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The Customer Development Game (@ Lean Startup Group London)
The document discusses the customer development game, emphasizing the importance of understanding customer needs and validating business ideas through iterative processes. It highlights tools like the business model canvas and various hypotheses testing methodologies to refine product development. Key themes include exploring market problems, validating solutions, and adapting based on feedback.
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The Customer Development Game (@ Lean Startup Group London)
- 1. The Customer Development Game Adrian Howard adrianh@quietstars.com @adrianh
- 2. The Customer Development Game (even more beta than normal) Adrian Howard adrianh@quietstars.com @adrianh
- 3. Hands up ifyou are…
- 4. How do weknow we’ve built what we’re asked to build?
- 5.
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- 7. Agile gave usstories
- 8. As a <role>I want to <goal> because of <value>
- 9. As a <persona>I want to <do something> because of <value>
- 10.
- 11. Lean / Kanban/ Flow
- 12. Multiple Feedback Loops
- 13. How do wedecide what to build?
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- 15. How do wedecide what to build? 1.Vision 2.Lots of hard work 3.Profit
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- 18. The Big User ResearchProject
- 19. The Big User ResearchProject
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- 21. Marriage vs Coffee & Donuts
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- 23. customer customer company company discovery validation creation bulding
- 24. 1) Do wesolve a problem? customer customer company company discovery validation creation bulding
- 25. 1) Do wesolve 2) Do we have a problem? a market? customer customer company company discovery validation creation bulding
- 26. 1) Do wesolve 2) Do we have a problem? a market? customer customer company company discovery validation creation bulding pivot
- 27. 1) Do wesolve 2) Do we have 3) Grow the a problem? a market? market customer customer company company discovery validation creation bulding pivot
- 28. 1) Do wesolve 2) Do we have 3) Grow the 4) Grow the a problem? a market? market company customer customer company company discovery validation creation bulding pivot
- 29. 1) Do wesolve 2) Do we have 3) Grow the 4) Grow the a problem? a market? market company customer customer company company discovery validation creation bulding pivot Search Grow
- 30. 1) Do wesolve 2) Do we have a problem? a market? customer customer discovery validation pivot
- 31. How do weexplore this space?
- 32. Hypothesis Test customer customer discovery validation pivot
- 33. “Getting out ofthe building” – Steve Blank
- 34. 1. Document yourhypothesis 2. Build as little as possible to test (MVP) 3. Listen. Tweak. Repeat.
- 35. Document the hypotheses • Worksheets (Steve Blank) • Business Model Canvas (Alexander Osterwalder) • Startup Canvas (Rob Fitzpatrick’) • Lean Canvas (Ash Maurya)
- 36. Features Problem Value Customer Proposition Segment Revenue Channel Model External Market KPI Risks
- 42. Further reading • “The Four Steps to the Epiphany” by Steve Blank (warning: this really needed a good editor) • “The Entrepreneur’s Guide to Customer Development” by Brant Cooper & Patrick Vlaskovits (the thin version of FSTTE) • “Business Model Generation” by Alexander Osterwalder & Yves Pigneur • http://steveblank.com • http://startuplessonslearned.com
- 43. Features Problem Value Customer Proposition Segment Revenue Channel Model External Market KPI Risks
Editor's Notes
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- #4 Developer? Working in Agile environment? One that&#x2019;s not Scrum?\nUX? Working in an Agile environment? One that&#x2019;s not Scrum?\nProduct Manager? Working in an Agile environment? One that&#x2019;s not Scrum?\n
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- #23 Steve Blank - Story. Writing his memoirs after retiring. Was terrible. Saw connections. Wrote Four Steps to the Epiphany. Startups are small versions of big companies. \n
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- #34 Insert sound of UX folk going &#x201C;D&#x2019;oh&#x201D; here :-)\n
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- #37 Value prop - what&#x2019;s your unique selling point\nFeatures - top 3 features / Problem - top 3 problems you solve\nCustomer Segment - Target Customers\nChanel - how do you find customers\nRevenue - How you make money\nMarket - size? type (new, existing, re-segmented)\nRisks\nKPI\n
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