2. Key Findings - Kilve
I focused on the beach and
cliffs at Kilve as I feel these
shapes would be best to work
with for my brief.
The colours on Kilve
beach were very neutral
and ‘earthy’.
I want to portray the feel
of this environment into
my designs
3. My Product & Client:
Cereal Line –
Granola, cereal
‘on-the-go’. Waitrose is my
My
Product
& Client
client, product
is exclusive to
Waitrose.
Cereal line is inspired
by the landscape at
Kilve Beach.
I will create a packaging idea for
the cereal line , a logo and
promotional material e.g. a
poster.
I had looked at
Dorset Cereals
and other
packaging designs
to gather ideas for
my three
prototypes.
Waitrose customers
-> middle class,
therefore will want:
locally sourced,
natural, eco friendly
and organic
products.
4. Idea 1:
The shape of this design has
been made to imitate the
cliffs at Kilve beach.
I wanted the layers in the
cliff to be very sharp and
bold so that the product
appears professional and
organised.
The back of the packaging
will be clear so that you can
see the granola inside.
This logo I have designed is to
give the impression of the
cliffs at Kilve beach, as this
would help to link it to my
packaging design.
I have also tried to incorporate
the writing into the design.
This is the cliff I have
used as my inspiration
for this idea.
I will also create a
simplistic poster to
advertise this product.
Packaging ->
Logo -
5. Idea 2:
This is packaging idea was an
interpretation of one of the designs I
created in the forest using twigs. The
dodecagon would have short lines on
the packaging that give the
impression of the twigs in my forest
design using mark making.
This logo was inspired my the
circular shapes of the pebbles
on the beach in Kilve.
The centre of the
dodecagon will
be open, as this
will make it
easier to hold if it
is eaten ‘on the
go’.
The inner circle of
the design will
contain milk, so
that it can be
eaten ‘on the go’.
Packaging ->
Logo -
6. Idea 3:
The logo I created for this
packaging design is linked to the
triangular design of the
packaging.
I don’t know if I am going to use
this logo design on my packaging
as I don’t feel it relates to Kilve
as well as some of my other
designs do.
This packaging design I
have created here is in a
triangular shape, this has
been inspired by the bold
lines and angles in the rocks
on Kilve Beach.
The open centre of the
triangle is so that is can be
easily travelled with to be
eaten ‘on the go’.
The photograph below is
what inspired this
packaging design and
logo.
I will also make a poster
for this cereal line and
could possibly make the
poster in a triangular
shape to fit with this
theme.
Packaging ->
Logo -
7. Final Decision:
I have chosen idea 1 to
continue with as I feel
this best represent
Kilve.
I also think the shape
best represent the
cliffs at Kilve, as does
the layers of colour I
have applied on the
packaging.
This is the logo I feel suits my
brand of Kilve cereals most as it
is an abstract representation of
the cliffs on Kilve beach.
I also feel these designs would
best suit my client which is
Waitrose and the customers
that shop at Waitrose.
