Your amazing experiences depend on cultivating amazing people to deliver them. This workshop with will walk you through the essentials of creating extraordinary tour leaders. Write the perfect job description, recruit your dream employees, and avoid the common mistakes companies make when mentoring staff.
Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
Going Local: Best Practices for Reaching Locals – and Travelers Who’ve Alread...Arival
A ton of tour, activity and attraction purchases are made last minute and in market. Arival research indicates that three in four travelers say they book at least some of their activities “when they get there.” So how do you reach them? How do they find you? And oh yeah, what about all those people who already live in your market? This workshop from leading digital destination marketing agency Miles Partnership walks through the essential best practices – including paid, owned and shared digital media but also offline channels – for finding and converting that all-important in-destination decision-maker.
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
Native Advertising: The Secret Weapon of Content Marketing semrush_webinars
Learn how to use and leverage paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Reddit, Twitter & Facebook to earn additional traffic, shares and coverage – beyond the paid click.
By having a scientific approach to your content promotion, such as A/B testing headlines, strong call to actions for shares & embeds, and designing your content right – it will significantly increase its performance.
Advanced tactics on driving engagement through native advertising, alongside best practice and regulation, will be shared.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
Going Local: Best Practices for Reaching Locals – and Travelers Who’ve Alread...Arival
A ton of tour, activity and attraction purchases are made last minute and in market. Arival research indicates that three in four travelers say they book at least some of their activities “when they get there.” So how do you reach them? How do they find you? And oh yeah, what about all those people who already live in your market? This workshop from leading digital destination marketing agency Miles Partnership walks through the essential best practices – including paid, owned and shared digital media but also offline channels – for finding and converting that all-important in-destination decision-maker.
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
Native Advertising: The Secret Weapon of Content Marketing semrush_webinars
Learn how to use and leverage paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Reddit, Twitter & Facebook to earn additional traffic, shares and coverage – beyond the paid click.
By having a scientific approach to your content promotion, such as A/B testing headlines, strong call to actions for shares & embeds, and designing your content right – it will significantly increase its performance.
Advanced tactics on driving engagement through native advertising, alongside best practice and regulation, will be shared.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
Powerful Digital Marketing By Torie Mathis
Save time, up professionalism and leverage content.
WORK SMARTER, NOT HARDER!
Learn how to reach your goals.
http://integrativesuccessacademy.com/
Masters of Marketing -- Personalizing Your Website Darmini Kara
In the September 25, 2014 Masters of Marketing webinar, Insurance Website Builder Website Coordinator Nell Gentz discussed why you should personalize your agency website.
Child Care Internet Marketing Plan 2017Jeff Fisher
When you think about your Child Care center do you think beyond picking up supplies for curriculum? Do you worry about when your next phone call and tour will be? Here are some goals to keep in mind when reading through the Child Care Internet Marketing Plan 2017:
What is your revenue target?
How much is that monthly?
How many tours & enrollments will that require?
What is your average enrollment value?
What is your lifetime customer value?
How many new staff members will you need to hit your goal?
Contact us at Local Child Care Marketing for your personalized plan for success!
Presentation to Arizona based media, meeting planners and tour operators regarding the new Flagstaff imagery and destination message. This was not only a way to promote the new branding, but educate clients about Flagstaff as the destination for all seasons.
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
The Introverted Freelancer's Guide to Finding ClientsHandsOnWP.com
Sandi and Nick Batik lead this Austin WordPress Meetup Deep Dive Discussion about starting and building a successful WordPress-based, freelance business. We looked at how to to find and on-board clients for your freelance business, even if you are an introvert, by focusing in those specialized services you are best suited to offer.
You’re a small to medium-sized firm looking to raise your visibility in a competitive marketplace…but you don’t know how to get started and you can’t afford PR and marketing experts. What do you do? Come to this workshop and learn some low-cost, PR and marketing tactics you can easily implement yourself! Hear about real-world cases and the tools to put together a basic PR plan, including social media, speaking opportunities and in-house events. #PRonadime
What would you think if a colleague greeted you every day as if it was the first time you have ever met? Well, that's how we usually treat our website visitors. We "know" that they have been there, we know the city they are from, we know which ad we send them, and whether or not they bought something before, but we completely ignore that on our website. Crazy, right? ... like that weird colleague.
That's where personalization comes to the rescue. In this Pirate Skills Meetup, we'll explain to you how to do it for free. So, what is personalization exactly? Personalization is a set of changes to your website visible only to a specific group of visitors to increase to the relevancy of your website.
