SlideShare a Scribd company logo
THE AGENCY’S VIEW ON HOLIDAY MOBILE SHOPPINGMartin Lange, OgilvyOne
WHAT MAKES CHRISTMAS SHOPPING SPECIAL?
70% of all purchases are gifts
This is not a gift, normally
Gifts are personal, emotional, meaningful
Christmas shopping is about atmosphere and experience
But Christmas shopping is also about time pressure
The large majority of purchases still happens in store
Only 14% of smartphone users bought an item through their phone
UNDERSTANDING THE MOBILE ENABLED SHOPER
Asking the experts
Asking the shopper
What are typical services that shoppers are using?20%30%30%5%15%InnovatorsOpinionLeadersEarlyMajorityLateMajorityLaggardsSource: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
InnovatorsBlackberryAndroidBeing SocialMydailydealYelpEpinionsZapposNext TagRed LaserGilt GroupCoupon SherpaRotten TomatoesTweeted negatively about brandHow to win an innovation haloSource: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
Own iPhoneIntend to buy KindleCitySearchTwitterLinkedInBizrateSearched Google from store for product infoScanned QR or barcodeShopped at retail then bought onlineAsked store to match price shown phoneOpinionLeadersOn the verge to becoming mainstream?Source: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
EarlyMajorityOwn smartphoneLikely to buy iPadCoupons via text message GrouponCatering to the massesSource: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
LateMajorityBecome a fan of a brand on FacebookAsked store to match a price from a printoutUse Consumer Reports onlineAlmost full adoptionSource: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
FacebookEbayCraig’s ListAmazonPayPalShopped retail then boughtonlinePhoned from store for opinionLaggardsUniversal behaviorSource: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
InnovatorsOpinionLeadersEarlyMajorityLateMajorityLaggardsTrusted? Learned? Needed? Simplifying?  Source: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
THOUGHT STARTERS
Aggregate where you find critical mass
On mobile wish lists
And shopping guides
Find the digital shelf space
Understand mobile search intent and optimize your offer
The power of location-based targeting
Shopper check in – for Loyalty, Customer Service, Inventory
Empower staff – especially your “temps”
Understand timing – Christmas starts early and ends late
Connect the journey
Whatever you plan for Christmas…… plan long term and holistically!Transaction – Lifetime – Advocacy - Collaboration
THANK YOUmartin.lange@ogilvy.com, @macaccess

More Related Content

What's hot

Alexandra Tănasă - Link Building prin Digital PR (2015.03.25, Impact HUB Buch...
Alexandra Tănasă - Link Building prin Digital PR (2015.03.25, Impact HUB Buch...Alexandra Tănasă - Link Building prin Digital PR (2015.03.25, Impact HUB Buch...
Alexandra Tănasă - Link Building prin Digital PR (2015.03.25, Impact HUB Buch...
Lumea SEO PPC
 
How To Turn Facebook Fans Into Customers
How To Turn Facebook Fans Into CustomersHow To Turn Facebook Fans Into Customers
How To Turn Facebook Fans Into Customers
Michelle Hummel
 
Myths About Content Marketing, by Adam Kidan
Myths About Content Marketing, by Adam KidanMyths About Content Marketing, by Adam Kidan
Myths About Content Marketing, by Adam Kidan
Adam Kidan
 
2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation
2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation
2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation
Localogy
 
Micro moments digital bites deck zen10
Micro moments digital bites deck zen10Micro moments digital bites deck zen10
Micro moments digital bites deck zen10
Dylan O'Donnell
 
E-Commerce_Adaptive-Consultancy_ Eddie-Prentice_IJL-2011
E-Commerce_Adaptive-Consultancy_ Eddie-Prentice_IJL-2011E-Commerce_Adaptive-Consultancy_ Eddie-Prentice_IJL-2011
E-Commerce_Adaptive-Consultancy_ Eddie-Prentice_IJL-2011
Adaptive Consultancy
 
2020 Instant Insights, Solid Solutions
2020 Instant Insights, Solid Solutions2020 Instant Insights, Solid Solutions
2020 Instant Insights, Solid Solutions
SKIM
 
Casper expert orientation 150602 (1)
Casper expert orientation 150602 (1)Casper expert orientation 150602 (1)
Casper expert orientation 150602 (1)
Lisa White
 
UX and being better than best practice is ecommerce and digital
UX and being better than best practice is ecommerce and digitalUX and being better than best practice is ecommerce and digital
UX and being better than best practice is ecommerce and digital
Andrew Machin
 
