Tv and print campaign real
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The document discusses a proposed advertising campaign for Ringwood School. The campaign would use TV and print ads to target teenagers and parents of younger children entering secondary school. The TV ads would feature a happy interaction between a mother and son after a day at Ringwood Lower School, and a student realizing Ringwood Sixth Form is the best option after receiving her GCSE results. Print ads placed on billboards and bus stops would depict these same scenarios. The goal is to attract audiences to Ringwood's open events and increase enrollment by portraying desirable parent-child and student experiences.
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Assignment for advertising
This document discusses good and bad print ads based on the author's perspective. For good print ads, the author prefers ads that are creative and allow the audience to easily understand the intended meaning or product. The examples provided convey messages about smoking risks and product benefits in an instantly recognizable way. Bad print ads, according to the author, are those that are too creative and difficult to understand, contain offensive or malicious content, or do not clearly communicate their message to the audience. The examples given were deemed too confusing or potentially offensive to interpret quickly.
Marketing campaign
A press junket is used to promote a film by inviting newspapers and TV channels to help publicize it. The trailer for the film will be the most important advertising and should be shown before other PG rated films to target younger audiences. Brightly colored posters placed outside cinemas and where children will see them can attract their attention and interest in the film. A virtual campaign is not considered effective for promoting an animated children's film. Merchandising toys and collectibles, especially through partnerships with McDonald's and Disney stores, is seen as the most effective way to promote the film to children who love collecting such items.
Primary research
The document summarizes feedback from a marketing questionnaire about a production of the musical Grease. 15 students and staff around the school were asked questions about the marketing materials. Responses were mixed, with some feeling the marketing clearly communicated what the show was but not specifics about dates and times. The color scheme was seen as very feminine and aimed at women rather than men. The images and logo were recognized as being from Grease. Overall, the marketing was noticed but responses on whether it would increase attendance were mixed, as most said they would go to support friends performing rather than because of the marketing itself.
Mavi Jeans Case
The document discusses potential strategies for Mavi Jeans' international advertising campaigns. It considers using celebrities and influencers as brand ambassadors and whether a rigid brand philosophy is appropriate. The key points made are:
1) Brands should not have rigid philosophies and should adapt to different situations and communities.
2) Celebrities can be successful when they do not overshadow the brand message and there is a clear connection to the target audience. Mavi's campaigns with Serenay Sarıkaya and Kıvanç Tatlıtuğ are cited as examples of success.
3) For international campaigns, the document proposes featuring popular celebrities from each local market rather than models, and creating ads inspired by
Cc8
The document outlines 15 persuasive advertising techniques including: heartstrings which uses babies to elicit emotion; beautiful people to attract viewers; celebrities to leverage fame; excitement through fun ads; fear of consequences; large eye-catching text; animals/animations to attract children; sweepstakes prizes; depicting fun scenes; bright colors; put downs of competitors; exaggerated claims; omitting important details; bandwagon messaging around popular products; and repetition to increase visibility. It then provides examples of each technique.
advert
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
FULL TEAM CAMPAIGN (SECTION A-D)
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
FULL TEAM CAMPAIGN
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
Recommended
Assignment for advertising
This document discusses good and bad print ads based on the author's perspective. For good print ads, the author prefers ads that are creative and allow the audience to easily understand the intended meaning or product. The examples provided convey messages about smoking risks and product benefits in an instantly recognizable way. Bad print ads, according to the author, are those that are too creative and difficult to understand, contain offensive or malicious content, or do not clearly communicate their message to the audience. The examples given were deemed too confusing or potentially offensive to interpret quickly.
Marketing campaign
A press junket is used to promote a film by inviting newspapers and TV channels to help publicize it. The trailer for the film will be the most important advertising and should be shown before other PG rated films to target younger audiences. Brightly colored posters placed outside cinemas and where children will see them can attract their attention and interest in the film. A virtual campaign is not considered effective for promoting an animated children's film. Merchandising toys and collectibles, especially through partnerships with McDonald's and Disney stores, is seen as the most effective way to promote the film to children who love collecting such items.
