SlideShare a Scribd company logo
RALPH LAUREN
Introduction
• Iconic designer Ralph Lauren was
born Ralph Lifshitz in New York City
on October 14, 1939. Lauren worked
in retail before developing a line
of neckties. The brand he
established, Polo, is now one part of an
empire that includes fragrances, home
furnishings and luxury clothing. Lauren has
used his personal fortune to amass a
collection of rare and classic cars.
Early life
• Lauren was born Ralph Lifschitz in Brooklyn, New York.
Fascinated with fashion from an early age, he dropped out of
college and apprenticed in the fashion industry by working at
various clothing companies. In 1967 he got a job at Beau
Brummel, designing the wide neckties in bright colors for
which he would first become famous. By 1968 he launched
his own line of men's clothes, which he called Polo. With the
name Polo, Lauren said much about his design philosophy.
The game of polo was associated with rich Europeans, and
Lauren's designs came from classic European traditions. Often
referred to as "preppy English tweed" style, or "American
country" style, Lauren's early designs, which included a
variety of casual and semiformal wear, were updated versions
of basic designs, sewn in classic materials, such as wool tweed
and corduroy.
• Besides his clothing, Lauren made other
contributions to the fashion world. He licensed his
designs (sold the right to manufacture them) to a
range of clothing companies as long as the clothes
bore his name, and he also branched out into many
different areas of design. Following the success of
his men's clothing line, Lauren introduced a line of
women's clothes, followed by
cosmetics, perfumes, bath towels, bed sheets, and
even house paint, all with the unmistakable Lauren
quality of traditional elegance. Though some have
accused Lauren of being unoriginal and
boring, many men and women find his designs to
be comfortable and dependable. Other famous
designers, such as Donna Karan (1948–) and Bill
Blass (1922–2002), have praised Lauren for his
contributions to classic style.
• Another side of Lauren is seen in his Roughwear
clothing. Directly inspired by the tradition of America's
past, Roughwear takes the form of long tweed or plain
skirts combined with colorful, hand-knitted, Fair Isle or
sampler sweaters, tartan scarves, trilby hats, and
lumber-jack's wind cheaters and brushed cotton shirts.
The origins are easy to trace, but the result is an
updated, truly American style. Romantic touches of
Edwardian and Victorian times occur in lace-trimmed
jabots and large collars delicately held together with
aging cameo brooches. Shades of the classic English
riding costume appear in his tailored tweed jackets.
Lauren's contribution to fashion can perhaps best be
summed up on the names that he gave to his cosmetics
introduced in 1981: Day, Night, and Active.
Ralph Lauren Logo
• The iconic Ralph Lauren logo depicts a polo horseman. It
started appearing in New York City newspapers in early
1974. The Ralph Lauren logo gives a very clear perception of
the rich, proud American look and tradition. The emblem is
a prime example of an expressive logo that evokes feelings
of pride, elitism and the spirit to enjoy the lifestyle-oriented
“good life”.
• The Ralph Lauren logo has become one of the most popular
logos in fashion and is trademarked in more than 100
countries worldwide.
Color of the Ralph Lauren Logo:
• The two basic colors in the Ralph Lauren logo; white and
black, are representative of elegance, prestige and
refinement of the brand.
Timeline
• 1967
Lauren's ties appear in Neiman
Marcus and other department stores.
• 1971
The designer branches
out, introducing
his first women's line and
opening his first store in
Beverly Hills.
• 1972
The Polo shirt is born.
• 1974
The Great Gatsby, with costumes by
Lauren, sparks a Jazz Age fashion
trend.
• 1977
Lauren designs clothes for both
Diane Keaton and Woody
Allen in Annie Hall.
• 1978
The city boy goes cowboy with
his "Westernwear" collection.
• 1981
Polo Ralph Lauren opens its first
international store, on London's
Bond Street.
• 1983
Lauren continues to diversify
his athletic-inspired designs.
• 1985
The company makes inroads in
the denim market with its
"Dungarees" campaign.
• 1989
The Polo flag sweater is
introduced.
• 1990
Lauren tees off with Polo Golf.
• 1991
The company runs its influential
"University Club" advertisements.
• 1993
The designer introduces Double
RL, a line of casual wear named
after his Colorado ranch.
• 1993
Polo Sport launches.
• 1994
Lauren unveils Purple
Label, his take on classic Savile
Row tailoring.
• 1997
Polo Ralph Lauren goes public
on the New York Stock Exchange.
• 2003
The launch of Project
G.I.V.E., the company's attempt
to promote volunteerism.
• 2005
As an official sponsor at the U.S.
Open, Lauren supersizes his logo.
• 2006
Polo is named the first official
outfitter of Wimbledon. Boris Becker
models a jacket.
• 2007
Polo sponsors its first-ever polo
team, the Black Watch.
• 2007
French President Nicolas Sarkozy
tries Polo Sport on for size.
• 2010
In 2010, Ralph Lauren was declared Chevalier de
la Legion d'honneur by French President Nicolas
Sarkozy in Paris.
Ralph Lauren Fabrics
Famous Polo T-shirts
Lifestyle
Accessories
Perfumes
Footwear
Ralph Lauren fall 2003
Ralph Lauren Collection for Spring 2009.
Ralph Lauren Spring and Summer 2009
Ralph Lauren Spring 2010
Ralph Lauren fall 2012
Ralph Lauren fall 2013
Ralph Lauren Collection Resort 2014
Ralph Lauren Magazine
Ralph Lauren Advertisement
Bibliography
• http://www.biography.com/people/ralph-
lauren-9374814
• http://www.famouslogos.us/ralph-lauren-
logo/
• http://www.esquire.com/style/laurenmoment
s1107-2
• http://en.wikipedia.org/wiki/Ralph_Lauren
Thank You....

