The document summarizes a mobile app called Pet Pandemonium that aims to help pet owners by providing advice and solutions for common pet-related problems. The app includes sections on training pets, determining a pet's age, finding pet names, and games. It seeks to solve the problem of pet owners spending too much time searching unreliable sources for pet information by consolidating helpful resources and advice into a single, easy-to-use mobile app.

1. Pet Pandemonium
By Jessica, Josephine and Sofie

2. 5 W’S
• Who- Anyone who owns or plans on getting a pet.
• What- Helps you find the perfect pet, a perfect name, where your nearest pet
shop is, how to train your pet, how old your dog or cat is and a few games you
should try.
• When- Any time During the day
• Where- At home or any place that you have your phone.
• Why- To give advice and help.

3. Problem
People spend too long on the computer or in the
library, because they need advice on their pet,
when our app should have the solution to their
problem.

4. Problem Question
Do you need help with your pet?

5. Key insight
People who have/want pets currently have to
search for help, but this doesn’t always work,
because there are too many search results and it
will take to long to go through them all.
Our key insight is that people need help to train
their pet and need advice on what to call them.

6. Mini Elevator Pitch
Our app, Pet Pandemonium, has been designed
to help pet owners, to solve the problem of not
knowing how to look after their pet. It is full of
great and exciting sections including; how to
train your pet, how old is your dog or cat, good
animal names, and Artistic Animals. Artistic
Animals is a big part in this app, which has; A
translator, games with virtual pets and an animal
and human mixer.

7. User Profile
Jodie was a very annoyed and frustrated
dog owner.
About Jodie:
• She works half time
• She’s aged 25
• Lives in Hampshire
• Gets annoyed because her dogs are
not trained
• Has to go for miles for the nearest pet
shop she knows of
• She has a tablet
“I wish I didn’t have to waste my
petrol going out for miles to get to
the nearest pet shop!”

8. Other Solutions
You don’t want to spend hours and hours
searching the internet looking for help on how
to care for your pet or going to the library and
looking for a book. It would take to long. Using
our app is quicker and is as easy as pressing a
button.

9. User Stories
As a user, I would like Pet Pandemonium to
show me how to train my pet , because at the
moment, he is just running around the house
wild!

10. Balsamiq

11. Business case

12. Marketing