Primary research
The document summarizes feedback from a marketing questionnaire about a production of the musical Grease. 15 students and staff around the school were asked questions about the marketing materials. Responses were mixed, with some feeling the marketing clearly communicated what the show was but not specifics about dates and times. The color scheme was seen as very feminine and aimed at women rather than men. The images and logo were recognized as being from Grease. Overall, the marketing was noticed but responses on whether it would increase attendance were mixed, as most said they would go to support friends performing rather than because of the marketing itself.
Mavi Jeans Case
The document discusses potential strategies for Mavi Jeans' international advertising campaigns. It considers using celebrities and influencers as brand ambassadors and whether a rigid brand philosophy is appropriate. The key points made are:
1) Brands should not have rigid philosophies and should adapt to different situations and communities.
2) Celebrities can be successful when they do not overshadow the brand message and there is a clear connection to the target audience. Mavi's campaigns with Serenay Sarıkaya and Kıvanç Tatlıtuğ are cited as examples of success.
3) For international campaigns, the document proposes featuring popular celebrities from each local market rather than models, and creating ads inspired by
Cc8
The document outlines 15 persuasive advertising techniques including: heartstrings which uses babies to elicit emotion; beautiful people to attract viewers; celebrities to leverage fame; excitement through fun ads; fear of consequences; large eye-catching text; animals/animations to attract children; sweepstakes prizes; depicting fun scenes; bright colors; put downs of competitors; exaggerated claims; omitting important details; bandwagon messaging around popular products; and repetition to increase visibility. It then provides examples of each technique.
advert
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
FULL TEAM CAMPAIGN (SECTION A-D)
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
FULL TEAM CAMPAIGN
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
Radio Adverting Campaign
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
creative file
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
Group campaign Tasks A-D
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Advertising poster
This document discusses advertisement styles and techniques used across several ads. It analyzes Go Compare ads that use humor, repetition and celebrity appearances to get people talking. Cadbury ads employ strange humor and hidden messages to sell chocolate. Wonga.com ads feature elderly characters doing unusual stunts in an animated, progressively less realistic style. A road safety PSA uses shocking tactics like depicting a high-speed crash into school children to scare drivers into being safe and leave a lasting impression. Various ads employ techniques like humor, repetition, standalone impacts, and shock value to grab attention and remain memorable in different ways.
Tattooed Baby - The art of telling big stories in small spaces
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
Full Radio Advert Campaign
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
Evaluation for my advertisement
My advertisement looks realistic because it includes common conventions like slogans and branding. I challenged some conventions to make it stand out. My target audience is older teenagers aged 14-18 who want a bold, attention-grabbing product. I appealed to their need for affiliation through the slogan and colors. The feature I'm most proud of is my second advertisement, which I planned thoroughly so it turned out well without rushing. In the future, I would choose a more complex product and develop my photography, editing, and design skills further.
Exam board model pitch with notes
GO CREATE is a charity that promotes careers in the creative industries to young people. They are commissioning a 3-6 minute promotional video to raise awareness of opportunities.
The proposed video would follow two students - a girl passionate about architecture from age 4, and a boy passionate about photography - and show their progression into creative careers. It would inspire young viewers to pursue their dreams.
Shots would include the girl drawing houses from age 4 to professionally in college, and the boy keeping his toy camera into his photography career. The video aims to show young people they can have long-term, fulfilling careers in creativity.
L01 Unit 4
This document outlines a student's idea for an advertising campaign for makeup brand MUA. The student's idea is to create a nature-inspired ad featuring three models of different ethnicities wearing MUA makeup in a forest setting. They received feedback from peers questioning the nature theme and suggesting making it more modern and eye-catching. In response, the student decided to have the models wear white or black to showcase the makeup better and chose a dream-like mystical theme. They developed the slogan "MUA you in a different light" to convey that the makeup makes people feel beautiful. The target audience is identified as women aged 15-30 based on the typical customers at the store.
