This document proposes an app that allows users to watch music videos, interviews, and explore fashion within the music industry. The app aims to converge fashion and music by allowing users to follow their favorite artists and purchase the outfits seen with a single click. It primarily targets 18-30 year olds, as well as general music and fashion enthusiasts. The app would be available on smartphones and tablets through app stores and work by enabling users to be inspired and shop directly from the looks of artists within music videos and interviews. Marketing strategies include influencer promotion and ads on social media, music, and fashion brands to build awareness.

1. The fusion of fashion and music

2. A new and unique way of following your
favourite music artists and buying into
their fashion looks at the click of a
button.
This app will allow you to sit back and
watch your favourite music videos,
watch interviews and explore fashion
within the music industry.

3. Target Audience

Primarily targeted towards 18 to
30 year olds.

Also targeted towards music and
fashion lovers which introduces a
mass audience.

Targeted towards music artists
following and fan base.

4. Platforms

Apple and Android smart phones
e.g. iPhone, Samsung

Tablets and iPads

Distributed on Apple Store and
Google Play.

'96 percent of people in the UK
who are aged between 18 to 30
own a smart phone' (statista.com)

5. How it works?

Allows users to watch music
videos and interviews of music
artists as well as buying the outfits
seen with just the click of a button.

Converges together the idea of
fashion and music which inspires
users from a fashion and music
point of view.

Allows users to follow their
favourite music artist and buy into
their look.

6. Flat plan

7. Marketing
- LOW BUDGET AD CAMPAIGN-
What channels?

Instagram

YouTube

Facebook

Twitter

Spotify

Snapchat

Capital FM and Kiss Radio

Display advertising on ASOS,
Urban Outfitters, VEVO, Top Chart

8. Marketing
- LOW BUDGET AD CAMPAIGN-
Ideas

App demo video

App promotional video

Using bloggers and influencers

Featuring on app review sites

Applying for app awards

Featuring the app in all company
emails

9. How will the app
conform to legal
regulations?
Being transparent with user
community, ensuring the app has a
clear privacy policy.

ASA, section 3 misleading
advertising

General Data Protection
Regulation (GDPR)

10. Budget
On average, a small start out app
with a small team costs anywhere
between £40,000 – £80,000.
To keep costs low we will;

Have a small team (4 people)

Low budget ad campaigns

Employing start out professionals
to keep salaries low

11. Staff

Project manager
In charge of looking after contracts, deadlines,
delivery and confidential requirements

Development team
Coding for the app according to the specification

Designer
In charge of designing the app for the audience and
their specific needs

Marketing expert
In charge of social media marketing and also being
able to use app analytics.

12. Why invest in us?

Gap in the market – a convergence
of fashion and music in the form of
an app enabling the purchase of
music artists fashion.

The app will be popular with more
than one audience, covering a
mass audience.

A lot of profit can be made through
commission, sponsorships and in-
app advertising

13. Any questions?