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Making
                      Ideas
                      Happen


Geoff McDonald @IdeasMarketing #ideaslunch
Ideas Architect
      Book Rapper



Follow conversation on Twitter: @ideasmarketing
Part 1
You and Your Ideas




Geoff McDonald @IdeasMarketing #ideaslunch
0                                        10

                Create Ideas?


Geoff McDonald @IdeasMarketing #ideaslunch
0                                        10

          Make Ideas Happen?


Geoff McDonald @IdeasMarketing #ideaslunch
What do you get from
            NOT executing?

Avoid fear? Remain righteous? Ensure Indulgence?
Part 2
The Book




Geoff McDonald @IdeasMarketing #ideaslunch
Making
                            Ideas
                            Happen


A study of creative execution
Scott
                            Belsky


www.ScottBelsky.com • @Scott Belsky • www.Behance.net
Ideas Execution

Geoff McDonald @IdeasMarketing #ideaslunch
Organise       Collaborate        Lead



      Make Your Ideas Happen


Geoff McDonald @IdeasMarketing #ideaslunch
Part 3
Organize




Geoff McDonald @IdeasMarketing #ideaslunch
Response   Projects




                   Energy     Action




                   Organise

Geoff McDonald @IdeasMarketing #ideaslunch
Projects



                Ideas




Geoff McDonald @IdeasMarketing #ideaslunch
Projects



                    Ideas


                                           Projects


Projects are like coathangers for your ideas
Projects




                     a Action Hero


T-shirt available from Zazzle.com
Projects




              b Make it personal

Geoff McDonald @IdeasMarketing #ideaslunch
Projects




                    c 3 Less Notes


Is taking notes your way of not taking action?
Projects




              d Make it Beautiful

Geoff McDonald @IdeasMarketing #ideaslunch
Action




   0                                  10

                      Process?


What’s your Action Method?
Action




                   a Action Steps


Use verbs to define specific and concrete tasks
Action




                  b Backburner


Some one, some day, some where...
Action




                     c References


Any project related info • Separate from action steps
Action




Sort, Filter and Store
Extreme       High       Medium          Low   Idle




             Prioritize by Energy


Your energy is more scarce than your time
Issue or Circumstance   Bob   Cliff   Lisa   Julie


        Book Appointments       ✔
            Pay Invoices              ✔
           Client Enquiry                    ✔      ✔

                       Response Grid

Assign responsibilities, then get out of the way
Part 4
Collaborate




Geoff McDonald @IdeasMarketing #ideaslunch
Push/Pull   Profile




                   Circles    Share




                 Collaborate

Geoff McDonald @IdeasMarketing #ideaslunch
Dreamer




                         Profile

Dreamers : always generating ideas, struggle to focus
Dreamer                                    Doer




                         Profile

Doer : Focussed on getting things done, may be sceptical
Dreamer           Incrementalist              Doer




                           Profile

Incrementalist : Both - with the results to prove it!
Share

Hoarding ideas is reverse stealing
Circles

Foster creativity AND maintain accountability
Benefit the idea AND pollinate the market
Part 5
Lead




Geoff McDonald @IdeasMarketing #ideaslunch
Self-Lead   Rewards




                 Ownership    Flexibility




                        Lead

Geoff McDonald @IdeasMarketing #ideaslunch
Usual




                    Rewards

Geoff McDonald @IdeasMarketing #ideaslunch
Usual

Creative

                       Rewards

Invent your own rewards : Progress, Recognition, Games
Flexibility


Measure Productivity : Output not Sitput
Ownership


Ideas are like birds : hold them too tight and they won’t fly
Self-Lead


If you can’t lead yourself, how can you expect to lead others?
Part 6
What’s Next?




Geoff McDonald @IdeasMarketing #ideaslunch
Organise         Collaborate   Lead



       Make Your Ideas Happen


What actions are you going to take?
Buy the book!


Scott Belsky : Making Ideas Happen
And this book!


Atul Gawande : The Checklist Manifesto
ActionMethod.com by Behance.com
Things for Mac


CulturedCode.com/things/
Next Webinar
           How to Create
           Your Visual
           Marketing Plan


September 8th 12:30-1:15pm Facebook.com/IdeasMarketing
Next         Webinar

                  Which book?


September 29th 12:30-1:15pm Facebook.com/IdeasMarketing
Workshop: How to Design,
     Build and Sell Your Ideas
Melbourne 14 October 8:30am - 5:00pm
$450 +GST
                              $270 +GST
                              22nd September



    Workshop: How to Design,
     Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops
$450 +GST
                              $270 +GST
                              22nd September



    Workshop: How to Design,
     Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops
IdeasMarketing.com.au/Webinars




Geoff@IdeasMarketing.com.au
Make Your Ideas Happen!!!


Geoff McDonald @IdeasMarketing #ideaslunch

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