More Related Content

What's hot

Giorgio Armani
Giorgio ArmaniGiorgio Armani
Giorgio Armaniraj_qn3
 
Top 10 Indian Fashion Designers
Top 10 Indian Fashion DesignersTop 10 Indian Fashion Designers
Top 10 Indian Fashion Designers
Indian Institute of Art and Design
 
Fashion Capitals
Fashion CapitalsFashion Capitals
Fashion Capitals
Shubham Singh
 
Top Fashion Designers In India
Top Fashion Designers In IndiaTop Fashion Designers In India
Top Fashion Designers In India
The Opus Way
 
Disha Pawar- Prada
Disha Pawar-   PradaDisha Pawar-   Prada
Disha Pawar- Prada
Disha Pawar
 
Fashion designers
Fashion designersFashion designers
Fashion designers
HarryLaibin
 
Polo Ralph Lauren Retail Company Audit
Polo Ralph Lauren Retail Company AuditPolo Ralph Lauren Retail Company Audit
Polo Ralph Lauren Retail Company Auditbjgerman
 
Marketing Mix of Prada
Marketing Mix of PradaMarketing Mix of Prada
Marketing Mix of Prada
Shahrina17
 
Designers
DesignersDesigners
Designers
Garima Sakhuja
 
Fashion styling
Fashion stylingFashion styling
Fashion styling
Deeksha Singh Sengar
 
Indian fashion designer_Sabyasachi_Dr.Ash
Indian fashion designer_Sabyasachi_Dr.AshIndian fashion designer_Sabyasachi_Dr.Ash
Indian fashion designer_Sabyasachi_Dr.Ash
Dr.S.Aishwariya
 
Marc jacobs presentation[1]
Marc jacobs presentation[1]Marc jacobs presentation[1]
Marc jacobs presentation[1]
Whitney Dimehouse
 
Mainsh arora
Mainsh aroraMainsh arora
Mainsh arora
Kriti Negi
 
Analysis of Flying Machine`s recent campaign
Analysis of Flying Machine`s recent campaignAnalysis of Flying Machine`s recent campaign
Analysis of Flying Machine`s recent campaignApoorva Yadav
 
assignment on favourite fashion designer
assignment on favourite fashion designerassignment on favourite fashion designer
assignment on favourite fashion designerHridika Kuntala
 
Moschino Brand Elements
Moschino Brand ElementsMoschino Brand Elements
Moschino Brand Elements
Ena Teo Jia En
 
