The document explores various frameworks and templates such as the dramatic story canvas for holistic problem solving in business, emphasizing the need for organizations to identify and solve pressing market problems for success. It introduces concepts including red ocean versus blue ocean strategies, as well as visual tools for documenting and managing organizational success. Additionally, it discusses the importance of understanding the customer journey and experience in relation to product innovation and business model development.

1. Customers
“Hire”
Tools,
Products,
and
Services
To
Ideally
Get
Their
Problems
Solved:
FREE,
PERFECT,
AND
NOW

2. DRAMATIC
STORY
CANVAS:
Space-­‐Timeline
Template
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

3. DRAMATIC
STORY
CANVAS:
Space-­‐Timeline
Template
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

4. DRAMATIC
STORY
CANVAS:
Space-­‐Timeline
Template
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
Disruptor’s
Arrow
of
Time
(Space-­‐Timeline)
Past/Present:
PROBLEM
DISCOVERY
(FINDING)
Future:
SOLUTION
VALIDATION
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

5. DRAMATIC
STORY
CANVAS:
Problem-­‐Solu=on
Template
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

6. DRAMATIC
STORY
CANVAS:
Storyboard
Template
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
Before
AFer
Adap&ve
Storyboard
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

7. The
Children
and
Many
Faces
Of
The
DramaXc
Story
Canvas

8. PROBLEM-­‐SOLVING
PLATFORM
OF
THE
DRAMATIC
STORY
CANVAS
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
DRAMATIC
STORY
CANVAS
Hollywood
Story
Canvas
Karpman’s
Drama
Triangle
Brand
DisrupXon
Canvas
Dru’s
DisrupXon
Template
Good
Strategy
Canvas
Rumelt’s
Good
Strategy
Business
Model
VisualizaXon
Canvas
Lean
Canvas
Business
Model
Canvas
Business
Model
Storyboard
Product
InnovaXon
Canvas
TRIZ
HolisXc
Problem
Solving
Canvas
Problem-­‐
SoluXon
Template
AdapXve
Storyboard
Tempalte

9. DRAMATIC
STORY
CANVAS
FOR
“HOLLYWOOD”
STORYTELLING
Source:
Based
on
Karpman
Drama
Triangle:
hVp://en.wikipedia.org/wiki/Karpman_drama_triangle
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
PERSECUTOR
(Villain/Top
Dog)
VICTIM
(Survivor)
RESCUER
(Hero/Underdog)
STORY
PLOT
(THEME/ENVIRONMENT)
Hollywood
Story
Canvas
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

10. DRAMATIC
STORY
CANVAS
FOR
BRAND
DISRUPTION
STRATEGY
Source:
Based
on
Dru,
J.-­‐M.
(1997)
Disrup0on.
John
Wiley
&
Sons:
New
York.
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
CONVENTION
DISRUPTION
CYCLE
(Pretotyping.
Prototyping.
Pilo&ng.
Execu&ng)
VISION
BRAND
PROPOSITION
Brand
Disrup&on
Canvas
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

11. DRAMATIC
STORY
CANVAS
FOR
DEVELOPING
“GOOD
STRATEGY”
Source:
Based
on
Rumelt,
R.P.
(2011)
Good
Strategy.
Bad
Strategy.
Crown
Business:
New
York.
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
CHALLENGE
DIAGNOSIS
POLICY
ACTION
PLAN
(TO
DO)
Before
AFer
“Good
Strategy”
Canvas
Strategic
Problem
Solving
Targets
(Metrics)
ExecuXon
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

12. DRAMATIC
STORY
CANVAS
FOR
VISUALIZING
A
BUSINESS
MODEL
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
VALUE
CREATION
(Enterprise
Engine)
VALUE
DELIVERY
(Customer
Growth
Engine)
VALUE
CAPTURE/SHARING
(Value
Engine)
BUSINESS
MODEL
ENVIRONMENT
(Compe==ve/Unfair
Advantage)
Business
Model
Visualiza&on
(BMV)
Canvas
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

