The document summarizes the results of audience research conducted to inform the creation of a new rock music magazine. It found that most respondents were male between ages 16-18. Red was the favorite color, and most buy magazines weekly. All respondents expressed interest in a new magazine. Kerrang! was the most popular existing magazine. Photos, interviews, gig guides and reviews were highly valued. Most would pay £2.50-£3 for a weekly magazine. Answers to other questions will inform magazine features, title, and headlines.