This document discusses the development of a mobile app called "What to Wear" that helps people choose outfits for events. The app would allow users to get advice from friends by sharing potential outfit options. Users could overlay clothing items onto photos of themselves to virtually "try on" outfits. The app aims to reduce the time people spend deciding what to wear by providing a social platform for getting input from others. It would also integrate e-commerce by allowing users to directly purchase suggested items. The developers believe this app offers a unique approach compared to competitors by combining social sharing, virtual try-ons, and convenient shopping access.

1. By Zanko’s
Lucy Jackson, Ella Ainscough and Katie
Hare

2. Who? Female/male aged 14-25
What? Helping people to find out what
to wear
When? In preparation for a night out or
an event
Where? Home
Why? Not knowing what to wear for an
event in short notice

3. Problem:
The problem that we are trying to
tackle is the amount of time it takes
to select what to wear for a special
occasion or event? We want to
irradiate wasted time spent worrying
and fretting over what would be
appropriate to wear.

4. • Do people spend an inordinate
amount of time deciding what to
wear?
• Would it be useful to have friends
opinions when choosing what to wear?
• Would people use an app to seek
advice from friends about what to
wear?
• Can it solve a range of clothing

5. • Do people spend an inordinate amount of time deciding
what to wear? Yes, girls especially speed significant
amount of time searching online shops and physically
shopping as a social event.
• Would it be useful to have friends opinions when
choosing what to wear? It is important for others to
think that you look nice, involving the people that you
will be out with could relieve some anxieties.
• Would people use an app to seek advice from friends
about what to wear? Yes, they already shop online and
use social networking – we are combining the two.
• Can it solve a range of clothing dilemmas? Yes, all of
our research points to an app solution - easily solved with
our app!

6. To view our Elevator Pitch click here.

7. Home
Browse
Get
Started!Profile
Log in
Edit
Profile
Search
users and
clothes
Find out
‘what to
wear!’

8. A sample user:
Our app would appeal to
mainly female from pre-
teen to young adult.
Our typical user would be
secondary school/collage or
University students.
They would be a typical
teenage girl.
Someone who loves clothes, going out with her
friends and spends most of her time social
networking. Appearance really matters and the
‘right’ clothes mean a lot.

9. The main competitor ,similar to ours is ‘What 2
wear’, this app is in the English market but is
in Dutch, this a problem with the app because
an English app must be translated so that the
English can use it. ‘What 2 wear’ is used by
inserting your clothing options into a generator
that gives you a suitable option for your event.
This means that the suggestions are limited
because there is only a selected range of clothes
to choose from.
Our app allows users to drag the outfit onto a
photo of themselves – they can ‘try before they
buy’. This is a unique feature.
Competitors

10. Our app is unique to others because our
features include the option to buy your
suggestions straight away. Instead of
referring you to a website or store. We offer
the chance to share options with other users
all around the world to get feedback and
opinions from people just like you. Our app
allows users to grag the outfit onto a photo of
themselves – they can ‘try before they buy’.
This is a unique feature. You will also be able
to get outfit ratings from your friends – social

11. To view our Balsamiq’s click here.

12. What data will our app need to use?
• Each user will have a profile page
• On that profile they will store photos taken from their
device and with additionally data in the form of clothes that
are copy-and-pasted like layers over their image.
• Each user will be able to rate their friends outfits – this will
create more data – rating of self and others (a gamification
aspect).
• Users will also be able to comment and have status
updates.
• All of this information can be managed using a ‘typical’
mobile device and a database controlled remotely by the

13. Data:
The App is Free Targeted advertising
‘What to Wear’ Community

14. Marketing strategy:
• Our app would be free of download for
30 days, on release. We would provide
free codes for school children to
download.
• We would set up a YouTube account, to
show users how our app is used.
• Set up pages on Social networking,
promoting our app to users of
Facebook, Twitter and Instagram.

15. Thank you