Ten Tips for Marketing Your Business to Grow in a Shrinking Economy

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Learn simple and inexpensive things you can do, plus tips and creative ideas from the pros to better market you and your business in today's economy.

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Ten Tips for Marketing Your Business to Grow in a Shrinking Economy

  1. 1. TEN TIPS <ul><li>for Marketing Your Business to Grow </li></ul>Nancy Wilhelms May 14, 2009
  2. 2. Why it’s important: <ul><li>We’re in a brand new ballgame! </li></ul>
  3. 3. Getting Started <ul><li>Introductions - Name and business </li></ul><ul><li>What questions would you like answered or discussed today? </li></ul>
  4. 4. Goal <ul><li>Make you think about </li></ul><ul><ul><li>Marketing your business </li></ul></ul><ul><ul><li>Marketing yourself </li></ul></ul>
  5. 5. The same dilemma <ul><li>When there’s little business out there...how do we get the customers to come to us? </li></ul>
  6. 6. #1 Communicate BENEFITS of what you do!
  7. 7. What is the RESULT? <ul><li>Granite installer: “I make homes more beautiful with granite.” </li></ul><ul><li>Bedding store owner: “I help people get a good night’s sleep.” </li></ul><ul><li>Realtor: “I help families achieve the lifestyle they dream of.” </li></ul><ul><li>Chamber Exec: “I help local businesses succeed.” </li></ul>
  8. 8. Exercise <ul><li>Let’s take a minute to write out the benefit(s) of what you do. </li></ul>
  9. 9. #2 Know your customers
  10. 10. They are your best asset <ul><li>Your best source of repeat business </li></ul><ul><li>Your best source of new business </li></ul><ul><li>Your best source of referral business </li></ul>
  11. 11. Market to, in this order <ul><li>Current customers </li></ul><ul><li>Friends and family of current customers </li></ul>
  12. 12. and very last... <ul><li>Tall dark strangers </li></ul>
  13. 13. #3 Target your customer
  14. 14. Go where he/she goes <ul><li>In media </li></ul><ul><li>In habit </li></ul><ul><li>For fun </li></ul>
  15. 15. #4 Ask for Referrals!
  16. 16. Don’t Be Afraid of This! <ul><li>Your current customers are the best source of new customers. </li></ul><ul><li>If you don’t ask, they won’t share! </li></ul>
  17. 18. Expose Yourself to NEW <ul><li>New “social media” </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>My Space </li></ul></ul><ul><ul><li>Linked In </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>More </li></ul></ul>
  18. 19. #6 Go where others aren’t
  19. 20. You can do it, too! <ul><li>If no one is advertising/promoting and you are, you stand out! </li></ul><ul><li>If no one is advertising/promoting and you are, you get the business! </li></ul><ul><li>This economy is full of customers and opportunities, and they will go the the companies that are VISIBLE! </li></ul><ul><li>Opportunities can be VERY affordable. </li></ul>
  20. 21. Whatever you do <ul><li>GET YOUR CUSTOMERS’ EMAIL ADDRESSES!!! </li></ul>
  21. 22. #7 Go Outside the BOX
  22. 23. Try Something New <ul><li>Web-newsletter to your clients with links back to your site - Constant Contact.com </li></ul><ul><li>Add a blog to your website </li></ul><ul><li>Sponsor a program on NPR - KAJX or KDNK </li></ul><ul><li>Sponsor an event (join with others) - get your name and logo out there - esp. with “benefits” </li></ul><ul><li>Sponsor a contest or a giveaway </li></ul><ul><li>Create traffic - like Las Vegas </li></ul><ul><li>Be an expert - take a reporter to lunch! Give a talk…like this one! </li></ul>
  23. 24. #8 Fly your sail!
  24. 25. Get out there! <ul><li>Network </li></ul><ul><li>Volunteer for something you care about </li></ul><ul><li>Partner </li></ul><ul><li>Attend Chamber events! </li></ul><ul><li>Don’t stay “in” </li></ul>
  25. 26. #9 Change Your Environment
  26. 27. Make Same-Old NEW <ul><li>Landscape - ColoradoBiz says landscape architecture can boost real estate sales </li></ul><ul><li>Clean up a retail or professional environment </li></ul><ul><li>Make the same thing look different - for both you and your customers - paint, re-arrange, re-do for FRESH! </li></ul>
  27. 28. 60-Second Exercise: <ul><li>Quick thoughts - What can you do that you’re not doing now? </li></ul><ul><li>Five quick thoughts! </li></ul>
  28. 29. #10 Be CREATIVE
  29. 30. Have some fun! <ul><li>Ellie the dog sells real estate </li></ul><ul><li>Ski jumpers sell high end menswear </li></ul><ul><li>Gay ski week sells bodywaxing </li></ul><ul><li>10 deer sell a magazine </li></ul><ul><li>A refrigerator magnet sells a health club </li></ul>
  30. 31. #11 Be Contrary!
  31. 32. Be colorful. Be yourself. <ul><li>Don’t buy in to gloom. </li></ul><ul><li>Take a break from things that aren’t moving forward. </li></ul><ul><li>Envision what you want to make happen and make it happen! </li></ul>

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