Businesses and the Costs of
Production
07
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
Economic Costs
• The payment that must be made to
obtain and retain the services of a
resource
• Explicit Costs
•Monetary payments
• Implicit Costs
•Value of next best use
•Self-owned resources
•Includes normal profit
LO1 7-2
Accounting Profit and Normal Profit
• Accounting profit
= Revenue – Explicit Costs
• Economic profit
= Accounting Profit – Implicit Costs
• Economic profit (to summarize)
=Total Revenue – Economic Costs
=Total Revenue – Explicit Costs –
Implicit Costs
LO1 7-3
Economic Profit
LO1
Explicit
costs
Accounting
costs (explicit
costs only)
Implicit costs
(including a
normal profit)
Economic
profit Accounting
profit
Economic
(Opportunity)
Costs
TotalRevenue
7-4
Short Run and Long Run
• Short Run
•Some variable inputs
•Fixed plant
• Long Run
•All inputs are variable
•Variable plant
•Firms enter and exit
LO1 7-5
Short-Run Production Relationships
• Total Product (TP)
• Marginal Product (MP)
• Average Product (AP)
LO2
Marginal Product
Change in Total Product
Change in Labor Input=
Average Product
Total Product
Units of Labor
=
7-6
The Law of Diminishing Returns
LO2
TP
MP
AP
Increasing
Marginal
Returns
Diminishing
Marginal
Returns
Negative
Marginal
Returns
1 2 3 4 5 6 7 8 9
0
10
20
30
TotalProduct,TP
1 2 3 4 5 6 7 8 9
20
10
MarginalProduct,MP
7-7
Short-Run Production Costs
• Fixed Costs (TFC)
•Costs do not vary with output
• Variable Costs (TVC)
•Costs vary with output
• Total Costs (TC)
•Sum of TFC and TVC
•TC = TFC + TVC
LO3 7-8
Short-Run Production Costs
LO3
Costs
1 2 3 4 5 6 7 8 9 100 Q
100
200
300
400
500
600
700
800
900
1000
$1100
TFC
TC
TVC
Total
Cost
Variable
Cost
Fixed
Cost
7-9
Per-Unit, or Average, Costs
• Average Fixed Costs AFC = TFC/Q
• Average Variable Costs AVC = TVC/Q
• Average Total Costs ATC = TC/Q
• Marginal Costs MC = ΔTC/ΔQ
LO3 7-10
Per-Unit, or Average, Costs
LO3
Costs
1 2 3 4 5 6 7 8 9 100 Q
50
100
150
$200
AFC
ATC
AVC
AVC
AFC
7-11
Marginal Cost
LO3
Costs
1 2 3 4 5 6 7 8 9 100 Q
50
100
150
$200
AFC
MC
ATC
AVC
AVC
AFC
7-12
MC and Marginal Product
LO3
MP
AP
MC
AVC
Quantity of Output
Quantity of Labor
Production Curves
Cost Curves
7-13
Long-Run Production Costs
• The firm can change all input
amounts, including plant size.
• All costs are variable in the long run.
• Long run ATC
•Different short run ATCs
LO4 7-14
The Long-Run Cost Curve
LO4
Long-Run
ATC
AverageTotalCosts
ATC-1
ATC-2
ATC-3 ATC-4
ATC-5
Output
7-15
Economies and Diseconomies of
Scale
• Economies of scale
•Labor specialization
•Managerial specialization
•Efficient capital
•Other factors
• Constant returns to scale
LO4 7-16
Economies and Diseconomies of
Scale
• Diseconomies of scale
•Control and coordination problems
•Communication problems
•Worker alienation
•Shirking
LO4 7-17
MES and Industry Structure
• Minimum Efficient Scale (MES):
•Lowest level of output where long-
run average costs are minimized
•Can determine the structure of the
industry
LO4 7-18
MES and Industry Structure
LO4
Output
AverageTotalCosts
Long-Run
ATC
Economies
Of Scale
Constant Returns
To Scale
Diseconomies
Of Scale
q1 q2
7-19
Don’t Cry Over Sunk Costs
• Sunk costs
•Costs have already been incurred
and thus are irrecoverable
• Rule: Do not engage in any activity
where MB<MC
• Rule: Ignore sunk costs
•They are irrecoverable
7-20

Chap007 (1)

  • 1.