Audience research
The document summarizes the audience research done for an advertising campaign for makeup products. It looked at the age of typical customers at existing stores (late teens and older), prices of competing brands, and example adverts. It analyzed the websites of several competing brands including L'Oreal, Max Factor, Miss Sporty and MUA to understand their target demographics and presentation styles. Based on this research, the document concludes that a 16+ age target suits the MUA brand and that the proposed advert focuses appropriately on presentation of colors and promotions to draw attention from the target audience.
Evaluation for my Mascara advertisement
The document discusses the evaluation of an advertisement the author created for a class project. The advertisement includes generic conventions like a slogan, brand name, and product image. It realistically represents a product in the business market in a way that would draw attention. The target audience is older teenagers aged 14-18 who are attracted by the bold, catching design that appeals to their personality and needs. The author is pleased with how their second advertisement turned out due to strong planning, but would like to develop stronger Photoshop, photography, and other design skills for future projects.
MEDIA PRESENTATION
This is the pitch we created to present our idea to the radio companies into why are ad should be chosen
INNOV8 - MEDIA PITCH
The radio advertisement aims to promote Ringwood School and its sixth form through two audio ads. The ads will feature "vox pops" from students of various ages discussing their experiences at the school to illustrate its welcoming environment. The main school ad will feature years 7-11 while the sixth form ad will only include sixth formers. The ads target parents of junior school students between 8-9am and 3-4pm when most listen to the radio during school runs. They will use upbeat music and a catchy rhythm to entertain parents and help them remember the ad. The campaign slogan is "Experience Ringwood" to suggest visitors will take something meaningful away.
Media Presentation
The radio advertisement aims to promote Ringwood School and its sixth form through two audio ads. The ads will feature "vox pops" from students of various ages discussing their experiences at the school to illustrate its welcoming environment. The main school ad will feature years 7-11 while the sixth form ad will only include sixth formers. The ads target parents of junior school students between 8-9am and 3-4pm when most listen to the radio during school runs. They will use upbeat music and focus on portraying Ringwood as a fun, exciting place to learn and develop skills regardless of interests. The slogan "Experience Ringwood" emphasizes the memorable experience students can have there.
All sections
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
Main influences main task
The document analyzes and summarizes influences from three children's clothing advertisements - two from Asda featuring children having fun and one from M&S featuring a girl speaking directly to the camera. The author notes techniques she wants to incorporate into her own advertisements, including showing children being active, using slow motion, including deals/offers, creating a happy atmosphere, using different camera angles, and ending with the logo/slogan. She indicates the M&S ad takes a simpler, more direct approach than the Asda ads and she wants to try this style for one of her own ads given she needs to create two.
Click and m20
The document discusses potential advertising strategies for two products: M20 water and Click, a mental health charity. For M20 water, advertising is suggested on Instagram, Spotify, radio, posters in public places like gyms and study rooms. Bright colors, scenes of students and parks are proposed. For Click, advertising on Instagram, YouTube is recommended to reach teenagers, with videos linking the virus and feelings of being trapped. Black and white designs with bold yellow text are suggested to represent hope against a dark backdrop. Similar existing ads and websites are also analyzed.
Treatment powerpoint
The document discusses a TV advertising campaign about human rights that the author will produce. The genre will be serious with no comedy. The ad will be 25-30 seconds long to clearly express the human rights message. It will feature two actors, one forcing the other to do all the work while earning more money, to showcase inequality in work environments. The ad will be filmed on campus to bring attention to human rights issues and encourage understanding. The budget will be free by using campus equipment and facilities. A DSLR camera, tripod, and microphone will be used to film two actors in a simulated work environment.
Facade script wuth shot number
The document is a script for a short film titled "Facade." It follows Jack, who always puts on a smiling facade to hide his true feelings and secrets from others. Over the course of the story, several people in Jack's town go missing or are found murdered. In the end, it is revealed that Jack has been crossing the names of his friends off a list as they disappear, implying he is responsible for their deaths. The story suggests Jack's smiling mask hides very dark secrets and desires beneath the surface.
