WHAT IS

???

Rebecca Knapp, MBA
Business Science Division
DEFINITION

Finding opportunity
 Innovation
 Starting a new business
 Effective management
 Bearing risk
 Creating va...
WHY GO INTO BUSINESS FOR
YOURSELF?
The desire for independence & destiny
 The willingness to find and accept a challenge
...
CHANGING PERSPECTIVE


Invention = NEW



Innovation = IMPROVING


Create a need for something that consumers
don’t eve...
NEW NEEDS
ENTREPRENEURSHIP


The average entrepreneur fails THREE times before
succeeding



The average business takes 3-5 YEARS ...
KEYS TO SUCCESS


Don’t let naysayers stop you.



Share your idea with EVERYONE.



Expect jealousy.



Develop thick...
LET’S START A
BUSINESS!
IDEAS:
MISSION STATEMENT
To…
MISSION STATEMENT


A concise statement of







Target customers
Products & services
Markets served
Use of techno...
MISSION STATEMENT EXAMPLES


Aflac




To combine aggressive strategic marketing with quality
products and services at ...
MISSION STATEMENT EXAMPLES


Barnes & Noble


Our mission is to operate the best specialty retail business in
America, r...
OUR MISSION STATEMENT
Questions
What does our team want to be
known for?
How do we want to treat each other?
What kind of ...
LEGAL ORGANIZATION
LLC or not to LLC, that is the question.
TYPES OF BUSINESSES
Sole Proprietorships
 LLC
 Partnerships
 Corporations


C Corp
 S Corp


Franchises
 Coops

FORMS OF BUSINESS OWNERSHIP
FRANCHISE CONTRACT
Branded
Product /
Service

Performance
Monitoring
$$$$$
$$$$$
CITY REQUIREMENTS


http://rebeccaknapp.webs.com/entrepreneurship.htm
MARKETING PLAN
Promotions and Social Media
LOGO
THE 4 P’S
•

•
Price

Promotion

•

Product

Place

•
PROMOTIONAL TACTICS
Personal Selling
 Sales Promotion
 Public Relations
 Direct Mail
 Coupons
 Demonstrations
 Exhib...
PROMOTIONAL MIX & TACTICS
PRICE LIST AND
SALES PROJECTIONS
Sales Forecasting
SALES FORECASTING
FINANCES
START-UP CALCULATOR


www.entrepreneur.com/calculators
TOOLS &
RESOURCES
TOOLS AND RESOURCES
SPECIFICALLY FOR VETERANS


Techstars
http://www.techstars.com/risingstars



InclineHq
http://incli...
TOOLS AND RESOURCES
SPECIFICALLY FOR VETERANS


Entrepreneur.com:
http://www.entrepreneur.com/veterans



Veteran Entrep...
ORGANIZATIONS
SMALL BUSINESS DEVELOPMENT
CENTERS


Small Business Development Centers (SBDC)
http://www.sba.gov/aboutsba/sbaprograms/sb...
SCORE


SCORE Orange County: http://www.score114.org/

SCORE is a nationwide nonprofit organization
dedicated to the form...
ASSOCIATION OF VETERAN
ENTREPRENEURS


http://associationofveteranentrepreneurs.com

AVE is a professional organization t...
APPS
ENTREPRENEURSHIP APPS
BUSINESS MANAGEMENT APPS
MARKETING APPS
ACCOUNTING APPS
HUMAN RESOURCES APPS
FRANCHISING APPS
Entrepreneurship for Veterans
Entrepreneurship for Veterans
Entrepreneurship for Veterans
Entrepreneurship for Veterans
Entrepreneurship for Veterans
Upcoming SlideShare
Loading in …5
×

Entrepreneurship for Veterans

510 views

Published on

A presentation designed and presented by Prof. Rebecca Knapp to veterans at Saddleback College. This presentation covers three areas of discussion: 1) Is entrepreneurship right for you?; 2) Practice creating the core elements of a business plan; and 3) Share resources, sites, organizations and apps that help not only veterans, but also entrepreneurs in general.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
510
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Entrepreneurship for Veterans

