Tv and print campaign real
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The document discusses a proposed advertising campaign for Ringwood School. The campaign would use TV and print ads to target teenagers and parents of younger children entering secondary school. The TV ads would feature a happy interaction between a mother and son after a day at Ringwood Lower School, and a student realizing Ringwood Sixth Form is the best option after receiving her GCSE results. Print ads placed on billboards and bus stops would depict these same scenarios. The goal is to attract audiences to Ringwood's open events and increase enrollment by portraying desirable parent-child and student experiences.
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Assignment for advertising
This document discusses good and bad print ads based on the author's perspective. For good print ads, the author prefers ads that are creative and allow the audience to easily understand the intended meaning or product. The examples provided convey messages about smoking risks and product benefits in an instantly recognizable way. Bad print ads, according to the author, are those that are too creative and difficult to understand, contain offensive or malicious content, or do not clearly communicate their message to the audience. The examples given were deemed too confusing or potentially offensive to interpret quickly.
Marketing campaign
A press junket is used to promote a film by inviting newspapers and TV channels to help publicize it. The trailer for the film will be the most important advertising and should be shown before other PG rated films to target younger audiences. Brightly colored posters placed outside cinemas and where children will see them can attract their attention and interest in the film. A virtual campaign is not considered effective for promoting an animated children's film. Merchandising toys and collectibles, especially through partnerships with McDonald's and Disney stores, is seen as the most effective way to promote the film to children who love collecting such items.
Primary research
The document summarizes feedback from a marketing questionnaire about a production of the musical Grease. 15 students and staff around the school were asked questions about the marketing materials. Responses were mixed, with some feeling the marketing clearly communicated what the show was but not specifics about dates and times. The color scheme was seen as very feminine and aimed at women rather than men. The images and logo were recognized as being from Grease. Overall, the marketing was noticed but responses on whether it would increase attendance were mixed, as most said they would go to support friends performing rather than because of the marketing itself.
Mavi Jeans Case
The document discusses potential strategies for Mavi Jeans' international advertising campaigns. It considers using celebrities and influencers as brand ambassadors and whether a rigid brand philosophy is appropriate. The key points made are:
1) Brands should not have rigid philosophies and should adapt to different situations and communities.
2) Celebrities can be successful when they do not overshadow the brand message and there is a clear connection to the target audience. Mavi's campaigns with Serenay Sarฤฑkaya and Kฤฑvanรง Tatlฤฑtuฤ are cited as examples of success.
3) For international campaigns, the document proposes featuring popular celebrities from each local market rather than models, and creating ads inspired by
Cc8
The document outlines 15 persuasive advertising techniques including: heartstrings which uses babies to elicit emotion; beautiful people to attract viewers; celebrities to leverage fame; excitement through fun ads; fear of consequences; large eye-catching text; animals/animations to attract children; sweepstakes prizes; depicting fun scenes; bright colors; put downs of competitors; exaggerated claims; omitting important details; bandwagon messaging around popular products; and repetition to increase visibility. It then provides examples of each technique.
advert
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
FULL TEAM CAMPAIGN (SECTION A-D)
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
FULL TEAM CAMPAIGN
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
Recommended
Assignment for advertising
This document discusses good and bad print ads based on the author's perspective. For good print ads, the author prefers ads that are creative and allow the audience to easily understand the intended meaning or product. The examples provided convey messages about smoking risks and product benefits in an instantly recognizable way. Bad print ads, according to the author, are those that are too creative and difficult to understand, contain offensive or malicious content, or do not clearly communicate their message to the audience. The examples given were deemed too confusing or potentially offensive to interpret quickly.
Marketing campaign
A press junket is used to promote a film by inviting newspapers and TV channels to help publicize it. The trailer for the film will be the most important advertising and should be shown before other PG rated films to target younger audiences. Brightly colored posters placed outside cinemas and where children will see them can attract their attention and interest in the film. A virtual campaign is not considered effective for promoting an animated children's film. Merchandising toys and collectibles, especially through partnerships with McDonald's and Disney stores, is seen as the most effective way to promote the film to children who love collecting such items.