Facade script (1)
Jack is a young man who is known in his town for always smiling and being cheerful. However, behind his facade of constant smiling lies a darker secret. Over the past week, several people have gone missing in the town, including Jack's only two friends, Sam and Lewis. In his notebook, Jack has been crossing off the names of those reported missing or found dead. In the final scene, after learning on the news that Sam and Lewis' bodies have been discovered, Jack grins, suggesting he was behind their and the other disappearances. He concludes it is time to leave town and continue his secret elsewhere.
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Similar to Tv and print campaign real
Radio Adverting Campaign
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
creative file
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
Group campaign Tasks A-D
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Advertising poster
This document discusses advertisement styles and techniques used across several ads. It analyzes Go Compare ads that use humor, repetition and celebrity appearances to get people talking. Cadbury ads employ strange humor and hidden messages to sell chocolate. Wonga.com ads feature elderly characters doing unusual stunts in an animated, progressively less realistic style. A road safety PSA uses shocking tactics like depicting a high-speed crash into school children to scare drivers into being safe and leave a lasting impression. Various ads employ techniques like humor, repetition, standalone impacts, and shock value to grab attention and remain memorable in different ways.
Tattooed Baby - The art of telling big stories in small spaces
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
Full Radio Advert Campaign
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
Evaluation for my advertisement
My advertisement looks realistic because it includes common conventions like slogans and branding. I challenged some conventions to make it stand out. My target audience is older teenagers aged 14-18 who want a bold, attention-grabbing product. I appealed to their need for affiliation through the slogan and colors. The feature I'm most proud of is my second advertisement, which I planned thoroughly so it turned out well without rushing. In the future, I would choose a more complex product and develop my photography, editing, and design skills further.
Exam board model pitch with notes
GO CREATE is a charity that promotes careers in the creative industries to young people. They are commissioning a 3-6 minute promotional video to raise awareness of opportunities.
The proposed video would follow two students - a girl passionate about architecture from age 4, and a boy passionate about photography - and show their progression into creative careers. It would inspire young viewers to pursue their dreams.
Shots would include the girl drawing houses from age 4 to professionally in college, and the boy keeping his toy camera into his photography career. The video aims to show young people they can have long-term, fulfilling careers in creativity.
L01 Unit 4
This document outlines a student's idea for an advertising campaign for makeup brand MUA. The student's idea is to create a nature-inspired ad featuring three models of different ethnicities wearing MUA makeup in a forest setting. They received feedback from peers questioning the nature theme and suggesting making it more modern and eye-catching. In response, the student decided to have the models wear white or black to showcase the makeup better and chose a dream-like mystical theme. They developed the slogan "MUA you in a different light" to convey that the makeup makes people feel beautiful. The target audience is identified as women aged 15-30 based on the typical customers at the store.
Audience research
The document summarizes the audience research done for an advertising campaign for makeup products. It looked at the age of typical customers at existing stores (late teens and older), prices of competing brands, and example adverts. It analyzed the websites of several competing brands including L'Oreal, Max Factor, Miss Sporty and MUA to understand their target demographics and presentation styles. Based on this research, the document concludes that a 16+ age target suits the MUA brand and that the proposed advert focuses appropriately on presentation of colors and promotions to draw attention from the target audience.
Evaluation for my Mascara advertisement
The document discusses the evaluation of an advertisement the author created for a class project. The advertisement includes generic conventions like a slogan, brand name, and product image. It realistically represents a product in the business market in a way that would draw attention. The target audience is older teenagers aged 14-18 who are attracted by the bold, catching design that appeals to their personality and needs. The author is pleased with how their second advertisement turned out due to strong planning, but would like to develop stronger Photoshop, photography, and other design skills for future projects.
