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MACRO ENVIRONMENTAL SOURCES OF OPPORTUNITIES
- 2. OPPORTUNITY SEEKING, SCREENING, AND SEIZING
- 3. OPPORTUNITY SEEKING • Entrepreneurs are innovative opportunity seekers • Entrepreneurs create value by introducing new products or services or finding better ways of making them. • Entrepreneurs may totally change the prevailing business paradigm by technologies, processes, and systems.
- 4. ENTREPRENEURIAL MIND FRAME, HEART FLAME, AND GUT GAME
- 5. MIND FRAME • Allows the entrepreneur to see things in a very positive and optimistic light in the midst of crisis or difficult situations.
- 6. HEART FLAME • Entrepreneurs are drawn to finding fulfillment in the act and process of discovery. • Entrepreneur's effort to nurture relationships with customers, employees and suppliers.
- 7. GUT GAME • Entrepreneur’s ability to sense without using the five senses. This is also known as intuition. • Lakas ng loob (Strong Intestinal Fortitude) - Firm belief that everything is within reach as long as you aspire for it.
- 9. MACRO ENVIRONMENT • Refers to “Big or Macro Forces” that affect the area, the industry, and the market which the enterprise belongs to.
- 10. • They influence how business should be conducted • How consumers will behave • How supply and demand will move • How different competitors would position themselves • How the cost of doing business will proceed MACRO ENVIRONMENT
- 11. S P E E T
- 12. 1. SOCIO – CULTURAL ENVIRONMENT • Includes the demographics and cultural dimension • Assess the trends and dynamics of the bigger consumer population • Beliefs, tastes, customs, and traditions • Looks at social and shifts in social status and behavior
- 13. 2. POLITICAL ENVIRONMENT • Defines the governance system of the country or the local area of business • Includes rules, laws and regulations that govern business practices • Permits, approvals and licenses to operate the business • Entrepreneur intend to locate and do business in
- 14. 3. ECONOMIC ENVIRONMENT • Supply and demand forces • Must be able to think critically in every economic event that impacts his/her enterprise. • Sources of opportunities
- 15. 4. ECOLOGICAL ENVIRONMENT • Includes all natural resources and the ecosystem • Threats of ecological damage • Should have an objective to save the planet and prolong lives.
- 16. 5. TECHNOLOGICAL ENVIRONMENT • New scientific and technological discoveries • Form of new system, new processes, or new products
- 18. 1. SOCIO – CULTURAL ENVIRONMENT • Increased customers base for the fast food chain • More healthy product offerings are demanded by customers
- 19. 2. POLITICAL ENVIRONMENT • Increased purchasing power of the consumers leading to higher retail sales
- 20. 3. ECONOMIC ENVIRONMENT • Opportunity for the enterprise to expands to other ASEAN markets
- 21. 4. ECOLOGICAL ENVIRONMENT • Opportunity to start an advocacy toward a “greener” operation
- 22. 5. TECHNOLOGICAL ENVIRONMENT • Greater usage of apps to place delivery orders via phones, which may help increase market reach