Primary research
The document summarizes feedback from a marketing questionnaire about a production of the musical Grease. 15 students and staff around the school were asked questions about the marketing materials. Responses were mixed, with some feeling the marketing clearly communicated what the show was but not specifics about dates and times. The color scheme was seen as very feminine and aimed at women rather than men. The images and logo were recognized as being from Grease. Overall, the marketing was noticed but responses on whether it would increase attendance were mixed, as most said they would go to support friends performing rather than because of the marketing itself.
Mavi Jeans Case
The document discusses potential strategies for Mavi Jeans' international advertising campaigns. It considers using celebrities and influencers as brand ambassadors and whether a rigid brand philosophy is appropriate. The key points made are:
1) Brands should not have rigid philosophies and should adapt to different situations and communities.
2) Celebrities can be successful when they do not overshadow the brand message and there is a clear connection to the target audience. Mavi's campaigns with Serenay Sarฤฑkaya and Kฤฑvanรง Tatlฤฑtuฤ are cited as examples of success.
3) For international campaigns, the document proposes featuring popular celebrities from each local market rather than models, and creating ads inspired by
Cc8
The document outlines 15 persuasive advertising techniques including: heartstrings which uses babies to elicit emotion; beautiful people to attract viewers; celebrities to leverage fame; excitement through fun ads; fear of consequences; large eye-catching text; animals/animations to attract children; sweepstakes prizes; depicting fun scenes; bright colors; put downs of competitors; exaggerated claims; omitting important details; bandwagon messaging around popular products; and repetition to increase visibility. It then provides examples of each technique.
advert
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
FULL TEAM CAMPAIGN (SECTION A-D)
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
FULL TEAM CAMPAIGN
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
Radio Adverting Campaign
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
creative file
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
Group campaign Tasks A-D
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Advertising poster
This document discusses advertisement styles and techniques used across several ads. It analyzes Go Compare ads that use humor, repetition and celebrity appearances to get people talking. Cadbury ads employ strange humor and hidden messages to sell chocolate. Wonga.com ads feature elderly characters doing unusual stunts in an animated, progressively less realistic style. A road safety PSA uses shocking tactics like depicting a high-speed crash into school children to scare drivers into being safe and leave a lasting impression. Various ads employ techniques like humor, repetition, standalone impacts, and shock value to grab attention and remain memorable in different ways.
Tattooed Baby - The art of telling big stories in small spaces
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for todayโs short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. Itโs about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Gamesโ original philosophy of deriving โmaximum meaningโ from โminimum meansโ.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
Itโs a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout itโs lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
Full Radio Advert Campaign
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
Evaluation for my advertisement
My advertisement looks realistic because it includes common conventions like slogans and branding. I challenged some conventions to make it stand out. My target audience is older teenagers aged 14-18 who want a bold, attention-grabbing product. I appealed to their need for affiliation through the slogan and colors. The feature I'm most proud of is my second advertisement, which I planned thoroughly so it turned out well without rushing. In the future, I would choose a more complex product and develop my photography, editing, and design skills further.
Exam board model pitch with notes
GO CREATE is a charity that promotes careers in the creative industries to young people. They are commissioning a 3-6 minute promotional video to raise awareness of opportunities.
The proposed video would follow two students - a girl passionate about architecture from age 4, and a boy passionate about photography - and show their progression into creative careers. It would inspire young viewers to pursue their dreams.
Shots would include the girl drawing houses from age 4 to professionally in college, and the boy keeping his toy camera into his photography career. The video aims to show young people they can have long-term, fulfilling careers in creativity.
L01 Unit 4
This document outlines a student's idea for an advertising campaign for makeup brand MUA. The student's idea is to create a nature-inspired ad featuring three models of different ethnicities wearing MUA makeup in a forest setting. They received feedback from peers questioning the nature theme and suggesting making it more modern and eye-catching. In response, the student decided to have the models wear white or black to showcase the makeup better and chose a dream-like mystical theme. They developed the slogan "MUA you in a different light" to convey that the makeup makes people feel beautiful. The target audience is identified as women aged 15-30 based on the typical customers at the store.
