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The ROD Deck of Business Model Atoms: Creatively Plan, Deliver, and Manage an Awesome Customer Experience for any Project
The Red Ocean Disruption (ROD) Deck by Dr. Rod King provides a comprehensive business model framework aimed at rapid mastery of business tools such as blue ocean strategy, design thinking, business model innovation, and lean startup methodology. The deck is structured as a periodic table with over 50 elements, focusing on various aspects such as customer analysis, environment assessment, risk analysis, and actionable strategies for effective problem solving. It serves as a resource for a range of professionals including strategists, planners, and innovators in navigating competitive markets.
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The ROD Deck of Business Model Atoms: Creatively Plan, Deliver, and Manage an Awesome Customer Experience for any Project
- 1. Red Ocean Disrup/on (ROD) Deck Dr. Rod King @rodkuhnking
- 2. A Business Model Deck For Red Ocean Disrup1on #BMDeck. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing
- 3. Rapidly Master A Quartet of Business Tools: * (Blue Ocean) Strategy * Design Thinking * Business Model Innova1on * Lean Startup Methodology
- 4. Every Card or “Element” In a Red Ocean Disrup1on (ROD) Deck Can Be Considered As The Center of a Cluster Diagram
- 5. The ROD Deck is Designed For Holis/c Problem Solvers q Brainstormers (Idea Generators) q Planners q Strategists q Design Thinkers q Business Modelers q Innovators q Lean Startups q Project Managers
- 6. RED OCEAN DISRUPTION (ROD) DECK A Business Periodic Table of Over 50 Elements for … Rapidly Mastering Design Thinking, (Blue Ocean) Strategy, Business Model InnovaIon, and Lean Startup Methodology Red Ocean Disrup/on (ROD) Deck ITENN Enterprise (13 Atoms) Environment (13 Atoms) Risk Analysis (13 Atoms) Ac/ons (13 Atoms) #BMDeck. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing
- 7.
- 8. Who is the customer/ user?
- 9. What is the product/ service?
- 10. How is the product/ service delivered to customers?
- 11. What is the customer’s main goal (Job to Get Done)?
- 12. What are problems/ pains/ barriers/ obstacles?
- 13. What is the big urgent problem/ pain (solu/on/ benefit)?
- 14. What are key inputs/ partners/ suppliers?
- 15. What are internal resources (people; infra’; technology)?
- 16. What are the key ac/vi/es or processes (strategy) of organi-‐ za/on?
- 17. What are solu/ons/ gains/ benefits (value proposi1on)?
- 18. What is the Cost (Structure)?
- 19. What are the Revenue (Streams)?
- 20. What is the Profit (Margin)?
- 21.
- 22. What is the industry/ market of product or service?
- 23. What are subs/tute or alterna/ve products or services?
- 24. Who are direct compe/tors?
- 25. Who are indirect compe/tors?
- 26. Who are new entrants or startups?
- 27. Who are comple-‐ mentors?
- 28. What is the (regional) geographical/ online loca/on?
- 29. What are influen/al media, influencers, and other stakeholders?
- 30. Who are non-‐ customers or prospects of product/ service?
- 31. What are trends and events: PESTLIED?
- 32. What is financial value (trade-‐off)?
- 33. What is economic value (trade-‐off)?
- 34. What is social value (trade-‐off)?
- 35.
- 36. What are forces for the system (enterprise)?
- 37. What are forces against the system (enterprise)?
- 38. What are the strengths?
- 39. What are the weaknesses?
- 40. What are the opportuni-‐ /es?
- 41. What are the threats?
- 42. What is the bargaining power?
- 43. What is the rivalry or level of compe//on?
- 44. What is the a@rac/ve-‐ ness?
- 45. What is the compe//ve advantage?
- 46. Who is top dog/ market leader?
- 47. Who is the underdog?
- 48. Who is the disruptor?
- 49.
- 50.
- 51. Observe (Define/ Measure/ Analyze)
- 52.
- 53. Build (Pretotype/ Prototype/ Pilot/ Full Scale)
- 54.
- 55. Learn (What works/ What does not work/ Lessons)
- 56.
