2. Who? Female/male aged 14-25
What? Helping people to find out what
to wear
When? In preparation for a night out or
an event
Where? Home
Why? Not knowing what to wear for an
event in short notice
3. Problem:
The problem that we are trying to
tackle is the amount of time it takes
to select what to wear for a special
occasion or event? We want to
irradiate wasted time spent worrying
and fretting over what would be
appropriate to wear.
4. ⢠Do people spend an inordinate
amount of time deciding what to
wear?
⢠Would it be useful to have friends
opinions when choosing what to wear?
⢠Would people use an app to seek
advice from friends about what to
wear?
⢠Can it solve a range of clothing
5. ⢠Do people spend an inordinate amount of time deciding
what to wear? Yes, girls especially speed significant
amount of time searching online shops and physically
shopping as a social event.
⢠Would it be useful to have friends opinions when
choosing what to wear? It is important for others to
think that you look nice, involving the people that you
will be out with could relieve some anxieties.
⢠Would people use an app to seek advice from friends
about what to wear? Yes, they already shop online and
use social networking â we are combining the two.
⢠Can it solve a range of clothing dilemmas? Yes, all of
our research points to an app solution - easily solved with
our app!
8. A sample user:
Our app would appeal to
mainly female from pre-
teen to young adult.
Our typical user would be
secondary school/collage or
University students.
They would be a typical
teenage girl.
Someone who loves clothes, going out with her
friends and spends most of her time social
networking. Appearance really matters and the
ârightâ clothes mean a lot.
9. The main competitor ,similar to ours is âWhat 2
wearâ, this app is in the English market but is
in Dutch, this a problem with the app because
an English app must be translated so that the
English can use it. âWhat 2 wearâ is used by
inserting your clothing options into a generator
that gives you a suitable option for your event.
This means that the suggestions are limited
because there is only a selected range of clothes
to choose from.
Our app allows users to drag the outfit onto a
photo of themselves â they can âtry before they
buyâ. This is a unique feature.
Competitors
10. Our app is unique to others because our
features include the option to buy your
suggestions straight away. Instead of
referring you to a website or store. We offer
the chance to share options with other users
all around the world to get feedback and
opinions from people just like you. Our app
allows users to grag the outfit onto a photo of
themselves â they can âtry before they buyâ.
This is a unique feature. You will also be able
to get outfit ratings from your friends â social
12. What data will our app need to use?
⢠Each user will have a profile page
⢠On that profile they will store photos taken from their
device and with additionally data in the form of clothes that
are copy-and-pasted like layers over their image.
⢠Each user will be able to rate their friends outfits â this will
create more data â rating of self and others (a gamification
aspect).
⢠Users will also be able to comment and have status
updates.
⢠All of this information can be managed using a âtypicalâ
mobile device and a database controlled remotely by the
13. Data:
The App is Free Targeted advertising
âWhat to Wearâ Community
14. Marketing strategy:
⢠Our app would be free of download for
30 days, on release. We would provide
free codes for school children to
download.
⢠We would set up a YouTube account, to
show users how our app is used.
⢠Set up pages on Social networking,
promoting our app to users of
Facebook, Twitter and Instagram.