Branding is essential to any wannabe successful cake business owner. Here are a few tips to help with your social media branding.

1. How to Brand Your Cake
Business with Social
Media
by Christopher Flatt
www.becomingachef.co.uk

2. • Social Media Can Target Markets With Ease
• According To Entrepreneur, "Social Media Outlets
Present A Fantastic Opportunity For All Specialty Food
Business Owners To Meet And Engage With Targeted
Audiences Full Of Thousands Of Potential Customers.
If Used Correctly, Participating In Social Media Will
Help Your Business Grow Through Powerful Word-of-
mouth Campaigns."

3. • Reading This First You May Think, "Okay, Sign Me
Up!" And Then You Think, "Okay, Just How Does It
All Work?"
• Fortunately, We Are Here To Give You A Few Solid
Tips For Branding Your Food Business With Social
Media

4. It Has To Begin With Some Questions:
• Do You Know Your Target Audience?
• After All, Who Eats Cake? Um…everyone!
• Define Yourself. Wedding Cakes? Cupcakes? So on…
• Take Time To Define Your Audience
• Form A Clear Mental Image Of Your "Average" Customer
• Facebook, Pinterest, Twitter, And Youtube To Help

5. Then, Tell Your Story
• Your Brand Is Your Story And If You Haven't Developed
It You Won't Have Anything To Market
• Once You Have Your Target Audience And Your Story
• Use Simple Social Media Tactics To Draw Attention
• For Example, Hashtag Strategy That You Can Use?

6. Back To That Story
• Brand Your Food Business Via Social Media
• Take That Story And Create Dynamic Content
• "Content Is King". Produce Interesting Information
About Your Food Niche And Post It To A Blog
• Helping You In Search Engine Results

7. As A Simple Guide To This, You Might Create A Blog
About The Best Cupcake Flavours For Summer,
Mentioning That You'll Be Offering One Of Them (At
The End Of The Blog) And Then Make Photos To Go
With It. Post To Your Blog, Alert Your Followers On
Social Media About It, Turn It Into A Youtube Video And
Share Be Sure You Go Deep Into Food Photo Groups
On Pinterest.

8. • These Tips Can Help Build Your Brand As It Creates A
Broader Audience, And Soon You'll Be In A Basic
Rhythm Of Producing Content, Building Your Brand
And Enjoying Success.

9. CHRISTOPHER FLATT
www.becomingachef.co.uk
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