This app provides fashion recommendations for clothing, accessories, makeup, hairstyles, and shoes to help girls aged 13 and older choose outfits for special occasions. The app features stylish outfit combinations and photos of models wearing different looks. It aims to help users who struggle with fashion and style selection by providing outfit ideas to feel more confident and prevent bullying. The app developers plan to generate revenue by offering some free fashion tips and charging a small fee to reveal where specific clothing items can be purchased.

2. This app can help you with fashion such as
clothes, accessories, shoes and hair.
We recommend this app to
girls/women going to a special
occasion and an age group at 13+
We think this app with help you, because its
has lots of different stylish clothes and
accessories. Also, this will help you with
choosing different outfits , including
amazing makeup, shoes and so on, so we
recommend this app for YOU.

3.  For people who struggle with fashion.
 If you are trying to look appealing, but
can’t work out how.
 If you don’t know what's in fashion/style.

4.  How could we be fashionable?
 How can we ‘get the look’?
 How can we ‘get the style’?

5.  Girls, who struggle with fashion,
currently try to use makeup with out
any help, but this does not work,
because they don’t know what colour
and style will suit them.
 Our key insight is that people need this
app to help them overcome their
problem.

6. Meet Ella,
age 35.
She has problems working out what to wear
Also, she has concerns with her style.
However, we can help her with this with our
app …
STYLISH LOOKS

7.  Our team, The Appers, is developing
an app to help woman/girls 13+ to
solve their problem of having trouble
with there looks by not knowing how
to deal with style.

8. There are other makeup apps, but ours is
unique, because we have included
clothes, makeup, hair, shoes, accessories
and pictures of models to show you our
style.

9. As a user, I would like to be able to go to school without getting
bullied about my different fashion senses.
Also, I would like this app to help me with my interview that is
coming up in a week, to make me look sensible.
I would very much like this app, to help me with appearance.
Personally, I would love to go out and not get teased, and with this
app I don’t thing I will.

11. Business case
Who benefits from your app? Girls/woman 13+
Main target user Girls/woman 13+ going to a special occasion.
Others who benefit Woman going to a job interview.
Teenagers going to prom.
Our business model All users pay Some users pay
Yes
Somebody
else pays
My team’s app will operate a business model in which some users pay.
My team has identified that some people are willing to pay towards the app, because
you get a free clothes, accessories, but you have to pay 69p to tell you where you get
them from.

12. Marketing Strategy
Audience Through what Persuasive event Result
Our marketing isaimed at
girls/woman, 13 andover.
Posters, business cards and putting
a video on YouTube will convince
most people to have a look at our
app.
The audience will find the posters in a
beauty shop. For the business cards, the
audience will find them in a salon.
However, the thing they will need to type
into YouTube is STYLISH LOOKS and our
video will appear.
As a result of someone finding are
poster, business card or are
YouTube video, we will get them to
download our app.