15 years
26. Joseph‘s main reason of success ?
information asymmetry
deals with the study of decisions in
transactions where one party has more
or better information than the other.
35. He’s no longer
talking at customers,
he’s talking with them.
36. He’s no longer
talking at customers,
he’s talking with them.
Besides, they are often
as good informed
as he is, or even better.
37. e!ective
adequate to accomplish a purpose,
producing the intended or expected result
e"cient
performing or functioning in the best possible manner
with the least waste of time and e!ort
38. The 2nd best technique
besides a sales talk
is a
43. Should I open it ?
The more reinforcers, the less filters,
the higher chances are the mailing is opened.
44. A simple test to proof people’s ability to scan.
Acocrndig to rseercah of an
Egnlsih uinevisrty, it dsone’t
mtaetr in wchih oderr ltretes of a
wrod are sreotd. The olny tinhg
taht cunots is taht the frsit and
lsat lteetr are crrocet.
73. Are your ingredients right ?
The new sex rules!
Who’s the man,
who’s the woman?
15%
disco
unt!
Do it now!
break natural compelling a good
habits content database