The document discusses the concept of lean personas in product development, emphasizing the importance of data-driven techniques and iterative approaches in creating effective personas. It critiques traditional persona methods for being overly rigid and highlights a more flexible framework that encourages realignment based on market feedback. The presentation also touches on team collaboration, risk communication, and the adoption of agile methodologies.

1. Adrian Howard (@adrianh)
Lean Persona
Product Tank, London, November 19 2014

2. + 

3. http://commons.wikimedia.org/wiki/File:Mr._Maji,_a_long-haired_orange_cat_with_white_muzzle.jpg

4. https://www.flickr.com/photos/2top/8507775261/

5. http://commons.wikimedia.org/wiki/File:Hello_Kitty-Bremen.jpg

6. https://www.flickr.com/photos/hansthijs/3586762234/

7. http://memegenerator.net/instance/54376410

8. Persona

9. https://www.flickr.com/photos/ltangelini/4683559792/

10. Analysis
& Synthesis
http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg

11. http://www.slideshare.net/toddwarfel/data-driven-personas

12. http://commons.wikimedia.org/wiki/File:Rows_of_Bookshelves.jpg

13. https://www.flickr.com/photos/baltasar89/15668939281

14. http://www.amazon.co.uk/gp/product/B006BVW09G/

16. https://www.flickr.com/photos/hansthijs/3586762234/

17. http://commons.wikimedia.org/wiki/File:So_happy_smiling_cat.jpg

18. Problem?

19. ideas
learn build
data product
measure
Lean Startup
Customer Development + Agile + Lean

20. think make
check
Lean UX
Lean Startup + UX + Design Thinking

21. Persona problems…
• Presented as truth
• Large up-front investment of time, money & people
• Need a fairly good grasp of our market
• Tends to result in set-and-forget persona
• Introducing products changes the world

22. Personas are to Persona
Descriptions as Vacations are to
Souvenir Picture Albums
— Jared Spool
http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/

23. https://www.flickr.com/photos/library_of_congress/2163462230/
Sam Bossman,
VP of Sales

24. Pat Minion,
Sam’s PA
https://www.flickr.com/photos/powerhouse_museum/3876631361/

25. Lean Persona

26. 1. Define

28. http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73

30. Apply the truthiness scale…

32. Made up sh*t True

33. Made up sh*t True

34. http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg

35. 2. Refine

36. Add structure

38. Define rules…

39. https://twitter.com/guspower/status/448487628107575296/photo/1

40. http://commons.wikimedia.org/wiki/File:Big_Fat_Red_Cat.jpg

41. 3. Realign

42. http://commons.wikimedia.org/wiki/File:International_tidyman.svg

43. http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/

44. http://pixabay.com/en/sign-signs-traffic-road-street-39400/

45. http://pixabay.com/en/traffic-sign-road-sign-shield-6664/

46. The Good, the Bad & the Ugly

47. Communicates risk and
confidence, not truth

48. Lets you get people starting
quickly & cheaply

49. Whole team approach
eases adoption

50. Embraces change

51. Organisation still has to buy in

52. Folk forget refine & realign

53. http://memegenerator.net/instance/54379154

54. Made up sh*t True

56. http://pixabay.com/en/traffic-sign-road-sign-shield-6664/

57. Traditional Lean UX
research phases ⟶ research cadences
solo & silo work ⟶ whole team work
deliver truth ⟶ show risk & process

58. DO LESS
TOGETHER
MORE OFTEN
to do
MORE
Adrian Howard (@adrianh)
quietstars.com

59. Want more?
The latest Agile & Lean UX News
bit.ly/leanuxnews
“A treasure chest of recent lean &
agile material” — @davidpetersimon
“One of our favorite useful
newsletters” — @LadiesThatUXNYC
“It’s one of the best newsletters out
there” — @LadiesThatUXATL
“I get it you should too” — @tonytphd
“You should subscribe” — @brownpf
Adrian Howard (@adrianh)
quietstars.com