∙ Why your website reminds me of "50 First Dates"
∙ Great, you found a winner in your A/B test! Now what?
∙ Giving your local audience a little something extra on your website
∙ Stop spending all sweet money on ads to the same old landing page
∙ Answering your questions about personalization and A/B testing
Introverted Freelancer Guide To Writing ProposalsHandsOnWP.com
Right-brained or left brained, creative or analytical, the Introverted Freelancer needs to suss out what problem your WordPress client is asking you to solve. We’ll talk about how to define the client’s problem and convert that problem statement into a proposal the defines how you will meet the clients’ needs and help improve their bottom line.
How to double your advertising profits over the next 90 days + 300 Traffic So...Martyn Cook
Presentation given on the 8th September 2018 in Vancouver on advanced Facebook advertising strategies plus 300 other traffic sources you're not yet using...
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
Powerful Digital Marketing By Torie Mathis
Save time, up professionalism and leverage content.
WORK SMARTER, NOT HARDER!
Learn how to reach your goals.
http://integrativesuccessacademy.com/
Masters of Marketing -- Personalizing Your Website Darmini Kara
In the September 25, 2014 Masters of Marketing webinar, Insurance Website Builder Website Coordinator Nell Gentz discussed why you should personalize your agency website.
Child Care Internet Marketing Plan 2017Jeff Fisher
When you think about your Child Care center do you think beyond picking up supplies for curriculum? Do you worry about when your next phone call and tour will be? Here are some goals to keep in mind when reading through the Child Care Internet Marketing Plan 2017:
What is your revenue target?
How much is that monthly?
How many tours & enrollments will that require?
What is your average enrollment value?
What is your lifetime customer value?
How many new staff members will you need to hit your goal?
Contact us at Local Child Care Marketing for your personalized plan for success!
Presentation to Arizona based media, meeting planners and tour operators regarding the new Flagstaff imagery and destination message. This was not only a way to promote the new branding, but educate clients about Flagstaff as the destination for all seasons.
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
The Introverted Freelancer's Guide to Finding ClientsHandsOnWP.com
Sandi and Nick Batik lead this Austin WordPress Meetup Deep Dive Discussion about starting and building a successful WordPress-based, freelance business. We looked at how to to find and on-board clients for your freelance business, even if you are an introvert, by focusing in those specialized services you are best suited to offer.
You’re a small to medium-sized firm looking to raise your visibility in a competitive marketplace…but you don’t know how to get started and you can’t afford PR and marketing experts. What do you do? Come to this workshop and learn some low-cost, PR and marketing tactics you can easily implement yourself! Hear about real-world cases and the tools to put together a basic PR plan, including social media, speaking opportunities and in-house events. #PRonadime
What would you think if a colleague greeted you every day as if it was the first time you have ever met? Well, that's how we usually treat our website visitors. We "know" that they have been there, we know the city they are from, we know which ad we send them, and whether or not they bought something before, but we completely ignore that on our website. Crazy, right? ... like that weird colleague.
That's where personalization comes to the rescue. In this Pirate Skills Meetup, we'll explain to you how to do it for free. So, what is personalization exactly? Personalization is a set of changes to your website visible only to a specific group of visitors to increase to the relevancy of your website.
∙ Why your website reminds me of "50 First Dates"
∙ Great, you found a winner in your A/B test! Now what?
∙ Giving your local audience a little something extra on your website
∙ Stop spending all sweet money on ads to the same old landing page
∙ Answering your questions about personalization and A/B testing
Introverted Freelancer Guide To Writing ProposalsHandsOnWP.com
Right-brained or left brained, creative or analytical, the Introverted Freelancer needs to suss out what problem your WordPress client is asking you to solve. We’ll talk about how to define the client’s problem and convert that problem statement into a proposal the defines how you will meet the clients’ needs and help improve their bottom line.
How to double your advertising profits over the next 90 days + 300 Traffic So...Martyn Cook
Presentation given on the 8th September 2018 in Vancouver on advanced Facebook advertising strategies plus 300 other traffic sources you're not yet using...
