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The Eight Business Stories You Need to Tell

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Geoff McDonald
Geoff McDonald

Business stories are the all-purpose, universal tool for every business. In this presentation we share the eight stories you need to tell to build your brand, market with meaning and connect with your customers. This Book Rapper issue is derived from Valerie Khoo's brilliant book Power Stories.

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HOW TO USE STORIES TO BUILD YOUR BRAND, MARKET WITH MEANING & CONNECT WITH YOUR CUSTOMERS • DERIVED FROM: VALERIE KHOO, POWER STORIES
Geoff McDonald @BookRapper BookRapper.com
The Book GeoffMcDonald.com/blog
PowerStoriesBook.com The Book
The Author Valerie Khoo
The BIG Idea STORY EPICBUSINESS
Speed RAP 8
Your Challenge Tell Your Story
Book Rapper Says...
Why You Need Good Stories GeoffMcDonald.com/blog
More important than ever…
Throughout your business brand, market, sell promote, deliver motivate, inspire
Universal, all-purpose business tool
Your Journey GeoffMcDonald.com/blog
Your Entrepreneur’s Journey Calling Obstacles Obstacles Prize Victory Future
Your Passion GeoffMcDonald.com/blog
Provoke interest and start a conversation… Spark
Share how you do what you do… Flame
Now, share a little more… Fire
Your Business Story GeoffMcDonald.com/blog
My name is… I run… I help… Ten Second Pitch
Tell me more… How do you do that? 30 Second Pitch
Who? What? How? When? Why? About You
Your Customer’s Story GeoffMcDonald.com/blog
Listen to what is being said and amplify it WOM
Build a system to capture testimonials and case studies COLLECT REVIEW SHARE BUILD
Your Pitch GeoffMcDonald.com/blog
Part ONE of your pitch… SOLVE PROBLEMS
Part TWO of your pitch… SOLVE PROBLEMS MAKE IT HAPPEN
Your Product Story GeoffMcDonald.com/blog
Create your product with an Innovation Story who what how when
Sell your product with the Four Bees… Brief Birth Benefits Brand
Your Leader’s Story GeoffMcDonald.com/blog
Five steps to create your Leadership Story… Who? Special Inspire Teach Share
Your Media Story GeoffMcDonald.com/blog
Typical structure of a Media Release Most Important Least Important
Rework your story to fit different audiences and outlets Shape Your Story
There are lots of opportunities to share your stories… Season Events Awards Trends Create Alert Blog Photo
Your Story GeoffMcDonald.com/blog
The most important story of all! Inside
The most important story of all! Inside Outside
More... GeoffMcDonald.com/blog
Buy the Book! PowerStoriesBook.com
Some other Book Rapper tales…
Your Challenge Tell Your Story
Recording available for members at : BookRapper.com A Presentation

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