When Does Negative Word of Mouth on the Internet Hurt?
When Does Negative Word of Mouth on the Internet Hurt?When Does Negative Word of Mouth on the Internet Hurt?
When Does Negative Word of Mouth on the Internet Hurt?
BSI
 
Higher Education Website Design: Branding & User Experience | Oneupweb
Higher Education Website Design: Branding & User Experience | Oneupweb  Higher Education Website Design: Branding & User Experience | Oneupweb
Higher Education Website Design: Branding & User Experience | Oneupweb
Oneupweb
 
Who's not in the room? Build better products by engaging hard-to-reach users
Who's not in the room? Build better products by engaging hard-to-reach usersWho's not in the room? Build better products by engaging hard-to-reach users
Who's not in the room? Build better products by engaging hard-to-reach users
Ariba Jahan
 
Contagious: Why Things Catch On
Contagious: Why Things Catch OnContagious: Why Things Catch On
Contagious: Why Things Catch On
Agility PR Solutions
 
Final presentation
Final presentationFinal presentation
Final presentation
Matt Mueller
 
Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...
iCrossing
 
SOCAP We First
SOCAP We FirstSOCAP We First
SOCAP We First
Simon Mainwaring
 
The 5 Pillars of Successful Inbound Marketing
The 5 Pillars of Successful Inbound MarketingThe 5 Pillars of Successful Inbound Marketing
The 5 Pillars of Successful Inbound Marketing
Influence Agents
 
#ThinkContent Tour London: Shafqat Islam, NewsCred
#ThinkContent Tour London: Shafqat Islam, NewsCred #ThinkContent Tour London: Shafqat Islam, NewsCred
#ThinkContent Tour London: Shafqat Islam, NewsCred
NewsCred
 
TheFind presentation for Mobile Innovations Summit. New York March 2015
TheFind presentation for Mobile Innovations Summit. New York March 2015TheFind presentation for Mobile Innovations Summit. New York March 2015
TheFind presentation for Mobile Innovations Summit. New York March 2015
Ramneek Bhasin
 
Baby Simplify
Baby SimplifyBaby Simplify
Baby Simplify
John Griffiths
 

What's hot (20)

Alexandra Tănasă - Link Building prin Digital PR (2015.03.25, Impact HUB Buch...
Alexandra Tănasă - Link Building prin Digital PR (2015.03.25, Impact HUB Buch...Alexandra Tănasă - Link Building prin Digital PR (2015.03.25, Impact HUB Buch...
Alexandra Tănasă - Link Building prin Digital PR (2015.03.25, Impact HUB Buch...
 
How To Turn Facebook Fans Into Customers
How To Turn Facebook Fans Into CustomersHow To Turn Facebook Fans Into Customers
How To Turn Facebook Fans Into Customers
 
Myths About Content Marketing, by Adam Kidan
Myths About Content Marketing, by Adam KidanMyths About Content Marketing, by Adam Kidan
Myths About Content Marketing, by Adam Kidan
 
2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation
2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation
2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation
 
Micro moments digital bites deck zen10
Micro moments digital bites deck zen10Micro moments digital bites deck zen10
Micro moments digital bites deck zen10
 
E-Commerce_Adaptive-Consultancy_ Eddie-Prentice_IJL-2011
E-Commerce_Adaptive-Consultancy_ Eddie-Prentice_IJL-2011E-Commerce_Adaptive-Consultancy_ Eddie-Prentice_IJL-2011
E-Commerce_Adaptive-Consultancy_ Eddie-Prentice_IJL-2011
 
2020 Instant Insights, Solid Solutions
2020 Instant Insights, Solid Solutions2020 Instant Insights, Solid Solutions
2020 Instant Insights, Solid Solutions
 
Casper expert orientation 150602 (1)
Casper expert orientation 150602 (1)Casper expert orientation 150602 (1)
Casper expert orientation 150602 (1)
 
UX and being better than best practice is ecommerce and digital
UX and being better than best practice is ecommerce and digitalUX and being better than best practice is ecommerce and digital
UX and being better than best practice is ecommerce and digital
 
When Does Negative Word of Mouth on the Internet Hurt?
When Does Negative Word of Mouth on the Internet Hurt?When Does Negative Word of Mouth on the Internet Hurt?
When Does Negative Word of Mouth on the Internet Hurt?
 
