Modernizing the Aldrich Astronomical Society
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At the invitation of the president and board, I gave a presentation on the how the Aldrich Astronomical Society, a 501(c)(3) educational corporation, might maximize mission success & excellence by making use of a modern website and cloud-based membership management services. Building on an extensive state-wide deployment of over 70 telescopes in public libraries and institutions of higher learning, Aldrich is well positioned to grow its outreach program and raise funds for the construction of an astronomical observatory and meeting house.
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Modernizing the Aldrich Astronomical Society
- 2. Hold your questions, please. There will be time at the end of the presentation.
- 3. How might we? • Maximize mission success & excellence • Capital Campaign (meetinghouse, obsy., etc.) • Grow and sustain active membership • Streamline org. management--work smarter • Fill gaps by delegating & empowering • Unify communication & resources • Preserve inst. knowledge for future leaders
- 4. Aldrich.Club Our hub for membership & outreach
- 5. HTTP://ALDRICH.CLUB Short and sweet URL (web address)
- 6. Overview • Modern website and social media presence • For the general public and membership alike • Mobile-friendly with multimedia content • Member, calendar(s), and event management • Maintained by multiple club members • Easy to browse, publish, and control • Must extend beyond the website…
- 7. Go Pro • Official email addresses for officers, inquiries, and business (e.g. JimZ@aldrich.club) • Telephone number with voicemail • Virtual FAX with phone number • Secure email lists • Shared documents for officers • Virtual classroom for educational outreach
- 8. Mobile first
- 11. Visual History of past Aldrich websites
- 13. August 2003 thru early-2004
- 14. Q1 2004 thru Q3 2004
- 15. Q4 2004 thru Q2 2005
- 16. Q3 2005 thru 2007
- 17. 2007 thru Q2 2012
- 18. 2012 thru 2013
- 19. 2014
- 20. 2015 to Present
- 21. Why change? Embrace mobile revolution, share the work, increase accessibility for all
- 23. Why use a CMS? • Redesign without a complete site overhaul • Cuts out the middle man • No HTML knowledge? No problem! • Access the most up-to-date web functionality • Manage entire organization from central hub
- 24. Plugins & Themes • Plugins add functionality • Themes change the look & feel • Currently 43,166 WordPress plugins • Thousands of WordPress themes • Community support • Third-party integration • Search engine & social media friendly
- 25. Secure Online Payment Forms • Join the group • Renew your membership • Subscribe to magazines w/club discount • Register for an event • Make a donation • Request an outreach presentation
- 26. Events Calendar
- 28. Apps
- 29. Vision for Observatories and Meeting Hall
- 30. Books
- 31. Social Media
- 32. Find Us on Facebook
- 33. Find Us on Facebook
- 34. Subscribe Videos on YouTube
- 35. NEAT STUFF WE MIGHT USE Managing it all
- 38. Google Apps for Education
- 39. Google Voice • One telephone number • Free SMS (text messages) • Conference calls • Voicemail transcripts • Online archiving (for historical reference) • Call forwarding (based on rules) • Block callers
- 40. HelloFax
- 43. Rained Out
- 45. WHAT’S OUT THERE NOW Who else is doing this astronomy club thing?
- 46. A Place for Everyone
- 47. Club Pride Made Easy
- 50. 2016 Launch Bringing it all together
- 51. Immediate launch of primary content, populate additional content as an ongoing group effort
- 52. Primary Content
- 53. Landing Page • Feature slider • Events calendar • Join • Donate • Directions • Share (social media) • Site search
- 54. Feature Slider • Library Telescope Program • Capital Campaign • Starfest 2016
- 55. Events Calendar • Google Calendar powered • Maintained by several members • Easy to import events into personal calendar • Registration • Recurring meeting schedule • Print monthly calendars • Subscribe to updates
- 56. Join or Renew • Secure online form with PayPal etc • PDF download for offline registration
- 57. Donate • Membership • One-time gift • Planned giving (bequest) • Stock transfers • Tax deductible • Gift certificates?
- 58. Directions • Address to regular meetings • Google, Bing, Yahoo! maps for directions • Members see Field maps & directions
- 59. Share • Social media share buttons on every page • Increases engagement and awareness
- 60. Site search • Search the site from every page • Preferred over menus • Fast and accurate
- 61. Subsections
- 62. Library Telescope Program • Maintained by e.g. John R. and Jim Z. • Cleaner and simplified • Cut & paste existing content • YouTube tutorials for library staff and patrons • Frequent updates • Information on donating a telescope • Link to donation form
- 63. ATM • Maintained by e.g. Fran E. • Clean and simple format • Cut & paste existing content • Schedule for grinding & polishing sessions • Resources e.g. Stellafane, Mel Bartels, etc. • Purchase supplies for pickup at meeting • Regular updates by ATMers
- 64. Outreach • Scouting • Schools • NASA/JPL Solar System Ambassador • Get involved • Request presentation
- 65. Blog • President’s blog e.g. by Jim Z. • What’s up? • Newsworthy • Possibly with accompanying YouTube video
- 66. Membership • Bylaws • History • The Field • Volunteer e.g. coffeemaker, greeter, etc. • List of gear available to borrow • List of books available to borrow • Purchase Aldrich branded products
- 67. Starfest • Overview & highlights • Date, time, place • Activities • Guests • Schedule • Registration • Past Starfests
- 68. Imaging & Sketching • Maintained by imagers • Member galleries • Resources • YouTube tutorials • Meeting calendar • Join • Monthly contest vote
- 69. Kids Place • Maintained by e.g. Nova & Anna (kids) • Adult help or guidance • Resources • Apps & games • Events • Scopes available for borrowing (kid sized) • Books available for borrowing (age approp.)
- 70. Member Bios & Photos • Profiles (opt in) • Photo • Bio • Interests • Skills • Scopes • Gallery
- 71. Resources • Audio/video • Ride share? • Outside resources (e.g. other groups, links, ..) • Reading list • Glossary • Wallpapers • Visit
- 72. Weather & Seeing • Various charts • Seeing predictions • Weather station(s) • Observing logs • Tips on dew, wind, environmental factors
- 73. Organization • Tax exempt • Articles of Organization • Bylaws • Mission & vision • Annual report • Org chart • Virtual tour
- 74. Contact • List of officers • Secure contact form with spam prevention • Address • Phone number • FAX number • Media policy
- 75. Questions? That was a lot!