This document provides guidelines for implementing a business plan and operating a small business. It outlines establishing clear objectives with measurable goals, assigning tasks to individuals with deadlines, and using a Gantt chart to monitor progress. It also discusses the basic requirements for starting a business in the Philippines, which include registering with various government agencies. Additionally, it provides tips for selling products, such as showing enthusiasm, connecting with buyers, and reviewing sales performance to identify opportunities to improve sales.
Opportunity Seeking In Entrepreneurship, Spotting Business OpportunitiesJorge Saguinsin
This is a lecture for entrepreneurship elective in Ateneo Graduate School in the Philippines, a leading school in MBA education. The presentation has been uploaded at slideshare for the convenience and ease of access of present and former students for the said elective. Since the presentation has been updated, the students get the newest and latest.
The most difficult part in any entrepreneurial venture is determine which business to get into. This is often stymied mostly, by seeming overcrowding and lack of opportunity in the market place. The presentation says that there are many ways to seek for those opportunities.
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
Opportunity Seeking In Entrepreneurship, Spotting Business OpportunitiesJorge Saguinsin
This is a lecture for entrepreneurship elective in Ateneo Graduate School in the Philippines, a leading school in MBA education. The presentation has been uploaded at slideshare for the convenience and ease of access of present and former students for the said elective. Since the presentation has been updated, the students get the newest and latest.
The most difficult part in any entrepreneurial venture is determine which business to get into. This is often stymied mostly, by seeming overcrowding and lack of opportunity in the market place. The presentation says that there are many ways to seek for those opportunities.
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
When running a business, it’s important to regularly keep track of how your business is going. As a business owner, there are a variety of financial reports and statements you can use to track your business.
Designed for a Small Business Startup, this article/tool will help simplify the process for you. Don't skip this step - succeeding in your business means knowing how and where you are going!
In this 1 hour webinar hosted by BizCentral USA, we discuss the ways to use and update your business plan to be most effective for your small business! For more information on business plans, please visit: http://bizcentralusa.com/businessplan.php
Introducing The Business Brains-- How to create a perfect business plan and save years of frustration. You can explore business plan basics, the executive summary, the mission statement, exploring financial needs, evaluating the competition and the troubles you face during your journey through the path.
thinkBIG 2015: Insights into the challenges and opportunities facing Australian SMEs.
Small and medium-sized enterprises (SMEs) continue to face a myriad of challenges in the current business environment and this is unlikely to change in the near future. Disruptive technologies and innovation are accelerating the need for change and are having a profound impact on many traditional business models and their revenue streams. To compete effectively, businesses must adapt and evolve quickly to respond to what is becoming the new “norm”.
Operationally this is being made easier by digital technologies such as customer relationship management (CRM) systems and other business intelligence (BI) systems that let businesses get a clearer view of who their customers are and how to target them. However, culturally, this requires a significant shift in thinking.
Competition for customers and share of wallet is intensifying and now, more than ever, business owners need to be better connected to customers with a real focus on sales planning as part of their overall business strategy.
Despite official interest rates hitting a historical low, consumer sentiment and spending remain subdued. Business owners are also feeling the pinch from a tightened cash cycle.
RSM Bird Cameron’s latest thinkBIG report found that 74% of SMEs consider their business to be successful. Many SMEs also stated that they expect their business to grow in the next 12 months. However, owners are cautiously optimistic about the medium-term prospects for their business. The red flag here is the readiness and capability of business owners to reposition their business to handle the challenges and take advantage of future opportunities.
RSM Bird Cameron has provided advice and support to Australian SMEs for more than 90 years. Trusted advisors work with business owners through all phases of the business from start-up and expansion to wealth management and succession or exit planning.
2015 marks the 10th year that RSM Bird Cameron has conducted its thinkBIG study where we spoke to close to 500 business owners, from startups to medium-sized businesses and companies that have survived several generations.
thinkBIG measures the pulse of the Australian SME sector, benchmarking business confidence and identifying the attitudes of owners towards wealth creation, retirement and succession planning.
The report has been structured around five areas: business growth and profitability, business planning, exit planning, superannuation planning and future trends.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
3. • Even the most well-though-out business plan is just a
piece of paper if it isn’t doesn’t have a plan for
implementation. This is the portion of the business
plan where objectives are clarified, task are assigned
with deadlines, and program is charted to reach goals
and milestone
5. Objectives
• The objectives should be crystal and clear and
specifically spelled out since it will be used as
building block for the rest of the
implementation plan
6. For example, assume the start-up is a small consulting firm. The objective
should be tough but reachable like the following example:-
• Secure office space and be open for business in three months
• -Sign three clients within first three months of operations
• -Sign 10 clients within the first year
7. Tasks
This part must be accomplished to achieve the objectives. You should
enumerate tasks and assignments ,with description specifically plainly and
generally stated.
8. Continuing with the above example, the tasks
section mightread like this:
-Secure office space –real estate agent
-Obtain licenses and permits –you
-Set up office phones and computer –office manager
-Begin recruiting clients –sales manager
-Create marketing collaterals –marketing manager
-Solicit referrals from clients –relationship manager
9. Time Allocation
• Each task should be paired with an appropriate time frame for completion.
• The time allocation should be forceful but reasonable in order to ensure not
just completion but competent work.
• For assistance inframing this time scale, you may create your own Gantt
chart-a helpful tool that shows how long it will take to complete different
task sand in what order the tasks should be finished
10. Progress
• The overall management team leader needs to be in charge of monitoring
each task’s Progress and the completion percentage of each objective. When
delays occur, try to get to the root of the problem.