    Businesses and theCosts of Production 07 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2.
    Economic Costs • Thepayment that must be made to obtain and retain the services of a resource • Explicit Costs •Monetary payments • Implicit Costs •Value of next best use •Self-owned resources •Includes normal profit LO1 7-2
  • 3.
    Accounting Profit andNormal Profit • Accounting profit = Revenue – Explicit Costs • Economic profit = Accounting Profit – Implicit Costs • Economic profit (to summarize) =Total Revenue – Economic Costs =Total Revenue – Explicit Costs – Implicit Costs LO1 7-3
  • 4.
    Economic Profit LO1 Explicit costs Accounting costs (explicit costsonly) Implicit costs (including a normal profit) Economic profit Accounting profit Economic (Opportunity) Costs TotalRevenue 7-4
  • 5.
    Short Run andLong Run • Short Run •Some variable inputs •Fixed plant • Long Run •All inputs are variable •Variable plant •Firms enter and exit LO1 7-5
  • 6.
    Short-Run Production Relationships •Total Product (TP) • Marginal Product (MP) • Average Product (AP) LO2 Marginal Product Change in Total Product Change in Labor Input= Average Product Total Product Units of Labor = 7-6
  • 7.
    The Law ofDiminishing Returns LO2 TP MP AP Increasing Marginal Returns Diminishing Marginal Returns Negative Marginal Returns 1 2 3 4 5 6 7 8 9 0 10 20 30 TotalProduct,TP 1 2 3 4 5 6 7 8 9 20 10 MarginalProduct,MP 7-7
  • 8.
    Short-Run Production Costs •Fixed Costs (TFC) •Costs do not vary with output • Variable Costs (TVC) •Costs vary with output • Total Costs (TC) •Sum of TFC and TVC •TC = TFC + TVC LO3 7-8
  • 9.
    Short-Run Production Costs LO3 Costs 12 3 4 5 6 7 8 9 100 Q 100 200 300 400 500 600 700 800 900 1000 $1100 TFC TC TVC Total Cost Variable Cost Fixed Cost 7-9
  • 10.
    Per-Unit, or Average,Costs • Average Fixed Costs AFC = TFC/Q • Average Variable Costs AVC = TVC/Q • Average Total Costs ATC = TC/Q • Marginal Costs MC = ΔTC/ΔQ LO3 7-10
  • 11.
    Per-Unit, or Average,Costs LO3 Costs 1 2 3 4 5 6 7 8 9 100 Q 50 100 150 $200 AFC ATC AVC AVC AFC 7-11
  • 12.
    Marginal Cost LO3 Costs 1 23 4 5 6 7 8 9 100 Q 50 100 150 $200 AFC MC ATC AVC AVC AFC 7-12
  • 13.
    MC and MarginalProduct LO3 MP AP MC AVC Quantity of Output Quantity of Labor Production Curves Cost Curves 7-13
  • 14.
    Long-Run Production Costs •The firm can change all input amounts, including plant size. • All costs are variable in the long run. • Long run ATC •Different short run ATCs LO4 7-14
  • 15.
    The Long-Run CostCurve LO4 Long-Run ATC AverageTotalCosts ATC-1 ATC-2 ATC-3 ATC-4 ATC-5 Output 7-15
  • 16.
    Economies and Diseconomiesof Scale • Economies of scale •Labor specialization •Managerial specialization •Efficient capital •Other factors • Constant returns to scale LO4 7-16
  • 17.
    Economies and Diseconomiesof Scale • Diseconomies of scale •Control and coordination problems •Communication problems •Worker alienation •Shirking LO4 7-17
  • 18.
    MES and IndustryStructure • Minimum Efficient Scale (MES): •Lowest level of output where long- run average costs are minimized •Can determine the structure of the industry LO4 7-18
  • 19.
    MES and IndustryStructure LO4 Output AverageTotalCosts Long-Run ATC Economies Of Scale Constant Returns To Scale Diseconomies Of Scale q1 q2 7-19
  • 20.
    Don’t Cry OverSunk Costs • Sunk costs •Costs have already been incurred and thus are irrecoverable • Rule: Do not engage in any activity where MB<MC • Rule: Ignore sunk costs •They are irrecoverable 7-20