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Formatting Nonprofit Website Copy - for beginnersMarlene Oliveira
Slides from webinar presentation delivered for TechSoup Canada on February 12, 2015. Covers importance of formatting specially for online publication and seven formatting tweaks to use.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Growing your coaching business online can be challenging but it does not have to be. In this training, I share with you exactly what you need to grow your online coaching business.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Building Your Personal Brand/Online Presence - For College and High School St...Kelly Barrett
I spoke with college and high school students about how to build their personal brand online, using the web and social media. With humor, this presentation accessibly covers everything from building a website to maintaining appropriate/clean social media platforms and touches on how students can use these tools to increase their professional opportunities and position themselves as a successful leader at their organizations and eventually, an ideal candidate for their future dream job.
Are Tours, Activities & Attractions Really Online Travel’s Next Big Thing?Arival
Arival advances the business of creating amazing in-destination experiences through events, insights and community for creators and sellers of Tours,
Activities & Attractions.
Working with Online Travel Agencies (so It Works for You)Arival
Love them or not, most of us have to work with them. Online travel agencies (OTAs) are growing rapidly and have big plans. So what’s your plan for them? This popular workshop walks through the essential topics to develop a smart and balanced distribution strategy, how to best work with different OTAs, and how to optimize your sales while avoiding over-dependence on any one distribution channel.
Great video content has become a must-have for every tourism marketing, and especially for operators of Tours, Activities & Attractions. This hands-on session walks through the essential tenets of effective video marketing to reach those all-important mobile shoppers and bookings, and provides a practical roadmap to get you creating compelling, mobile-friendly videos to win more business and grow your bookings.
Facebook & Instagram: An Audience Targeting MasterclassArival
The social media and advertising giants Facebook and Instagram are only becoming more and more important to trip planning – and thus travel marketers. Their audience targeting tools offer powerful opportunities for operators of Tours, Activities & Attractions to reach specific customer segments. This masterclass from social media specialist Sparkloft will review the essentials and best practices for mining these platforms and winning more customers.
Pricing your tour or activity is critical to attracting the right audience and ensuring you are profitable in a highly competitive landscape. But having the best price isn’t necessarily the lowest price, it’s about understanding your customers, the competition, and the ups and downs of demand. This workshop dives into pricing strategies and key pricing techniques that will help you develop the best pricing for your tour or activity taking into account the competition, customers, fixed and variable costs, marketing, and distribution.
Everything you wanted to know about payment processing but were afraid to askArival
OTAs and digital marketing topics may hog the headlines, but when it comes to running your day to day, nothing matters more than getting paid. How you handle payments is a big issue. There is lots of complexity and potential costs, especially for tour, activity and attraction operators that accept and issue payments in multiple currencies, on multiple platforms, around the world. This workshop will cover all of the essentials — foreign exchange, online fraud, emerging platforms, mobile payments — and map out the best practices for tour and activity operators.
We did a massive multi-market survey to understand what travelers want and how they choose what to do in-destination. Enjoy this short presentation of key insights presented at Arival 2018 in Las Vegas.
Google continues to be a critical source of local discovery for travelers, but competing for keywords is only getting tougher – and pricier – as larger online travel companies become more aggressive. This workshop, led by an ex-Googler now focused on helping small and medium-sized businesses achieve success on AdWords, will help you crack the keyword code, find your AdWord niche and develop the optimal spending model to capture new customers from search.
Metrics = Money: Simplifying the Mystery of Marketing Metrics for Massive Tou...Arival
The saying goes, “Half of my advertising is wasted, I just don’t know which half.” The rise of digital in today’s marketing landscape has create new ways for businesses of all sizes to track all of their marketing and advertising, but are you doing everything you can. This workshop from the team at Outdoor Adventure Marketing will walk you through the essentials marketing measurement, covering essential tracking tactics and tools for search, social, display, off-line advertising and more. Learn how to track where each inbound click and call comes from (yes, tie inbound phone calls to your marketing) and figure out to the dollar which of your marketing works best.
Seven Tactics to Start Killing It on InstagramArival
OK, you’re on Instagram. You’ve got great photos. Now what? More than ever, travelers share their moments in trip, and every experience has to be “Instagrammable.” This workshop goes long on the very visual world of mobile social media. Learn the essentials of creating and maintaining an engaged following, how to find success with Instagram advertising and geofilters, and influence the millions of travelers turning to the social platform to plan their next trip.
Help with Yelp: Using Online Review Sites to Grow Your BusinessArival
More than nine in 10 consumers turn to review sites to choose a local experience or business. You’ve probably seen your business on review sites like Yelp, but have you optimized your pages? This session will walk you through how you can use Yelp for Business Owners to put your best foot forward, tell the story of your tour, activity or attraction, and drive more customers to your door.