13. DRAMATIC
STORY
CANVAS
FOR
PRODUCT
INNOVATION
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
Before
AFer
TRADE-­‐OFF
of
Product
(CONTRADICTION)
METHOD
SPACE
(TOOLS:
Analogies;
Principles;
...)
OUTCOME/RESOLUTION
(IDEAL
FINAL
RESULT)
IMPLEMENTATION
SPACE
(PRETOTYPE/PROTOTYPE/PILOT/FULL-­‐SCALE
PRODUCT)
Product
Innova&on
Canvas
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

14. DRAMATIC
STORY
CANVAS
FOR
HOLISTIC
PROBLEM
SOLVING
(HPS)
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
Before
AFer
PROBLEM
SPACE
METHOD
SPACE
SOLUTION
SPACE
IMPLEMENTATION
SPACE
Holis&c
Problem
Solving
(HPS)
Canvas
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

15. DRAMATIC
STORY
CANVAS
FOR
HOLISTIC
PROBLEM
SOLVING
(HPS)
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
D.
Simple
(Tame/
Closed)
Problem
B.
Complex
Problem
C.
Complicated
Problem
A.
ChaoXc
(Wicked/
Open)
Problem
PROBLEM
SPACE:
4
Problem
Archetypes
Problem
Archetypes
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

16. DRAMATIC
STORY
CANVAS
FOR
HOLISTIC
PROBLEM
SOLVING
(HPS)
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
D.
Improving/
Disrup=ng
B.
Prototyping
C.
Pilo=ng/
Building
A.
Pretotyping
Measuring;
Learning
Before
AFer
METHOD
SPACE:
4
Problem-­‐Solving
Strategies
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

17. DRAMATIC
STORY
CANVAS
FOR
HOLISTIC
PROBLEM
SOLVING
(HPS)
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
D.
Improving/
Disrup=ng
B.
Prototyping
C.
Pilo=ng/
Building
A.
Pretotyping
Measuring;
Learning
Before
AFer
Holis=c
(PaUern/Non-­‐linear/
System/Crea=ve)
Thinking,
Design,
and
Problem
Solving
Reduc=onist
(Fragmented/Linear/
Analy=cal/Cri=cal)
Thinking,
Design,
and
Problem
Solving
METHOD
SPACE:
4
Problem-­‐Solving
Strategies
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

18. DRAMATIC
STORY
CANVAS
FOR
CUSTOMER
EXPERIENCE
MAPPING
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
0
10
Revenge
DELIGHT
HOPE
JOY
Fear
Grudge
(Frustra=on)
Anger
Sadness
WAR
ARENA
(War
Triangle)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
SoluXon
Gain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
Business
Model
Business
Model
Experience
Radar
(Emo&onal
Factors)
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

19. DRAMATIC
STORY
CANVAS
FOR
CUSTOMER
EXPERIENCE
MAPPING
Holis&cally
Document,
Present,
and
Manage
Organiza&onal
Success
(Failure)
in
Business
and
Life
0
10
Revenge
DELIGHT
HOPE
JOY
Fear
Grudge
(Frustra=on)
Anger
Sadness
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
SoluXon
Gain:
(Un)Known
Villain
(Compe&tor/
Persecutor)
Hero
(Disruptor/
Rescuer)
Customer
(Dissa&sfier/
Vic&m)
RED
OCEAN
BLUE
OCEAN
Business
Model
Business
Model
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

20. “OrganizaXons
Succeed
or
Gain
CompeXXve
Advantage
Because
They
Rapidly
IdenXfy
and
Solve
BUMPs:
Big
Urgent
Market
Problems”
R.O.D.’s
Law
of
OrganizaXonal
Success
P.S.
R.O.D.
is
an
acronym
for
“Red
Ocean
Disrup=on”