• Adjust the Gantt chart appropriately to account for the delay , and make a
note of the previous deadline and the reason it was missed.
11. Operating a business
• Before starting a business aspiring entrepreneurs should seek professional
advice from small enterprise advisors, accountants or consultants on what is
the best type of enterprises to establish, as the varies according to the legal
frame work and economic structures prevailing at given time.
12. The following are the basic requirements to start
commencing a business in the Philippines:
13. • 1.SEC registration
for partnership or corporation
• 2. DTI registration
for registering your business trade name
• 3 Mayor’s business permit
for getting the license to operate in the city or municipality and payment of your local
business taxes
• 4. BIR Registration
for getting TIN, official receipts and invoices, registering your books of accounts, and
paying your national internal revenue taxes
• 5. SSS, Philhealth, and Pag-Ibigfund registration
• For registering yourself or company as an employer and for
• remitting your employees’ contribution together with your employer's share.
14. • Usually, the BIR and the City/Municipality Office
require the certificates of registration with the
SEC or DTI before a business can be registered
to these agencies. Thus,there is a need to register
through these offices to start the business
15. • A one stop shop is available for entrepreneurs who need to register with the
various government agencies, such as the DTI,SEC,BIR,SSS,Pag-ibig Fund
and Philhealth. However, this service is only available to a few cities in Metro
Manila and is not yet available nation wide.
16. • Aside from the basic requirements, there are also special licenses or registrations that
must be obtained by a businesss to start its operation, such as: banks, financing,
company, lending company, pawnshops, money changers, money remittance
business, and other financing institutions are required to be registered with
the Bangko Sentral ng Pilipinas (BSP)
• If you are manufacturing and selling products related to food and drugs,you also
have to register with Bureau of Food and Drugs (BFAD)
• For schools and entities involved in providing education, they should register with
the Commission on Higher Education (CHED) And
Department of Education(DepEd)
18. 1.Set up an accounting system or hire an
accountant.
•Knowing how the business is doing financially
is important for planning and survival. Using
an accounting software package will make
tracking business transactions easier.
19. 2.Advertise the business.
• No one will buy the product for services if the
customers’ don’t Know that the company exists. Create
a web site and advertise in different media, such as news
papers and radio. Ask customers for referrals. Network
with other business owners which will help in the
recognition and gain referrals for the new business.
20. 3.Secure insurance for the business.
•Liability insurance protects the business
in the vent of litigation. You may
consider life insurance and health
insurance if you are leasing an office or
store front.
22. Selling the Product
• Selling a product doesn’t have to be complicated.
• Beyond that, sales invoice remain focused on the details of the product and
customers.
• By observing these changes, you will be able to adjust the program and keep
the sales strong.
23. Method 1 – Showing Enthusiasm for the
Product
1. Study the Product
- To convey knowledge about the product and to answer customers’ questions
about the product, will project complete understanding of the product.
2. Emphasize the perks of the product to customers
- It is important to translate the product’s features into benefits as well as giving
good product information to the right people.
24. Think about things like:
2.1. Will the product make the customer’s life easier?
2.2. Will the product create a sense of luxury?
2.3. Is the product something that can be enjoyed by many people?
2.4. Is the product something that can be used for a long time?
25. 3. Ensure that the product has been adequately explained
- In person-to-person sales there is a need to ensure that good product
information is supplied via retail packaging, point-of-purchase displays, and
any marketing materials.
• make sure that all product information is informative, true, and complete.
• Make sure too, that the language on product packaging and marketing
materials is clear, direct, and easy to read.
• Invest time and money to ensure that the product, packaging, and marketing
materials look good- with high-quality photos, vivid colors, etc.
26. Method 2 – connecting with the Buyer
1. Share your love of the product
- A good salesperson believes in the product that is being sold, and transfers
this enthusiasm to the customer.
2. Anticipate the customers’ motivations
- To be able to answer any questions that customers may have about a product,
it is important to anticipate those questions.
27. 3. Practice breaking the ice with customers
- If working in direct sales, the way to connect with people is critical.
4. Convert the customer’s motivations into the product’s characteristics
- In marketing, this is known as “positioning”, and it consists of equating the
product with the customer’s hopes and desires.
5. Be honest about the product
- This means being transparent in the delivery of product information.
6. Close the sale
- There are many styles and methods of closing a sale, but one of the most
effective has the mnemonic, ABC: “Always Be Closing”.
28. 7. Give customers time to consider
- Appearing overly pushy is a turn-off for many buyers.
- Allow customers to do so with the company’s enthusiastic and supportive
pitch in mind.
- Take note that information you give matches with what they read online.
- Give customers time to consider.
29. Method 3 – Selling Product as an Owner
Salesperson
1. Familiarize yourself with all aspects of the product
- This will feed into the end sale of a product.
2. Market the product
- It is important to make the product information available through as many
channels as possible.
3. Review the sales performance
- Analyze the sales at regular intervals.
30. Being able to answer these questions will help
maximize sales and keep sales growth steady:
• Is the product selling well?
• Is stock low or high?
• Is there a profit?
• How are the competitors performing?
31. 4. Troubleshoot sales, if necessary
- If not selling well, there will be a need to enter into a problem-solving mode.
- Change the tactics periodically.
- Consider deleting a product from the line if it is not selling well.
- Review the target market and sharpen the sales focus.
- Change the price of the product.
- Sometimes controlling supply in this way increase demand and sales.
32.
33. •Put here the continuation ms anya I
will send to you for your references
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