Pricing your tour or activity is critical to attracting the right audience and ensuring you are profitable in a highly competitive landscape. But having the best price isn’t necessarily the lowest price, it’s about understanding the psychology of your customers. This workshop dives into pricing strategies and key pricing techniques that will help you develop the best pricing for your tour or activity taking into account the competition, customers, fixed and variable costs, marketing, and distribution.
If you use Facebook as a business on a regular basis you know this feeling: just as you have figured out how to maximize organic reach, how to lower your CPA for paid social and how to produce content in new formats, Facebook moves the goal posts and changes all the things you worked so hard to figure out. As social media is constantly shifting, marketers need to understand the underlying forces that drive the changes so they can stay ahead. This session explores the best tactics for content, paid media and social insights within the entire Facebook eco-system (Facebook, Instagram, Messenger).
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
Recruit and Train Extraordinary Tour Leaders
1. www.beabetterguide.com sponsored by
How to Recruit and
Train Extraordinary Guides:
Shortcuts to Success
Kelsey Tonner
Founder, Be a Better Guide
www.beabetterguide.com
3. www.beabetterguide.com sponsored by
So what is the Be a Better Guide Project??
Our mission is to raise the bar on creating
incredible experiences for travellers.
6. www.beabetterguide.com sponsored by
Online Tourism Academy
• Our mission is to create the world’s best online training
for tour leaders.
• And to build an online community for guides, tour
leaders, and tour companies from around the world to
learn from one another and share best practices.
11. www.beabetterguide.com sponsored by
Your Permanent Job Profile
•Even though you only may hire at certain times of the year,
potential candidates are discovering your company everyday
•A permanent job profile will make your life easier when it
comes time to hire and ideally wet the appetite of job seekers
12. www.beabetterguide.com sponsored by
•This section of the website is only aimed at job seekers and
should be useful to them.
•It should answer their questions and inform them of how your
hiring process works
•A ‘Jobs’ or ‘Career’ tab in the footer of your website can help
people find this part of your site
Your Permanent Job Profile
13. www.beabetterguide.com sponsored by
This area of the site should be aimed exclusively at people
who may want to work for you and include the following
information:
• A general job profile (with as much detail as possible)
• What responsibilities they will have in the role
• How the application process works and what they need
to do to apply
Your Permanent Job Profile
14. www.beabetterguide.com sponsored by
•Generally it is ok to NOT include information about financial
compensation until candidates have reached later stages of
the interview
•If you offer higher than average salary, benefits or other perks -
be sure to highlight this in your job profile!
Other Information Include
17. www.beabetterguide.com sponsored by
Do I need a second language to apply?
How does scheduling work?
How much work can I expect?
Will the job be seasonal?
Are any benefits included? etc.
Answer the Most Common Questions
18. www.beabetterguide.com sponsored by
Collect E-mail Addresses from Interested
Candidates
•Build an online form where interested parties can receive
‘e-mail updates’ when positions employment opportunities
become available!
•This list will help with the launch of your hiring season, but it
also is a way for you to build a relationship with potential
candidates.
19. www.beabetterguide.com sponsored by
Show How Amazing it is to Work for your
Company
•Video is a powerful tool…
•Consider telling the story of your company and sharing your
passion for what you do
20. www.beabetterguide.com sponsored by
Other Ideas
•Showcase what is like to work as part of your team.
(Company culture)
•Interview present staff and ask why they enjoy working for
you? What do they love about the job?
•**Remember, this content is for potential employees and
should resonate with them VS your customers**
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Research Other Companies Online
Job descriptions
GAP Adventures:
https://www.gadventures.com/careers/tour-guide/job-
description/
Backroads Tours:
http://www.backroads.com/leaders/
Collette Tours
http://www.gocollette.com/about-collette/careers
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What would your ideal guide look
like?
•Take the time to think carefully about who your ideal staff
would be
•We often fall into the trap of negative or defeatist thinking
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“I just can’t find the right staff”
“I wish I knew how to find 5 more guides like …”
“I put out job advertisements, but there is never much
interest. There are just no good people to hire…”
“Why would anyone want to work for us?”
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The Reality?
•You’re marketing and selling your job offer
•The most common reasons tour companies having trouble
finding applicants?
•Their ideal employees don’t know they’re hiring
•Their offer is not marketed and sold in a way that resonates
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What is an ideal staff avatar?
