LET THE MARKET KNOW YOU BETTER 2
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The document discusses the key elements of marketing - People, Promotion, and Price. For People, it outlines four levels of marketing efforts to create awareness, arouse interest, educate customers, and close the sale. Promotion involves direct communication efforts like advertising to achieve credibility, effective messaging through various media, and receptive audiences. Price is an important factor that customers consider and depends on business objectives. It is a flexible element that must be at the right level to create a first impression and determine future product acceptance.
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This document discusses social injustices and provides examples. It defines social injustice as the unfairness or injustice in how a society divides rewards, burdens, and inequalities based on views of humanity. Examples of social injustices given include unfair labor practices, racial discrimination, discrimination based on sexual orientation, nationality, age, mental/physical ability, religion, and education. The document encourages observing pictures related to the topic and creating a slogan to raise awareness about social injustices.
THE PAPER BOAT
A young boy builds a paper boat and sails it down a stream. As he encounters a tempest, his boat is pierced and sinks, leaving the boy hollow and pitied by those who witnessed his misfortune. Overcome with drowsiness and pale from the cruel encounter, the boy sobs as the crowd watches his boat sink in the stormy waters.
CRYPTOZOOLOGY (A VERY OLD MAN WITH ENORMOUS WINGS)
Cryptozoology is the pseudoscience of searching for animals whose existence has not been proven. Gabriel Garcia Marquez's short story "A Very Old Man with Enormous Wings" uses magical realism to tell the story of an old man with wings found in a small town's backyard. The townspeople initially believe he is an angel but the local priest determines he is just a man. They put him on display and charge admission, growing wealthy until new attractions arrive. The old man eventually regains his strength and flies away.
WORD BANK & AUTHORS
The document provides biographical information about three authors - Patricia MacLachlan, Henry Wadsworth Longfellow, and Augustine "Og" Mandino II. It notes that MacLachlan is an American children's writer born in 1938 in Wyoming who serves on the board of a literacy nonprofit. Longfellow is described as an American poet and educator born in 1807 in Maine who was the most popular poet of his day and taught at Harvard. Mandino is identified as an American author, writer and speaker born in 1923 in Massachusetts who wrote the bestselling book "The Greatest Salesman" which drew inspiration from the Bible.
CAMPAIGN & ADVOCACY
Advocacy involves supporting a cause or proposal by calling out for support. It aims to influence decisions within political, economic, and social systems. A campaign is a connected series of operations designed to achieve a particular result, often political or social goals. For an assignment, each individual must submit an original advocacy and campaign proposal by February 18th with a short description or explanation of each.
TYPE OF TEXTS
This document discusses four types of texts: narrative, expository, explanatory, and persuasive. Narrative texts entertain and inform readers with stories, while expository texts provide descriptions and present ideas logically. Explanatory texts explain processes through step-by-step descriptions or diagrams. Persuasive texts aim to encourage readers to do or think something by catching their attention with techniques like capital letters and exclamation points.
Eliminating Inequality
This document defines several words - poach, hub, agog, moon, omnibuses. It also provides biographical information about the writer Virginia Woolf, born in 1882 in London. The final sections describe an imaginary character, the protagonist and talented sister of William Shakespeare. Students are directed to an activity on pages 186-187 to be completed in pairs.
Value Proposition
The document discusses how to craft an effective value proposition by identifying the customer's desires and benefits they will receive from the product or service. It emphasizes the importance of understanding the target customer tribe through their demographics, interests and needs in order to effectively communicate how the product solves problems or fulfills wants for that group. A strong value proposition should clearly state the target tribe, what they want, describe the product and highlight its key benefits and advantages over competitors to make it easy for customers to identify their desire to purchase.