Ritu beri
Ritu beriRitu beri
Ritu beri
neelakshikataria
 
Calvin klein final
Calvin klein finalCalvin klein final
Calvin klein final
karan dureja
 
Christian dior
Christian diorChristian dior
Christian dior
Shivam Gupta
 
Pierre Cardin
Pierre CardinPierre Cardin
Pierre Cardin
Rinu Thomas
 

What's hot (20)

Giorgio Armani
Giorgio ArmaniGiorgio Armani
Giorgio Armani
 
Top 10 Indian Fashion Designers
Top 10 Indian Fashion DesignersTop 10 Indian Fashion Designers
Top 10 Indian Fashion Designers
 
Fashion Capitals
Fashion CapitalsFashion Capitals
Fashion Capitals
 
Top Fashion Designers In India
Top Fashion Designers In IndiaTop Fashion Designers In India
Top Fashion Designers In India
 
Disha Pawar- Prada
Disha Pawar-   PradaDisha Pawar-   Prada
Disha Pawar- Prada
 
Fashion designers
Fashion designersFashion designers
Fashion designers
 
Polo Ralph Lauren Retail Company Audit
Polo Ralph Lauren Retail Company AuditPolo Ralph Lauren Retail Company Audit
Polo Ralph Lauren Retail Company Audit
 
Marketing Mix of Prada
Marketing Mix of PradaMarketing Mix of Prada
Marketing Mix of Prada
 
Designers
DesignersDesigners
Designers
 
Fashion styling
Fashion stylingFashion styling
Fashion styling
 
Indian fashion designer_Sabyasachi_Dr.Ash
Indian fashion designer_Sabyasachi_Dr.AshIndian fashion designer_Sabyasachi_Dr.Ash
Indian fashion designer_Sabyasachi_Dr.Ash
 
Marc jacobs presentation[1]
Marc jacobs presentation[1]Marc jacobs presentation[1]
Marc jacobs presentation[1]
 
Mainsh arora
Mainsh aroraMainsh arora
Mainsh arora
 
Analysis of Flying Machine`s recent campaign
Analysis of Flying Machine`s recent campaignAnalysis of Flying Machine`s recent campaign
Analysis of Flying Machine`s recent campaign
 
assignment on favourite fashion designer
assignment on favourite fashion designerassignment on favourite fashion designer
assignment on favourite fashion designer
 
Moschino Brand Elements
Moschino Brand ElementsMoschino Brand Elements
Moschino Brand Elements
 
Ritu beri
Ritu beriRitu beri
Ritu beri
 
Calvin klein final
Calvin klein finalCalvin klein final
Calvin klein final
 
Christian dior
Christian diorChristian dior
Christian dior
 
Pierre Cardin
Pierre CardinPierre Cardin
Pierre Cardin
 

Viewers also liked

Ralph lauren presentation
Ralph lauren presentationRalph lauren presentation
Ralph lauren presentationhillary1329
 
Ralph Lauren Digital Strategy Campaign
Ralph Lauren Digital Strategy CampaignRalph Lauren Digital Strategy Campaign
Ralph Lauren Digital Strategy Campaign
schul460
 
Ralph Lauren Online Marketing Strategy
Ralph Lauren Online Marketing StrategyRalph Lauren Online Marketing Strategy
Ralph Lauren Online Marketing Strategythayerji
 
Polo Ralph Lauren Corporation
Polo Ralph Lauren CorporationPolo Ralph Lauren Corporation
Polo Ralph Lauren Corporation
Jasmyn Farmer
 
Ralph Lauren Digital Strategy
Ralph Lauren Digital StrategyRalph Lauren Digital Strategy
Ralph Lauren Digital Strategy
Austin Sarah
 
Ralph Lauren Social Media Analysis Q4 2015
Ralph Lauren Social Media Analysis Q4 2015Ralph Lauren Social Media Analysis Q4 2015
Ralph Lauren Social Media Analysis Q4 2015
Unmetric
 
Ralph Lauren RTW SS13 Analysis
Ralph Lauren RTW SS13 AnalysisRalph Lauren RTW SS13 Analysis
Ralph Lauren RTW SS13 Analysis
Anna Anisimova
 
designer Marc jacobs
designer Marc jacobs designer Marc jacobs
designer Marc jacobs
Joyita Dey
 