21. Linear
and
Fragmented
Tools
for
DocumenXng,
PresenXng,
and
Managing
Business
Success
(Failure)
TradiXonal
Business
&
Mission
Planning
q (Waterfall)
Business
Plan
&
Tools
q One-­‐Page
Business
Plan
q Marke=ng
Plan
&
Tools
Strategic
Planning
q Strategic
Plan
&
Tools
q Compe==ve
Advantage
Strategy
&
Tools
q Blue
Ocean
Strategy
&
Tools
TacXcal
(Product)
Planning
and
Performance
Management
q Agile
(Product)
Development
&
Tools
q Customer
Development
&
Tools
q Lean
Startup
Method
&
Principles
q Business
Model
Canvas
q Lean
Canvas
q Balanced
Scorecard

22. Document
Organiza=onal
Success
(Failure)
Manage
Organiza=onal
Success
(Failure)
Present
Organiza=onal
Success
(Failure)
DSC
Drama0c
Story
Canvas
HolisXc
Tool
for
IteraXvely
DocumenXng,
PresenXng,
and
Managing
Business
Success
(Failure)

23. DocumenXng,
PresenXng,
and
Managing
Spectacular
Startup
Failure

24. 0
10
Revenge
DELIGHT
HOPE
JOY
Fear
Grudge
(Frustra=on)
Anger
Sadness
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
SoluXon
Gain:
(Un)Known
DRAMATIC
STORY
CANVAS
FOR
WEBVAN
Holis&cally
Understand
Why
and
How
Webvan
Failed
in
the
Business
of
Online-­‐Home
Delivered
Grocery
Villain
(Compe&tor/
Persecutor)
Hero
(Disruptor/
Rescuer)
Customer
(Dissa&sfier/
Vic&m)
RED
OCEAN
BLUE
OCEAN
Business
Model
Business
Model
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

25. 0
10
Revenge
DELIGHT
HOPE
JOY
Fear
Grudge
(Frustra=on)
Anger
Sadness
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
SoluXon
Gain:
(Un)Known
DRAMATIC
STORY
CANVAS
FOR
BETTER
PLACE
Holis&cally
Understand
Why
and
How
BeVer
Place
Failed
in
the
Business
of
Electric
Powered
Transporta0on
Villain
(Compe&tor/
Persecutor)
Hero
(Disruptor/
Rescuer)
Customer
(Dissa&sfier/
Vic&m)
RED
OCEAN
BLUE
OCEAN
Business
Model
Business
Model
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

26. DocumenXng,
PresenXng,
and
Managing
Extraordinary
Startup
Success

27.
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
CONVENTION
DISRUPTION
CYCLE
(Pretotyping.
Prototyping.
Pilo&ng.
Execu&ng)
VISION
“Blue
Ocean”
Shoe
Store
Online
Shoe
Store
BRAND
PROPOSITION
“Delivering
Happiness”
Zappos’
Brand
Disrup&on
Canvas
DRAMATIC
STORY
CANVAS
FOR
OFFLINE
SHOE
SHOPPING
VS.
ZAPPOS
Holis&cally
Understand
Why
and
How
Zappos
Succeeds
in
the
Business
of
Shoe
Selling
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

28. 0
10
Revenge
DELIGHT
HOPE
JOY
Fear
Grudge
(Frustra=on)
Anger
Sadness
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
SoluXon
Gain:
(Un)Known
DRAMATIC
STORY
CANVAS
FOR
OFFLINE
SHOE
SHOPPING
VS.
ZAPPOS
Holis&cally
Understand
Why
and
How
Zappos
Succeeds
in
the
Business
of
Shoe
Selling
Villain
(Compe&tor/
Persecutor)
Hero
(Disruptor/
Rescuer)
Customer
(Dissa&sfier/
Vic&m)
RED
OCEAN
BLUE
OCEAN
Business
Model
Business
Model
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

29.
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
CONVENTION
DISRUPTION
CYCLE
(Pretotyping.
Prototyping.
Pilo&ng.
Execu&ng)
VISION
Tradi=onal
Portable
Music
Player
“Blue
Ocean”
Music
Player
Apple’s
iPod
BRAND
PROPOSITION
“Think
Different”
A
Thousand
Songs
in
Your
Pocket
Apple’s
Brand
Disrup&on
Canvas
DRAMATIC
STORY
CANVAS
FOR
PORTABLE
MUSIC
PLAYER
VS.
APPLE’S
IPOD
Holis&cally
Understand
Why
and
How
Apple’s
iPod
Succeeds
in
the
Business
of
Music
Entertainment
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

