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The babocush 3000
- 1. THE BABOCUSH 3000 PREPARED BY ALEXIS CAMPBELL ON 12.01.17
- 2. ◦ Overview ◦ The purpose of th babocush 3000: -to provide relief from colic, gas and reflux Background ◦ About Us. The babocush 3000 is an alternative to/enhancement for your bouncer/rocker. It is not a bed. ◦ Mission Statement ◦ To provide quality assistance for infants who may pose risks of colic, gas and reflux.
- 3. ◦ Problem Space ◦ Segment: Gender-neutral caregivers ◦ BONUS: The market is US based ◦ Need: -Tummy time = Mommy time -reduction of health complications -Alternative for holding ◦ Positioning vis-a-vis Competition ◦ Competitors: Companies who sell bouncers/rockers -Strengths: provides the base to put the cushion on -Weaknesses: Doesn’t help reduce colic, reflux and gas. Doesn’t provide heart beat sounds
- 4. ◦ Product ◦ Name: The Babocush 3000 ◦ Product Definition: The babocush 3000 comes with shaped foam mattress, outer fleece cover with harness, quilted mattress protector and 3 x speed vibration with heartbeat sounds. ◦ This product is designed to closely mimic all of the above with it's curved shape, gentle vibration and heartbeat, and rock/sway of which ever base you choose. ◦ this product not only comforts baby in a safe and ergonomic position, but also allows rare self-care time that most new parents find impossible to accomplish. ◦ Place ◦ You can purchase this product online ONLY at babocush.com. ◦ We accept Mastercard, visa, American express, PayPal and discover. ◦ We can deliver your babocush to anywhere in the United States. Delivery will take approximately 3 – 5 business days
- 5. ◦ Price Strategies. ◦ Skimming Price-Strategy / market plus. ◦ Specify the standard price point (MSRP). -The standard price for a cushion is $179.55 ◦ Discounting: The cushion is currently on sale for $149.99 for the holidays -There will be sales on and off throughout the year but we do not offer loyalty rewards at this time. ◦ BONUS: State your target unit sales are to send out atleast 15 a day, 105 a week, 420 a month and 5040 in a year. ◦ In 5 years, I plan to sell 25,200 cushions.
- 6. ◦ Promotion. ◦ Website / SEO-PPC plan. – Babocush has a website where ALL orders are filled. For the SEO strategy, the web page in a web search engine’s will be unpaid results/ "natural", "organic", or "earned" results. ◦ Social media plan. Babocush has a facebook, twiiter, Instagram, and snapchat! Customers have access to the pages and can also order from the social media pages. ◦ Relationship marketing plan. This plan goes hand in hand with social media because we will use social media to promote the product and bring in new customers. -Customers can potentially win a free babocush by sharing and liking the social media pages.
- 7. ◦ Babocush is an incredibly clever and fantastic product that all parents should consider having as part of their new born product lineup. It helps overall with babies' health and it’s also reasonably priced. If you’re interested in the investment, I am asking for $100,000 for 10 percent of the company. I know you’re very busy and I appreciate your time. Thank you
Editor's Notes
- Hello, my name is Alexis Campbell and the company’s name is the “BABOCUSH 3000”
- The purpose of the babocush 3000 is to provide relief from colic and reflux, to help settle fractious babies and to provide tummy time in order to prevent flat-head syndrome and other associated problems. My partner and I needed something where babies could lie on their belly comfortably and safely, in the same position offered by moms shoulder. Something that wouldn’t cause the baby to scream with pain when set down. We needed something that simulated the vibration of a voice and the beat of a heart.
- -The target customers are primary caregivers whether it’s a mother or father. -The market is US based but will expand outside of the country with your assistance. With this product, it will open up more free time for mommy (or daddy) to do other important things. As I stated once before, the babocush helps to reduce gas, colic, reflux, crying as well as the flat head syndrome. It also gives you an alternative to holding your baby. It frees up your arms! The red dots indicate the most profitable sectors of the economy. As for competitors, there aren’t anymore companies who offer the same thing.
- This product is so smart as it is designed to closely mimic all of the above with it's curved shape, gentle vibration and heartbeat, and rock/sway of which ever base you choose. I highly recommend this product as it not only comforts baby in a safe and ergonomic position, but also allows rare self-care time that most new parents find impossible to accomplish.
- I chose the market plus strategy because I can set a relatively high initial price for a product or service at first, then lower the price over time. It is a temporal version ofprice discrimination/yield management.
- -If you come across the babocush onlne and click the link, it will direct you to the website.