Audience research
The document summarizes the audience research done for an advertising campaign for makeup products. It looked at the age of typical customers at existing stores (late teens and older), prices of competing brands, and example adverts. It analyzed the websites of several competing brands including L'Oreal, Max Factor, Miss Sporty and MUA to understand their target demographics and presentation styles. Based on this research, the document concludes that a 16+ age target suits the MUA brand and that the proposed advert focuses appropriately on presentation of colors and promotions to draw attention from the target audience.
Evaluation for my Mascara advertisement
The document discusses the evaluation of an advertisement the author created for a class project. The advertisement includes generic conventions like a slogan, brand name, and product image. It realistically represents a product in the business market in a way that would draw attention. The target audience is older teenagers aged 14-18 who are attracted by the bold, catching design that appeals to their personality and needs. The author is pleased with how their second advertisement turned out due to strong planning, but would like to develop stronger Photoshop, photography, and other design skills for future projects.
MEDIA PRESENTATION
This is the pitch we created to present our idea to the radio companies into why are ad should be chosen
INNOV8 - MEDIA PITCH
The radio advertisement aims to promote Ringwood School and its sixth form through two audio ads. The ads will feature "vox pops" from students of various ages discussing their experiences at the school to illustrate its welcoming environment. The main school ad will feature years 7-11 while the sixth form ad will only include sixth formers. The ads target parents of junior school students between 8-9am and 3-4pm when most listen to the radio during school runs. They will use upbeat music and a catchy rhythm to entertain parents and help them remember the ad. The campaign slogan is "Experience Ringwood" to suggest visitors will take something meaningful away.
Media Presentation
The radio advertisement aims to promote Ringwood School and its sixth form through two audio ads. The ads will feature "vox pops" from students of various ages discussing their experiences at the school to illustrate its welcoming environment. The main school ad will feature years 7-11 while the sixth form ad will only include sixth formers. The ads target parents of junior school students between 8-9am and 3-4pm when most listen to the radio during school runs. They will use upbeat music and focus on portraying Ringwood as a fun, exciting place to learn and develop skills regardless of interests. The slogan "Experience Ringwood" emphasizes the memorable experience students can have there.
All sections
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
Main influences main task
The document analyzes and summarizes influences from three children's clothing advertisements - two from Asda featuring children having fun and one from M&S featuring a girl speaking directly to the camera. The author notes techniques she wants to incorporate into her own advertisements, including showing children being active, using slow motion, including deals/offers, creating a happy atmosphere, using different camera angles, and ending with the logo/slogan. She indicates the M&S ad takes a simpler, more direct approach than the Asda ads and she wants to try this style for one of her own ads given she needs to create two.
Click and m20
The document discusses potential advertising strategies for two products: M20 water and Click, a mental health charity. For M20 water, advertising is suggested on Instagram, Spotify, radio, posters in public places like gyms and study rooms. Bright colors, scenes of students and parks are proposed. For Click, advertising on Instagram, YouTube is recommended to reach teenagers, with videos linking the virus and feelings of being trapped. Black and white designs with bold yellow text are suggested to represent hope against a dark backdrop. Similar existing ads and websites are also analyzed.
Treatment powerpoint
The document discusses a TV advertising campaign about human rights that the author will produce. The genre will be serious with no comedy. The ad will be 25-30 seconds long to clearly express the human rights message. It will feature two actors, one forcing the other to do all the work while earning more money, to showcase inequality in work environments. The ad will be filmed on campus to bring attention to human rights issues and encourage understanding. The budget will be free by using campus equipment and facilities. A DSLR camera, tripod, and microphone will be used to film two actors in a simulated work environment.
Productionplan 200303132708
This production plan outlines the props, costumes, cast, crew, budget, and filming schedule for a film. It will be a low-budget production utilizing available items and focusing on key scenes. Props include a fake gun, chairs, and fake blood. The main characters are described along with potential cast members. Contingency plans address challenges like delays, technical issues, or restricted content. The setting may be changed from the 1930s to present day to ease filming logistics.