•Essentially you create a detailed sketch of the perfect
person you would like to hire - and then continue to map out
their entire life in great detail
•Just like the ‘Ideal Customer Avatar’, you will use your
profile to find your dream staff.
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Using your imagination and/or past experience, create this
fictional staff member ‘on paper’
How old are they?
Where are they from?
What do they like doing?
What are their hobbies?
What do they do on weekends? Where do they shop?
What social networks do they use?
What other jobs would they have if not working for you?
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Using your imagination and/or past experience, create this
fictional staff member ‘on paper’
MOST IMPORTANTLY:
What are their passions?
What are their fears?
What are their biggest frustrations?
What gets them excited or motivated?
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***The more specific the better***
•i.e. Don’t say they are between 20 and 40… decide exactly
how old they are and how they celebrate their birthdays
•Don’t say they love ‘mountain biking’. Say they are part of a
mountain biking club that meets up twice a week and shops
at this particular bike shop
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We will now use this profile as a
guide on how to create a job offer
•This exercise should help you refine the ‘copy’ of your job
description
•Re-write your job offer as if you were speaking directly to
your ideal staff
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We will now use this profile as a
guide on how to create a job offer
•Mention their frustrations and draw them in with what gets
them excited.
•Working outdoors?
•Flexible scheduling?
•The opportunity to earn a lot in gratuities?
•Work with an amazing team of co-workers.
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Example: Mountain Bike Guides Needed
in Banff, Alberta
•Billy - 21 year old, college graduate
•Looking for a job where he can work outdoors
•He is nervous about earning enough, but really doesn’t
want to spend the summer inside
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Example
•What are their hobbies? -Mountain Biking Club.
•Community bulletin board
•Previous Work experience? -Interpreter’s Guiding
Association
•Bi-weekly newsletter, has a section for job offers
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•Where do they shop? -Local bike shops in Banff
•Know this is where they come in for a tune up - Talk to
manager
•Instagram account - create an image of your offer to share
•How do they relax? -Yoga
•3 Yoga studios have active Facebook pages
Example
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•Where would they search for outdoor jobs?
•wildernessjobs.ca
•monster.ca
•Where do they spend time online?
•Craig’s list / kijiji
•looking for used bikes -
•free listing of a job posting
Example
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•What are their other passions? - Skiing
•Facebook group where people can share a ride back
and forth between ski resorts in the winter.
• What Brands resonate?
• Mountain Equipment Co-op
• A potential employer, come in and shops for gear
• newsletter and online forum
Example
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•Imagine you are searching for a job as your avatar… Where
would you turn to search for a job? What keywords would
you search in google?
• ***Search for your position as if you were on the job hunt***
Pro-Tip
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•e.g.mountain biking jobs, summer jobs Banff, best outdoor
jobs Canadian Rockies, etc.
•Searching keywords in google I found Canadian Cycling
Magazine on best mountain biking in the Rockies.
•Section of their blog that has a forum + twitter account -
they agree to tweet out 5-6 times to their followers about
your cool job opportunity
Pro-Tip
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•Just as important as where you do share your job
opportunity, is where you don’t share it.
•If you’re ideal staff likely does not use Linkedin, then don’t
bother with it
•Your energy will be much better spent thinking creatively
about how to get in front of your ideal employees
Pro-Tip
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How does a referral program
work?
•An employee referral program encourages a company's
existing employees to select and recruit the suitable
candidates from their social networks.
•As a reward, the employer typically pays the referring
employee a referral bonus.
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•They come with a built-in reference and, on occasion, some
inside information.
•This tends to lead to a much shorter hiring time, a higher
rate of acceptance, and generally these referred hires stick
around longer than other employees.
How does a referral program
work?
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•Don’t offer trivial amounts of money. In my experience I’ve
encountered $200-300, and as high as $500 for specific
roles.
•The cost of recruiting, hiring and training a new employee is
enormous
Don't:
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•Give away money before they have done some work for you
- tie to successful hire
•Don’t limit the referral program to only to your guides. Use
your office staff and alumni as well!
Don't:
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•Don’t hide the fact that you give out referral bonuses - be
honest and transparent
•Don’t make the process clunky, cold, cumbersome or
difficult. Painless as possible. (digital and not too long)
Don't:
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•Do have a referral form for referees to fill out.
•Ask how long they have known the candidate, how well do
they know them, and the nature of your relationship,
•Ask about the candidates strengths, weaknesses, why they
would be a good candidate?