MEDIA PRESENTATION
This is the pitch we created to present our idea to the radio companies into why are ad should be chosen
INNOV8 - MEDIA PITCH
The radio advertisement aims to promote Ringwood School and its sixth form through two audio ads. The ads will feature "vox pops" from students of various ages discussing their experiences at the school to illustrate its welcoming environment. The main school ad will feature years 7-11 while the sixth form ad will only include sixth formers. The ads target parents of junior school students between 8-9am and 3-4pm when most listen to the radio during school runs. They will use upbeat music and a catchy rhythm to entertain parents and help them remember the ad. The campaign slogan is "Experience Ringwood" to suggest visitors will take something meaningful away.
Media Presentation
The radio advertisement aims to promote Ringwood School and its sixth form through two audio ads. The ads will feature "vox pops" from students of various ages discussing their experiences at the school to illustrate its welcoming environment. The main school ad will feature years 7-11 while the sixth form ad will only include sixth formers. The ads target parents of junior school students between 8-9am and 3-4pm when most listen to the radio during school runs. They will use upbeat music and focus on portraying Ringwood as a fun, exciting place to learn and develop skills regardless of interests. The slogan "Experience Ringwood" emphasizes the memorable experience students can have there.
All sections
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
Main influences main task
The document analyzes and summarizes influences from three children's clothing advertisements - two from Asda featuring children having fun and one from M&S featuring a girl speaking directly to the camera. The author notes techniques she wants to incorporate into her own advertisements, including showing children being active, using slow motion, including deals/offers, creating a happy atmosphere, using different camera angles, and ending with the logo/slogan. She indicates the M&S ad takes a simpler, more direct approach than the Asda ads and she wants to try this style for one of her own ads given she needs to create two.
Click and m20
The document discusses potential advertising strategies for two products: M20 water and Click, a mental health charity. For M20 water, advertising is suggested on Instagram, Spotify, radio, posters in public places like gyms and study rooms. Bright colors, scenes of students and parks are proposed. For Click, advertising on Instagram, YouTube is recommended to reach teenagers, with videos linking the virus and feelings of being trapped. Black and white designs with bold yellow text are suggested to represent hope against a dark backdrop. Similar existing ads and websites are also analyzed.
Treatment powerpoint
The document discusses a TV advertising campaign about human rights that the author will produce. The genre will be serious with no comedy. The ad will be 25-30 seconds long to clearly express the human rights message. It will feature two actors, one forcing the other to do all the work while earning more money, to showcase inequality in work environments. The ad will be filmed on campus to bring attention to human rights issues and encourage understanding. The budget will be free by using campus equipment and facilities. A DSLR camera, tripod, and microphone will be used to film two actors in a simulated work environment.
Similar to Tv and print campaign real (20)
Tattooed Baby - The art of telling big stories in small spaces
Tattooed Baby - The art of telling big stories in small spaces
More from sybil340
Facade script wuth shot number
The document is a script for a short film titled "Facade." It follows Jack, who always puts on a smiling facade to hide his true feelings and secrets from others. Over the course of the story, several people in Jack's town go missing or are found murdered. In the end, it is revealed that Jack has been crossing the names of his friends off a list as they disappear, implying he is responsible for their deaths. The story suggests Jack's smiling mask hides very dark secrets and desires beneath the surface.
Facade script (1)
Jack is a young man who is known in his town for always smiling and being cheerful. However, behind his facade of constant smiling lies a darker secret. Over the past week, several people have gone missing in the town, including Jack's only two friends, Sam and Lewis. In his notebook, Jack has been crossing off the names of those reported missing or found dead. In the final scene, after learning on the news that Sam and Lewis' bodies have been discovered, Jack grins, suggesting he was behind their and the other disappearances. He concludes it is time to leave town and continue his secret elsewhere.
Swot
The author's strengths were their excitement and passion for writing the script, which kept them motivated and focused on high quality. Their main weakness was starting the script later than planned, which prevented them from reaching their highest standard due to other tasks. The biggest opportunity was the freedom to choose any film genre or title, which allowed the author to demonstrate their filmmaking skills and creativity. The main threat was ensuring the script avoided unethical or offensive content to maintain a 15 age rating, which led the author to remove some violent scenes.