The study of Christian Dior ppt
The study of Christian Dior pptThe study of Christian Dior ppt
The study of Christian Dior pptosmankamaci
 
Ralph Lauren: The Brand DNA
Ralph Lauren: The Brand DNARalph Lauren: The Brand DNA
Ralph Lauren: The Brand DNASriram Raghavan
 
Ralph Lauren Pitch Book
Ralph Lauren Pitch BookRalph Lauren Pitch Book
Ralph Lauren Pitch Book
Brandon Jonas
 
6 CT PPT Kitty Maffinda Liu Wong 20 C Fashion Designers 2014
6  CT PPT Kitty Maffinda Liu Wong  20 C Fashion Designers 20146  CT PPT Kitty Maffinda Liu Wong  20 C Fashion Designers 2014
6 CT PPT Kitty Maffinda Liu Wong 20 C Fashion Designers 2014dottuta
 
Tom Ford Project
Tom Ford ProjectTom Ford Project
Tom Ford Project
Paloma Duran
 
Designer Analysis - Giorgio Armani
Designer Analysis - Giorgio ArmaniDesigner Analysis - Giorgio Armani
Designer Analysis - Giorgio Armani
Stevie Otap
 
Marc by Marc Jacobs Field Project
Marc by Marc Jacobs Field ProjectMarc by Marc Jacobs Field Project
Marc by Marc Jacobs Field ProjectCindy Luong
 

Viewers also liked (20)

Ralph lauren Case Study
Ralph lauren Case StudyRalph lauren Case Study
Ralph lauren Case Study
 
Ralph lauren presentation
Ralph lauren presentationRalph lauren presentation
Ralph lauren presentation
 
Ralph Lauren Digital Strategy Campaign
Ralph Lauren Digital Strategy CampaignRalph Lauren Digital Strategy Campaign
Ralph Lauren Digital Strategy Campaign
 
Ralph Lauren Online Marketing Strategy
Ralph Lauren Online Marketing StrategyRalph Lauren Online Marketing Strategy
Ralph Lauren Online Marketing Strategy
 
Polo Ralph Lauren Corporation
Polo Ralph Lauren CorporationPolo Ralph Lauren Corporation
Polo Ralph Lauren Corporation
 
Ralph Lauren Digital Strategy
Ralph Lauren Digital StrategyRalph Lauren Digital Strategy
Ralph Lauren Digital Strategy
 
Ralph Lauren Social Media Analysis Q4 2015
Ralph Lauren Social Media Analysis Q4 2015Ralph Lauren Social Media Analysis Q4 2015
Ralph Lauren Social Media Analysis Q4 2015
 
Ralph Lauren RTW SS13 Analysis
Ralph Lauren RTW SS13 AnalysisRalph Lauren RTW SS13 Analysis
Ralph Lauren RTW SS13 Analysis
 
designer Marc jacobs
designer Marc jacobs designer Marc jacobs
designer Marc jacobs
 
Christian dior pdf
Christian dior pdfChristian dior pdf
Christian dior pdf
 
The study of Christian Dior ppt
The study of Christian Dior pptThe study of Christian Dior ppt
The study of Christian Dior ppt
 
Ralph Lauren: The Brand DNA
Ralph Lauren: The Brand DNARalph Lauren: The Brand DNA
Ralph Lauren: The Brand DNA
 
Ralph Lauren Pitch Book
Ralph Lauren Pitch BookRalph Lauren Pitch Book
Ralph Lauren Pitch Book
 
Tomford
TomfordTomford
Tomford
 
Ritu kumar
Ritu kumarRitu kumar
Ritu kumar
 
6 CT PPT Kitty Maffinda Liu Wong 20 C Fashion Designers 2014
6  CT PPT Kitty Maffinda Liu Wong  20 C Fashion Designers 20146  CT PPT Kitty Maffinda Liu Wong  20 C Fashion Designers 2014
6 CT PPT Kitty Maffinda Liu Wong 20 C Fashion Designers 2014
 