Do's:
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•You could even have a list of discreet skills, and have
referrers score the candidates:
•e.g. guest service skills, ability to connect with guests,
teamwork, leadership, technical skills, etc.
Do's:
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•Do be specific on the types of people you are recruiting
•Do have an interview process
•Do start early in the year
Do's:
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•Use your entire network to recruit talent! Encourage and
nurture relationships so that they feel welcome to refer talent
into your organization.
•Reach out to your alumni, partners, vendors, contractors,
customers, and fans and let them know you’re looking to
hire!
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The Most Important Characteristics
of a World-Class Training Program
•Creating an ‘always be learning’, guest-focused culture
Foster a spirit of constant, never-ending improvement!
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•No matter how amazing your experience is
- there is always a way to make it better
•No matter how great you are as a guide -
you can always be better
•Commitment to excellence
What is the ‘ABL Principle’
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3 Sections of the Coaching Card
Got it Down
• These are skills (actions and phrasing) that the leader uses regularly, with confidence and
understanding.
Making Progress
• The leader has shown improvement in the use of the skills listed here, but has not “got
them down” securely yet
Every Tour Leader is Always Improving - Here’s Stuff to Work On
• These are some skills that the leader can focus on next
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• Schedule - Have individuals fill out Coaching Cards for
themselves throughout the season
e.g. After training, mid-season, end-of-season
• Have a supervisor or trainer fill out the coaching card
for the trainee as well - then work through them together
Self-Analysis
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• Formally request feedback from your staff on how
things could be improved. Make it routine…digital
surveys can simplify!
• Private peer nominations for outstanding service
• *Be mindful of more serious complaints/concerns with
peer reviews
Guide and Peer Feedback
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• Automate Guest Feedback as much as possible
• Use in-person forms or staff to solicit feedback from
guests
• Rewards / Incentives for team members to promote
filling out an internal survey
Guest Feedback
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• Option 1 - Only use external review sites
• Option 2 - Develop an internal review system for your
tours + guides
• Option 3 - Hybrid approach.
Guest Feedback
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'Would you be comfortable leaving a 5-star review for us?'
Option # 1
Yes! I would love to let people
know about my great experience
Take them directly to your most
important review site
Option # 2
No. But I have some feedback
to help make your tour better.
Take them to a personal
feedback survey (create in
google forms / survey monkey)
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****Always separate the evaluation of the
Tour from the evaluation for the Activity
Leader or Guide****
•e.g. “How would you rate the overall performance of your
leader?” Ensure that there is a place to include the name of
the staff.
• Also leave a comments section where guests can leave
more specific feedback if the choose! (i.e. don’t ONLY use
numbers)
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A training program should include a thorough
review of your guests’ expectations
•The right questions to ask:
1) What promises have already been made to our guests?
2) How do we as staff fulfill those promises?
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Support Your Team
•Give them copies of your marketing materials and travel
planners
•Take the time to clearly share policies, protocols and
procedures
•Work through guest expectations together
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i.e. Have a numerical rating specific to each tour leader and
track the average through time…
Leave space on the guest questionnaire for ‘comments’
Use Quantitive & Qualitative Measurement
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•What to do? **Get a tour operator booking software system**
•Automate the collection of feedback from your guests.
•MORE Evals - MORE feedback - MORE Online Reviews -
MORE information to help your staff grow!
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For new hires:
• Have new staff shadow tours as a guest.
•Afterward, take the time to debrief the experience and
answer their questions
• Have experienced staff shadow the new guides on tour.
•Make time to debrief the experience
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What?
Simple observations on what skills, techniques and
behaviours were used
So What?
Digging deeper into ‘why’ these techniques were used
Now What?
How should the leader apply this new knowledge in
their guiding
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A Coaching Card is the ideal tool for frank and open
discussions about performance and growth
These performance reviews can happen within a
mentoring relationship between senior guides and newer
leaders OR directly with management
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Remember
A great coach not only knows how to motivate people and
get the best from them…
They also know that if someone is not being disciplined, not
listening or not working hard to improve - they get cut.
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• Free Online Training Resources from Be a Better Guide!
•Record and showcase great tours
•Share blog posts, customer service tips, etc.
Training in the digital age
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• Online Training offers an incredibly cost-efficient use of
your training budgets
• You can save time and money every year - while ensuring
every trainee is getting the same information.
• e.g. Khan academy… do training BEFORE your training!
Training in the digital age