2 whole hours of Fabulous Facebook Ads training absolutely free from a local Milton Keynes expert

1. FACEBOOK ADS 101
WITH
JAY WILLIAMS

8. THE PROFITABLE CASH MACHINE

9. WHAT WE’RE GOING TO COVER:
• The Facebook Algorithm and how we can use it to our advantage.
• The 4 elements of a profitable Facebook Ads Campaign.
• Identifying exactly what your customer wants so you can create an
ad that talks directly to their needs.
• Setup and tracking using the Facebook Pixel.
•Create a full campaign in less than 5 minutes
• Q&A.

10. FACEBOOK ADS MYTHS DEBUNKED:
• Not all TRAFFIC is created equal
•Facebook Ads is not the answer to all your customer acquisition
issues
• Facebook Ads is not always the platform you ‘Have to be on’
• Facebook Ads is not the miracle cure for bad products or services
• Facebook Ads will not solve a bad sales process
• Facebook Ads is not an exact science and what I say today could be
wrong tomorrow

11. THE FACEBOOK ADS ALGORITHM

12. THE FACEBOOK ADS AUCTION
•Bid
•Estimated action rates
•Ad quality and relevance

13. THE FACEBOOK ADS PROFITABILITY PIE
FUNNEL
TARGET OFFER
AD
X

14. FACEBOOK ADS

15. WHAT MAKES A GREAT AD?
• Ad that grabs the attention of the right audience
•Ad copy that talks to the pain of the prospect
• An ad containing an image that shows the end result our prospect
wants
• A strong offer
• Strong CTA
•Ad that is NATIVE to the platform

16. WHO IS YOUR CUSTOMER?

18. HOW DO YOU HELP THEM?

19. BEFORE & AFTER GRID
Yellow overgrown grass with patches and weeds. Green, weedless grass, perfectly cut with lines
like a premier league football pitch.
Embarrassed, stressed, anxious, Overwhelmed. Relieved, proud, stress free, proud.
Wasting a Saturday, sweating away, dirty cutting the
grass when everyone else is out enjoying the
weekend.
Got your weekends back, chilling in hammock
with a beer hovering over your lush green, finely
cut grass.
The joke of the neighbourhood, seen as lazy, no
pride, family are embarrassed about where they live.
Everyone wants to have a lawn like yours, family
is proud of their home.

20. NOW YOU CAN PICK…
AN IMAGE THAT TALKS TO THE END RESULT THE PROSPECT WANTS
A HEADLINE THAT TALKS TO THE PROSPECTS NEEDS
A DESCRIPTION AND OFFER THAT’S ATTRACTIVE TO THE PROSPECT

22. PAIN/BENEFIT
•Ever Wish___________________?
•Tired Of_____________________?
• Are you struggling to_________?
____________________ AND________________________________
Do this/ Get, Learn, Understand XYZ Benefit
Get this

23. PAIN/BENEFIT
Are you struggling to generate sales from your Facebook Ads?
Download my Facebook ads niche secrets guide AND get the 5 secrets
to generating profitable campaigns for your business.
Are you struggling to generate sales from your Facebook Ads?
Download my Facebook ads niche secrets guide AND learn my 5
profitable ads secrets for generating an extra £10,000 into your business
in the next 30 days.

24. FEEL•Are you feeling________________because of________________?
before feeling
•That’s why we made____________________content.
____________________ AND________________________________.
Do this/ Get, Learn, Understand XYZ Benefit
Get this

25. FEEL
Are you feeling nervous about raising baby chicks? Are you
worried that you will ‘screw up’ as a chick parent? 😫😫😫
Don’t worry. That’s why we created “Raising Baby Chicks:
Beginners guide to the first 6 weeks”!🐤🐤🐤
Follow these 6 simple tips and raise healthy chickens in no time.
(You’ll also learn what to feed them, where to house them and
how to tell if their too hot or too cold)

26. HEADLINES
• Questions – Who else wants….?
• If this…..then that
• 7 Tips/Ways To
• Here is the method that is helping....to...
• Learn to.....like....(Famous Person in your niche)
• How To......(Build a profitable online business)
• What everyone should know about.....

27. BRING IT ALL TOGETHER

28. FACEBOOK PIXEL

30. WHAT WE COVERED:
• The Facebook Algorithm and how we can use it to our advantage.
• The 4 elements of a profitable Facebook Ads Campaign.
• Identifying exactly what your customer wants so you can create an
ad that talks directly to their needs.
• Setup and tracking using the Facebook Pixel.
•Create a full campaign in less than 5 minutes
• Q&A.

31. Q&A

32. GET IN TOUCH
Email: jay@heavyheadsocial.com
LinkedIn: www.linkedin.com/in/jaywilliamstv
YouTube: Jaywilliamstv