Run Around The World - Presentation
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This document presents an app called "Run Eat Run" that aims to help people lose weight in 5 weeks by running using their mobile device. The app would allow users to design an avatar and time their runs to gamify the weight loss process. It describes the target users as people who want to get more exercise but struggle at the gym. The document outlines the business model, which involves both free and paid levels/features to unlock as users progress. It also provides sample marketing strategies like YouTube and Facebook ads targeted at running app and gym users to drive downloads.
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This document proposes an app to encourage children to exercise more by rewarding their physical activity with additional gaming time. It outlines the problem of children spending too much time gaming and not exercising. The key insight is that children will be motivated to exercise if they can earn extra Xbox/game time through physical activity tracked on a pedometer. The app would set exercise goals and reward their achievement with gaming minutes. The target users are parents concerned about their children's health and screen time. Marketing strategies include local newspaper articles and posters in shops to reach the target audience of parents.
Epic Animals - Presentation
The document summarizes a mobile app called Pet Pandemonium that aims to help pet owners by providing advice and solutions for common pet-related problems. The app includes sections on training pets, determining a pet's age, finding pet names, and games. It seeks to solve the problem of pet owners spending too much time searching unreliable sources for pet information by consolidating helpful resources and advice into a single, easy-to-use mobile app.
TechPros - Presentation
Our app, called Dog Barker, will translate a dog's barks and help owners understand what their dogs are saying and feeling. It aims to solve the problem that owners get frustrated not knowing why their dogs constantly bark. The target users are dog owners, especially a 10-year old girl named Anna who wants to understand her dog better since she has no siblings. The app would benefit dog owners, pet shops, and charities by helping owners communicate better with their dogs.
TNT - Presentation
This document proposes the development of a mobile app called Wildlife Spotter to help people identify plants and animals they encounter in the wild. It would provide key information about potentially dangerous or poisonous species. The app aims to help users, like an outdoor enthusiast named Jeffery, safely explore nature with their families while learning about wildlife. It would use their location to provide quick access to relevant species profiles with pictures and facts. The document outlines the problem, insights, target users, business model, and marketing strategy for the proposed app.
Elite - Presentation
Colour Snap is an app that helps users find matching clothing items by taking a photo of an item they already own. It provides local store links and online links to purchase matching items. The app targets fashion-conscious individuals between early teens to adults. It aims to make shopping quicker, easier and more efficient by reducing frustration from not finding matches. Competitors only focus on women, but Colour Snap targets both genders. The business case is that fashion shops would pay for the app to help stock matching items. The marketing strategy involves posters, flyers, videos, magazine articles and live events to promote the app.
The five time travellers - Presentation
This document proposes an app called Star-ry Teller that aims to educate children about the solar system through interactive stories and facts. It will allow users to take pictures of constellations to access related content. The app is meant for children aged 5-13 and their parents who want to learn about astronomy in an engaging way. It will provide free basic content and additional paid content like extra stories, quizzes and diagrams. The marketing strategy involves posters in libraries and on parenting websites to spread awareness and get reviews, which will help the app gain more users through word-of-mouth sharing on social media.
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Run Around The World - Presentation
- 1. RUN AROUND THE WORLD By Megan, Codi and Emily
- 2. Who-people who want to get fit. What-we want to help people to lose weight. When-when they want to go on holiday. When-in their lounge, bedroom-any were! Why-because they can lose weight quick and easy but have fun whilst doing it.
- 3. Many people in Britain are obese and want to get more exercise into their life. Problem
- 4. PROBLEM QUESTION How can people lose weight in just 5 weeks?
- 5. KEY INSIGHT STATEMENTS People who are over weight currtly tried to use the gym, but this does not work because they cant do most of the appeasers. Our key insight is that people need run eat run to help them over come there problem.
- 6. MINI ELEVATOR SPEECH My team Run Eat Run, is developing an app to help the people who want to lose weight solve the problem of putting on weight by using our app at least once in every 2 days.
- 7. Hello meet Lola, She is 26.she likes chocolate and takeaways, but she wants to lose weight so she can go running with friends. She is interested in athletics and other sports. Facts about her: Owns a IPhone and an I pad mini. She uses them 24/7. She likes going round to her friends to chat. Because she is fat she gets frustrated.
- 8. OTHER COMPETITORS There are other running apps, but ours is unique because you can design you own character and you can also time your self.
- 9. USER STORIES As a user, I would like to be able to use this app quickly. As a user, I would like it to be easy to use. As a user, I would like to be able to time how long I can run. As a user, I would like to be able to know were every thing is.
- 10. Balsamic
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- 12. Marketing Strategy Audience Through what Persuasive event Result My marketing is aimed at adult running apps. We are aiming at advertising it on a video on you tube. The audience will find this video on you tube and hopefully they will watch it. Hopefully they will share our video with their friend and family. My marketing is aimed at people who want to get fit by going to the gym. We are aiming to put an advertisement on Facebook. They will see it and hopeful view this video and share it. Hopefully they will post it on their page.