Dkny
Dkny Dkny
Dkny
 
Tom Ford Project
Tom Ford ProjectTom Ford Project
Tom Ford Project
 
Designer Analysis - Giorgio Armani
Designer Analysis - Giorgio ArmaniDesigner Analysis - Giorgio Armani
Designer Analysis - Giorgio Armani
 
Marc by Marc Jacobs Field Project
Marc by Marc Jacobs Field ProjectMarc by Marc Jacobs Field Project
Marc by Marc Jacobs Field Project
 

Similar to Ralph lauren

Ralph lauren
Ralph laurenRalph lauren
Ralph lauren
adamb71097
 
RALPH LAUREN FACTS.pptx
RALPH LAUREN FACTS.pptxRALPH LAUREN FACTS.pptx
RALPH LAUREN FACTS.pptx
MarketingTeamiNurtur
 
359 ralph lauren-polo-shirts-en
359 ralph lauren-polo-shirts-en359 ralph lauren-polo-shirts-en
359 ralph lauren-polo-shirts-en
jessicalinmiu
 
Patchwork - an RL Expression That Never Goes out of Style
Patchwork - an RL Expression That Never Goes out of Style Patchwork - an RL Expression That Never Goes out of Style
Patchwork - an RL Expression That Never Goes out of Style Suzanne Ford Carafano
 
AI_FRM331_W6_A1_Short_A
AI_FRM331_W6_A1_Short_AAI_FRM331_W6_A1_Short_A
AI_FRM331_W6_A1_Short_AAshley Short
 
international fashion designer.docx
international fashion designer.docxinternational fashion designer.docx
international fashion designer.docx
SonaliSingh196966
 
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
ambersalomon88660
 
Top 7 designers in the world 2
Top 7 designers in the world 2Top 7 designers in the world 2
Top 7 designers in the world 2
jeffcetino
 
Top 7 designers in the world 2
Top 7 designers in the world 2Top 7 designers in the world 2
Top 7 designers in the world 2
jeffcetino
 
Fashion retailing models era gp3 ppt
Fashion retailing models era gp3 pptFashion retailing models era gp3 ppt
Fashion retailing models era gp3 ppt
Jos Chau
 
Jeans2 Jeans2Jeans2Jeans2
Jeans2 Jeans2Jeans2Jeans2Jeans2 Jeans2Jeans2Jeans2
Jeans2 Jeans2Jeans2Jeans2
Amit Vijay
 
Design Capitals of Fashion by Betty Ahn Vancouver
Design Capitals of Fashion by Betty Ahn VancouverDesign Capitals of Fashion by Betty Ahn Vancouver
Design Capitals of Fashion by Betty Ahn Vancouver
Betty Ahn
 
Fashion around the world
Fashion around the worldFashion around the world
Fashion around the world
Urrwa
 
Fashion in England
Fashion in EnglandFashion in England
Fashion in England
guestb6ebd36
 
Top 7 designers of the world
Top 7 designers of the worldTop 7 designers of the world
Top 7 designers of the world
jeffcetino
 
fashion illustration.pptx
fashion illustration.pptxfashion illustration.pptx
fashion illustration.pptx
harshvinayaksharma1
 
Designer Notebook
Designer NotebookDesigner Notebook
Designer NotebookTommy Park
 

Similar to Ralph lauren (20)

Ralph lauren
Ralph laurenRalph lauren
Ralph lauren
 
RALPH LAUREN FACTS.pptx
RALPH LAUREN FACTS.pptxRALPH LAUREN FACTS.pptx
RALPH LAUREN FACTS.pptx
 
359 ralph lauren-polo-shirts-en
359 ralph lauren-polo-shirts-en359 ralph lauren-polo-shirts-en
359 ralph lauren-polo-shirts-en
 
Patchwork - an RL Expression That Never Goes out of Style
Patchwork - an RL Expression That Never Goes out of Style Patchwork - an RL Expression That Never Goes out of Style
Patchwork - an RL Expression That Never Goes out of Style
 