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Similar to Tv and print campaign real
Radio Adverting Campaign
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
creative file
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
Group campaign Tasks A-D
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Advertising poster
This document discusses advertisement styles and techniques used across several ads. It analyzes Go Compare ads that use humor, repetition and celebrity appearances to get people talking. Cadbury ads employ strange humor and hidden messages to sell chocolate. Wonga.com ads feature elderly characters doing unusual stunts in an animated, progressively less realistic style. A road safety PSA uses shocking tactics like depicting a high-speed crash into school children to scare drivers into being safe and leave a lasting impression. Various ads employ techniques like humor, repetition, standalone impacts, and shock value to grab attention and remain memorable in different ways.
Tattooed Baby - The art of telling big stories in small spaces
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for todayโs short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. Itโs about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Gamesโ original philosophy of deriving โmaximum meaningโ from โminimum meansโ.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
Itโs a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout itโs lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
Full Radio Advert Campaign
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
Evaluation for my advertisement
My advertisement looks realistic because it includes common conventions like slogans and branding. I challenged some conventions to make it stand out. My target audience is older teenagers aged 14-18 who want a bold, attention-grabbing product. I appealed to their need for affiliation through the slogan and colors. The feature I'm most proud of is my second advertisement, which I planned thoroughly so it turned out well without rushing. In the future, I would choose a more complex product and develop my photography, editing, and design skills further.
Exam board model pitch with notes
GO CREATE is a charity that promotes careers in the creative industries to young people. They are commissioning a 3-6 minute promotional video to raise awareness of opportunities.
The proposed video would follow two students - a girl passionate about architecture from age 4, and a boy passionate about photography - and show their progression into creative careers. It would inspire young viewers to pursue their dreams.
Shots would include the girl drawing houses from age 4 to professionally in college, and the boy keeping his toy camera into his photography career. The video aims to show young people they can have long-term, fulfilling careers in creativity.
L01 Unit 4
This document outlines a student's idea for an advertising campaign for makeup brand MUA. The student's idea is to create a nature-inspired ad featuring three models of different ethnicities wearing MUA makeup in a forest setting. They received feedback from peers questioning the nature theme and suggesting making it more modern and eye-catching. In response, the student decided to have the models wear white or black to showcase the makeup better and chose a dream-like mystical theme. They developed the slogan "MUA you in a different light" to convey that the makeup makes people feel beautiful. The target audience is identified as women aged 15-30 based on the typical customers at the store.
Audience research
The document summarizes the audience research done for an advertising campaign for makeup products. It looked at the age of typical customers at existing stores (late teens and older), prices of competing brands, and example adverts. It analyzed the websites of several competing brands including L'Oreal, Max Factor, Miss Sporty and MUA to understand their target demographics and presentation styles. Based on this research, the document concludes that a 16+ age target suits the MUA brand and that the proposed advert focuses appropriately on presentation of colors and promotions to draw attention from the target audience.
Evaluation for my Mascara advertisement
The document discusses the evaluation of an advertisement the author created for a class project. The advertisement includes generic conventions like a slogan, brand name, and product image. It realistically represents a product in the business market in a way that would draw attention. The target audience is older teenagers aged 14-18 who are attracted by the bold, catching design that appeals to their personality and needs. The author is pleased with how their second advertisement turned out due to strong planning, but would like to develop stronger Photoshop, photography, and other design skills for future projects.
MEDIA PRESENTATION
This is the pitch we created to present our idea to the radio companies into why are ad should be chosen
INNOV8 - MEDIA PITCH
The radio advertisement aims to promote Ringwood School and its sixth form through two audio ads. The ads will feature "vox pops" from students of various ages discussing their experiences at the school to illustrate its welcoming environment. The main school ad will feature years 7-11 while the sixth form ad will only include sixth formers. The ads target parents of junior school students between 8-9am and 3-4pm when most listen to the radio during school runs. They will use upbeat music and a catchy rhythm to entertain parents and help them remember the ad. The campaign slogan is "Experience Ringwood" to suggest visitors will take something meaningful away.
Media Presentation
The radio advertisement aims to promote Ringwood School and its sixth form through two audio ads. The ads will feature "vox pops" from students of various ages discussing their experiences at the school to illustrate its welcoming environment. The main school ad will feature years 7-11 while the sixth form ad will only include sixth formers. The ads target parents of junior school students between 8-9am and 3-4pm when most listen to the radio during school runs. They will use upbeat music and focus on portraying Ringwood as a fun, exciting place to learn and develop skills regardless of interests. The slogan "Experience Ringwood" emphasizes the memorable experience students can have there.