Evaluation
The client meeting was useful for refining the script. The client liked the scenes without dialogue to build atmosphere and tension, so the scriptwriter added more detailed descriptions of these scenes. The client also liked the focus on small character-driven actions, so more details were included. However, the recurring newsroom scene was deemed too difficult, so it was replaced with a creative blue light to pique curiosity. Overall, the scriptwriter believes the final script meets the client's standards and target specifications of a 10-minute short film suitable for their intended audience and certification. Lessons were learned about the importance of thorough pre-production planning.
Shooting script
The document provides details of camera shots and actions in a scene involving the character Jack. It follows Jack through his morning routine of getting dressed, making breakfast, and interacting with his friends Sam and Lewis at the park. Later, Jack is seen returning home, doing laundry, watching the news, and going to bed. The camera shots provide an intimate look into Jack's daily activities and movements both inside and outside of his home.
Facade script first draft
Jack is a teenager who is known in his community for always smiling and making others happy. However, behind his facade of positivity, Jack has darker secrets and desires. When Jack's two friends, Sam and Lewis, are reported as the latest victims in a string of murders in the area, Jack crosses their names off in his notebook of those who have died or gone missing. Jack then decides it is time for him to "smile somewhere else," suggesting he may be responsible for the crimes.
Facade script draft 2
Jack is a young man who is known in his community for always smiling and making others happy. However, behind his facade of constant smiles lies a darker secret. When reports of missing people and murders in the area rise, Jack crosses the names of his two friends, Sam and Lewis, off of his notebook list. It is revealed that Jack has been hiding dark secrets and desires behind his smiling facade, and after his friends' names appear on the list of the dead, he decides it is time to take his secrets elsewhere.
Facade script (1)
Jack is a young man who is known in his town for always smiling and being cheerful. However, behind his facade of constant smiling lies a darker secret. Over the past week, several people have gone missing in the town, including Jack's only two friends, Sam and Lewis. In his notebook, Jack has been crossing off the names of the missing and deceased. In the final scene, after learning of Sam and Lewis' deaths on the news, Jack grins, suggesting he was behind the recent disappearances and murders. He concludes it is time to leave town and continue his secret elsewhere.
The cast
The document summarizes the casting choices for the main characters and crew of a short film. Jack White was cast as the lead character Jack due to his similar style and acting ability. David Edmunds was cast as the energetic friend Lewis for his cheeky personality. Jacob Grevatt was cast as the quiet friend Sam for his calm demeanor. Friends will make up the crew, with one handling lighting, another setup, another sound, and one assisting the director.
Changes made after feedback from my pitch client
After getting feedback from a film pitch client, the document's author agreed to make some changes to their short film. These changes included cutting down the length of the opening scene where the main character says good morning to a neighbor, as well as cutting and shortening some of the murder scenes. The client also helped brainstorm location ideas for scenes where characters meet and talk, and they agreed these scenes would take place in a local park to seem more realistic for teenagers.
Script analisis
The document provides an analysis of the 1996 horror film Scream. It summarizes Scream's narrative structure, which follows Todorov's theory of equilibrium and disequilibrium, showing the main character's normal life being disturbed by the appearance of the slasher. It also discusses Scream's genre as a horror/slasher movie, seen through its use of stage directions, dialogue, and portrayal of horror themes. Additionally, it notes that the film's target audience would have been horror and slasher fans aged 18 and older.
Games cript
Max Payne is a third-person shooter video game developed by Remedy Entertainment and later acquired by Rockstar Games. It follows the story of Max Payne, a New York police detective turned vigilante after his family is murdered by drug dealers. The game uses a script format with descriptions of gameplay and dialogue to advance the narrative. It has been successful in telling a story through gameplay and scripting to appeal to audiences looking for both action and plot.