Higher Education Website Design: Branding & User Experience | Oneupweb
Higher Education Website Design: Branding & User Experience | Oneupweb  Higher Education Website Design: Branding & User Experience | Oneupweb
Higher Education Website Design: Branding & User Experience | Oneupweb
 
Who's not in the room? Build better products by engaging hard-to-reach users
Who's not in the room? Build better products by engaging hard-to-reach usersWho's not in the room? Build better products by engaging hard-to-reach users
Who's not in the room? Build better products by engaging hard-to-reach users
 
Contagious: Why Things Catch On
Contagious: Why Things Catch OnContagious: Why Things Catch On
Contagious: Why Things Catch On
 
Final presentation
Final presentationFinal presentation
Final presentation
 
Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...Improv Your Content with Comedy - Using the principles of comedy to improve y...
Improv Your Content with Comedy - Using the principles of comedy to improve y...
 
SOCAP We First
SOCAP We FirstSOCAP We First
SOCAP We First
 
The 5 Pillars of Successful Inbound Marketing
The 5 Pillars of Successful Inbound MarketingThe 5 Pillars of Successful Inbound Marketing
The 5 Pillars of Successful Inbound Marketing
 
#ThinkContent Tour London: Shafqat Islam, NewsCred
#ThinkContent Tour London: Shafqat Islam, NewsCred #ThinkContent Tour London: Shafqat Islam, NewsCred
#ThinkContent Tour London: Shafqat Islam, NewsCred
 
TheFind presentation for Mobile Innovations Summit. New York March 2015
TheFind presentation for Mobile Innovations Summit. New York March 2015TheFind presentation for Mobile Innovations Summit. New York March 2015
TheFind presentation for Mobile Innovations Summit. New York March 2015
 
Baby Simplify
Baby SimplifyBaby Simplify
Baby Simplify
 

Viewers also liked

Presentatie Ikea door Sjraar Billekens
Presentatie Ikea door Sjraar BillekensPresentatie Ikea door Sjraar Billekens
Presentatie Ikea door Sjraar Billekens
Dag van het MKB
 
Five questions for Ogilvy
Five questions for OgilvyFive questions for Ogilvy
Five questions for Ogilvy
Science Rockstars on Slideshare
 
ogilvy presentation
ogilvy presentationogilvy presentation
ogilvy presentation
Sagar Sompura
 
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
Hannah Law
 
Mobile World Congress - Day 3 Recap
Mobile World Congress - Day 3 Recap Mobile World Congress - Day 3 Recap
Mobile World Congress - Day 3 Recap
Ogilvy
 
Tieliikennelain uudistus ja pyöräily (liikenneoikeuspäivä 2014)
Tieliikennelain uudistus ja pyöräily (liikenneoikeuspäivä 2014)Tieliikennelain uudistus ja pyöräily (liikenneoikeuspäivä 2014)
Tieliikennelain uudistus ja pyöräily (liikenneoikeuspäivä 2014)
Otso Kivekäs
 
Оседлать тенденции Э. Мальцев Strategii #12 2007
Оседлать тенденции Э. Мальцев Strategii #12 2007Оседлать тенденции Э. Мальцев Strategii #12 2007
Оседлать тенденции Э. Мальцев Strategii #12 2007
Eduard Maltsev
 
Social media doesn't drive sales. Or does it?
Social media doesn't drive sales.  Or does it?Social media doesn't drive sales.  Or does it?
Social media doesn't drive sales. Or does it?
Visible
 
Untitled Aesthetics Talk
Untitled Aesthetics TalkUntitled Aesthetics Talk
Untitled Aesthetics Talk
Adam Connor
 
Shake&Stir presentation for SquareMeal Venues+Events live 2016
Shake&Stir presentation for SquareMeal Venues+Events live 2016Shake&Stir presentation for SquareMeal Venues+Events live 2016
Shake&Stir presentation for SquareMeal Venues+Events live 2016
Dovile Daugelaite
 
Ems france-cross-canal-2013-wp
Ems france-cross-canal-2013-wpEms france-cross-canal-2013-wp
Ems france-cross-canal-2013-wp
Nicolas Prigent
 
2016 10-27 werkcollege dc en stenden
2016 10-27 werkcollege dc en stenden2016 10-27 werkcollege dc en stenden
2016 10-27 werkcollege dc en stenden
Lykle de Vries
 