All sections
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
Main influences main task
The document analyzes and summarizes influences from three children's clothing advertisements - two from Asda featuring children having fun and one from M&S featuring a girl speaking directly to the camera. The author notes techniques she wants to incorporate into her own advertisements, including showing children being active, using slow motion, including deals/offers, creating a happy atmosphere, using different camera angles, and ending with the logo/slogan. She indicates the M&S ad takes a simpler, more direct approach than the Asda ads and she wants to try this style for one of her own ads given she needs to create two.
Click and m20
The document discusses potential advertising strategies for two products: M20 water and Click, a mental health charity. For M20 water, advertising is suggested on Instagram, Spotify, radio, posters in public places like gyms and study rooms. Bright colors, scenes of students and parks are proposed. For Click, advertising on Instagram, YouTube is recommended to reach teenagers, with videos linking the virus and feelings of being trapped. Black and white designs with bold yellow text are suggested to represent hope against a dark backdrop. Similar existing ads and websites are also analyzed.
Treatment powerpoint
The document discusses a TV advertising campaign about human rights that the author will produce. The genre will be serious with no comedy. The ad will be 25-30 seconds long to clearly express the human rights message. It will feature two actors, one forcing the other to do all the work while earning more money, to showcase inequality in work environments. The ad will be filmed on campus to bring attention to human rights issues and encourage understanding. The budget will be free by using campus equipment and facilities. A DSLR camera, tripod, and microphone will be used to film two actors in a simulated work environment.
Similar to Tv and print campaign real (20)
Tattooed Baby - The art of telling big stories in small spaces
Tattooed Baby - The art of telling big stories in small spaces
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This production plan outlines the equipment, costumes, casting, crew, budget, and contingency plans for an upcoming film project. Key equipment includes a Canon camera, LED lights, tripod, and fish eye lens. Costumes include suits in various colors for main characters. Main characters are cast, including Mason Dillnott as Vinnie. The filmmaker will handle cinematography and editing solo with a ยฃ30 budget. Contingency plans address potential delays, equipment issues, difficulty obtaining props, and changing weather or ethics concerns. The period setting may be revised from the 1930s due to challenges maintaining that aesthetic during location filming.
Production plan
This production plan document outlines the equipment, costumes, cast, crew, budget, and schedule for a film project. It details the props needed for each scene, including a fake gun, chair, and fake blood. The camera, lights, tripod, and fish eye lens are listed as rented equipment. Costumes are described for the main characters. Potential cast members are identified for each role based on their appearance and acting abilities. Contingency plans address potential issues with scheduling, equipment, costumes, locations, and weather. Legal and ethical considerations are also noted.
Swot
My script and shooting script helped the filmmaker visualize their film and separate their idea from others by focusing on a 1930s mafia genre. Some weaknesses included aspects of the production plan like cast reasoning and weaknesses in the mind map made visualizing characters difficult. Opportunities included the scripts helping visualize filming goals to make cinematography and editing easier. Threats involved organizing time better, scheduling actors and filming, and being ready for editing by the deadline, as well as potential environmental changes.
Johnny flick eyes
Vinnie is forced to deliver a mysterious package by his boss, the Don. However, things go wrong when Vinnie gets into an altercation with Tony Masmurattoes and accidentally shoots and kills him. Vinnie is then chased by Tony's men but escapes. When the Don finds out what happened, he kidnaps and interrogates Vinnie. It is revealed that Vinnie has angered the powerful Masmurattoes crime family by killing Tony.
Production plan
This document outlines the production plan for a film, including:
- Props and equipment needed such as a gun prop, chair, fake blood, camera, lights, tripods, and suits.
- Costume details for main characters like Vinnie, The Don, Tony, and Johnny.
- Plans to cast specific actors as the main characters.
- One-person crew with a maximum ยฃ30 budget for props.
- Contingency plans for delays, filming issues, access to suits, and bad weather.
- Mention of legal and ethical considerations but no details provided.
- Notes some changes made to a key scene and chase scene for more details.
