This document outlines a marketing plan for Gap targeting adults aged 18-50 in low to middle income brackets who enjoy fashion and styles. The $520,000 budget allocates most funds to an advertising agency and social media campaigns. Key strategies include Google AdWords, a Gap app allowing users to design outfits virtually, and promoting sales and new items on social networks and a nearby store locator. The goal is to increase awareness and sales through digital and social media strategies.

2. • https://www.youtube.com/watch?v=xo-dOf1h8IM
• https://www.youtube.com/watch?v=QkVDQYD
-TTs

3. Target Audience
• Adults in Low and middle class
of earning income who likes
fashion and styles
• Adults who love to buy their
children or baby clothes.
• The target audience will be age
between 18 to 50 years

4. Advertising and Commercials
• Gift
• Fashion
• Style
• Baby

5. Social Strategies

6. Becoming a Success
• Using Google AdWords
▫ PPC (Pay Per Click)
▫ Our Google AdWords Budget : $47,000
▫ Day : $100.70

7. Digital Strategies

8. Gap App. Make Own Style
• Gap App.
• Information of all clothes
• You can make your own style without
wearing clothes in shops
• Contents
•Information of sale and new clothes
•Post in Social Media
•Find Gap stores near by you

9. Total Budget for advertising
• Our Marketing Budget : $520,000
1. Google AdWords : $50,000
2. Agency Fee : $220,000
3. Advertising on social media : $198,000
4. Commercial : $52,000

10. References
• https://apps.facebook.com/gap-facebook/?ref=
br_rs
• https://twitter.com/Gap
• http://www.gap.com/
• http://www.gapinc.com/content/gapinc/html/a
boutus.html
• https://adwords.google.com/cm/CampaignMg
mt?authuser=0&__u=3335337348&__c=25620
47508#c.212227252.ag&app=cm