30. 0
10
Revenge
DELIGHT
HOPE
JOY
Fear
Grudge
(Frustra=on)
Anger
Sadness
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
SoluXon
Gain:
(Un)Known
DRAMATIC
STORY
CANVAS
FOR
PORTABLE
MUSIC
PLAYER
VS.
APPLE’S
IPOD
Holis&cally
Understand
Why
and
How
Apple’s
iPod
Succeeds
in
the
Business
of
Music
Entertainment
Villain
(Compe&tor/
Persecutor)
Hero
(Disruptor/
Rescuer)
Customer
(Dissa&sfier/
Vic&m)
RED
OCEAN
BLUE
OCEAN
Business
Model
Business
Model
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

31.
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
CONVENTION
DISRUPTION
CYCLE
(Pretotyping.
Prototyping.
Pilo&ng.
Execu&ng)
VISION
Tradi=onal
Movie
Rental
“Blue
Ocean”
Movie
Rental
BRAND
PROPOSITION
The
most
expansive
selec=on
of
DVDs;
easy
way
to
choose
movies;
fast
and
free
delivery;
no
late
fees.
Nehlix’s
Brand
Disrup&on
Canvas
DRAMATIC
STORY
CANVAS
FOR
BLOCKBUSTER
VS.
NETFLIX
Holis&cally
Understand
Why
and
How
Nehlix
Succeeds
in
the
Business
of
Movie
Rental
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

32. 0
10
Revenge
DELIGHT
HOPE
JOY
Fear
Grudge
(Frustra=on)
Anger
Sadness
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
SoluXon
Gain:
(Un)Known
DRAMATIC
STORY
CANVAS
FOR
BLOCKBUSTER
VS.
NETFLIX
Holis&cally
Understand
Why
and
How
Nehlix
Succeeds
in
the
Business
of
Movie
Rental
Villain
(Compe&tor/
Persecutor)
Hero
(Disruptor/
Rescuer)
Customer
(Dissa&sfier/
Vic&m)
RED
OCEAN
BLUE
OCEAN
Business
Model
Business
Model
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

33.
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluXon
Gain:
(Un)Known
Business
Model
Business
Model
CONVENTION
DISRUPTION
CYCLE
(Pretotyping.
Prototyping.
Pilo&ng.
Execu&ng)
VISION
Tradi=onal
Circus
“Blue
Ocean”
Circus
Theater
BRAND
PROPOSITION
“We
Reinvent
the
Circus”
Cirque
du
Soleil’s
Brand
Disrup&on
Canvas
DRAMATIC
STORY
CANVAS
FOR
RINGLING
BROS.
VS.
CIRQUE
DU
SOLEIL
Holis&cally
Understand
Why
and
How
Cirque
du
Soleil
Succeeds
in
the
Business
of
Live
Theatrical
Entertainment
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)

34. 0
10
Revenge
DELIGHT
HOPE
JOY
Fear
Grudge
(Frustra=on)
Anger
Sadness
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hQp://businessmodels.ning.com
&
hQp://twiQer.com/RodKuhnKing
SoluXon
Gain:
(Un)Known
DRAMATIC
STORY
CANVAS
FOR
RINGLING
BROS.
VS.
CIRQUE
DU
SOLEIL
Holis&cally
Understand
Why
and
How
Cirque
du
Soleil
Succeeds
in
the
Business
of
Live
Theatrical
Entertainment
Villain
(Compe&tor/
Persecutor)
Hero
(Disruptor/
Rescuer)
Customer
(Dissa&sfier/
Vic&m)
RED
OCEAN
BLUE
OCEAN
Business
Model
Business
Model
Problem
Pain:
(Un)Known
Before
AFer
Job
To
Get
Done/Experience
(Journey:
Strategy/Execu=on)