Shooting scripts
This document provides a shot list for a film scene involving the character Vinnie. The scene begins with Vinnie waking up in his room and being pulled out of bed by the Don to deliver a package. It then follows Vinnie as he encounters Tony Masmuratto and his goons, shoots Tony, is chased, returns home distressed, is confronted by the Don and learns he is now being hunted by the notorious Johnny Flick Eyes. The document ends with Johnny Flick Eyes knocking out Vinnie while the credits roll.
Script ana 4
This document provides an overview and analysis of the 2001 video game Max Payne. It summarizes that Max Payne is an action-oriented third-person shooter game with a film noir-inspired narrative that follows the protagonist, a troubled NYPD cop framed for murder, as he seeks revenge. The script for the game's introductory cutscenes serves to provide exposition for players at the start. The target audience for Max Payne would have been mature adults over age 18 due to the game's violent content and themes.
Script ana 3
This radio script is for the drama "Where this service will separate" written by Katherine Jakeway and directed by James Robinson. It follows protagonist David as he deals with grief after a loss. The script relies heavily on descriptive dialogue to convey the story and world visually through audio alone. It contains 14 scenes of mostly complex conversations between characters. The narrative and characters do not fit typical narrative theories due to the complexity of the drama. The genre is drama, which is conveyed through serious themes addressed in the setting and David's displays of anxiety. The target audience is older at ages 25-60+, as the mature drama content would not be suitable or understandable for younger listeners.
Script ana 2
This document provides an analysis of the comedy movie "The Hangover" in several sections. It introduces the characters and plot, which follows three friends waking up in Las Vegas with no memory of the previous night before one of their friend's weddings. It describes the movie's narrative style of using comedy to piece together the events of the missing night. The document also categorizes "The Hangover" as a comedy genre film based on its conventions of light dialogue and extreme location juxtapositions. Finally, it analyzes the target audience as being ages 15 and above but most likely appealing to males in their late 20s to late 30s who could relate to the situation of the protagonists.
Johnny flick eyes draft 2
Vinnie is tasked with delivering a mysterious package by his boss, the Don. However, he runs into trouble when he kills Tony Masmurattoes, from the powerful Masmurattoes crime family, in self defense. This puts a hit out on Vinnie by Johnny Flick Eyes, a notorious torturer. Vinnie is captured by Johnny and taken to a warehouse, where he is hung up under lights as Johnny tells him he has to learn. The credits roll as Vinnie's screams are heard, indicating Johnny has started torturing him.
Johnny flick eyes draft 1
Vinnie is forced to deliver a mysterious package by his boss, The Don. He accidentally kills Tony Masmurattoes during a confrontation. This angers the Masmurattoes crime family, who send the notorious torturer and killer Johnny Flick Eyes after Vinnie. The Don warns Vinnie about Johnny and his brutal methods before throwing him out. Vinnie walks down the street and sees Johnny, who drags Vinnie away as the credits roll amidst Vinnie's screams.
Johnny flick eyes
Vinnie works for the local crime boss, The Don, delivering packages. He kills Tony Masmurattoes during a confrontation and this angers the powerful Masmurattoes crime family. The Don warns Vinnie that Johnny Flick Eyes, a notorious torturer, has been sent after him. Vinnie is then captured by Johnny Flick Eyes and taken to a warehouse, where he will presumably be tortured. The film ends with Vinnie screaming as the credits roll.
Script ana 1
This document provides an analysis of a script excerpt from the television show "The Handmaid's Tale" across several categories:
1) The style uses typical television script conventions like detailed scene settings and stage directions to quickly introduce characters and pull the audience into fast-paced scenes and dialogue.
2) The content is based on the dystopian novel by Margaret Atwood, following a Handmaid in a totalitarian theocratic regime and her experiences. This pilot episode provides exposition for the main protagonist and her goals.
3) Narratively, it follows the regular structure of a TV serial drama across multiple seasons, though applying Vladimir Propp's narrative theories is more difficult given the dystopian genre and ex
Media presentation 2
Greg goes to his friends' house to watch TV but finds that the remote is not working and his friends are laughing at nothing on the screen. When he questions them, they tell him to relax. After a few minutes of tense silence and his friends laughing at the apparently blank TV, Greg rushes to the bathroom to vomit and then runs outside, disturbed by the strange situation.