Tv script (1)
Newgirl is an American sitcom that aired on Fox from 2011 to 2019. It follows the lives of a group of friends living together in an apartment in New York. The main character is Jess, a quirky and clumsy woman who moves in. The show uses a standard three-act structure for its episodes and explores themes of equilibrium and disequilibrium in the characters' lives. Although primarily a comedy, the show also incorporates elements of drama and romance as the audience gets to know the characters better over multiple seasons. The target audience is ages 15 to early adulthood, as the humor and themes focus on young adults navigating life and relationships in their early careers.
Radio script
This document provides an analysis of the style, content, narrative structure, genre, and target audience of a BBC radio comedy show about an alien invasion of a small English village. The style is a typical radio play format with monologues setting the scene and dialogue between characters. The content follows both human and alien characters. The narrative structure follows a three-act structure of chaos at the beginning, calm in the middle, and unresolved ending. The genre is comedy aimed at adults through slapstick humor and one-liners. The target audience is suggested to be intellectual listeners of BBC Radio 4 seeking light entertainment to escape daily realities.
The cast
The document discusses casting choices for a short film. Jack White is cast as the main character Jack due to his physique, confidence, and ability to convey different emotions. David Edmunds is cast as the hyper friend Lewis for his similar energy. Jacob Grevatt is cast as the sensible friend Sam for his quiet, calm demeanor. Friends will make up the crew, with experience in lighting, set design, sound, and assisting the director.
Launch date
My launch date for the short thriller film will be mid-winter around February 12th, as the darker and more sinister atmosphere of mid-winter matches the film's tone well and will provide an immersive experience for audiences seeking entertainment when the weather is poor. Releasing the film at this time may give it good coverage and a better chance of success by appealing to viewers in the right mindset to enjoy such films.
Budget
This document outlines the budget for a film project. It will have a very low budget as most of the equipment is already owned, including cameras, tripods, and indoor lighting. The actors are friends who will work without pay. The only potential costs are £7.20 for wire protectors, travel expenses up to £10, and £3.53 for fake blood and a notebook. The total budget should be around £15 to £25.
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- 1. Tv and print campaign BY DAVID EDMUNDS
- 2. How I am going to advertise Ringwood school If I was to advertise Ringwood school to a wider audience I would do it though a tv and print adverting campaign. There is some key aspect I would have to add to the campaign some of which are that I would have to find my target audience and think about what they are looking for in Ringwood school. I would also need for the adverts to connect as it would help with keeping the message across media platforms. The message of the advert needs to be clear and easy to pick up as the client’s main aim is for the audience to go to go to Ringwood open even and potentially have go to Ringwood school this. So, the target audience is teenagers and parents with younger children going into secondary school. I will be advertising on bill boards and bus stops and tv to get a wide audience.
- 3. Tv ad synopsis for lower school In the lower school advert the child of the mother will be getting into the car like a normal day after school. The mother would say how was your day at school expecting the replay to be monotone and boring. She will then be shocked when the child then says very excited that he had a great day and was excited to go back to school. I have chosen this because it is a desirable interaction between parent and child.
- 4. Tv ad synopsis for sixth form in the sixth form advert there will be a student who has just got there GCSE’s back and has passed theme all. But she is then just hit with the sudden realisation that see got so wrapped up in revising that she didn’t pick a collage / sixth form to go to and then bad scenario start playing in her head. But then a teacher comes to and shows her that Ringwood is the clear and best option and she goes of all happy.
- 5. Print ad mock up This is the mock I made on photo shop to show a rough idea of what the final product will look like. As you can see the print / tv advert has kept to the synopsis and features the mother and son in the car after a day at Ringwood school. This the mock up of the sixth form print / tv advert showing the concept displayed in the synopsis. You can see the teen opening her results for the first time and gaining that clarity she needed to pick a collage. This is the six form advert displayed on a bus stop wall. As you can see the aim is to catch the attention of passers by and teen who are more likely to use the bus as they do not have a car. I have done this by having the people in the photo to have happy expressions this will attract the attention of the people. Here you can the lower school advert on the tv in front of the parents. This is because they are the target audience so I have a mother and son interacting in a positive and desirable manner. This will hopefully subconsciously attract the parents to Ringwood show though a desire for the interaction