There are myriad problems in the world. However, problems are discovered and solved using just 4 basic questions: Why? Who? What? How? These 4 Questions (4Q) are mainly presented using a blank template of the 4Q-Canvas. Nevertheless, some other visual templates such as the 4Q-Iceberg and 6Q-Star are shown. Also, included are variations of the 4Q-Canvas for problem discovery and solving in various domains. This presentation illustrates the power of using the 4Q-Canvas for Universal Problem Solving.

1. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Canvas
4
QuesCons
for
Discovering
and
Solving
Customer
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What?
How?
Why?
Who?

2. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Canvas
4
QuesCons
for
Discovering
and
Solving
Customer
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What?
How?
Why?
Who?

3. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Canvas
QuesCons
for
Discovering
and
Solving
Customer
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What?
How?
Why?
To
What?
Who?
Where?
When?

4. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Canvas
QuesCons
for
Discovering
and
Solving
Customer
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What?
How?
Why?
To
What?
Who?

5. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Change
Management
Canvas
5
QuesCons
for
FacilitaCng
a
Change
Management
or
Game-­‐changing
Project
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Change?
How
to
Change?
Why
Change?
To
What
to
Change?
Whom
to
Change
(for)?

6. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Improvement
Canvas
5
QuesCons
for
FacilitaCng
an
Improvement
Project
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
Whom
to
Improve
(for)?
What
to
Improve?
How
to
Improve?
Why
Improve?
To
What
to
Improve?

7. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐InnovaCon
Canvas
5
QuesCons
for
FacilitaCng
Product
and
Business
Model
InnovaCon
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Innovate?
How
to
Innovate?
Why
Innovate?
To
What
to
Innovate?
Whom
to
Innovate
for?

8. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐DisrupCon
Canvas
5
QuesCons
for
FacilitaCng
a
DisrupCve
InnovaCon
Project
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Disrupt?
How
to
Disrupt?
Why
Disrupt?
To
What
to
Disrupt?
Whom
to
Disrupt
(for)?

9. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Subversion
Canvas
5
QuesCons
for
FacilitaCng
a
“Subversion”
Project
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Subvert?
How
to
Subvert?
Why
Subvert?
To
What
to
Subvert?
Whom
to
Subvert
(for)?

10. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐GamificaCon
Canvas
5
QuesCons
for
FacilitaCng
Business
Model
GamificaCon
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Gamify?
How
to
Gamify?
Why
Gamify?
To
What
to
Gamify?
Whom
to
Gamify
for?

11. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Persuasion
Canvas
5
QuesCons
for
FacilitaCng
Persuasive
CommunicaCon
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Persuade?
How
to
Persuade?
Why
Persuade?
To
What
to
Persuade?
Whom
to
Persuade
for?

12. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Project
Planning
Canvas
5
QuesCons
for
FacilitaCng
Project
Planning
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Plan?
How
to
Plan?
Why
Plan?
To
What
to
Plan?
Whom
to
Plan
for?

13. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐NegoCaCon
Canvas
5
QuesCons
for
FacilitaCng
NegoCaCons
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
NegoCate?
How
to
NegoCate?
Why
NegoCate?
To
What
to
NegoCate?
Whom
to
NegoCate
for?

14. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐MarkeCng
Canvas
5
QuesCons
for
FacilitaCng
MarkeCng
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Market?
How
to
Market?
Why
Market?
To
What
to
Market?
Whom
to
Market
for?

15. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐AdverCsing
Canvas
5
QuesCons
for
FacilitaCng
AdverCsing
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
AdverCse?
How
to
AdverCse?
Why
AdverCse?
To
What
to
AdverCse?
Whom
to
AdverCse
for/to?

16. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Branding
Canvas
5
QuesCons
for
FacilitaCng
Branding
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
What
to
Brand?
How
to
Brand?
Why
Brand?
To
What
to
Brand?
Whom
to
Brand
for?

17. World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
4Q-­‐Canvas:
Blank
QuesCons
for
Discovering
and
Solving
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)

18. 4Q-­‐Iceberg:
Blank
QuesCons
for
Discovering
and
Solving
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
HOW?
WHY?
WHO?
WHAT?
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing

19. 4Q-­‐Iceberg:
Blank
QuesCons
for
Discovering
and
Solving
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
HOW?
WHY?
WHO?
WHAT?
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
Strategy
Vision
Customer
Product

20. JOB
TO
GET
DONE
(Task)
……………………..
What?
How?
Who?
Why?
Where?
When?
6Q-­‐Star:
Blank
QuesCons
for
Discovering
and
Solving
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing

21. Why?
Who?
What?
How?
Where?
When?
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
h9p://businessmodels.ning.com
Business
Strategy
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hFp://businessmodels.ning.com
&
hFp://twiFer.com/RodKuhnKing
6Q-­‐Chain:
Blank
QuesCons
for
Discovering
and
Solving
Problems
Everywhere
Rapidly
Visualize
and
Prototype
a
Business
Model
Scene
(Story/System)