6. How Do Marketers Keep Up
Startups 2004 - 2014
2004 – Facebook
Vimeo
2005 - YouTube
Box
Reddit
2006 - HubSpot
Marketo
Twitter
2007 – Dropbox
Living Social
Indiegogo
2008 – Groupon
Spotify
2009 – Square
2010 – Instagram
Whatsapp
Pinterest
Viber
2011 - Google Plus
WeChat
Zoom
2012 - Kickstarter
2013 – Snapchat
2014 - Periscope
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7. Marketing Mary Has a Problem
• Too much content
• Too many formats
• Lower tolerance for boring
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• 500 business blogs per minute
• 300 hours of video uploaded to YouTube
per minute
• 39% of European countries use at least
one type of social media
11. Entertainment
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• Mashable, founded in 2005 by Pete Cashmore, created an in-house
video unit last year to produce series for its website, social networks
and a growing list of companies interested in the short-form video
medium
• Time Warner Inc.’s Turner division led a $15 million funding round for
the news website Mashable
• Turner and other media companies are looking to digital publishers
to reach younger audiences that may not subscribe to cable or
satellite TV
Limited sources
Expensive cost
Un-measurable engagement
Not everyone can do it
80s-90s
Introduction about the pc
Easier for small business to do it professionally
Nowadays
Everyone can do this
So easy
So cheap – less than 25,000
So professional
Distributions
Everyone can make the content available on all the mediums all over the world
Past decade
All these 24 media cmpanies comes in and bring new challenges for the marketers to keep up
2007 – iphone comes out
2012 – youtube popular
30,000
Marketers became Content Producers.
Journalists became Marketers.
Technologists became Content Creators.
Artisans were cast aside.
Consumers were left not knowing what to consume but wanting what they want, the way they want it, when they want it.