- 57.
- 58.
- 59.
- 60. (Mission/Vision/ Goals/ ObjecIves/ Strategies/ TacIcs/Tasks)
- 66.
- 67. Every Great Idea Sails Thro ugh a Lifecycle of 5 Stages 1. CONCEPT (PROBLEM/IDEA) 2. PRETOTYPE 3. PROTOTYPE 4. PILOT 5. FULL SCALE Product-‐ Market Fit: Build-‐ Measure-‐ Learn 1 2 3 4 5 #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing
- 68. 1 2 3 4 5 Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing
- 69. Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. RED OCEAN 1 2 3 4 5 BLUE OCEAN Solu/on Gain: (Un)Known Problem Pain: (Un)Known Method (Strategy) #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing
- 70. Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. RED OCEAN 1 2 3 4 5 BLUE OCEAN Solu/on Gain: (Un)Known Problem Pain: (Un)Known Where currently are we? Where must we go? Method (Strategy) #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing
- 71. Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. RED OCEAN 1 2 3 4 5 BLUE OCEAN (To Do/Vision) Solu/on Gain: (Un)Known (Done) Problem Pain: (Un)Known Where currently are we? Where must we go? (Doing) #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing
- 72. ATOM ICON DESCRIPTION SYMBOL QUESTION CUSTOMER CS Who is the customer? PRODUCT PS What is the product/service? CHANNEL CH/CR How is the product/service delivered to customer? GOAL/JOB JTGD What is the customer’s main goal (Job To Get Done: Physical/Intellectual/Emo/onal/Spiritual Hierarchy)? PROBLEM Prob What are problems/pains/barriers/obstacles? VALUE VP What is the big urgent problem/pain (solu/on/benefit)? INPUT KP What are key inputs/partners/suppliers? INTERNAL RESOURCES KR What are internal resources (people; infra’; technology)? PROCESS KA What are key ac:vi:es or processes of the organiza:on? SOLUTION Soln What are solu/ons/gains/benefits? #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing 1 2 3 4 5 6 7 8 9 10
- 73. ATOM ICON DESCRIPTION SYMBOL QUESTION CUSTOMER CS PRODUCT PS CHANNEL CH/CR GOAL/JOB JTGD PROBLEM Prob VALUE VP INPUT KP INTERNAL RESOURCES KR PROCESS KA SOLUTION Soln #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h@p://businessmodels.ning.com & h@p://twi@er.com/RodKuhnKing 1 2 3 4 5 6 7 8 9 10
- 74. ATOM ICON DESCRIPTION SYMBOL QUESTION INDUSTRY Ind What is the industry/market/sector/niche of product? SUBSTITUTE Sub What are subs/tute or alterna/ve products/services? DIRECT COMPETITOR DC Who are direct compe/tors: enterprises having products with similar func1onality and shape/form? INDIRECT COMPETITOR IC Who are indirect compe/tors: enterprises having products with similar func1onality but different shape/form? NEW ENTRANT NE Who are new entrants or startups? COMPLEMEN-‐ TORS Compl Who are complementors: enterprises that provide accesso-‐ ries or to which given product/service serves as input? LOCATION Locn What is the geographical loca:on of given enterprise? INFLUENTIAL MEDIA IM What are influen:al media, influencers, and other stakeholders in the loca:on? NON-‐ CUSTOMERS NC Who are non-‐customers or prospects of product/service? TRENDS Trnd What are trends and events related to industry: PESTLIED -‐ PoliIcal/Economic/Social/Technological/Legal/ InternaIonal/Environmental/Demographic? 1 2 3 4 5 6 7 8 9 10
- 75. ATOM ICON DESCRIPTION SYMBOL QUESTION INDUSTRY Ind SUBSTITUTE Sub DIRECT COMPETITOR DC INDIRECT COMPETITOR IC NEW ENTRANT NE COMPLEMEN-‐ TORS Compl LOCATION Locn INFLUENTIAL MEDIA IM NON-‐ CUSTOMERS NC TRENDS Trnd 1 2 3 4 5 6 7 8 9 10