Stand apart from your competition when you take into account these 3 considerations that will boost your brand. The Big Social Cruise, Alaska, 2013.

1. DARE TO BE
DIFFERENT!
The 3 most crucial elements
of your brand

2. “Can Social Media really
build my brand and
make me money?”

3. YES

4. “We don’t have a choice on
whether we DO social media;
the question is how well
we do it.”
- Erik Qualman,
Author of Socialnomics

5. Today you will learn:
 HOW to use social media to attract BETTER customers. Customers
who:
 Are loyal
 Spend more money
 Rave about you
 Why just knowing how to use social media isn’t enough to MAKE
MONEY for your business
…and how you can fix that
 How you can save loads of TIME and MONEY with your social
media, while getting greater results.

6. DARE TO BE
DIFFERENT!
The 3 most crucial elements
of your brand

8. “…this one feels right!...”
“…this one’s for me!”
Customer experience…

9. Why fit in
when you were born
to stand out?
- Dr Seuss

10. PRICE
FEATURES
CONVENIENCE
BE DIFFERENT

11. “When you connect with your
market on an emotional level,
people feel compelled
to do business with you!”
- David Tyreman,
Author of the bestseller
“World Famous”

13. Apple users don’t care
how much they pay.

14. Apple users aren’t looking for
bargains.

15. Apple users stay up all night
to pay full price for the latest
product release.

16. Apple users form part of a
tribe that is fiercely loyal.

17. The 3 most crucial
elements of your brand

18. 1. Your ideal customer
2. Your visual identity
3. Your content

19. Crucial Brand Element #1:
Your ideal customer

20. who

21. where

23. Trading from a cart,
from neighborhood to
neighborhood, how do these
carts let consumers know
where they will be?
The answer is Twitter.

24. Curtis Kimball, the man behind the
Creme Brulee Cart, has quickly
built a following of over 12,000 in
a little over a year.
Most of his business comes from
Twitter - it is the only way you can
find the cart’s location for the day.

25. Crucial Brand Element #2:
Your visual identity

30. Crucial Brand Element #3:
Your Content

32. “…the kind of deals
the big retailers wouldn't
see in a month of sober
Sundays.”

33. “…we're working
side by side with our…
mates, kicking…dirt off
our boots...”

37. The Rules of the Game
have CHANGED

38. The age of the consumer

39. Jump into social media and just
start posting on Facebook or
tweeting in Twitter WITHOUT
a social media strategy…
and you will WASTE TIME,
WASTE MONEY and
MISS LOTS OF
SALES OPPORTUNITIES.

40. When you have a clear plan,
you get up to
9 times more impact from
every move you make!

42. 4 really important
components to a social
media strategy…

43. why
Why do you want to stand out?
What’s your purpose and what is
the outcome you’re looking for?

44. Miishka
fashion house
• Build a base of loyal
clientele
• Share the company’s
latest designs
• Facilitate purchasing of
their products

45. Wine Market
Australia
• Engage with fans and
acquire new customers
• Develop its Facebook
Page into a fully
operational sales channel
• Create strong brand
credibility

46. who
Recapping the importance of
your ideal customer, so you know
who’s attention you want and
where you find them

47. how
how will you talk to your audience?

48. how
will you manage the results?

50. “All small businesses need to use the
internet as a tool. It's going ahead in
leaps and bounds and it's such a great
way to do business. If you're not on it
you'll be last in the marketplace, and
you don't want to be there.”
- Darren Smith
Director, Coastal Cruises
Mooloolooba

51. “Social media is a massive part of
our strategy.
By sticking to a clear strategy and a
basic formula, we aim to offer
a consistent
customer experience.”

52. 1. YOUR IDEAL CUSTOMER –
so you know what type of audience
you are appealing to
2. YOUR VISUAL IDENTITY –
logo, colors, graphics, fonts, imagery
3. YOUR CONTENT –
what you communicate and the
language you use

53. thinkinternet.com.au
carolyn@thinkinternet.com.au
@ThinkInternet
facebook.com/thinkconversions
au.linkedin.com/in/carolynwilson01