  1. 1. WHAT IS ??? Rebecca Knapp, MBA Business Science Division
  2. 2. DEFINITION Finding opportunity  Innovation  Starting a new business  Effective management  Bearing risk  Creating value for your community 
  3. 3. WHY GO INTO BUSINESS FOR YOURSELF? The desire for independence & destiny  The willingness to find and accept a challenge  Personal background  “Had enough” of working for someone else  Losing a job and deciding to start a business  An idea for a new product  An opportunity presents itself 
  4. 4. CHANGING PERSPECTIVE  Invention = NEW  Innovation = IMPROVING  Create a need for something that consumers don’t even know they need.  Cure a “pain”
  5. 5. NEW NEEDS
  6. 6. ENTREPRENEURSHIP  The average entrepreneur fails THREE times before succeeding  The average business takes 3-5 YEARS to make a profit
  7. 7. KEYS TO SUCCESS  Don’t let naysayers stop you.  Share your idea with EVERYONE.  Expect jealousy.  Develop thick skin and strong intestinal fortitude.
  8. 8. LET’S START A BUSINESS!
  9. 9. IDEAS:
  10. 10. MISSION STATEMENT To…
  11. 11. MISSION STATEMENT  A concise statement of       Target customers Products & services Markets served Use of technology Importance of public issues & employees Focus on survival, profitability & growth
  12. 12. MISSION STATEMENT EXAMPLES  Aflac   To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers. Nike  To Bring Inspiration and innovation to every athlete in the world.
  13. 13. MISSION STATEMENT EXAMPLES  Barnes & Noble  Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers. As booksellers we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations. Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the Company is at their service.
  14. 14. OUR MISSION STATEMENT Questions What does our team want to be known for? How do we want to treat each other? What kind of workplace do we want to have? What unique talents and skill does each person bring to the team? What do we want to achieve? What unique contributions can we make? Answers
  15. 15. LEGAL ORGANIZATION LLC or not to LLC, that is the question.
  16. 16. TYPES OF BUSINESSES Sole Proprietorships  LLC  Partnerships  Corporations  C Corp  S Corp  Franchises  Coops 
  17. 17. FORMS OF BUSINESS OWNERSHIP
  18. 18. FRANCHISE CONTRACT Branded Product / Service Performance Monitoring $$$$$ $$$$$
  19. 19. CITY REQUIREMENTS  http://rebeccaknapp.webs.com/entrepreneurship.htm
  20. 20. MARKETING PLAN Promotions and Social Media
  21. 21. LOGO
  22. 22. THE 4 P’S • • Price Promotion • Product Place •
  23. 23. PROMOTIONAL TACTICS Personal Selling  Sales Promotion  Public Relations  Direct Mail  Coupons  Demonstrations  Exhibitions  Social Media  Special Events  Advertising  Sponsorship  Web Sites  Trade Shows  Sampling  Sweepstakes  Publicity Stunts  In-store Displays  Contests 
  24. 24. PROMOTIONAL MIX & TACTICS
  25. 25. PRICE LIST AND SALES PROJECTIONS Sales Forecasting
  26. 26. SALES FORECASTING
  27. 27. FINANCES
  28. 28. START-UP CALCULATOR  www.entrepreneur.com/calculators
  29. 29. TOOLS & RESOURCES
  30. 30. TOOLS AND RESOURCES SPECIFICALLY FOR VETERANS  Techstars http://www.techstars.com/risingstars  InclineHq http://inclinehq.com  American Corporate Partners (ACP) http://www.acp-usa.org  Victory Spark http://victoryspark.com  Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) http://whitman.syr.edu/ebv
  31. 31. TOOLS AND RESOURCES SPECIFICALLY FOR VETERANS  Entrepreneur.com: http://www.entrepreneur.com/veterans  Veteran Entrepreneur Portal: http://www.entrepreneur.com/veterans/  America’s SBDC: http://asbdc-us.org/Resources/VeteranRelated.html  BofA’s Veteran's Guide to Entrepreneurship: http://tinyurl.com/nxpjsfm
  32. 32. ORGANIZATIONS
  33. 33. SMALL BUSINESS DEVELOPMENT CENTERS  Small Business Development Centers (SBDC) http://www.sba.gov/aboutsba/sbaprograms/sbdc/index.html Funded jointly by the federal government and individual states.  SBDCs are able to evaluate the feasibility of your idea, develop your business plan and complete your funding application – for no charge. 
  34. 34. SCORE  SCORE Orange County: http://www.score114.org/ SCORE is a nationwide nonprofit organization dedicated to the formation, growth and success of small business.  A resource partner with the U.S Small Business Administration (SBA) 
  35. 35. ASSOCIATION OF VETERAN ENTREPRENEURS  http://associationofveteranentrepreneurs.com AVE is a professional organization that equips veterans with fundamental business expertise to expand their business, their network, and build lasting relationships.  Launching a series of boot camps designed specifically for startups in high-tech, high growth industries. 
  36. 36. APPS
  37. 37. ENTREPRENEURSHIP APPS
  38. 38. BUSINESS MANAGEMENT APPS
  39. 39. MARKETING APPS
  40. 40. ACCOUNTING APPS
  41. 41. HUMAN RESOURCES APPS
  42. 42. FRANCHISING APPS

×