This document discusses the concepts of costs and cost curves. It defines different types of costs including fixed costs, variable costs, total costs, average costs and marginal costs. It explains the typical shapes of total cost, average cost and marginal cost curves. Specifically, it notes that the marginal cost curve rises with output while the average total cost curve is U-shaped, with the marginal cost curve crossing the average cost curve at the minimum point. The document also distinguishes between costs in the short run versus long run.
CJN 277 – Public Relations Frank P. Irizarry !Media Kit (d.docxmonicafrancis71118
CJN 277 – Public Relations
Frank P. Irizarry !
Media Kit (due date: see syllabus) !
The purpose of this assignment is to help you gain a greater understanding of
the organization, conceptualization, content and use of a media kit/press kit.
You will be asked to conduct secondary research; primary research is optional
but not necessary. !
What is a Media Kit? !
A media kit is a public communication tool used to generate news stories about
an organization’s newsworthy initiative, campaign, special event, major
announcement news conference, product launch or trade show. It should
provide media with research, facts, perspectives and organizational/product
historical context. !
What is in a Media Kit? !
Normally, a media kit will consist of a two pocket folder and will include hard
copy news releases, media advisories, feature stories, photographs, slides,
backgrounders, biographical sketches, fact sheets and position papers. They
may also include video and audio content. Media kits should incorporate visually
pleasing graphics and text to capture the media’s attention. Media kits should be
prepared with the news media in mind. A media kit should have a unified
theme, style and message to meet the goal of conveying a unified message.
Maintaining consistency throughout the kit, such as using the same fonts, colors
and graphic designs in all components, also enhances the opportunity for media
coverage. !
What you must produce. !
The following are three options that you will choose from for your media kit
assignment:
1. Special-event media kit – would be used to provide explicit details,
logistical information and background material. Most of your attention
would be focused on the event and less on the organization. You would
choose a client and design a special-event media kit for an upcoming
event for that client.
2. Promotional media kits – include brochures, advertisements, critic quotes,
and third-party reviews. Sometimes, reprinted newspaper articles would
be used. You would choose a client and promote an upcoming, product,
good, service, event, person, place or thing related to that client.
3. Crisis media kits – provide journalists with up-to-date facts, background
data and relevant supplemental information. Would include background
information on the organization, biographical information about key
figures involved with the crisis, visual materials. You would choose a
client undergoing a crisis situation and produce a crisis media kit in an
appropriate fashion. !
All Media Kits Should Conform to the Layout Discussed on Pages 70-73
of the PR Style Guide! !
All media kits must include the following:
1. News release
2. Fact sheet
3. Biographical information sheets – you must have two. At least one
focused on a person in the organization and one focused on someone
related to the event, crisis or event promotion.
4. Backgrounder – The backgrounder should be on the organization its.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.