Team 12's final presentation for the Apps for Good competition 2014.

1. Nervous Nelly
By Sassy Sloths:
Caitlin Carr, Isabelle Jones, Isobel Rylance and Saoirse Gribbon

2. Background
Our App is aimed at young people aged between 11 and 16 who are
finding secondary school life to be a struggle. Our app is to be used
either in anticipation or after a tough school day. Are app Nervous
Nelly is to be used anywhere in which the app holder feels safe and
comfortable in the surrounding environment.
We have created this app so that students feel safe and happy to
express their feelings anonymously. App holders through using
Nervous Nelly will be able get help of fellow users without feeling
embarrassed about their situation.
Core Question
Are you feeling stressed , angry or alone at
school, or is making friends not your strength?

3. Findings during Scoping
Maybe at school, home or and extra club you feel left out, angry or
stressed etc. but you bottle up those feelings and don’t tell
anyone. So via nervous nelly anonymous people share advice and
support so you can tell people but not directly.

4. Mini-Elevator pitch
Our team, team 12 , is developing a new mobile app, helping students
aged 11-17 who are stressed or alone at school or in any situation to
share their feelings but without doing so face to face. We feel this
would be beneficial to our target audience as our app removes any
awkward situations but still has the same beneficial properties.

5. Research
We asked a randomly selected 25 pupils at our school would they
use our app. The 25 pupils mainly replied that they would use our
app, this is because 21 out of the 25 found year 7 and exams
through the school year.
We also carried out a questionnaire to 10 people. We asked them
‘would you use our app?’ and ‘do you find our app appealing?’
Every questionnaire answered these questions as a yes. So we
know that there is a need of for our app and space for app on the
market.

6. Research
Also, when looking at anti-bullying websites, we found out that
3.2 million students are victims of various bullying.
We also spoke to a professional who worked with developing
apps for various devices, and he said that the app had good
potential, but to make it better, we could include a button for
users to report bullying. We took this in to account and have
placed it on the app.

7. Market Research
We carried out our market research with Apple’s ‘App store’. We
searched the key term of ‘bullying’ and saw what came up. There were
only 143 results this proves that there is definitely space on the
market. Few of the 143 apps had no ratings so no one felt that there
was an app for their situation. Our proposed solution of nervous nelly
is better as were as are the people who would use the app, we are the
people who get those apps to number one on the charts and we know
how to get the word out.

8. MVP user story
Caitlin was always bullied at school and felt that she didn’t have
anyone to turn to, especially teachers for fear of embarrassment.
Caitlin had no friends to ask for advice, so she spoke to a fellow
Nervous Nelly user. Through the anonymous communication that
Nervous Nelly has to offer, Caitlin was able to overcome her concerns.

9. Our MVP Feedback
When we showed our App to Caitlin she really loved the idea
of Nervous Nelly. Caitlin thought it was very ‘simplistically
excellent’ and ‘a must for Troubled Teens’. Caitlin suggested
that we incorporated a report bulling button on the app, and
that maybe we don’t post all the replies immediately so they
can be checked for inappropriate behaviour and bullying. We
took this advice on board as we believe it will help our app
become even more user friendly.

10. Our Balsamic work

12. Marketing
Our marketing strategy is advertising throughout school’s that our
team is connected to.
We will also advertise via social media by creating Instagram, Twitter
and facebook accounts.

13. Technical Feasibility
We would need to create a forum we know this is technically feasible
as we know that this had been done before in other apps.
We will need to create a report abuse/bullying button, this is also
feasible as this has been used in many other social apps like Facebook
and YouTube.
We will also need to design suitable notification’s that are specific to
that particular app user, we understand that this is feasible as apps
such as Facebook, Instagram and Twitter have incorporated this
feature in their apps.

14. Business Case & Customer pledges
We have not yet chosen a Business model for our app however
when we pitched our app to year 9 at Loreto Grammar School
120 students pledged to download and at least try our to give us
their feedback. The replies from our pitch were very positive and
many students said that they would download their app even if
they weren't being bullied just see what other people were
going though. Anna Chadwick said “Year 7 for me was tough to
settle in and make friends but with an app like this I think year 7
would have been a whole lot easier!”