Preparing for the Unexpected
The document provides information about preparing for disasters and experiences with disasters. It then gives biographical details of Pearl S. Buck, an American writer and Nobel Prize laureate. Next, it introduces characters from a story, including Kino, a curious farmer boy, his sister Setsu, and his friend Jiya, who is skeptical of the ocean despite being a fisherman's son. The document appears to discuss disaster preparedness and provide background on Pearl S. Buck and characters from a Japanese story.
ELEGY & EULOGY
An eulogy is a speech or writing that praises someone who has died, originating from the Greek word "eulogia". An elegy is a poem expressing grief for the dead, coming from the Greek word "elegia". Both eulogies and elegies are forms of writing or speech used to honor and mourn the deceased.
Holding On To One's Passion
GRADE 10 - "THE PASSIONATE SHEPHERD TO HIS LOVE"
"THE NYMPH'S REPLY TO THE SHEPHERD"
Becoming A Better Person
The document describes words like jingling, deafening, spades, glinted, and pattering. It also instructs the reader to answer an activity using conjunctions in just 3 minutes and provides information about the Filipino writer Francisco Arcellana including his birthdate, place of birth, accomplishments, and honors.
Executive Summary
The document outlines the key components of a business plan including the vision, mission, objectives, key result areas, and performance indicators. It emphasizes that the executive summary should compellingly argue why the business will succeed and encourage participation. The business proposition section should introduce the business proponents, enterprise organization and capabilities, technology providers, and supplier relationships.
Overcoming Difficult Situations
Overcoming difficult situations often requires conquering fears and hardships, finding inner strength even in times of drought or mockery, and persevering despite feelings of mourning or being fettered by challenges. Remaining determined to overcome obstacles through willpower and resilience can help one conquer difficulties.
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Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
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Chapter 2
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Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
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Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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LET THE MARKET KNOW YOU BETTER 2
- 1. 5. PEOPLE •Ultimate marketing strategy • Aim to please the customers • Sell and push the product • Search hard to find the right market • Regular contact points between the enterprise and its market •
- 2. FOUR LEVELS OF MARKETING EFFORTS OF “PEOPLE” 1. TO CREATE CUSTOMER AWARENESS 2. TOAROUSE CUSTOMER INTEREST 3. TO EDUCATE CUSTOMERSASTHEY EVALUATETHEIR BUYING CHOICES 4.TO CLOSETHE SALE AND DELIVERTHE PRODUCTS
- 3. 6. PROMOTION • Direct communication effort of the enterprise • Advertising, public relation campaigns, promotional tours, product offerings, sale displays, websites, flyers, emails, letter, telemarketing etc.
- 4. THREE CRITICAL FACTORS OF EFFECTIVE “PROMOTION” 1. CREDIBILITY OFTHE COMMUNICATOR 2. MESSAGE ANDTHE MEDIUM OFTHE MESSAGE 3. RECEPTIVENESSOFTHE AUDIENCETOALLTHAT IS BEING COMMUNICATED
- 5. 7. PRICE • Depends on the business objectives set by the enterprise • Major factor for the customer in buying product • Determines the future of the product and acceptability of the product to the customers and return
- 6. “PRICE” IS IMPORTANT DUETOTHE FOLLOWING FACTORS:
- 7. FACTOR 1. Flexible Element of Marketing Mix •Price is the most adjustable aspect of the marketing mix. Prices can be changed rapidly, as compared to other elements like product, place or promotion. •Price is very flexible and can be changed according to the needs of the situation.Therefore it is a very important component of marketing mix.
- 8. FACTOR 2. Right Level Pricing • The wrong price decision can bring about the downfall of a company. •Low prices may attract customers in the initial stages • Correct fix priced - right level after sufficient market research and evaluation of factors like competitors’ strategies, market conditions, cost of production, etc.
- 9. FACTOR 3. Price Creates First Impression •If a product is priced too high, then the customer may lose interest in knowing more. But if he thinks that a product is affordable, then he would try to get more information about it.Therefore price is a critical factor that influences a buyer’s decision.
- 10. QUIZ TUESDAY! • PEOPLE • PROMOTION •PRICE