Successfully reported this slideshow.
Your SlideShare is downloading. ×

The Third Place

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Upcoming SlideShare
MoMo #11 - Jospeh Pine II
MoMo #11 - Jospeh Pine II
Loading in …3
×

Check these out next

1 of 51 Ad

The Third Place

Download to read offline

The Third Place is the fusion between the Real and the Virtual. It's the key to using digital technology to create unique customer experiences.
This Book Rapper issue is derived from Joseph Pine and Kim Korn's book Infinite Possibility.

The Third Place is the fusion between the Real and the Virtual. It's the key to using digital technology to create unique customer experiences.
This Book Rapper issue is derived from Joseph Pine and Kim Korn's book Infinite Possibility.

Advertisement
Advertisement

More Related Content

More from Geoff McDonald (20)

Advertisement

Recently uploaded (20)

The Third Place

  1. 1. The Third Place How to Use Digital Technology To Create Unique Customer Experiences
  2. 2. Geoff McDonald @BookRapper BookRapper.com
  3. 3. The Book GeoffMcDonald.com/blog
  4. 4. The Book Infinite Possibility by Joseph Pine and Kim Korn
  5. 5. Joseph Pine Kim Korn The Authors
  6. 6. From Explore to Create The BIG Idea
  7. 7. Digital Experiences Speed RAP
  8. 8. Real Fusion Virtual Create Your Third Place Your Challenge : Fuse the Real and the Virtual
  9. 9. Business Design : 2032 Book Rapper Says...
  10. 10. The Experience Economy GeoffMcDonald.com/blog
  11. 11. Pine and Gilmore Their earlier book...
  12. 12. Transformations Experiences Services Goods Economic Value Beyond Goods and Services
  13. 13. Transformations Guide Experiences Stage Services Deliver Goods Make Economic Value Actions to Create Economic Value
  14. 14. Customize Transformations Guide Customize Experiences Stage Customize Services Commoditize Deliver Goods Commoditize Make Economic Value To Customise or Commoditize?
  15. 15. Real and Virtual GeoffMcDonald.com/blog
  16. 16. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous Events The Physics of Reality
  17. 17. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous Events The Physics of Virtuality
  18. 18. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous Events The Opposites of Reality and Virtuality
  19. 19. TIME NO-MATTER (actual) (bits) SPACE NO-SPACE (real) (virtual) MATTER NO-TIME (atoms) (autonomous) Augmented Reality Augmented Virtuality TIME NO-MATTER TIME NO-MATTER (actual) (bits) (actual) (bits) SPACE SPACE NO-SPACE NO-SPACE (real) (real) (virtual) (virtual) MATTER NO-TIME MATTER NO-TIME (atoms) (autonomous) (atoms) (autonomous) Reality Alternate Reality Physical Virtuality Virtuality TIME NO-MATTER (actual) (bits) SPACE NO-SPACE (real) (virtual) MATTER NO-TIME (atoms) (autonomous) Warped Reality Mirrored Virtuality Eight Worlds
  20. 20. Reality GeoffMcDonald.com/blog
  21. 21. TIME (actual) SPACE (real) MATTER (atoms) Reality The ultimate experience
  22. 22. Reality is like a...
  23. 23. Real Fusion Virtual The Third Place The Fusion of Real and Virtual
  24. 24. Real Fusion Virtual The Third Place Fusion becomes more normal, either/or becomes both
  25. 25. Augmented Reality GeoffMcDonald.com/blog
  26. 26. TIME NO-MATTER (actual) (bits) SPACE (real) Augmented Reality Augment or enhance the world around us
  27. 27. GPS Navigation Information that informs our sense of location
  28. 28. Alternate Reality GeoffMcDonald.com/blog
  29. 29. NO-MATTER (bits) SPACE (real) NO-TIME (autonomous) Alternate Reality Start with Reality and impose an alternative on top
  30. 30. Go Car Barcelona Go Car Barcelona
  31. 31. Warped Reality GeoffMcDonald.com/blog
  32. 32. SPACE (real) MATTER NO-TIME (atoms) (autonomous) Warped Reality Take a Real experience and twist it’s time
  33. 33. Movies warp our sense of time
  34. 34. Virtuality GeoffMcDonald.com/blog
  35. 35. NO-MATTER (bits) NO-SPACE (virtual) NO-TIME (autonomous) Virtuality The exact opposite of Reality
  36. 36. World of Warcraft Virtual Reality as part of a computer game
  37. 37. Augmented Virtuality GeoffMcDonald.com/blog
  38. 38. NO-SPACE (virtual) MATTER NO-TIME (atoms) (autonomous) Augmented Virtuality Use Matter to enhance the Virtual
  39. 39. Wii Bowling Move the controller to impact the virtual reality on the screen
  40. 40. Physical Virtuality GeoffMcDonald.com/blog
  41. 41. TIME (actual) NO-SPACE (virtual) MATTER (atoms) Physical Virtuality Bring the Virtual to life in the Physical world
  42. 42. LEGO Designer Design it online and then build it in reality
  43. 43. Mirrored Virtuality GeoffMcDonald.com/blog
  44. 44. TIME NO-MATTER (actual) (bits) NO-SPACE (virtual) Mirrored Virtuality Present Real time information in a Virtual way
  45. 45. Real Time Mapping
  46. 46. More... GeoffMcDonald.com/blog
  47. 47. Opportunities The new and unlimited gold rush
  48. 48. Buy the Book! Infinite Possibility by Joseph Pine and Kim Korn
  49. 49. Buy the Books! The Experience Economy, Authenticity
  50. 50. Real Fusion Virtual Notice the Fusion! Become more aware of the blur between Virtual and Real
  51. 51. A Presentation Recording available for members at : BookRapper.com

×