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How would cloud computing Effect to Software Industry?


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Presentation at "Public Cloud Day" Software Park, Nov 22, 2012

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How would cloud computing Effect to Software Industry?

  1. 1. How would cloud computingEffect to Software Industry? Dr. Thanachart Numnonda Director Software Park Thailand 22 November 2012 1
  2. 2. Trends 2
  3. 3. Mega IT TrendsCloud Computing Mobile ComputingSocial Technologies Information 3
  4. 4. Gartner Top 10 Strategic Technology Trends 2012 2013Media tablets and beyond Mobile Device BattlesMobile-centric applications and Mobile Applications and HTML5interfaces Personal CloudSocial &contextual user experience Enterprise App StoresApplication stores and marketplace The Internet of ThingsThe Internet of everything Hybrid IT and Cloud ComputingNext-generation analytics Strategic Big DataBig data Actionable AnalyticsIn-memory computing In Memory ComputingExtreme low-energy servers Integrated EcosystemsCloud computing 4
  5. 5. Cloud Computing change IT as electricity industry 5
  6. 6. Comparison of Traditional Marketing solutions with Cloud Marketing..Traditional Marketing Cloud MarketingSolution (on Premise) (as a Service) 6
  7. 7. Three layers of Cloud servicesSource : รอบรู้เรื่อง Cloud: 7
  8. 8. Deployment ModelsSource : รอบรู้เรื่อง Cloud: 8
  9. 9. The Cloud 9
  10. 10. “The cloud has flattened IT the way networks flattened the world.”Cisco’s Vice President of Engineering Vivek Mansingh, 2012 10
  11. 11. “Gartner forecasts public cloud services to be worth $109 billion this year, while theEU expects the cloud to add as much as $206 billion to annual GDP between now and 2020.” 11
  12. 12. “At year-end 2016,more than 50 percent of Global 1000 companies will have stored customer-sensitive data in the public cloud.”. Gartner Prediction 2012 12
  13. 13. “Public and private IT cloud services will generate nearly 14 million jobs worldwide by 2015.” IDC, March 2012 13
  14. 14. Change 14
  15. 15. Change! In Software Industry Its not just a platform change. You cant charge the same amount. Its changing your world.Source : 3 ways big software companies may fail in the cloud: 15
  16. 16. Software Applications TodaySupport large number of usersRun on any devicesLocation is no longer importantRequire high scale servers / storages;more complicate hardwareNeed to develop high scale applications;more complicate architectures 16
  17. 17. Cloud Computing : SaaSGmailGoogle AppsDropboxSalesforce.comZohoMicrosoft Office 365Etc. 17
  18. 18. SaaS Impacts!Software business model with change fromlicensing model to subscription (pay as you go)Opportunity for SME : Cheaper software?Software runs anywhere, anytime, any sdeviceUsers can buy/ use software from anywherewithout knowing the origin as long as theyconnected to the InternetLess customer loyalty 18
  19. 19. Mail Servers / Solutions 19
  20. 20. IaaS Impacts!IaaS is not just a normal hosting; it requires largeinvestment on a data center.Different architecture and business model.Fewer large cloud data center in ASEAN willsurviveNeed to compete with big giants; Amazon,Google, Oracle, etc. 20
  21. 21. PaaS Impacts!Software development will shift toward the cloud.Software company may develop their applicationson public IaaS/Paas; Microsoft Azure, Google AppEngines, Heroku, Amzaon S3Require new skillsNo boundary for selling softwares as long as yourinfrastructure is ready. 21
  22. 22. Source : 22
  23. 23. Software Development on IaaSComparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 23
  24. 24. Software Development on PaaSComparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 24
  25. 25. Cloud PaaS 25
  26. 26. Cloud IntegrationCloud services are becoming more integrated andbusiness friendly: – Microsoft Azure + PHP + Java – + Heroku + Spring – Amazon Web Services – EC2, S3 – Google App Engine – Exo IDE 26
  27. 27. Most Important Skills Needed for Cloud Computing How&the Cloud Changes Skills Business Financial Skills Technical Skills Enterprise Architecture & Business needs analysis Project management skills Contract and vendor negotiation Security and compliance Data integration and analysis skills Mobile app development and managementSource 27most-important-skills-needed-for-cloud-computing-today/
  28. 28. Requirements Local OS Public Cloud: SLA Networking Applications Server DevelopmentManagement Contracts Application Support Private Cloud:Hardware Monitoring VirtualizationAcquisition Less More Revived New Skills Skills 28
  29. 29. Job mapping into cloud ..examplesSource : Martin Yates: Chairman Cloud Computing 29Singapore Computer Society
  30. 30. Ready? 30
  31. 31. Cloud Readiness Index 2012Source : Asia Cloud Computing Association: Octberber 2012 31
  32. 32. Issues of Cloud Services in ThailandLack of awareness // Misunderstandingabout Cloud ComputingSecurity issueLow Broadband/Internet AccessData ProtectionLimited Cloud Service Providers; bothSaaS (Application) and IaaS (Data Center) 32
  33. 33. Opportunities for Software IndustryLess investment for startupPhysical location is not a constraint:Cloud is borderless.Faster time to market > InnovationWider distribution channel 33
  34. 34. 34
  35. 35. 35
  36. 36. 36
  37. 37. Time to Change!!for The New Opportunities 37
  38. 38. Thank 38