The Appers - Presentation
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This app provides fashion recommendations for clothing, accessories, makeup, hairstyles, and shoes to help girls aged 13 and older choose outfits for special occasions. The app features stylish outfit combinations and photos of models wearing different looks. It aims to help users who struggle with fashion and style selection by providing outfit ideas to feel more confident and prevent bullying. The app developers plan to generate revenue by offering some free fashion tips and charging a small fee to reveal where specific clothing items can be purchased.
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Our app aims to help people improve their singing abilities. It will allow users to access 10 popular songs for free and purchase additional songs or albums starting at 10p per individual song or 50p for a pack. The app is unique because it will allow users to record themselves singing to track their progress and share recordings with friends and family. It also seeks to allow group singing functionality so users can sing with friends.
Tecno Teasers - Presentation
This document contains user stories which are short descriptions of a software feature written from the perspective of an end user. User stories typically follow a simple template that includes who wants what functionality and why, without specifying technical details. They help product owners and developers understand requirements from an end user point of view to guide software development.
STEALTH - Presentation
This document outlines an app called SmartSport that allows users to track metrics from physical activities like biking, including distance traveled, calories burned, and heart rate. It aims to help people record their sporting data and find new routes to ride different distances each day. Competitors track similar data but the SmartSport app offers more features and support for multiple modes of transportation. The marketing strategy involves creating posters, leaflets, and social media posts to promote the app's benefits of tracking health and fitness metrics to interested users.
Pink Smurfs - Presentation
This app helps people decorate their rooms by allowing them to virtually try out different paint colors without having to physically paint their room multiple times. The app lets users see what a color will look like on their walls to avoid disliking the color after it's already painted. It has features to select from a wide range of colors and see furniture and other decor options matched to the selected color. The app aims to save users time, money, and frustration by helping them find the perfect color scheme before painting.
Money Makers - Presentation
ChildBay is a website that allows busy parents to easily purchase clothes and toys for their children online. It provides a quick solution for parents who cannot physically go to stores but need to buy items. Key features include browsing and buying fashionable children's clothes and toys using a computer or mobile device from the comfort of home. The site aims to solve the problem of finding affordable children's items by offering a smaller, more targeted online marketplace compared to larger sites like eBay.
Lets Run - Presentation
This document describes a proposed mobile app called Run Your Route that would help users find running routes. The app would provide updated maps and routes so that users do not have to rely on outdated paper maps. It would also allow users to track their progress over time through graphs and charts. The target users are people who want to lose weight, exercise outdoors, and find new running routes without spending a lot of time planning. The document outlines potential business models, user profiles, competitors, marketing strategies and a proposed app design to showcase the key features and benefits of Run Your Route.
MiniNinjas - Presentation
This app called Pocket Box is designed to help travelers, festival goers, and campers by providing multiple useful utilities like a flashlight, GPS navigation, and magnifying glass all condensed into a single app to save storage space on devices. The app aims to let users access essential tools while traveling lighter without having to pack multiple physical items or clutter their phone with separate utility apps. A marketing strategy will promote the app through videos on YouTube and banners at festivals to reach the target audience and encourage people to download and try the basic app features.
Football Mad Fans - Presentation
This document proposes an app to encourage children to exercise more by rewarding their physical activity with additional gaming time. It outlines the problem of children spending too much time gaming and not exercising. The key insight is that children will be motivated to exercise if they can earn extra Xbox/game time through physical activity tracked on a pedometer. The app would set exercise goals and reward their achievement with gaming minutes. The target users are parents concerned about their children's health and screen time. Marketing strategies include local newspaper articles and posters in shops to reach the target audience of parents.
Epic Animals - Presentation
The document summarizes a mobile app called Pet Pandemonium that aims to help pet owners by providing advice and solutions for common pet-related problems. The app includes sections on training pets, determining a pet's age, finding pet names, and games. It seeks to solve the problem of pet owners spending too much time searching unreliable sources for pet information by consolidating helpful resources and advice into a single, easy-to-use mobile app.
Platinum Monkeys - Presentation
This document provides information about an app called Epic Sleepovers that aims to help children aged 6-13 host fun and engaging sleepovers. It identifies the problem that sleepovers can often be boring due to a lack of planned activities. The app would include games, recipes, videos and tools to engage participants and take the stress out of planning. It profiles one potential user, Jenna, who often hosts boring sleepovers and needs new ideas. The business model involves some free core content with options for extra paid features like a tool to find lost items. Marketing efforts would include YouTube videos, posters, and partnerships with local stores to spread awareness of the app.
TechPros - Presentation
Our app, called Dog Barker, will translate a dog's barks and help owners understand what their dogs are saying and feeling. It aims to solve the problem that owners get frustrated not knowing why their dogs constantly bark. The target users are dog owners, especially a 10-year old girl named Anna who wants to understand her dog better since she has no siblings. The app would benefit dog owners, pet shops, and charities by helping owners communicate better with their dogs.
TNT - Presentation
This document proposes the development of a mobile app called Wildlife Spotter to help people identify plants and animals they encounter in the wild. It would provide key information about potentially dangerous or poisonous species. The app aims to help users, like an outdoor enthusiast named Jeffery, safely explore nature with their families while learning about wildlife. It would use their location to provide quick access to relevant species profiles with pictures and facts. The document outlines the problem, insights, target users, business model, and marketing strategy for the proposed app.
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- 2. This app can help you with fashion such as clothes, accessories, shoes and hair. We recommend this app to girls/women going to a special occasion and an age group at 13+ We think this app with help you, because its has lots of different stylish clothes and accessories. Also, this will help you with choosing different outfits , including amazing makeup, shoes and so on, so we recommend this app for YOU.
- 3. For people who struggle with fashion. If you are trying to look appealing, but can’t work out how. If you don’t know what's in fashion/style.
- 4. How could we be fashionable? How can we ‘get the look’? How can we ‘get the style’?
- 5. Girls, who struggle with fashion, currently try to use makeup with out any help, but this does not work, because they don’t know what colour and style will suit them. Our key insight is that people need this app to help them overcome their problem.
- 6. Meet Ella, age 35. She has problems working out what to wear Also, she has concerns with her style. However, we can help her with this with our app … STYLISH LOOKS
- 7. Our team, The Appers, is developing an app to help woman/girls 13+ to solve their problem of having trouble with there looks by not knowing how to deal with style.
- 8. There are other makeup apps, but ours is unique, because we have included clothes, makeup, hair, shoes, accessories and pictures of models to show you our style.
- 9. As a user, I would like to be able to go to school without getting bullied about my different fashion senses. Also, I would like this app to help me with my interview that is coming up in a week, to make me look sensible. I would very much like this app, to help me with appearance. Personally, I would love to go out and not get teased, and with this app I don’t thing I will.
- 11. Business case Who benefits from your app? Girls/woman 13+ Main target user Girls/woman 13+ going to a special occasion. Others who benefit Woman going to a job interview. Teenagers going to prom. Our business model All users pay Some users pay Yes Somebody else pays My team’s app will operate a business model in which some users pay. My team has identified that some people are willing to pay towards the app, because you get a free clothes, accessories, but you have to pay 69p to tell you where you get them from.
- 12. Marketing Strategy Audience Through what Persuasive event Result Our marketing isaimed at girls/woman, 13 andover. Posters, business cards and putting a video on YouTube will convince most people to have a look at our app. The audience will find the posters in a beauty shop. For the business cards, the audience will find them in a salon. However, the thing they will need to type into YouTube is STYLISH LOOKS and our video will appear. As a result of someone finding are poster, business card or are YouTube video, we will get them to download our app.