AI_FRM331_W6_A1_Short_A
AI_FRM331_W6_A1_Short_AAI_FRM331_W6_A1_Short_A
AI_FRM331_W6_A1_Short_A
 
international fashion designer.docx
international fashion designer.docxinternational fashion designer.docx
international fashion designer.docx
 
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
 
Haltson
HaltsonHaltson
Haltson
 
Top 7 designers in the world 2
Top 7 designers in the world 2Top 7 designers in the world 2
Top 7 designers in the world 2
 
Top 7 designers in the world 2
Top 7 designers in the world 2Top 7 designers in the world 2
Top 7 designers in the world 2
 
Fashion retailing models era gp3 ppt
Fashion retailing models era gp3 pptFashion retailing models era gp3 ppt
Fashion retailing models era gp3 ppt
 
Jeans2 Jeans2Jeans2Jeans2
Jeans2 Jeans2Jeans2Jeans2Jeans2 Jeans2Jeans2Jeans2
Jeans2 Jeans2Jeans2Jeans2
 
Design Capitals of Fashion by Betty Ahn Vancouver
Design Capitals of Fashion by Betty Ahn VancouverDesign Capitals of Fashion by Betty Ahn Vancouver
Design Capitals of Fashion by Betty Ahn Vancouver
 
Fashion around the world
Fashion around the worldFashion around the world
Fashion around the world
 
Coco Chanel
Coco ChanelCoco Chanel
Coco Chanel
 
Fashion in England
Fashion in EnglandFashion in England
Fashion in England
 
Top 7 designers of the world
Top 7 designers of the worldTop 7 designers of the world
Top 7 designers of the world
 
fashion illustration.pptx
fashion illustration.pptxfashion illustration.pptx
fashion illustration.pptx
 
Designer Notebook
Designer NotebookDesigner Notebook
Designer Notebook
 
Dissertation report
Dissertation reportDissertation report
Dissertation report
 

Recently uploaded

La transidentité, un sujet qui fractionne les Français
La transidentité, un sujet qui fractionne les FrançaisLa transidentité, un sujet qui fractionne les Français
La transidentité, un sujet qui fractionne les Français
Ipsos France
 
Johnny Depp Long Hair: A Signature Look Through the Years
Johnny Depp Long Hair: A Signature Look Through the YearsJohnny Depp Long Hair: A Signature Look Through the Years
Johnny Depp Long Hair: A Signature Look Through the Years
greendigital
 
What To Do If Your Ring Is Too Big? Must Read
What To Do If Your Ring Is Too Big? Must ReadWhat To Do If Your Ring Is Too Big? Must Read
What To Do If Your Ring Is Too Big? Must Read
Andrews Jewelers
 
erevna-influencers-social-media-stin-ellada
erevna-influencers-social-media-stin-elladaerevna-influencers-social-media-stin-ellada
erevna-influencers-social-media-stin-ellada
rvlassopoulou
 
30 Manipulation Techniques to be a smart person in society (1).pdf
30 Manipulation Techniques to be a smart person in society (1).pdf30 Manipulation Techniques to be a smart person in society (1).pdf
30 Manipulation Techniques to be a smart person in society (1).pdf
minaserver6679
 
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...
Kitchen on Fire
 
Exploring Ancient Mysteries Visions of Atlantis.pptx
Exploring Ancient Mysteries Visions of Atlantis.pptxExploring Ancient Mysteries Visions of Atlantis.pptx
Exploring Ancient Mysteries Visions of Atlantis.pptx
Ruth Elisabeth Hancock
 
EXPERIENCE MONSTER BITES STREETWEAR APPAREL
EXPERIENCE MONSTER BITES STREETWEAR APPARELEXPERIENCE MONSTER BITES STREETWEAR APPAREL
EXPERIENCE MONSTER BITES STREETWEAR APPAREL
6ctbkfpdxz
 
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEMRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
DK PAGEANT
 
Care Instructions for Activewear & Swim Suits.pdf
Care Instructions for Activewear & Swim Suits.pdfCare Instructions for Activewear & Swim Suits.pdf
Care Instructions for Activewear & Swim Suits.pdf
sundazesurf80
 