1st presentation mediadea
Vinnie needs to deliver a package but Tony is blocking his way and won't let him pass. When Vinnie tries to walk by, Tony laughs and orders his goons to pin Vinnie down, but Vinnie refuses to be humiliated again. Tony charges at Vinnie, and Vinnie, shaking, pulls out a gun. He says he won't be humiliated by Tony's family again. When Tony charges at him again, Vinnie shoots and kills Tony by instinct. Vinnie realizes his mistake and shakes in shock as the music starts for an ensuing chase scene.
Media presentation 2
Greg goes to his friends' house to watch TV but finds that the remote is not working and his friends are laughing at nothing on the screen. When he questions them, they tell him to relax. As the intense silence continues with only occasional laughter from his friends, Greg becomes more freaked out and rushes to vomit in the bathroom before running outside, unable to understand what is happening in the room.
1st presentation mediadea
Vinnie needs to deliver a package but Tony is blocking his way and won't let him pass. When Vinnie tries to walk by, Tony laughs and orders his goons to pin Vinnie down, but Vinnie refuses to be humiliated again. Tony charges at Vinnie, and Vinnie, shaking, pulls out a gun. He says he won't be humiliated by Tony's family again. When Tony also charges, Vinnie shoots and kills Tony by accident. Vinnie is shaken by what he has done as Tony's goons look on in shock. Cue chase scene with music playing.
Treatment.
The document contains two proposed radio advertisements for a school:
1) A 7-year-old boy rides home with his mother after school and enthusiastically tells her about his great day, surprising her by saying his favorite new subject is math. This 20-second ad targets middle-aged parents.
2) A 16-17-year-old girl is about to open her GCSE results with her dad when a teacher approaches and tells them about the benefits of Ringwood school. This 30-second ad targets teens and their parents.
Both ads propose recording in a studio for around ยฃ500 and mention targeting aspirational families seeking academic success through the schools.
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Tv and print campaign real
- 1. Tv and print campaign BY DAVID EDMUNDS
- 2. How I am going to advertise Ringwood school If I was to advertise Ringwood school to a wider audience I would do it though a tv and print adverting campaign. There is some key aspect I would have to add to the campaign some of which are that I would have to find my target audience and think about what they are looking for in Ringwood school. I would also need for the adverts to connect as it would help with keeping the message across media platforms. The message of the advert needs to be clear and easy to pick up as the clientโs main aim is for the audience to go to go to Ringwood open even and potentially have go to Ringwood school this. So, the target audience is teenagers and parents with younger children going into secondary school. I will be advertising on bill boards and bus stops and tv to get a wide audience.
- 3. Tv ad synopsis for lower school In the lower school advert the child of the mother will be getting into the car like a normal day after school. The mother would say how was your day at school expecting the replay to be monotone and boring. She will then be shocked when the child then says very excited that he had a great day and was excited to go back to school. I have chosen this because it is a desirable interaction between parent and child.
- 4. Tv ad synopsis for sixth form in the sixth form advert there will be a student who has just got there GCSEโs back and has passed theme all. But she is then just hit with the sudden realisation that see got so wrapped up in revising that she didnโt pick a collage / sixth form to go to and then bad scenario start playing in her head. But then a teacher comes to and shows her that Ringwood is the clear and best option and she goes of all happy.
- 5. Print ad mock up This is the mock I made on photo shop to show a rough idea of what the final product will look like. As you can see the print / tv advert has kept to the synopsis and features the mother and son in the car after a day at Ringwood school. This the mock up of the sixth form print / tv advert showing the concept displayed in the synopsis. You can see the teen opening her results for the first time and gaining that clarity she needed to pick a collage. This is the six form advert displayed on a bus stop wall. As you can see the aim is to catch the attention of passers by and teen who are more likely to use the bus as they do not have a car. I have done this by having the people in the photo to have happy expressions this will attract the attention of the people. Here you can the lower school advert on the tv in front of the parents. This is because they are the target audience so I have a mother and son interacting in a positive and desirable manner. This will hopefully subconsciously attract the parents to Ringwood show though a desire for the interaction