Yona's portofolio
Yona's portofolioYona's portofolio
Yona's portofolio
Yona Emad
 
Ifr tool log
Ifr tool logIfr tool log
Ifr tool log
boxbandit
 
School Library Journal Leadership Summit: The Play's The Thing
School Library Journal Leadership Summit: The Play's The ThingSchool Library Journal Leadership Summit: The Play's The Thing
School Library Journal Leadership Summit: The Play's The Thing
Erica Perl
 
IAM and cybersecurity - June 15
IAM and cybersecurity - June 15IAM and cybersecurity - June 15
IAM and cybersecurity - June 15
Capgemini
 
Avaliação escolar e democratização: o direito de errar.
Avaliação escolar e democratização: o direito de errar.Avaliação escolar e democratização: o direito de errar.
Avaliação escolar e democratização: o direito de errar.
Affonso César
 
12 Gospodarstwo rolne
12 Gospodarstwo rolne12 Gospodarstwo rolne
12 Gospodarstwo rolne
Kasia Stachura
 
PuppetCamp Sydney 2012 - Building a Multimaster Environment
PuppetCamp Sydney 2012 - Building a Multimaster EnvironmentPuppetCamp Sydney 2012 - Building a Multimaster Environment
PuppetCamp Sydney 2012 - Building a Multimaster Environment
Greg Cockburn
 
Onnistunut ketterä hankinta - Codenton aamiaistilaisuus 16.1.2014
Onnistunut ketterä hankinta - Codenton aamiaistilaisuus 16.1.2014Onnistunut ketterä hankinta - Codenton aamiaistilaisuus 16.1.2014
Onnistunut ketterä hankinta - Codenton aamiaistilaisuus 16.1.2014
Otso Kivekäs
 

Viewers also liked (20)

Presentatie Ikea door Sjraar Billekens
Presentatie Ikea door Sjraar BillekensPresentatie Ikea door Sjraar Billekens
Presentatie Ikea door Sjraar Billekens
 
Five questions for Ogilvy
Five questions for OgilvyFive questions for Ogilvy
Five questions for Ogilvy
 
ogilvy presentation
ogilvy presentationogilvy presentation
ogilvy presentation
 
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
 
Mobile World Congress - Day 3 Recap
Mobile World Congress - Day 3 Recap Mobile World Congress - Day 3 Recap
Mobile World Congress - Day 3 Recap
 
Tieliikennelain uudistus ja pyöräily (liikenneoikeuspäivä 2014)
Tieliikennelain uudistus ja pyöräily (liikenneoikeuspäivä 2014)Tieliikennelain uudistus ja pyöräily (liikenneoikeuspäivä 2014)
Tieliikennelain uudistus ja pyöräily (liikenneoikeuspäivä 2014)
 
Оседлать тенденции Э. Мальцев Strategii #12 2007
Оседлать тенденции Э. Мальцев Strategii #12 2007Оседлать тенденции Э. Мальцев Strategii #12 2007
Оседлать тенденции Э. Мальцев Strategii #12 2007
 
Social media doesn't drive sales. Or does it?
Social media doesn't drive sales.  Or does it?Social media doesn't drive sales.  Or does it?
Social media doesn't drive sales. Or does it?
 
Untitled Aesthetics Talk
Untitled Aesthetics TalkUntitled Aesthetics Talk
Untitled Aesthetics Talk
 
Shake&Stir presentation for SquareMeal Venues+Events live 2016
Shake&Stir presentation for SquareMeal Venues+Events live 2016Shake&Stir presentation for SquareMeal Venues+Events live 2016
Shake&Stir presentation for SquareMeal Venues+Events live 2016
 
Ems france-cross-canal-2013-wp
Ems france-cross-canal-2013-wpEms france-cross-canal-2013-wp
Ems france-cross-canal-2013-wp
 
2016 10-27 werkcollege dc en stenden
2016 10-27 werkcollege dc en stenden2016 10-27 werkcollege dc en stenden
2016 10-27 werkcollege dc en stenden
 
Yona's portofolio
Yona's portofolioYona's portofolio
Yona's portofolio
 
Ifr tool log
Ifr tool logIfr tool log
Ifr tool log
 
School Library Journal Leadership Summit: The Play's The Thing
School Library Journal Leadership Summit: The Play's The ThingSchool Library Journal Leadership Summit: The Play's The Thing
School Library Journal Leadership Summit: The Play's The Thing
 
IAM and cybersecurity - June 15
IAM and cybersecurity - June 15IAM and cybersecurity - June 15
IAM and cybersecurity - June 15
 
Avaliação escolar e democratização: o direito de errar.
Avaliação escolar e democratização: o direito de errar.Avaliação escolar e democratização: o direito de errar.
Avaliação escolar e democratização: o direito de errar.
 