Unique Wedding Bands For Women Who Want To Stand Out.pptx
Unique Wedding Bands For Women Who Want To Stand Out.pptxUnique Wedding Bands For Women Who Want To Stand Out.pptx
Unique Wedding Bands For Women Who Want To Stand Out.pptx
Andrews Jewelers
 
Gujarat Details in Hindi for children's for presentation in school
Gujarat Details in Hindi for children's for presentation in schoolGujarat Details in Hindi for children's for presentation in school
Gujarat Details in Hindi for children's for presentation in school
shouryajoshi5
 

Recently uploaded (12)

La transidentité, un sujet qui fractionne les Français
La transidentité, un sujet qui fractionne les FrançaisLa transidentité, un sujet qui fractionne les Français
La transidentité, un sujet qui fractionne les Français
 
Johnny Depp Long Hair: A Signature Look Through the Years
Johnny Depp Long Hair: A Signature Look Through the YearsJohnny Depp Long Hair: A Signature Look Through the Years
Johnny Depp Long Hair: A Signature Look Through the Years
 
What To Do If Your Ring Is Too Big? Must Read
What To Do If Your Ring Is Too Big? Must ReadWhat To Do If Your Ring Is Too Big? Must Read
What To Do If Your Ring Is Too Big? Must Read
 
erevna-influencers-social-media-stin-ellada
erevna-influencers-social-media-stin-elladaerevna-influencers-social-media-stin-ellada
erevna-influencers-social-media-stin-ellada
 
30 Manipulation Techniques to be a smart person in society (1).pdf
30 Manipulation Techniques to be a smart person in society (1).pdf30 Manipulation Techniques to be a smart person in society (1).pdf
30 Manipulation Techniques to be a smart person in society (1).pdf
 
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...
 
Exploring Ancient Mysteries Visions of Atlantis.pptx
Exploring Ancient Mysteries Visions of Atlantis.pptxExploring Ancient Mysteries Visions of Atlantis.pptx
Exploring Ancient Mysteries Visions of Atlantis.pptx
 
EXPERIENCE MONSTER BITES STREETWEAR APPAREL
EXPERIENCE MONSTER BITES STREETWEAR APPARELEXPERIENCE MONSTER BITES STREETWEAR APPAREL
EXPERIENCE MONSTER BITES STREETWEAR APPAREL
 
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEMRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
 
Care Instructions for Activewear & Swim Suits.pdf
Care Instructions for Activewear & Swim Suits.pdfCare Instructions for Activewear & Swim Suits.pdf
Care Instructions for Activewear & Swim Suits.pdf
 
Unique Wedding Bands For Women Who Want To Stand Out.pptx
Unique Wedding Bands For Women Who Want To Stand Out.pptxUnique Wedding Bands For Women Who Want To Stand Out.pptx
Unique Wedding Bands For Women Who Want To Stand Out.pptx
 
Gujarat Details in Hindi for children's for presentation in school
Gujarat Details in Hindi for children's for presentation in schoolGujarat Details in Hindi for children's for presentation in school
Gujarat Details in Hindi for children's for presentation in school
 

