This document provides an overview of social media and how organizations can use it effectively. It discusses key social media platforms like Twitter, Facebook, and Google+, how they work, and how organizations are using them to drive traffic, share updates, and build relationships. It also provides tips for getting started with social media, including creating profiles and pages, using tools to schedule posts and analyze engagement, and setting goals for your organization. Overall, the document is intended to educate organizations on leveraging social media to their advantage.

1. @ByrdieFranco
Latinos in Social Media
D/FW Chapter Co-Director
LATISM’12 Marketing Outreach Director

2. OVERVIEW
Why I am here today, LATISM
What is Social Media & how is it impacting our communication
Social Media Landscape & Networks:
Twitter, Facebook, Google+
Social Media & Google
How Organizations are using Social Media
Your Organization & Social Media
Getting Started &Tools you can use

3. WHY I AM HERE TODAY
Each day is an opportunity to be creative, exercise experience and learn something new. I
strive to improve myself, my projects and my relationships along the way.
And one day, I found LATISM.
About LATISM:
A pioneering social media organization, Latinos in Social Media (LATISM) has been
hailed as the most influential online movement in the new multicultural Web.
LATISM, the largest organization for Latino and Latina engaged in social media, is a
501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social,
civic and economic status of the Latino community.
LATISM also serves corporate brands, NGOs and government entities, with a broad
range of services including research, event sponsorships, and leadership training.
One of the most popular hashtags on Twitter, the #LATISM hashtag captures more
than 10 million impressions daily and enjoys the largest Latino network on
Facebook.

4. WHAT IS SOCIAL MEDIA?
“Digital Word of
Mouth & Life Online”
– Veronica Morales AKA
The Social Being
“Social media includes web- and mobile-
based technologies which are used to
turn communication into interactive
dialogue among organizations,
communities, and individuals.”
- Wikipedia
WHY Social Media for my
business?
It levels the playing field

6. HOW IS SOCIAL MEDIA AFFECTING US?
Social Media isn’t a fad, it’s a fundamental shift in the way we
communicate
We no longer search for products and services, they find us via
social media
Because of the speed in which social media enables
communication, word of mouth now becomes world of mouth
Do you like what they are saying about your brand? You better
90% of consumers trust peer recommendations
93% of marketers use social media for business…are you?

7. SOCIAL MEDIA NETWORKS

8. Business Page
Make sure the all the information is filled out
such as your location, links, hours, photos, etc
Claim your Place
Claiming your Place so people can find you & check in
Invite your customers and your employees
Invite everyone to like your Page
Promote your page
Online: emails, website, & marketing materials

9.  Create 30 Day Campaign using online editorial calendar
 Schedule 5-20 minutes each day for FB
 Find your Rhythm & Keep it Human
 Share Tips, News & Exclusive Content
 Share Your Blog Links/Articles written about your Business/Organization
 Post about Employees, Volunteers, Donors
 Reward Your Fans—Influencers and Prospects
 Handling Negative Feedback

10.  Encourage Visitors to Like Your Page
 Partner with Local Organizations
 Use Social Plug-ins on Your Website
 Promote with Facebook Ads
 Facebook offers businesses free tools to help you analyze what's happening on
with your page. Check them out at:
 https://www.facebook.com/business
https://www.facebook.com/business/fmc/guides

11.  On Twitter, anyone can read, write and share messages of up to 140
Characters
 These messages are called Tweets. They are public and available to anyone.
 Users can subscribe to your tweets. By following you, they become your
followers
 Your followers receive every one of your tweets in their timeline, which is a
feed of all the accounts they have subscribed to

12.  To quickly share information
 To build relationships with customers and partners who are interested in
your company/organization
 Often, conversations are already taking place about your business on Twitter
To search for these conversations use your @ handle (@ByrdieFranco,
@LATISM) or #hashtag (#LATISM)
 Industry news, research, networking

13.  Create your profile
 Create a page
 Grow your circles
 Create Hangouts
 Share using your circles
 Google Plus goal is to help you communicate in more intimate ways with
different groups of people
 IT’S GOOGLE…85%

14. SOCIAL MEDIA & GOOGLE
 Higher rankings on Google Searches
 Your keywords & descriptions
 Complete your entire profile on social
media networks`
 Create fresh and unique content
 No Spamming or intentionally confusing
people (“Black Hat vs White Hat”)
 http://youtu.be/GrfXtAHYoVA = Localization

15. HOW ORGANIZATIONS ARE USING SOCIAL
MEDIA
 Drive Traffic to Websites/Blogs (SEO tip/update often)
 Product Updates & Reviews, Business Reviews
 News Updates
 Coupons, Offers, Daily Deals, Discounts
 Event Announcements/Registrations
 Highlighting Products/Services/Programs
 Build stronger relationships with Customers

16. VIDEO
 Great option for content
 Create your YouTube account
 Your phone camera is all you need
 http://bit.ly/OUChxt

17. SOCIAL MEDIA & YOUR
ORGANIZATION
 Know Your Organization
 Know Your Customers
 Know Your Goals

18. GETTING STARTED
 Create a General Email for everyone to access
 Create Excel Sheet with passwords
 Create Online Editorial Calendar
 Create your Social Media Accounts/Personal Profiles
 Give your company image a descriptive label, such as YourOrganizationName.jpg.
It helps with SEO
 Profile image, use the same one on all social media platforms to promote
consistency
 Customize your backgrounds, avatars, and profile images so that they reflect
your brand

19. SOCIAL MEDIA TOOLS
Google
 Google.com/analtyics
 Google.com/adwords
OTHER TOOLS
 TweetReach
 Klout

20. TOOLS
Website/Blogs
 wordpress.com
 wordpress.org
 Blogger.com
Social Media Dashboards
 Hootsuite.com
 Tweetdeck.com
 Seesmic.com

21. TOOLS
Event/Email Marketing
 Facebook Events
 Constantcontact.com
 Eventbrite.com
 Plancast.com
Surveys
 Surveymonkey.com

22. TOOLS
Cloud/Storage Sites
 Google Drive
 Dropbox.com
Images
 www.sxc.hu
 www.imageoptimizer.net
URL Shortner
 Bitly.com
QR Code
 qrcode.kaywa.com

23. TAKE THIS WITH YOU…
Bottom line on social media: You ARE what you publish. (And what others
publish about you.)” – David Meerman Scott
“The secret power of SM is not in the search rankings or new channel
messaging but the ability to build cross cultural relationships.” – Toby
Bloomberg
“Core strategy = Go where the conversations are. We’ve had ups and downs
in our social media efforts and will continue to do so.” – Lionel Menchaca

24. @ByrdieFranco
214-597-0339
byrdie@latism.org
Special Thanks:
You!
TAMACC
LATISM
TheSocialBeing
THANK YOU!
Join the
movement
#LATISM’12
Conference in
HOUSTON
10/26-10/28