12 Gospodarstwo rolne
12 Gospodarstwo rolne12 Gospodarstwo rolne
12 Gospodarstwo rolne
 
PuppetCamp Sydney 2012 - Building a Multimaster Environment
PuppetCamp Sydney 2012 - Building a Multimaster EnvironmentPuppetCamp Sydney 2012 - Building a Multimaster Environment
PuppetCamp Sydney 2012 - Building a Multimaster Environment
 
Onnistunut ketterä hankinta - Codenton aamiaistilaisuus 16.1.2014
Onnistunut ketterä hankinta - Codenton aamiaistilaisuus 16.1.2014Onnistunut ketterä hankinta - Codenton aamiaistilaisuus 16.1.2014
Onnistunut ketterä hankinta - Codenton aamiaistilaisuus 16.1.2014
 

Similar to The Agency's View on Holiday Mobile Shopping

The Digital Shopper
The Digital ShopperThe Digital Shopper
The Digital Shopper
OgilvyAction
 
The Mobile Shopper - From Armed to Charmed presentation
The Mobile Shopper - From Armed to Charmed presentationThe Mobile Shopper - From Armed to Charmed presentation
The Mobile Shopper - From Armed to Charmed presentation
Ogilvy
 
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...
AppFolio
 
Mobile marketing secrets to increase sales
Mobile marketing secrets to increase salesMobile marketing secrets to increase sales
Mobile marketing secrets to increase sales
Agung Pambudi
 
Future of Consumer Analytics and Experiential Commerce
Future of Consumer Analytics and Experiential CommerceFuture of Consumer Analytics and Experiential Commerce
Future of Consumer Analytics and Experiential Commerce
Edmas Neo
 
The Future of Surveys Smartees Breakfast
The Future of Surveys Smartees BreakfastThe Future of Surveys Smartees Breakfast
The Future of Surveys Smartees Breakfast
InSites on Stage
 
Mobile first look 2017 - Use Mobile to Influence Buying Behavior
Mobile first look 2017 - Use Mobile to Influence Buying BehaviorMobile first look 2017 - Use Mobile to Influence Buying Behavior
Mobile first look 2017 - Use Mobile to Influence Buying Behavior
Mark Joseph L. Tan
 
Using mobile to understand the consumer brand experience - Millward Brown
Using mobile to understand the consumer brand experience - Millward BrownUsing mobile to understand the consumer brand experience - Millward Brown
Using mobile to understand the consumer brand experience - Millward Brown
Merlien Institute
 
20110909
2011090920110909
20110909
staufferjohn
 
20110909 -
20110909   -20110909   -
20110909 -
staufferjohn
 
Powerpoint for app
Powerpoint for appPowerpoint for app
Powerpoint for app
Lisa Ko
 
5 things you need to know about selling to local consumers
5 things you need to know about selling to local consumers5 things you need to know about selling to local consumers
5 things you need to know about selling to local consumers
Street Fight
 
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersHow Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
Todd Ebert
 
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлеченияDMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
GRAPE
 
Out app
Out appOut app
Out app
Armando Russi
 
Make more money online - 10 steps toward e-commerce success
Make more money online - 10 steps toward e-commerce successMake more money online - 10 steps toward e-commerce success
Make more money online - 10 steps toward e-commerce success
David Aler
 
Exploratory research on fashion accessories
Exploratory research on fashion accessories Exploratory research on fashion accessories
Exploratory research on fashion accessories
Bishwajeet Bhattacharya
 
Selling online like a boss! - 10 steps to e-commerce success
Selling online like a boss! - 10 steps to e-commerce successSelling online like a boss! - 10 steps to e-commerce success
Selling online like a boss! - 10 steps to e-commerce success
David Aler
 
T2 qns 1 & 2
T2 qns 1 & 2T2 qns 1 & 2
T2 qns 1 & 2
mk0904bm0140
 
Promotional Products Industry Report
Promotional Products Industry ReportPromotional Products Industry Report
Promotional Products Industry Report
McLoughlin Promotions
 

Similar to The Agency's View on Holiday Mobile Shopping (20)

The Digital Shopper
The Digital ShopperThe Digital Shopper
The Digital Shopper
 
The Mobile Shopper - From Armed to Charmed presentation
The Mobile Shopper - From Armed to Charmed presentationThe Mobile Shopper - From Armed to Charmed presentation
The Mobile Shopper - From Armed to Charmed presentation
 
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...
 