Ralph lauren

  • 2. Introduction • Iconic designer Ralph Lauren was born Ralph Lifshitz in New York City on October 14, 1939. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Lauren has used his personal fortune to amass a collection of rare and classic cars.
  • 3. Early life • Lauren was born Ralph Lifschitz in Brooklyn, New York. Fascinated with fashion from an early age, he dropped out of college and apprenticed in the fashion industry by working at various clothing companies. In 1967 he got a job at Beau Brummel, designing the wide neckties in bright colors for which he would first become famous. By 1968 he launched his own line of men's clothes, which he called Polo. With the name Polo, Lauren said much about his design philosophy. The game of polo was associated with rich Europeans, and Lauren's designs came from classic European traditions. Often referred to as "preppy English tweed" style, or "American country" style, Lauren's early designs, which included a variety of casual and semiformal wear, were updated versions of basic designs, sewn in classic materials, such as wool tweed and corduroy.
  • 4.
  • 5. • Besides his clothing, Lauren made other contributions to the fashion world. He licensed his designs (sold the right to manufacture them) to a range of clothing companies as long as the clothes bore his name, and he also branched out into many different areas of design. Following the success of his men's clothing line, Lauren introduced a line of women's clothes, followed by cosmetics, perfumes, bath towels, bed sheets, and even house paint, all with the unmistakable Lauren quality of traditional elegance. Though some have accused Lauren of being unoriginal and boring, many men and women find his designs to be comfortable and dependable. Other famous designers, such as Donna Karan (1948–) and Bill Blass (1922–2002), have praised Lauren for his contributions to classic style.
  • 6. • Another side of Lauren is seen in his Roughwear clothing. Directly inspired by the tradition of America's past, Roughwear takes the form of long tweed or plain skirts combined with colorful, hand-knitted, Fair Isle or sampler sweaters, tartan scarves, trilby hats, and lumber-jack's wind cheaters and brushed cotton shirts. The origins are easy to trace, but the result is an updated, truly American style. Romantic touches of Edwardian and Victorian times occur in lace-trimmed jabots and large collars delicately held together with aging cameo brooches. Shades of the classic English riding costume appear in his tailored tweed jackets. Lauren's contribution to fashion can perhaps best be summed up on the names that he gave to his cosmetics introduced in 1981: Day, Night, and Active.
  • 7. Ralph Lauren Logo • The iconic Ralph Lauren logo depicts a polo horseman. It started appearing in New York City newspapers in early 1974. The Ralph Lauren logo gives a very clear perception of the rich, proud American look and tradition. The emblem is a prime example of an expressive logo that evokes feelings of pride, elitism and the spirit to enjoy the lifestyle-oriented “good life”. • The Ralph Lauren logo has become one of the most popular logos in fashion and is trademarked in more than 100 countries worldwide. Color of the Ralph Lauren Logo: • The two basic colors in the Ralph Lauren logo; white and black, are representative of elegance, prestige and refinement of the brand.
  • 8.
  • 9. Timeline • 1967 Lauren's ties appear in Neiman Marcus and other department stores. • 1971 The designer branches out, introducing his first women's line and opening his first store in Beverly Hills.
  • 10. • 1972 The Polo shirt is born. • 1974 The Great Gatsby, with costumes by Lauren, sparks a Jazz Age fashion trend.
  • 11. • 1977 Lauren designs clothes for both Diane Keaton and Woody Allen in Annie Hall. • 1978 The city boy goes cowboy with his "Westernwear" collection.
  • 12. • 1981 Polo Ralph Lauren opens its first international store, on London's Bond Street. • 1983 Lauren continues to diversify his athletic-inspired designs.
  • 13. • 1985 The company makes inroads in the denim market with its "Dungarees" campaign. • 1989 The Polo flag sweater is introduced.
  • 14. • 1990 Lauren tees off with Polo Golf. • 1991 The company runs its influential "University Club" advertisements.
  • 15. • 1993 The designer introduces Double RL, a line of casual wear named after his Colorado ranch. • 1993 Polo Sport launches.
  • 16. • 1994 Lauren unveils Purple Label, his take on classic Savile Row tailoring. • 1997 Polo Ralph Lauren goes public on the New York Stock Exchange.
  • 17. • 2003 The launch of Project G.I.V.E., the company's attempt to promote volunteerism. • 2005 As an official sponsor at the U.S. Open, Lauren supersizes his logo.
  • 18. • 2006 Polo is named the first official outfitter of Wimbledon. Boris Becker models a jacket. • 2007 Polo sponsors its first-ever polo team, the Black Watch.
  • 19. • 2007 French President Nicolas Sarkozy tries Polo Sport on for size. • 2010 In 2010, Ralph Lauren was declared Chevalier de la Legion d'honneur by French President Nicolas Sarkozy in Paris.
  • 23.
  • 25.
  • 29. Ralph Lauren Collection for Spring 2009.
  • 30. Ralph Lauren Spring and Summer 2009
  • 34. Ralph Lauren Collection Resort 2014
  • 37. Bibliography • http://www.biography.com/people/ralph- lauren-9374814 • http://www.famouslogos.us/ralph-lauren- logo/ • http://www.esquire.com/style/laurenmoment s1107-2 • http://en.wikipedia.org/wiki/Ralph_Lauren