Mobile marketing secrets to increase sales
Mobile marketing secrets to increase salesMobile marketing secrets to increase sales
Mobile marketing secrets to increase sales
 
Future of Consumer Analytics and Experiential Commerce
Future of Consumer Analytics and Experiential CommerceFuture of Consumer Analytics and Experiential Commerce
Future of Consumer Analytics and Experiential Commerce
 
The Future of Surveys Smartees Breakfast
The Future of Surveys Smartees BreakfastThe Future of Surveys Smartees Breakfast
The Future of Surveys Smartees Breakfast
 
Mobile first look 2017 - Use Mobile to Influence Buying Behavior
Mobile first look 2017 - Use Mobile to Influence Buying BehaviorMobile first look 2017 - Use Mobile to Influence Buying Behavior
Mobile first look 2017 - Use Mobile to Influence Buying Behavior
 
Using mobile to understand the consumer brand experience - Millward Brown
Using mobile to understand the consumer brand experience - Millward BrownUsing mobile to understand the consumer brand experience - Millward Brown
Using mobile to understand the consumer brand experience - Millward Brown
 
20110909
2011090920110909
20110909
 
20110909 -
20110909   -20110909   -
20110909 -
 
Powerpoint for app
Powerpoint for appPowerpoint for app
Powerpoint for app
 
5 things you need to know about selling to local consumers
5 things you need to know about selling to local consumers5 things you need to know about selling to local consumers
5 things you need to know about selling to local consumers
 
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersHow Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
 
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлеченияDMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
DMC 2013. Brian Wong. Чего хотят пользователи, или новая парадигма вовлечения
 
Out app
Out appOut app
Out app
 
Make more money online - 10 steps toward e-commerce success
Make more money online - 10 steps toward e-commerce successMake more money online - 10 steps toward e-commerce success
Make more money online - 10 steps toward e-commerce success
 
Exploratory research on fashion accessories
Exploratory research on fashion accessories Exploratory research on fashion accessories
Exploratory research on fashion accessories
 
Selling online like a boss! - 10 steps to e-commerce success
Selling online like a boss! - 10 steps to e-commerce successSelling online like a boss! - 10 steps to e-commerce success
Selling online like a boss! - 10 steps to e-commerce success
 
T2 qns 1 & 2
T2 qns 1 & 2T2 qns 1 & 2
T2 qns 1 & 2
 
Promotional Products Industry Report
Promotional Products Industry ReportPromotional Products Industry Report
Promotional Products Industry Report
 

More from Ogilvy

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Ogilvy
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
Ogilvy
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
Ogilvy
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
Ogilvy
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
Ogilvy
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
Ogilvy
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
Ogilvy
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
Ogilvy
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
Ogilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
Ogilvy
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
Ogilvy
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
Ogilvy
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
Ogilvy
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
Ogilvy
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
Ogilvy
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
Ogilvy
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
Ogilvy
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes
Ogilvy
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
Ogilvy
 

More from Ogilvy (20)

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
 

Recently uploaded

What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.
Doug Hall
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
my Pandit
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
Katsuya Shiratori
 
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptxSTRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
ImranTabish1
 
Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
uitdiedosfinance
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
grouphirani24
 
Chief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 ReportChief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 Report
Compliance Vision
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
margaretblush
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
grizzyhuncho
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
Carpet America Recovery Effort
 
2024 BPMN MIWG Capability Demonstration
2024  BPMN MIWG Capability Demonstration2024  BPMN MIWG Capability Demonstration
2024 BPMN MIWG Capability Demonstration
Denis Gagné
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
ivanparu86
 
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
حبوب الاجهاض سايتوتك للبيع في الامارات cytotec واتس 00966583759617
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 

Recently uploaded (20)

What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
 
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptxSTRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
 
Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
 
Chief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 ReportChief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 Report
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
 
2024 BPMN MIWG Capability Demonstration
2024  BPMN MIWG Capability Demonstration2024  BPMN MIWG Capability Demonstration
2024 BPMN MIWG Capability Demonstration
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
 
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 

The Agency's View on Holiday Mobile Shopping